- The former CEO of Australia’s Macquarie Radio Network, Rob Loewenthal, built the Whooshkaa platform to serve podcasters and audio creators with technology to manage their “on-demand” audio.
- The commercial terms were not disclosed.
- With Whooshkaa, Spotify gains a specialized technology that allows radio broadcasters to turn their existing audio content into on-demand podcast programming easily.
- In November 2020, the company spent $235 million to acquire podcast advertising/publishing platformMegaphone from Graham Holdings.
- More recently, Spotify also acquired AI-focused Podz to improve podcast discovery.
- "As part of the acquisition, we plan to soon integrate this technology (Whooshkaa) into the Megaphone suite."
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