Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

Singapore Business2021-07-12

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.

A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.

Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.

High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.

Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.

Jungkook is a "bias" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).

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Geminifx
2021-07-12
Geminifx
Better
LowZackM
2021-07-12
LowZackM
Worth!
BeautyTrade
2021-07-12
BeautyTrade
U r worth for invest, the share company said. LOL
TinyRabbit
2021-07-12
TinyRabbit
BtS!
Genesis8888
2021-07-12
Genesis8888
It was crazy BtS Army!
ivy888
2021-07-12
ivy888
Please like
- jakejak3jake:
  Nice

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This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146947250,"gmtCreate":1626051518170,"gmtModify":1633930670250,"author":{"id":"3573568310387546","authorId":"3573568310387546","name":"LowZackM","avatar":"https://static.tigerbbs.com/768e9ec80d5d9568297fe487c4b4c95a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573568310387546","authorIdStr":"3573568310387546"},"htmlText":"Worth!","listText":"Worth!","text":"Worth!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146947250","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://ttm.financial/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146984560,"gmtCreate":1626049743350,"gmtModify":1633930709316,"author":{"id":"3584182854667058","authorId":"3584182854667058","name":"BeautyTrade","avatar":"https://static.tigerbbs.com/63f8e238d1760fe32b24660344219105","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3584182854667058","authorIdStr":"3584182854667058"},"htmlText":"U r worth&nbsp;for invest, the share company said. LOL","listText":"U r worth&nbsp;for invest, the share company said. LOL","text":"U r worth for invest, the share company said. LOL","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146984560","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://ttm.financial/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146916055,"gmtCreate":1626049061077,"gmtModify":1633930723445,"author":{"id":"3586854302245038","authorId":"3586854302245038","name":"TinyRabbit","avatar":"https://static.tigerbbs.com/6685482ed446811291c305271d57d5ed","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3586854302245038","authorIdStr":"3586854302245038"},"htmlText":"BtS!","listText":"BtS!","text":"BtS!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146916055","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://ttm.financial/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146919409,"gmtCreate":1626048943501,"gmtModify":1633930725649,"author":{"id":"4087542139266640","authorId":"4087542139266640","name":"Genesis8888","avatar":"https://static.tigerbbs.com/e4f98317491476f70ae52333cf9e86bb","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"4087542139266640","authorIdStr":"4087542139266640"},"htmlText":"It was crazy BtS Army!","listText":"It was crazy BtS Army!","text":"It was crazy BtS Army!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146919409","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://ttm.financial/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146996531,"gmtCreate":1626048179823,"gmtModify":1633930739578,"author":{"id":"3579641974902127","authorId":"3579641974902127","name":"ivy888","avatar":"https://static.tigerbbs.com/10358949b7fc96b011ec29ca7fd9c9a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579641974902127","authorIdStr":"3579641974902127"},"htmlText":"Please like&nbsp;","listText":"Please like&nbsp;","text":"Please like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146996531","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://ttm.financial/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190750,"gmtCreate":1626048655845,"gmtModify":1635231685015,"authorId":3581491815672686,"author":{"id":3581491815672686,"idStr":"3581491815672686","authorId":3581491815672686,"name":"jakejak3jake","avatar":"https://static.tigerbbs.com/1881c4ef0863e5796041081ddadee92e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146996531,"type":1,"supId":0,"prevId":0,"content":"Nice","text":"Nice","html":"Nice"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":134,"commentSize":11,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.34.2","shortVersion":"4.34.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1193942131"}