Salesforce CEO Marc Benioff Urges Billionaires to Plant Trees

• Benioff speaking in an interview with Bloomberg Television
• Firm previously said it reached net zero carbon emissions

Salesforce.com Inc. Chief Executive Officer Marc Benioff said fellow billionaires should go outside and “plant a tree,” and called for companies to mitigate certain effects of climate change by allowing carbon-sequestering plants to flourish.

“Until you get to net zero, I don’t have a lot of conversation with anyone,” said Benioff in an interview with Bloomberg TV.

He added that billionaires should “absolutely” do more to combat climate change. “Every CEO has got to go net zero.”

Last week Marc and his wife, Lynne Benioff, said they would contribute $100 million to set up the Benioff Time Tree Fund, and a further $100 million in investments from their Time Ventures fund.

Earlier this year, Salesforce announced it has reached net zero carbon emissions and is using 100% renewable energy for its operations.