Turkey’s Second Biggest E-Commerce Platform Files for Nasdaq IPO

Bloomberg2021-05-31
  • SEC filing comes after revenue more than doubled last year
  • It follows string of multi-billion dollar tech deals in Turkey

Hepsiburada.com home page.

Turkey’s second biggest online shopping platform by market share applied tolist its shareson Nasdaq amid a flurry of investor interest in the nation’s burgeoningstart-upscene.

Hepsiburada.com, formally known as D-Market Elektronik Hizmetler ve Ticaret AS, plans to sell shares on the tech-heavy U.S. equity gauge, according to the company’s prospectus filed to Securities and Exchange Commission on May 28. The company didn’t specify how many shares it plans to sell or when.

The filing comes as revenue more than doubled last year as coronavirus measures led to a surge in online shopping. And it follows a string of Turkish tech deals that have attracted strong international interest in recent years, with valuations reaching billions of dollars.

Peak, a Turkish casual games maker, was sold to Zynga Inc.for $1.8 billion last year while Getir, a quick grocery delivery app, is seeking funds in a round that may raise its value to more than $7 billion from $2.6 billion in February. Trendyol, the biggest e-commerce marketplace in Turkey backed by Chinese online giant Alibaba Group Holding Ltd., is in talks with investors for new funds that could see its value rise to more than $15 billion from $9.4 billion earlier this year.

Hepsiburada.com hired Morgan Stanley, JPMorgan Chase & Co., Bank of America Securities, UBS Investment Bank and Goldman Sachs Group Inc. to arrange the deal.

The company is 75% owned by the four daughters of businessman Aydin Dogan, founder of Dogan Sirketler Grubu Holding AS, 24.6% of which is held by founder Hanzade Dogan Boyner.Franklin Resources Inc. owns the remaining 25%.

Highlights from the company prospectus:

  • Revenue rose to 6.4 billion liras ($750 million) in 2020 from 2.6 billion liras a year ago. The company reported a total loss of 476 million liras last year, up from 133 million liras in 2019
  • Gross merchandise value, a measure of total value of products and orders through its marketplace platform, rose to 17 billion liras from 9 million customers in 2020 from 8 billion liras from 6.5 million users a year ago
  • The company said its market share was around 17% last year, citing data from Arthur D Little Inc.
  • Liabilities rose to 2.7 billion liras in 2020, including 2 billion liras in payables and 347 million liras in bank loans, from 1.2 billion liras in 2019
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精彩评论

  • Ben0619
    2021-06-01
    Ben0619
    [Smile] 
  • CL777
    2021-06-01
    CL777
    Not another e-commerce platform. Too crowded 
    • Sheryl85
      haha
    • AliceQuah
      it's a trend now, business goes online
    • Shungou
      Everything Ecom
    • CL777
      Indeed.. Not sure if this will be another failure like Coupang
    • CL777
      Amzn, the leader of all will prevail
  • YQ17
    2021-06-01
    YQ17
    Hepsiburada should have a look at it
  • albert77
    2021-06-01
    albert77
    Nice 
  • Shadowrider
    2021-06-01
    Shadowrider
    Ok
  • SSVC
    2021-06-01
    SSVC
    Nice Appreciate your response and comments Thanks 
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