TMY_25
2021-04-28
Wow.
Apple Slashes AirPods Production As Sales Fizzle<blockquote>由于销售失败，苹果削减AirPods产量</blockquote>
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The downward revision indicates that demand is weakening after several years of double-digit growth.</p><p><blockquote>苹果原计划今年生产1.1亿个AirPods，但已将产量削减至7500万至8500万个。下调表明需求在经历了几年的两位数增长后正在减弱。</blockquote></p><p> <i>\"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"</i></p><p><blockquote><i>其中一位消息人士表示：“订单减少最显着的是第二季度至第三季度初。”“AirPods（仓库中）的库存和店内库存水平目前都很高……需求也没有预期的那么强劲。”</i></blockquote></p><p> The retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.</p><p><blockquote>AirPods Pro在亚马逊上的零售价为197美元，相比其原价249美元打了8折。</blockquote></p><p> Nikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of AirPods and AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.</p><p><blockquote>日经亚洲没有细分AirPods、AirPods Pro或AirPods Max之间的任何差异——尽管从亚马逊上的价格折扣来看，AirPods和AirPods Pro的降价很可能是由于销量下滑和库存上升迫使苹果减产。</blockquote></p><p> <i>\"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"</i></p><p><blockquote><i>另一位消息人士告诉该出版物：“AirPods（仓库）和店内库存水平目前很高……需求没有预期的那么强劲。”“订单减少最显着的是第二季度到第三季度初。”</i></blockquote></p><p> The Airpod craze, which started in late 2016, appears to be fizzling.</p><p><blockquote>始于2016年底的Airpod热潮似乎正在消退。</blockquote></p><p> <i>\"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"</i></p><p><blockquote><i>“在很长一段时间内，每年出货量增长30%、40%、50%是不可能的。……在某个时候，增长将放缓并正常化，”一位高管级消息人士表示。“AirPods的高增长时代可能已经过去了。”</i></blockquote></p><p> According to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.</p><p><blockquote>根据Counterpoint的无线耳机数据，激烈的竞争正在迅速侵蚀苹果的市场份额，从2018年的60%和2019年的47%下降到去年的31%。</blockquote></p><p> Counterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.</p><p><blockquote>Counterpoint表示，2021年无线耳机销售前景预计将从去年80%的激增大幅放缓，这主要是由于病毒大流行迫使人们在家工作和升级电子设备而导致需求拉动。</blockquote></p><p> The AirPods boom appears to be faltering in 2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.</p><p><blockquote>随着首席执行官蒂姆·库克(Tim Cook)准备在第三季度某个时候推出AirPods 3，以震惊消费者，AirPods的热潮似乎在2021年步履蹒跚。如果没有重大的重新设计或新功能，那么也许消费者会不太愿意升级到最新型号。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Slashes AirPods Production As Sales Fizzle<blockquote>由于销售失败，苹果削减AirPods产量</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Slashes AirPods Production As Sales Fizzle<blockquote>由于销售失败，苹果削减AirPods产量</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">ZeroHedge</strong><span class=\"h-time small\">2021-04-28 20:54</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Sources in the supply chain told Nikkei Asia that Apple had slashed AirPods production by 25% to 30% this year as competition dents sales of the tech giant's fastest-growing product line.</p><p><blockquote>供应链消息人士告诉《日经亚洲》，由于竞争削弱了这家科技巨头增长最快的产品线的销售，苹果今年已将AirPods产量削减了25%至30%。</blockquote></p><p> Apple originally planned to make 110 million AirPods this year but has slashed production to between 75 and 85 million units. The downward revision indicates that demand is weakening after several years of double-digit growth.</p><p><blockquote>苹果原计划今年生产1.1亿个AirPods，但已将产量削减至7500万至8500万个。下调表明需求在经历了几年的两位数增长后正在减弱。</blockquote></p><p> <i>\"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"</i></p><p><blockquote><i>其中一位消息人士表示：“订单减少最显着的是第二季度至第三季度初。”“AirPods（仓库中）的库存和店内库存水平目前都很高……需求也没有预期的那么强劲。”</i></blockquote></p><p> The retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.</p><p><blockquote>AirPods Pro在亚马逊上的零售价为197美元，相比其原价249美元打了8折。</blockquote></p><p> Nikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of AirPods and AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.</p><p><blockquote>日经亚洲没有细分AirPods、AirPods Pro或AirPods Max之间的任何差异——尽管从亚马逊上的价格折扣来看，AirPods和AirPods Pro的降价很可能是由于销量下滑和库存上升迫使苹果减产。</blockquote></p><p> <i>\"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"</i></p><p><blockquote><i>另一位消息人士告诉该出版物：“AirPods（仓库）和店内库存水平目前很高……需求没有预期的那么强劲。”