Tesla's (TSLA) new car registrations sank almost 38% to 150,504 units in the European Union in 2025, from 242,436 units in the prior year, the world's third-worst performer after Chrysler/Lancia and Jaguar.
The plunge in registrations led to a drop in the electric vehicle manufacturer's market share in the EU to 1.4% last year from 2.3% in 2024, according to a Tuesday report from the European Automobile Manufacturers Association.
Tesla's new car registrations fell to 21,485 units in December from 31,567 units a year ago, bringing its market share to 2.2% from 3.5% a year earlier in the region.
In a wider region comprising the EU, the UK, and the European Free Trade Association, Tesla's new car registrations fell by about 27% to 238,656 units. In December alone, registrations declined to 35,280 units from 44,190 units. The EFTA has four members -- Iceland, Liechtenstein, Norway, and Switzerland.
Meanwhile, BYD, a Chinese electric car manufacturer, reported a surge in new car registrations in the EU of about 228% to 128,827 units in 2025 from 39,303 units in the year prior. Its market share increased to 1.2% from 0.4%. In December, BYD's new car registrations jumped to 18,008 units from 6,741 units, lifting market share to 1.9% from 0.7%.
In 2025, new car registrations rose by 1.8% in the EU compared with the same period last year, the Association said. "However, overall volumes remain well below pre-pandemic levels."
About 1.88 million new battery-electric cars were registered last year, capturing more than 17% of the market share, versus almost 14% a year earlier. By the end of 2025, petrol car registrations dropped by nearly 19%, with all major markets experiencing declines, the Association added.
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