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2021-06-22

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Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术面临欧盟反垄断调查</blockquote>

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The European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.<blockquote>欧盟调查加强了对谷歌在互联网上代理数字广告的主导作用的审查。欧盟对谷歌滥用其在广告技术领域的主导地位的指控展开了正式的反垄断调查，这是迄今为止针对这家科技巨头业务支柱的最广泛的案件。</blockquote> The European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.<blockquote>欧盟最高反垄断执法机构欧盟委员会（European Commission）周二表示，其调查至少自 2019 年以来一直在非正式地进行，将调查围绕 AlphabetINC.GOOG0.71%unit 的广告经纪以及通过网站和移动应用程序与广告商共享用户数据等一系列涉嫌反竞争的商业行为--这是该公司最新的反垄断审查领域之一。</blockquote> Some of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.<blockquote>欧盟的一些调查将涉及与去年以得克萨斯州为首的美国各州集团对谷歌提起的诉讼类似的理由。类似的领域还包括谷歌涉嫌在其广告拍卖中偏袒自己的广告购买工具。</blockquote> But the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.<blockquote>但欧盟的调查还将涵盖尚未在任何地方进行正式调查的投诉，包括谷歌涉嫌将竞争对手排除在谷歌旗下视频网站 YouTube 上的广告购买经纪之外。</blockquote> The EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.<blockquote>欧盟的调查还在审查谷歌在其平台上屏蔽某些类型的用户跟踪技术的计划，如 Chrome 浏览器和 Android 移动操作系统。限制此类跟踪至少部分是对隐私监管机构和活动人士压力的回应，但也导致了广告技术行业竞争对手的反垄断投诉。</blockquote> “Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”<blockquote>“欧盟反垄断负责人玛格丽特-维斯塔格（Margrethe Vestager）说：”在线广告服务是谷歌和出版商如何将其在线服务货币化的核心。“我们担心谷歌让竞争对手的在线广告服务更难在所谓的广告技术堆栈中竞争”。</blockquote> Google didn’t immediately respond to a request for comment.<blockquote>谷歌没有立即回应置评请求。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术面临欧盟反垄断调查</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle Faces EU Antitrust Probe of Alleged Ad-Tech Abuses<blockquote>谷歌因涉嫌滥用广告技术面临欧盟反垄断调查</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-06-22 18:11\n\n</h4>\n</header>\n<article>\n EU probe increases scrutiny of Google’s leading role brokering digital ads across the internet. The European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.<blockquote>欧盟调查加强了对谷歌在互联网上代理数字广告的主导作用的审查。欧盟对谷歌滥用其在广告技术领域的主导地位的指控展开了正式的反垄断调查，这是迄今为止针对这家科技巨头业务支柱的最广泛的案件。</blockquote> The European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.<blockquote>欧盟最高反垄断执法机构欧盟委员会（European Commission）周二表示，其调查至少自 2019 年以来一直在非正式地进行，将调查围绕 AlphabetINC.GOOG0.71%unit 的广告经纪以及通过网站和移动应用程序与广告商共享用户数据等一系列涉嫌反竞争的商业行为--这是该公司最新的反垄断审查领域之一。</blockquote> Some of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.<blockquote>欧盟的一些调查将涉及与去年以得克萨斯州为首的美国各州集团对谷歌提起的诉讼类似的理由。类似的领域还包括谷歌涉嫌在其广告拍卖中偏袒自己的广告购买工具。</blockquote> But the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.<blockquote>但欧盟的调查还将涵盖尚未在任何地方进行正式调查的投诉，包括谷歌涉嫌将竞争对手排除在谷歌旗下视频网站 YouTube 上的广告购买经纪之外。</blockquote> The EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.<blockquote>欧盟的调查还在审查谷歌在其平台上屏蔽某些类型的用户跟踪技术的计划，如 Chrome 浏览器和 Android 移动操作系统。限制此类跟踪至少部分是对隐私监管机构和活动人士压力的回应，但也导致了广告技术行业竞争对手的反垄断投诉。</blockquote> “Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”<blockquote>“欧盟反垄断负责人玛格丽特-维斯塔格（Margrethe Vestager）说：”在线广告服务是谷歌和出版商如何将其在线服务货币化的核心。“我们担心谷歌让竞争对手的在线广告服务更难在所谓的广告技术堆栈中竞争”。</blockquote> Google didn’t immediately respond to a request for comment.<blockquote>谷歌没有立即回应置评请求。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/google-faces-eu-antitrust-probe-of-alleged-ad-tech-abuses-11624355128?mod=hp_lead_pos1\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.wsj.com/articles/google-faces-eu-antitrust-probe-of-alleged-ad-tech-abuses-11624355128?mod=hp_lead_pos1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158893202","content_text":"EU probe increases scrutiny of Google’s leading role brokering digital ads across the internet.\n\nThe European Union opened a formal antitrust investigation into allegations that Google abuses its leading role in the advertising-technology sector, the most wide-ranging case yet to look at that pillar of the tech giant’s business.\nThe European Commission, the EU’s top antitrust enforcer, said Tuesday that its investigation, which has been under way informally since at least 2019, will look at a broad array of allegedly anticompetitive business practices around theAlphabetInc.GOOG0.71%unit’s brokering of advertisements and sharing of user data with advertisers across websites and mobile apps—one of the newest areas of antitrust scrutiny for the company.\nSome of the EU’s investigation will cover similar ground to a case filed last year against Google by agroup of U.S. states led by Texas. Similar areas include Google’s allegedly favoring its own ad-buying tools in the advertising auctions it runs.\nBut the EU probe will also cover complaints that haven’t yet been the subject of formal inquiries anywhere, including Google’s alleged exclusion of competitors from brokering ad buys on Google-owned video site YouTube.\nThe EU investigation is also examining Google’s plans to block certain kinds of user-tracking technologies on its platforms, such as the Chrome browser and Android mobile operating system. Curtailing such tracking responds, at least in part, to pressure from privacy regulators and activists, but has led to antitrust complaints from competitors in the advertising-technology industry.\n“Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, the EU’s antitrust chief. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack.”\nGoogle didn’t immediately respond to a request for comment.","news_type":1,"symbols_score_info":{"GOOGL":0.9,"GOOG":0.9}},"isVote":1,"tweetType":1,"viewCount":3602,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":28,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/129360783"}