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2021-05-07

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Under Armour Posts a Q1 Massive Sales Increase. Is It Back in the Game?<blockquote>Under Armour公布第一季度销售额大幅增长。它又回到游戏中了吗？</blockquote>

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Is It Back in the Game?<blockquote>Under Armour公布第一季度销售额大幅增长。它又回到游戏中了吗？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1146154072","media":"fool","summary":"Many growth investors have given up on Under Armour in the past few years and the under performing a","content":"Many growth investors have given up on&nbsp;Under Armour&nbsp;in the past few years and the under&nbsp;performing athletic wear brand's stock price has been in steady decline. The economic volatility of early 2020 didn't help the situation, but its strong performance since March 2020 has helped the stock price make a bit of a comeback.<blockquote>许多成长型投资者已经放弃了Under Armour在过去的几年里，这个表现不佳的运动服装品牌的股价一直在稳步下跌。2020年初的经济波动无济于事，但自2020年3月以来的强劲表现帮助股价有所回升。</blockquote>That strong performance continued into 2021 with the sports shoe and apparel manufacturer reporting a 35% year over year sales increase in the first quarter.What should investors makeof thisQ1 earnings beat?<blockquote>这种强劲的表现持续到2021年，这家运动鞋和服装制造商报告第一季度销售额同比增长35%。投资者应该如何看待第一季度的盈利表现？</blockquote>Faltering sales get worse in the pandemic<blockquote>疫情期间销售疲软变得更加严重</blockquote>In its early years, Under Armour was focused on technologically advanced activewear for serious athletes, and its rise was seen as a threat tomarket leader&nbsp;slikeNike(NYSE:NKE)and&nbsp;adidas(OTC:ADDYY). But sales started to falter a few years ago due to mismanagement and a highly promotional environment, which diluted its premium branding.<blockquote>早年，Under Armour专注于为严肃运动员提供技术先进的运动服，其崛起被视为对市场领导者slike的威胁耐克（纽约证券交易所代码：NKE）和阿迪达斯（场外交易：ADDYY）。但几年前，由于管理不善和高度促销的环境，销售开始下滑，这削弱了其优质品牌。</blockquote>Before the pandemic, sales in the U.S., the company's main market, were a weak spot. Under Armour only managed a 1% sales increase in 2019, with a 2% decrease in the U.S. market dragging it down (including a 6% drop in just the fourth quarter).<blockquote>在大流行之前，该公司的主要市场美国的销售是一个弱点。Under Armour 2019年销售额仅增长1%，美国市场下降2%拖累了其业绩（其中仅第四季度就下降了6%）。</blockquote>The pandemic hampered efforts to turn things around in early 2020. Under Armour bottomed out at a 41% year-over-year sales drop in the second quarter and itended fiscal 2020with an overall 15% sales drop.<blockquote>疫情阻碍了2020年初扭转局面的努力。Under Armour第二季度销售额同比下降41%，2020财年结束时整体销售额下降15%。</blockquote>Under Armour is getting back in the game<blockquote>Under Armour重返赛场</blockquote>Patrik Frisk took the reins as CEO in January 2020 and immediately began implementing cost-cutting initiatives, inventory management upgrades, and a new marketing plan to lift the company back up. These new efforts helped alleviate some of the pressure from the pandemic, and it positioned the company to do well as stores reopened. Those efforts appear to finally be paying off based on 2021's first-quarter earnings.<blockquote>Patrik Frisk于2020年1月接任首席执行官，并立即开始实施成本削减计划、库存管理升级和新的营销计划，以重振公司。这些新的努力有助于缓解疫情带来的一些压力，并使公司在商店重新开业时表现良好。根据2021年第一季度的收益，这些努力似乎终于得到了回报。</blockquote>Total revenue increased 32% year over year on a currency-neutral basis, driven by a 32% increase in U.S. sales. International growth was higher, as usual, with a 58% increase, and wholesale recovered, with a 35% increase. The company also became profitable again, with $78 million in net income, or $0.17 in earnings per share.<blockquote>在货币中性的基础上，在美国销售额增长32%的推动下，总收入同比增长32%。与往常一样，国际增长更高，增长了58%，批发复苏，增长了35%。该公司也再次实现盈利，净利润为7800万美元，每股收益为0.17美元。</blockquote>Management raised its outlook for 2021 to a high-teen percentage year-over-year increase, replacing the previous high-single-digit increase guidance. The earnings per share forecast was raised to a $0.02-to-$0.04 loss, replacing the previous guidance of a loss of $0.18 to $0.20.<blockquote>管理层将2021年的预期上调至高10%的同比增长，取代了之前的高个位数增长指引。