雷军想把失去的拿回来

澎湃新闻01-05

少了些宏大叙事和苦情戏码，多了些细节呈现和实在回应，雷军在跨年直播中反而比2025年度演讲呈现出更多“改变”。这场原定于12月31日晚举行的跨年直播，因雷军感冒加重推迟到1月3日晚，也恰恰因此避开了线下狂欢和线上晚会扎堆的节点，收获了更多关注。长达四小时的直播中，小米工程师现场拆解并详细介绍了一辆YU7，雷军也正面回应了小字营销、7000名法务、不让农民卖小米、“绿化带战神”等多个敏感质疑。雷军...

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lala jennie
01-05
lala jennie
写的好

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Ultra刷新纽北圈速纪录，YU7开售3分钟大定超20万台的高光时刻；一边是接连经历高速事故、机盖挖孔宣传、OTA锁功率、SU7召回等争议。而雷军沉寂多时后复出的年度演讲，不仅没能改善现状，还因大众的“苦情审美疲劳”，成为了舆论与资本集中宣泄不满的节点，进一步加剧了口碑下滑。对应到港股市场，小米股价从年内高点一度下跌近40%。这一点，和年中突然爆发的全网吐槽“理想车主素质”高度相似，批判和嘲讽小米已经成为了社交平台上的一种政治正确，尤其是“米黑”群体本就规模庞大，在多重催化剂之下，大众很容易被裹挟其中，演变为一场全民狂欢。如同雷军在直播中所说，“希望大家多说公道话，不要为流量故意找茬”。在某种程度上，小米是冤的，“7000法务”、“黄毛专属车”等舆论更多是为黑而黑，“被误伤”是小米当下的常态；但小米也不冤，小字营销、碳纤维机盖、OTA锁功率等争议，背后折射出的是大众对小米的高期望和现实的错配。欲戴皇冠必承其重，长期站在聚光灯中央的小米，在流量方面吃足了红利，也必然需要承受更多的审视，以及更严苛的要求。如同小字营销一样，行业惯例的说法并不能说服大众，小米必须要做得比同行更好才行。在销量与盈利方面的突破。标志着小米成功切入中高端市场并站稳脚跟，但“少年得志”的小米汽车，也在爆发式增长中暴露出品控、公关、用户管理等多重短板。事实上，近期的小米已经在悄然改变。我们在日前的小米手机发布会上注意到，小米已经取消了海报小字，雷军也在此次直播中总结，小字确实是行业陋习，小米会马上改，提升信息透明度。整场直播中，安全能力是贯穿始终的一条主线，持续聚焦技术与安全表现；同时小米已经完成了一万多人的免费高阶驾驶培训，小米工厂也接待了超13万名工业游客。这是一个积极的信号，即雷军开始从务虚转为务实，而小米也对质疑给出了更为明确的态度和改进方向。但小米在主观能动性方面也许还可以做得更多，例如断章取义、恶意剪辑、尬黑等依然是直播中的关键词，雷军也表示“被黑出心理阴影”，这意味着小米仍然在试图说服和教育用户——按照史蒂芬·柯维在《高效能人士的七个习惯》中的理论，小米向外归因有余，而向内归因不足。尽管小米还处于至暗时刻，但不可否认的是，无论从销量还是毛利层面，小米依然是新势力头部玩家之一，对应到小米的极短造车历史，是非常难得的一点。同时小米手机的高端化转型也卓有成效，在4000~6000元价格段逐渐站稳脚跟。更为重要的一点是，小米依然具有一定的想象空间。这主要来自小米独特的IoT生态，其覆盖“人-车-家”的庞大IoT设备体量，在数据和应用方面拥有极大的先天优势。简单来说，IoT正是小米撬动AI的有力杠杆，这不仅是小米汽车智驾能力的“弯道超车”机会，也是小米在AI时代更进一步的深厚筹码。罗福莉加入小米仅一个多月就交出阶段性成果，MiMo大模型在代码与智能体能力上跻身全球开源模型Top 2，这不仅来自罗福莉的个人能力，也与小米的生态支持密不可分。在未来，基于AI能力全面打通IoT生态布局的小米，或将迎来属于自己的“飞轮效应”。事实上，小米目前面临的处境，也是大公司迈向伟大公司的必经之路。海外方面，苹果此前的“降频门”，亚马逊的卖家与员工压榨，谷歌的垄断与隐私争议，都曾让其深陷舆论漩涡；而在国内，此前腾讯的“毒害青少年”与“抄袭模仿”，阿里巴巴的“福报”，字节跳动早期的“低俗内容”等，也都让他们一度遭受不亚于小米的嘲讽与批评。关键之处在于对待挫折的态度，是从中吸取经验教训，使之成为自己成长道路上的养分；还是让挫折成为沉重的枷锁，在不断地自我怀疑和抱怨中日渐消沉。小米已经开始了积极地改变，效果是否明显和持久，则取决于其自身态度和决心有多大。想要实现从“网红”到“长红”的跃迁，小米更需要的，一是保持平常心，二是苦练基本功。