Spotify buys Australia-based podcast technology platform Whooshkaa

Seeking Alpha2021-12-17
  • The former CEO of Australia’s Macquarie Radio Network, Rob Loewenthal, built the Whooshkaa platform to serve podcasters and audio creators with technology to manage their “on-demand” audio.
  • The commercial terms were not disclosed.
  • With Whooshkaa, Spotify gains a specialized technology that allows radio broadcasters to turn their existing audio content into on-demand podcast programming easily.
  • In November 2020, the company spent $235 million to acquire podcast advertising/publishing platformMegaphone from Graham Holdings.
  • More recently, Spotify also acquired AI-focused Podz to improve podcast discovery.
  • "As part of the acquisition, we plan to soon integrate this technology (Whooshkaa) into the Megaphone suite."
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