每股收益预期上调至亏损0.02美元至0.04美元，取代此前亏损0.18美元至0.20美元的指引。</blockquote>As part of the company's restructuring plan set in place last year, Under Armour has already taken a pre-tax charge of $450 million out of the projected $550 million to $600 million. It expects to recognize another $35 million to $40 million in the second quarter, which will still pressure the bottom line.<blockquote>作为公司去年制定的重组计划的一部分，Under Armour已经从预计的5.5亿至6亿美元中扣除了4.5亿美元的税前费用。预计第二季度将再确认3500万至4000万美元，这仍将给利润带来压力。</blockquote>Under Armour still has more to do<blockquote>Under Armour还有更多工作要做</blockquote>It's important to note that the jump in Q1 sales is more than a pandemic comparison. Only about two weeks of Under Armour's Q1 2020 fell within the pandemic (although it was more part of China's lockdown). Q1 2021 revenue of $1.3 billion is an increase over Q1 2019, and it's even more than revenue in Q1 2018, which previously held the record for Q1 sales. This is good news for the company, which has been struggling for a breakthrough.<blockquote>值得注意的是，第一季度销售额的增长不仅仅是疫情的比较。Under Armour的Q1 2020只有大约两周属于疫情（尽管这更多的是中国封锁的一部分）。Q1 2021年收入为13亿美元，比Q1 2019有所增长，甚至超过了Q1 2018的收入，后者此前保持着Q1销售记录。这对于一直苦苦寻求突破的公司来说是个好消息。</blockquote>\"With a solid balance sheet and well-managed inventory,\" Frisk said, \"we're confident in our ability to drive well through 2021 as we get back on offense and make measured progress to returning to sustainable, profitable growth over the long-term.\"<blockquote>弗里斯克表示：“凭借稳健的资产负债表和管理良好的库存，我们有信心在2021年取得良好进展，因为我们重新开始进攻，并在恢复可持续、盈利的长期增长方面取得了可持续的进展。”</blockquote>Under Armour is still projecting a loss for the full fiscal year, but if it maintains its current level of progress, that forecast will probably turn positive by 2022, if not sooner. I still wouldn't call Under Armour stock a buy, but it's definitely one to again put on the watchlist.<blockquote>Under Armour仍预计整个财年将出现亏损，但如果保持目前的进展水平，这一预测可能会在2022年（如果不是更早的话）转为正值。我仍然不会买入看涨期权Under Armour股票，但它绝对是再次列入观察名单的股票。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Under Armour Posts a Q1 Massive Sales Increase. Is It Back in the Game?<blockquote>Under Armour公布第一季度销售额大幅增长。它又回到游戏中了吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUnder Armour Posts a Q1 Massive Sales Increase. Is It Back in the Game?<blockquote>Under Armour公布第一季度销售额大幅增长。它又回到游戏中了吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nfool2021-05-07 17:06\n\n</h4>\n</header>\n<article>\nMany growth investors have given up on&nbsp;Under Armour&nbsp;in the past few years and the under&nbsp;performing athletic wear brand's stock price has been in steady decline. The economic volatility of early 2020 didn't help the situation, but its strong performance since March 2020 has helped the stock price make a bit of a comeback.<blockquote>许多成长型投资者已经放弃了Under Armour在过去的几年里，这个表现不佳的运动服装品牌的股价一直在稳步下跌。2020年初的经济波动无济于事，但自2020年3月以来的强劲表现帮助股价有所回升。</blockquote>That strong performance continued into 2021 with the sports shoe and apparel manufacturer reporting a 35% year over year sales increase in the first quarter.What should investors makeof thisQ1 earnings beat?<blockquote>这种强劲的表现持续到2021年，这家运动鞋和服装制造商报告第一季度销售额同比增长35%。投资者应该如何看待第一季度的盈利表现？</blockquote>Faltering sales get worse in the pandemic<blockquote>疫情期间销售疲软变得更加严重</blockquote>In its early years, Under Armour was focused on technologically advanced activewear for serious athletes, and its rise was seen as a threat tomarket leader&nbsp;slikeNike(NYSE:NKE)and&nbsp;adidas(OTC:ADDYY). But sales started to falter a few years ago due to mismanagement and a highly promotional environment, which diluted its premium branding.<blockquote>早年，Under Armour专注于为严肃运动员提供技术先进的运动服，其崛起被视为对市场领导者slike的威胁耐克（纽约证券交易所代码：NKE）和阿迪达斯（场外交易：ADDYY）。但几年前，由于管理不善和高度促销的环境，销售开始下滑，这削弱了其优质品牌。</blockquote>Before the pandemic, sales in the U.S., the company's main market, were a weak spot. Under Armour only managed a 1% sales increase in 2019, with a 2% decrease in the U.S. market dragging it down (including a 6% drop in just the fourth quarter).<blockquote>在大流行之前，该公司的主要市场美国的销售是一个弱点。