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":518619486871552,"gmtCreate":1767585762051,"gmtModify":1767587385212,"author":{"id":"3543702369224598","authorId":"3543702369224598","name":"lala jennie","avatar":"https://static.tigerbbs.com/f2601aeb70b2c06d1a956d19e75c353a","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3543702369224598","idStr":"3543702369224598"},"htmlText":"写的好","listText":"写的好","text":"写的好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/518619486871552","repostId":2601711850,"repostType":2,"repost":{"id":"2601711850","kind":"news","pubTimestamp":1767583020,"share":"https://www.laohu8.com/m/news/2601711850?lang=zh_CN&edition=full","pubTime":"2026-01-05 11:17","market":"hk","language":"zh","title":"雷军想把失去的拿回来","url":"https://stock-news.laohu8.com/highlight/detail?id=2601711850","media":"澎湃新闻","summary":"在过去的大半年中，小米持续深陷舆论漩涡，至今仍然没有看到有好转的迹象，这个时候雷军必须再次站出来，用自身和公司的行动，来扭转公众对小米的看法，以确保订单量不会后继乏力。2026年，小米将有4款新车发布，同时继续朝55万辆的交付目标努力。","content":"<div>\n<p>少了些宏大叙事和苦情戏码，多了些细节呈现和实在回应，雷军在跨年直播中反而比2025年度演讲呈现出更多“改变”。这场原定于12月31日晚举行的跨年直播，因雷军感冒加重推迟到1月3日晚，也恰恰因此避开了线下狂欢和线上晚会扎堆的节点，收获了更多关注。长达四小时的直播中，小米工程师现场拆解并详细介绍了一辆YU7，雷军也正面回应了小字营销、7000名法务、不让农民卖小米、“绿化带战神”等多个敏感质疑。雷军...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105111854a49d1128&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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.h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n雷军想把失去的拿回来\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-05 11:17 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105111854a49d1128&s=b><strong>澎湃新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>少了些宏大叙事和苦情戏码，多了些细节呈现和实在回应，雷军在跨年直播中反而比2025年度演讲呈现出更多“改变”。这场原定于12月31日晚举行的跨年直播，因雷军感冒加重推迟到1月3日晚，也恰恰因此避开了线下狂欢和线上晚会扎堆的节点，收获了更多关注。长达四小时的直播中，小米工程师现场拆解并详细介绍了一辆YU7，雷军也正面回应了小字营销、7000名法务、不让农民卖小米、“绿化带战神”等多个敏感质疑。雷军...