“订单减少最显着的是第二季度到第三季度初。”</i></blockquote></p><p> The Airpod craze, which started in late 2016, appears to be fizzling.</p><p><blockquote>始于2016年底的Airpod热潮似乎正在消退。</blockquote></p><p> <i>\"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"</i></p><p><blockquote><i>“在很长一段时间内，每年出货量增长30%、40%、50%是不可能的。……在某个时候，增长将放缓并正常化，”一位高管级消息人士表示。“AirPods的高增长时代可能已经过去了。”</i></blockquote></p><p> According to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.</p><p><blockquote>根据Counterpoint的无线耳机数据，激烈的竞争正在迅速侵蚀苹果的市场份额，从2018年的60%和2019年的47%下降到去年的31%。</blockquote></p><p> Counterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.</p><p><blockquote>Counterpoint表示，2021年无线耳机销售前景预计将从去年80%的激增大幅放缓，这主要是由于病毒大流行迫使人们在家工作和升级电子设备而导致需求拉动。</blockquote></p><p> The AirPods boom appears to be faltering in 2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.</p><p><blockquote>随着首席执行官蒂姆·库克(Tim Cook)准备在第三季度某个时候推出AirPods 3，以震惊消费者，AirPods的热潮似乎在2021年步履蹒跚。如果没有重大的重新设计或新功能，那么也许消费者会不太愿意升级到最新型号。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.zerohedge.com/technology/apple-slashes-airpods-production-sales-fizzle\">ZeroHedge</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.zerohedge.com/technology/apple-slashes-airpods-production-sales-fizzle","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1153663764","content_text":"Sources in the supply chain told Nikkei Asia that Apple had slashed AirPods production by 25% to 30% this year as competition dents sales of the tech giant's fastest-growing product line.\nApple originally planned to make 110 million AirPods this year but has slashed production to between 75 and 85 million units. The downward revision indicates that demand is weakening after several years of double-digit growth.\n\"The most significant order reduction is for the second quarter toward the start of the third quarter,\" said one of the sources. \"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected.\"\nThe retail price of AirPods Pro on Amazon is $197, a 20% discount compared with its original price of $249.\n\nNikkei Asia did not break down any differences across AirPods, AirPods Pro, or AirPods Max - though judging by price discounts on Amazon, the price reduction of AirPods and AirPods Pro are likely due to slumping sales and rising inventory that forced Apple to cut production.\n\"The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high... and demand is not as strong as expected,\" another source told the publication. \"The most significant order reduction is for the second quarter toward the start of the third quarter.\"\nThe Airpod craze, which started in late 2016, appears to be fizzling.\n\"It is not possible to grow 30%, 40%, 50% by shipments every year for a long time. ... At some point the growth will slow down and normalize,\" said an executive-level source. \"The time of high growth for AirPods might be past.\"\nAccording to wireless headphone data from Counterpoint, intense competition is quickly eroding Apple's market share, from 60% in 2018 and 47% in 2019 to 31% last year.\nCounterpoint said the 2021 outlook for wireless headphones sales is expected to dramatically slow down from last year's 80% surge due mostly to demand-pull forwarded by the virus pandemic forcing people to work at home and upgrade electronic devices.\nThe AirPods boom appears to be faltering in 2021 as CEO Tim Cook gears up to jolt consumers with the debut of AirPods 3 sometime in the third quarter. If there's no significant redesign or new feature - then perhaps consumers will be less reluctant to upgrade to the newest model.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1080,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/100297614"}
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