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2021-07-07

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UFC gets a piece of sports cryptocurrency money with $175 million ‘fight kit’ sponsorship

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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUFC gets a piece of sports cryptocurrency money with $175 million ‘fight kit’ sponsorship\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-07 19:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/07/07/ufc-gets-sports-cryptocurrency-money-with-fight-kit-sponsorship-.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Endeavor-owned Ultimate Fighting Championship agreed to a fight kit deal with cryptocurrency platform Crypto.com on Wednesday, the company told CNBC.\nThe multiyear agreement will give Crypto.com a ...</p>\n\n<a href=\"https://www.cnbc.com/2021/07/07/ufc-gets-sports-cryptocurrency-money-with-fight-kit-sponsorship-.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"EDR":"奋进集团"},"source_url":"https://www.cnbc.com/2021/07/07/ufc-gets-sports-cryptocurrency-money-with-fight-kit-sponsorship-.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1150449853","content_text":"Endeavor-owned Ultimate Fighting Championship agreed to a fight kit deal with cryptocurrency platform Crypto.com on Wednesday, the company told CNBC.\nThe multiyear agreement will give Crypto.com a brand presence on fight kit items used throughout UFC including apparel (shorts, top bras, walk-out hoodies) worn by athletes during competition, and clothing worn by the training staff. In addition, Crypto.com will also own the rights to UFC's newly created \"Cryptocurrency Platform Partner\" sponsorship category.\nTerms of the agreement were not disclosed publicly but according to people familiar with the deal, it's worth $175 million over 10 years.\nCrypto.com is a platform that allows users to buy and sell cryptocurrencies. The company makes revenue from transaction fees and said it has more than 10 million users on its platform. Last week, the company also secured a$100 million sponsorshipdeal with Formula 1.\nIn a statement, Crypto.com co-founder and CEO Kris Marszalek called the deal with UFC a \"historic moment,\" adding it would help the sport \"accelerate the world's transition to cryptocurrency.\"\nAdded Marszalek: \"This is just the beginning of a long relationship with UFC, and we're looking forward to what we will build together.\"\nThe crypto sponsorship space remains active in 2021. The National Basketball Association landed its first team jersey patch agreement with a crypto firmlast week when the Portland Trail Blazerssigned a deal with StormX, and before that, theMiami Heatstruck an arena naming rights pact with FTX.us. Other NBA teams, including the San Antonio Spurs, could be targets, too. The Spurs have a void to fill asAT&Twill notrenewits arena naming rights pact that expires in 2022. The team plans to evaluate potential crypto partners to take over the arena name.\nDeiveson Figueiredo (red gloves) and Brandon Moreno (blue gloves) during UFC 263 on June 12, 2021, at Gila River Arena in Glendale, AZ.Louis Grasse | PxImages | Icon Sportswire | Getty Images\nEndeavor,the well-known Hollywood talent agency, purchased the remaining stake in UFC in April – consolidating the mixed martial arts entity before going public on the New York Stock Exchange. UFC also has an exclusive licensing agreement with NFT company Dapper Labs, makers of theNBA's Top Shot product.\n\"We're in unbelievable shape in that business (UFC) right now,\" Endeavor CEO Ari Emanuel told CNBC's \"Squawk on the Street\" in April. He added Endeavor is the \"best-positioned company for where the world is going in entertainment.\"\nUFC will host its \"UFC 264\" main event on Saturday, featuring popular fighter Conor McGregor against Dustin Poirier for the third time. The fighters split their previous two matches, including a McGregor loss in January at UFC 257.\nEndeavor has a market cap of $11.2 billion, and shares of the company closed down 4% on Tuesday, trading at roughly $25 per share.","news_type":1,"symbols_score_info":{"EDR":0.9}},"isVote":1,"tweetType":1,"viewCount":210,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/140677972"}