Squid Game, a Korean-language survival story launched on Netflix earlier this month, is on target to be the most successful series ever launched on the service, Netflix Co-CEO Ted Sarandos said Monday at the 2021 Code Conference in Beverly Hills.
In a room full of mask-wearing, vaxed, and freshly Covid-tested attendees at the Beverly Hilton, the Netflix (ticker: NFLX) content chief said the show is already attracting a far larger audience than the French-language crime drama Lupin, which Sarandos noted was the first non-English-language show to become the top program on the site. “Squid Game is bigger,” he says.
As part of a broad conversation about the streaming giant with Code Conference host Kara Swisher, Sarandos also said the company doesn’t think about getting acquired, and he denied any interest in buying a theater chain. Sarandos also denied any interest in expanding into streaming music, news programming, or live sports. And he declined to specify when the company will launch its previously announced addition of gaming on the service in the U.S.
Sarandos also released some fresh data on the most watched programming on the service, ranked by both the number of accounts who watched a given piece of programming for at least two minutes within the first 28 days of release. Ranked by number of accounts, the top three included Bridgerton Season 1 (82 million accounts), Lupin Part 1 (76 million), and The Witcher Season 1 (76 million.) In terms of viewing hours in the first 28 days of release, the most watched programming has been Bridgerton Season 1 (625 million hours), Money Heist Part 4 (619 million hours), and Stranger Things 3 (582 million hours.)
Asked about competition from other streaming services, Sarandos said that the company has been competing with other content creators from the company’s inception, and that Netflix is even more confident competing with them in streaming.
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