美团会员全新升级！万能省钱卡，用得越多省得越多

上游新闻2025-04-01

3月31日，全新升级的“美团会员”揭开面纱，该会员体系以“神券”（原“神会员”）作为通用权益，同步联动各业务共建高用户价值、高行业竞争力并且覆盖吃、住、行、游、娱、购、医等全生活场景的会员权益体系。　　全新美团会员：吃住行游都能用核心生活场景全覆盖　　进入“美团会员”页面可以发现，新的会员等级分为六大级别：普通、白银、黄金、铂金、黑金和黑钻，每一个等级均设有细致的小星级划分，激励用户不断通过累积...

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二狗大石
2025-04-02
二狗大石
大数据杀熟第一名就是美团还用的越多省的越多？

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　　美团会员还将陆续上线到餐团购、休闲娱乐、医疗健康、猫眼演出等多类新权益，持续扩大权益覆盖品类，后续还会与各领域的品牌商家共同打造独特权益。　　连接用户和商户：用得越多省得越多商家也将同步受益　　据悉，3月26日起就已经有部分用户陆续升级了全新“美团会员”，用户消费体验和商家参与积极性都有显著提升。“今天打开美团App后发现自己成了'黑金会员'，可以用2.99元的价格购买‘神券包’，还能领取很多生活权益，挺有惊喜的。我看了下‘黑钻会员’的权益，19.9元就能够买到每月99张‘神券’的年卡，希望能尽快升级。”上海的消费者王女士说。　　“用户用得越多，就将获得越多确定性的权益，而且覆盖生活全场景，越用越省钱。”美团会员项目负责人表示，“美团会员‘白盒化’的人群运营策略，使得商家可以精准定位和运营目标用户，获得更高价值用户，还可通过与自身会员体系做联合会员等玩法，提升订单量级和用户黏性。”　　3月31日，美团App为本次“美团会员”全新升级提供了全方位的流量支持。业内人士表示，全新升级的“美团会员”串联了旗下业务，打通线上线下的全生活场景服务，未来会成为生活方式的“超级接口”，有望进一步提升用户黏性，本地商家也将从中获益。　　原“神会员”回归“神券”：“美团会员”成最大用户运营场域 　　对于全新“美团会员”的上线，北京的消费者张女士也有一些疑问：“打开美团App的时候发现之前的‘神会员’变成了‘神券’，这个全新的‘美团会员’又跟之前的‘神会员’是什么关系？”　　笔者了解到，去年7月美团“神会员”实现了在外卖、美食团购、超市便利、酒店旅行、服务零售、医药健康等多行业打通，使美团各行业独立的会员体系得以通过“神会员”整合，很好地解决了行业价格带宽不统一和毛利率水平差异的问题，通过平台和商家共补，最终让利消费者，打造出了真正的“锥子权益”。　　“神会员”的诞生和良好运行，奠定了“美团会员”2025年全新升级的扎实基础。原“神会员”已于3月24日重新回归为“神券”和“神券包”，并成为全新“美团会员”的全局性权益。据了解，后续“美团会员”还将围绕“神券”权益，继续拓展更多可能性，全力实现“人手一张的美好生活会员卡”的愿景。（文章来源：上游新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":420052017168992,"gmtCreate":1743583253456,"gmtModify":1743583255447,"author":{"id":"3504260094030003","authorId":"3504260094030003","name":"二狗大石","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":7,"crmLevelSwitch":1,"wearingBadges":[],"authorIdStr":"3504260094030003","idStr":"3504260094030003"},"htmlText":"大数据杀熟第一名 就是美团 还用的越多省的越多？","listText":"大数据杀熟第一名 就是美团 还用的越多省的越多？","text":"大数据杀熟第一名 就是美团 还用的越多省的越多？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/420052017168992","repostId":2524162271,"repostType":2,"repost":{"id":"2524162271","kind":"news","pubTimestamp":1743511772,"share":"https://www.laohunote.com/m/news/2524162271?lang=zh_CN&edition=full","pubTime":"2025-04-01 20:49","market":"hk","language":"zh","title":"美团会员全新升级！万能省钱卡，用得越多省得越多","url":"https://stock-news.laohu8.com/highlight/detail?id=2524162271","media":"上游新闻","summary":"3月31日，全新升级的“美团会员”揭开面纱，该会员体系以“神券”（原“神会员”）作为通用权益，同步联动各业务共建高用户价值、高行业竞争力并且覆盖吃、住、行、游、娱、购、医等全生活场景的会员权益体系。","content":"<div>\n<p>3月31日，全新升级的“美团会员”揭开面纱，该会员体系以“神券”（原“神会员”）作为通用权益，同步联动各业务共建高用户价值、高行业竞争力并且覆盖吃、住、行、游、娱、购、医等全生活场景的会员权益体系。　　全新美团会员：吃住行游都能用核心生活场景全覆盖　　进入“美团会员”页面可以发现，新的会员等级分为六大级别：普通、白银、黄金、铂金、黑金和黑钻，每一个等级均设有细致的小星级划分，激励用户不断通过累积...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202504013362575150.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团会员全新升级！