Market Chatter: Walmart Backs Out of Exclusive Partnership With Trade Desk

MT Newswires Live08-14

Walmart (WMT) has renegotiated its arrangement with Trade Desk (TTD) so that advertisers buying spots on the Web using Walmart shopper data no longer have to exclusively use Trade Desk's technology, The Information reported Thursday, citing a person with knowledge of the situation.

Walmart and Trade Desk did not immediately reply to requests for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: 101.04, Change: +0.05, Percent Change: +0.05

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