Under Armour 2019年销售额仅增长1%，美国市场下降2%拖累了其业绩（其中仅第四季度就下降了6%）。</blockquote>The pandemic hampered efforts to turn things around in early 2020. Under Armour bottomed out at a 41% year-over-year sales drop in the second quarter and itended fiscal 2020with an overall 15% sales drop.<blockquote>疫情阻碍了2020年初扭转局面的努力。Under Armour第二季度销售额同比下降41%，2020财年结束时整体销售额下降15%。</blockquote>Under Armour is getting back in the game<blockquote>Under Armour重返赛场</blockquote>Patrik Frisk took the reins as CEO in January 2020 and immediately began implementing cost-cutting initiatives, inventory management upgrades, and a new marketing plan to lift the company back up. These new efforts helped alleviate some of the pressure from the pandemic, and it positioned the company to do well as stores reopened. Those efforts appear to finally be paying off based on 2021's first-quarter earnings.<blockquote>Patrik Frisk于2020年1月接任首席执行官，并立即开始实施成本削减计划、库存管理升级和新的营销计划，以重振公司。这些新的努力有助于缓解疫情带来的一些压力，并使公司在商店重新开业时表现良好。根据2021年第一季度的收益，这些努力似乎终于得到了回报。</blockquote>Total revenue increased 32% year over year on a currency-neutral basis, driven by a 32% increase in U.S. sales. International growth was higher, as usual, with a 58% increase, and wholesale recovered, with a 35% increase. The company also became profitable again, with $78 million in net income, or $0.17 in earnings per share.<blockquote>在货币中性的基础上，在美国销售额增长32%的推动下，总收入同比增长32%。与往常一样，国际增长更高，增长了58%，批发复苏，增长了35%。该公司也再次实现盈利，净利润为7800万美元，每股收益为0.17美元。</blockquote>Management raised its outlook for 2021 to a high-teen percentage year-over-year increase, replacing the previous high-single-digit increase guidance. The earnings per share forecast was raised to a $0.02-to-$0.04 loss, replacing the previous guidance of a loss of $0.18 to $0.20.<blockquote>管理层将2021年的预期上调至高10%的同比增长，取代了之前的高个位数增长指引。每股收益预期上调至亏损0.02美元至0.04美元，取代此前亏损0.18美元至0.20美元的指引。</blockquote>As part of the company's restructuring plan set in place last year, Under Armour has already taken a pre-tax charge of $450 million out of the projected $550 million to $600 million. It expects to recognize another $35 million to $40 million in the second quarter, which will still pressure the bottom line.<blockquote>作为公司去年制定的重组计划的一部分，Under Armour已经从预计的5.5亿至6亿美元中扣除了4.5亿美元的税前费用。预计第二季度将再确认3500万至4000万美元，这仍将给利润带来压力。</blockquote>Under Armour still has more to do<blockquote>Under Armour还有更多工作要做</blockquote>It's important to note that the jump in Q1 sales is more than a pandemic comparison. Only about two weeks of Under Armour's Q1 2020 fell within the pandemic (although it was more part of China's lockdown). Q1 2021 revenue of $1.3 billion is an increase over Q1 2019, and it's even more than revenue in Q1 2018, which previously held the record for Q1 sales. This is good news for the company, which has been struggling for a breakthrough.<blockquote>值得注意的是，第一季度销售额的增长不仅仅是疫情的比较。Under Armour的Q1 2020只有大约两周属于疫情（尽管这更多的是中国封锁的一部分）。Q1 2021年收入为13亿美元，比Q1 2019有所增长，甚至超过了Q1 2018的收入，后者此前保持着Q1销售记录。这对于一直苦苦寻求突破的公司来说是个好消息。</blockquote>\"With a solid balance sheet and well-managed inventory,\" Frisk said, \"we're confident in our ability to drive well through 2021 as we get back on offense and make measured progress to returning to sustainable, profitable growth over the long-term.\"<blockquote>弗里斯克表示：“凭借稳健的资产负债表和管理良好的库存，我们有信心在2021年取得良好进展，因为我们重新开始进攻，并在恢复可持续、盈利的长期增长方面取得了可持续的进展。”</blockquote>Under Armour is still projecting a loss for the full fiscal year, but if it maintains its current level of progress, that forecast will probably turn positive by 2022, if not sooner. I still wouldn't call Under Armour stock a buy, but it's definitely one to again put on the watchlist.<blockquote>Under Armour仍预计整个财年将出现亏损，但如果保持目前的进展水平，这一预测可能会在2022年（如果不是更早的话）转为正值。我仍然不会买入看涨期权Under Armour股票，但它绝对是再次列入观察名单的股票。