Apple Finally Feels the Effects of the Global Chip Shortage

Bloomberg2021-04-29

Apple Inc.’s latest quarter was a blockbuster, with soaring revenue, record Mac sales, and stronger-than-anticipated iPhone demand. There was only one major snag: The global chip shortage is finally catchingup tothe company.

On a call with analysts, Chief Executive Officer Tim Cook and Chief Financial Officer Luca Maestri warned that supply constraints are crimping sales of iPads and Macs, two products that performed especially well during pandemic lockdowns. Maestri said this will knock $3 billion to $4 billion off revenue during the fiscal third quarter.

The executives blamed “semiconductor shortages that are affecting many industries” and “very, very high” demand for iPads and Macs. Cook said the component shortages were for “legacy nodes,” implying the setbacks are for products using older generation processors. He wouldn’t specify how long the shortages will last, butnotedthat Apple did not experience this problem during the previous quarter.

The electronics and automotive industries are among those that have been hurt by chip shortages since last year, when a sudden rebound in orders took the semiconductor industry by surprise. It takes months to ramp up production at chip factories, so demand is still outstripping supply.

Apple had avoided any major impact from this phenomenon, until now. The company recently announced new iMac models and iPad Pros with custom M1 processors, but neither product will begin shipping until the second half of May -- an unusually long delay.

Still, the company’s main product, the iPhone, seems unscathed at the moment.

5G Impact

Apple iPhone sales surged 66% in fiscal second quarter, first full period for model 12

Source: Company filings, Bloomberg

Consumers, businesses and schools have been snapping up millions of iPads and Macs for remote work, and Cook suggested on Wednesday that the momentum won’t necessarily slow down after the Covid-19 pandemic ends. He said many businesses will shift to hybrid models with employees working at home and in the office. That could support continued demand for the devices.

The Cupertino, California-based technology giant didn’t provide specific revenue guidance for the fiscal third quarter. Analysts estimate revenue will top $68.7 billion, according to data compiled by Bloomberg mostly before Wednesday’s results.

In Apple’s fiscal second quarter, the Mac generated a record $9.1 billion in sales, while the iPad topped Wall Street expectations with $7.8 billion in revenue.

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精彩评论

  • Ivylow
    2021-04-30
    Ivylow
    👍
  • Shan_shine
    2021-04-30
    Shan_shine
    Buy!
  • sharonyim
    2021-04-30
    sharonyim
    finally?
  • Jon000
    2021-04-30
    Jon000
    Comment n like pls
  • Lynny
    2021-04-30
    Lynny
    As usual... Apple reports a blow out quarter but the naysayers will find something to be bearish about.Last time it was that the company did not give forward guidance. Some time ago it was because Apple was going to stop reporting the number of iPhones sold- they were just going to report revenue. This time it is because of chip shortage and supply constraints. If they want to dig for negatives they surely will find something. Irritating. Then in about a months time these same analysts will talk it up and prices will go up. 
  • Melvin888
    2021-04-29
    Melvin888
    Good Apple
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