Coca-Cola Drops Its Coke Energy Drinks In North America

The Coca-Cola CompanyKO 0.5%is dropping its Coke Energy brand from its North American lineup.

• In an unfortunate bit of timing, Coca-Cola introduced the brand just last year right before the pandemic hit.
• The companyhailedit at the time as the "first-ever energy drink under the Coca-Cola brand."
• The Coke Energy drinks — which came in regular, cherry and zero-sugar varieties — had 114 milligrams of caffeine in a 12-ounce drink compared to 34 milligrams for a regular Coke, according to CNN.
• The brand will still be sold in some markets outside North America, CNN said.
• The move follows the cutting of 200 brands that Coca-Cola announced last October, withpioneering diet soda Tabamong them.