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105111854a49d1128&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU0823413587.USD":"BNP PARIBAS EMERGING EQUITY \"C\" (USD) ACC","LU1961090484.USD":"ALLIANZ ALL CHINA EQUITY \"A\" (USD) INC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","BK1589":"北水核心资产","LU1105468828.SGD":"Allianz Total Return Asian Equity AM DIS H2-SGD","LU0348825331.USD":"ALLIANZ CHINA EQUITY 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Ultra刷新纽北圈速纪录，YU7开售3分钟大定超20万台的高光时刻；一边是接连经历高速事故、机盖挖孔宣传、OTA锁功率、SU7召回等争议。而雷军沉寂多时后复出的年度演讲，不仅没能改善现状，还因大众的“苦情审美疲劳”，成为了舆论与资本集中宣泄不满的节点，进一步加剧了口碑下滑。对应到港股市场，小米股价从年内高点一度下跌近40%。这一点，和年中突然爆发的全网吐槽“理想车主素质”高度相似，批判和嘲讽小米已经成为了社交平台上的一种政治正确，尤其是“米黑”群体本就规模庞大，在多重催化剂之下，大众很容易被裹挟其中，演变为一场全民狂欢。如同雷军在直播中所说，“希望大家多说公道话，不要为流量故意找茬”。在某种程度上，小米是冤的，“7000法务”、“黄毛专属车”等舆论更多是为黑而黑，“被误伤”是小米当下的常态；但小米也不冤，小字营销、碳纤维机盖、OTA锁功率等争议，背后折射出的是大众对小米的高期望和现实的错配。欲戴皇冠必承其重，长期站在聚光灯中央的小米，在流量方面吃足了红利，也必然需要承受更多的审视，以及更严苛的要求。如同小字营销一样，行业惯例的说法并不能说服大众，小米必须要做得比同行更好才行。在销量与盈利方面的突破。标志着小米成功切入中高端市场并站稳脚跟，但“少年得志”的小米汽车，也在爆发式增长中暴露出品控、公关、用户管理等多重短板。事实上，近期的小米已经在悄然改变。我们在日前的小米手机发布会上注意到，小米已经取消了海报小字，雷军也在此次直播中总结，小字确实是行业陋习，小米会马上改，提升信息透明度。整场直播中，安全能力是贯穿始终的一条主线，持续聚焦技术与安全表现；同时小米已经完成了一万多人的免费高阶驾驶培训，小米工厂也接待了超13万名工业游客。这是一个积极的信号，即雷军开始从务虚转为务实，而小米也对质疑给出了更为明确的态度和改进方向。但小米在主观能动性方面也许还可以做得更多，例如断章取义、恶意剪辑、尬黑等依然是直播中的关键词，雷军也表示“被黑出心理阴影”，这意味着小米仍然在试图说服和教育用户——按照史蒂芬·柯维在《高效能人士的七个习惯》中的理论，小米向外归因有余，而向内归因不足。尽管小米还处于至暗时刻，但不可否认的是，无论从销量还是毛利层面，小米依然是新势力头部玩家之一，对应到小米的极短造车历史，是非常难得的一点。同时小米手机的高端化转型也卓有成效，在4000~6000元价格段逐渐站稳脚跟。更为重要的一点是，小米依然具有一定的想象空间。这主要来自小米独特的IoT生态，其覆盖“人-车-家”的庞大IoT设备体量，在数据和应用方面拥有极大的先天优势。简单来说，IoT正是小米撬动AI的有力杠杆，这不仅是小米汽车智驾能力的“弯道超车”机会，也是小米在AI时代更进一步的深厚筹码。罗福莉加入小米仅一个多月就交出阶段性成果，MiMo大模型在代码与智能体能力上跻身全球开源模型Top 2，这不仅来自罗福莉的个人能力，也与小米的生态支持密不可分。在未来，基于AI能力全面打通IoT生态布局的小米，或将迎来属于自己的“飞轮效应”。事实上，小米目前面临的处境，也是大公司迈向伟大公司的必经之路。海外方面，苹果此前的“降频门”，亚马逊的卖家与员工压榨，谷歌的垄断与隐私争议，都曾让其深陷舆论漩涡；而在国内，此前腾讯的“毒害青少年”与“抄袭模仿”，阿里巴巴的“福报”，字节跳动早期的“低俗内容”等，也都让他们一度遭受不亚于小米的嘲讽与批评。关键之处在于对待挫折的态度，是从中吸取经验教训，使之成为自己成长道路上的养分；还是让挫折成为沉重的枷锁，在不断地自我怀疑和抱怨中日渐消沉。小米已经开始了积极地改变，效果是否明显和持久，则取决于其自身态度和决心有多大。想要实现从“网红”到“长红”的跃迁，小米更需要的，一是保持平常心，二是苦练基本功。","news_type":1,"symbols_score_info":{"81810":0.6,"MIUmain":0.6,"XIACY":1.96,"01810":1.96,"HXXD.SI":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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