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/05/06/under-armour-sales-increase-q1-earnings/\">fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"UA":"安德玛公司C类股"},"source_url":"https://www.fool.com/investing/2021/05/06/under-armour-sales-increase-q1-earnings/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146154072","content_text":"Many growth investors have given up on Under Armour in the past few years and the under performing athletic wear brand's stock price has been in steady decline. The economic volatility of early 2020 didn't help the situation, but its strong performance since March 2020 has helped the stock price make a bit of a comeback.That strong performance continued into 2021 with the sports shoe and apparel manufacturer reporting a 35% year over year sales increase in the first quarter.What should investors makeof thisQ1 earnings beat?Faltering sales get worse in the pandemicIn its early years, Under Armour was focused on technologically advanced activewear for serious athletes, and its rise was seen as a threat tomarket leader slikeNike(NYSE:NKE)and adidas(OTC:ADDYY). But sales started to falter a few years ago due to mismanagement and a highly promotional environment, which diluted its premium branding.Before the pandemic, sales in the U.S., the company's main market, were a weak spot. Under Armour only managed a 1% sales increase in 2019, with a 2% decrease in the U.S. market dragging it down (including a 6% drop in just the fourth quarter).The pandemic hampered efforts to turn things around in early 2020. Under Armour bottomed out at a 41% year-over-year sales drop in the second quarter and itended fiscal 2020with an overall 15% sales drop.Under Armour is getting back in the gamePatrik Frisk took the reins as CEO in January 2020 and immediately began implementing cost-cutting initiatives, inventory management upgrades, and a new marketing plan to lift the company back up. These new efforts helped alleviate some of the pressure from the pandemic, and it positioned the company to do well as stores reopened. Those efforts appear to finally be paying off based on 2021's first-quarter earnings.Total revenue increased 32% year over year on a currency-neutral basis, driven by a 32% increase in U.S. sales. International growth was higher, as usual, with a 58% increase, and wholesale recovered, with a 35% increase. The company also became profitable again, with $78 million in net income, or $0.17 in earnings per share.Management raised its outlook for 2021 to a high-teen percentage year-over-year increase, replacing the previous high-single-digit increase guidance. The earnings per share forecast was raised to a $0.02-to-$0.04 loss, replacing the previous guidance of a loss of $0.18 to $0.20.As part of the company's restructuring plan set in place last year, Under Armour has already taken a pre-tax charge of $450 million out of the projected $550 million to $600 million. It expects to recognize another $35 million to $40 million in the second quarter, which will still pressure the bottom line.Under Armour still has more to doIt's important to note that the jump in Q1 sales is more than a pandemic comparison. Only about two weeks of Under Armour's Q1 2020 fell within the pandemic (although it was more part of China's lockdown). Q1 2021 revenue of $1.3 billion is an increase over Q1 2019, and it's even more than revenue in Q1 2018, which previously held the record for Q1 sales. This is good news for the company, which has been struggling for a breakthrough.\"With a solid balance sheet and well-managed inventory,\" Frisk said, \"we're confident in our ability to drive well through 2021 as we get back on offense and make measured progress to returning to sustainable, profitable growth over the long-term.\"Under Armour is still projecting a loss for the full fiscal year, but if it maintains its current level of progress, that forecast will probably turn positive by 2022, if not sooner. I still wouldn't call Under Armour stock a buy, but it's definitely one to again put on the watchlist.","news_type":1,"symbols_score_info":{"UA":0.9}},"isVote":1,"tweetType":1,"viewCount":1897,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":15,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/104632948"}