万能省钱卡，用得越多省得越多</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 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class=\"title\">\n美团会员全新升级！万能省钱卡，用得越多省得越多\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-01 20:49 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202504013362575150.html><strong>上游新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>3月31日，全新升级的“美团会员”揭开面纱，该会员体系以“神券”（原“神会员”）作为通用权益，同步联动各业务共建高用户价值、高行业竞争力并且覆盖吃、住、行、游、娱、购、医等全生活场景的会员权益体系。　　全新美团会员：吃住行游都能用核心生活场景全覆盖　　进入“美团会员”页面可以发现，新的会员等级分为六大级别：普通、白银、黄金、铂金、黑金和黑钻，每一个等级均设有细致的小星级划分，激励用户不断通过累积...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202504013362575150.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","LU1868837722.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"2\" (USD) ACC","LU0181495838.USD":"施罗德新兴亚洲A Acc","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0700851271.USD":"NINETY ONE GSF EMERGING 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SGD"},"source_url":"http://finance.eastmoney.com/a/202504013362575150.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2524162271","content_text":"3月31日，全新升级的“美团会员”揭开面纱，该会员体系以“神券”（原“神会员”）作为通用权益，同步联动各业务共建高用户价值、高行业竞争力并且覆盖吃、住、行、游、娱、购、医等全生活场景的会员权益体系。　　全新美团会员：吃住行游都能用核心生活场景全覆盖　　进入“美团会员”页面可以发现，新的会员等级分为六大级别：普通、白银、黄金、铂金、黑金和黑钻，每一个等级均设有细致的小星级划分，激励用户不断通过累积成长值提升会员等级，享受更多权益。只要用户在2024年1月1日之后，曾在美团平台使用支付功能完成任意金额大于零的有效订单（不包括话费充值、猫眼、火车票等虚拟或特殊业务），即可成为美团会员。美团黑钻会员用户页面/图源美团 　　“全新会员体系区别于原有的‘神会员’等会员体系，旨在为用户提供更丰富的权益和更优质的服务体验”，美团会员项目负责人表示，“大家用得越多，等级越高，权益越棒，省得也越多。”　　据了解，一期权益主要包括“神券”权益、酒店权益（免费升房、免费早餐、折扣预订）、出行权益（机场贵宾厅、机票退改礼包、火车抢票卡）、生活权益（免费充电宝、影音VIP）等。其中，美团黑钻会员更是尊享19.9元购买“神券”年卡、无限次酒店免费升房及免费早餐、专属客服等一系列重磅权益。全新美团会员权益/图源美团 　　美团会员还将陆续上线到餐团购、休闲娱乐、医疗健康、猫眼演出等多类新权益，持续扩大权益覆盖品类，后续还会与各领域的品牌商家共同打造独特权益。　　连接用户和商户：用得越多省得越多商家也将同步受益　　据悉，3月26日起就已经有部分用户陆续升级了全新“美团会员”，用户消费体验和商家参与积极性都有显著提升。“今天打开美团App后发现自己成了'黑金会员'，可以用2.99元的价格购买‘神券包’，还能领取很多生活权益，挺有惊喜的。我看了下‘黑钻会员’的权益，19.9元就能够买到每月99张‘神券’的年卡，希望能尽快升级。”上海的消费者王女士说。　　“用户用得越多，就将获得越多确定性的权益，而且覆盖生活全场景，越用越省钱。”美团会员项目负责人表示，“美团会员‘白盒化’的人群运营策略，使得商家可以精准定位和运营目标用户，获得更高价值用户，还可通过与自身会员体系做联合会员等玩法，提升订单量级和用户黏性。”　　3月31日，美团App为本次“美团会员”全新升级提供了全方位的流量支持。业内人士表示，全新升级的“美团会员”串联了旗下业务，打通线上线下的全生活场景服务，未来会成为生活方式的“超级接口”，有望进一步提升用户黏性，本地商家也将从中获益。　　原“神会员”回归“神券”：“美团会员”成最大用户运营场域 　　对于全新“美团会员”的上线，北京的消费者张女士也有一些疑问：“打开美团App的时候发现之前的‘神会员’变成了‘神券’，这个全新的‘美团会员’又跟之前的‘神会员’是什么关系？”　　笔者了解到，去年7月美团“神会员”实现了在外卖、美食团购、超市便利、酒店旅行、服务零售、医药健康等多行业打通，使美团各行业独立的会员体系得以通过“神会员”整合，很好地解决了行业价格带宽不统一和毛利率水平差异的问题，通过平台和商家共补，最终让利消费者，打造出了真正的“锥子权益”。　　“神会员”的诞生和良好运行，奠定了“美团会员”2025年全新升级的扎实基础。原“神会员”已于3月24日重新回归为“神券”和“神券包”，并成为全新“美团会员”的全局性权益。据了解，后续“美团会员”还将围绕“神券”权益，继续拓展更多可能性，全力实现“人手一张的美好生活会员卡”的愿景。（文章来源：上游新闻）","news_type":1,"symbols_score_info":{"03690":1,"HMTD.SI":0.6,"MPNGY":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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