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2021-07-08
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Altice’s Ad-Tech Company Teads Files for IPO<blockquote>Altice 的广告技术公司提交 IPO 文件</blockquote>
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At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.</p><p><blockquote>Teads于2011年在法国成立，2017年被Altice收购。起初，Teads以帮助出版商销售广告的技术而闻名，包括一种视频格式，当人们滚动到网页上可以看到广告的位置时，广告会自动播放。此后，该公司扩大了其产品范围，推出了支持出版商和广告商的产品，例如自动创建定制广告的工具和使用数据进行定向广告的技术。</blockquote></p><p> Teads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.</p><p><blockquote>Teads 加入了一批上市广告技术公司的行列，利用了现金充裕的市场和渴望从不断增长的数字广告业务中分一杯羹的新投资者。</blockquote></p><p> Just last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.</p><p><blockquote>就在上周，内容推荐公司 Outbrain Inc. 宣布首次公开募股，广告验证公司 Integral Ad ScienceInc. 在股票市场首次亮相，广告技术公司 Innovid Inc. 宣布计划通过合并与特殊目的收购工具进行上市。包括 PubMatic Inc.、Viant TechnologyInc.、AppLovinCorp.和 DoubleVerify HoldingsInc.在内的广告和营销技术公司近几个月已完成公开募股。</blockquote></p><p> In 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.</p><p><blockquote>2017 年，当时名为 Altice NV 的公司同意以高达 2.85 亿欧元的企业价值收购 Teads，交易宣布时相当于 3.061 亿美元。</blockquote></p><p> Altice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.</p><p><blockquote>Altice 于 2018 年剥离了其美国业务的控股权，作为重组的一部分，将公司一分为二：Altice Europe（包括 Teads 和其他国际控股公司）和 Altice USAIN。Altice International Sarl 是 Altice Europe 的控股公司。</blockquote></p><p> Altice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.</p><p><blockquote>Altice 创始人帕特里克·德拉希 (Patrick Drahi) 控制着美国和国际业务，今年早些时候将国际业务私有化。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAltice’s Ad-Tech Company Teads Files for IPO<blockquote>Altice 的广告技术公司提交 IPO 文件</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">WSJ</strong><span class=\"h-time small\">2021-07-08 20:32</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Advertising-technology company Teads SA has filed for an initial public offering on the Nasdaq Stock Market,adding to a string of IPOs and deals in the industry.</p><p><blockquote>广告技术公司Teads SA已在纳斯达克证券交易所申请首次公开募股， 为该行业的一系列IPO和交易增添了新的一笔。</blockquote></p><p> The Wall Street Journal reported on the planned IPO before the company’s filing with the Securities and Exchange Commission.</p><p><blockquote>在公司向美国证券交易委员会提交文件之前，《华尔街日报》就报道了计划中的首次公开募股。</blockquote></p><p> Teads, owned by Luxembourg-based telecom company Altice International Sarl, generated $540 million in revenue last year, up from $509 million in 2019, according to the SEC filing.</p><p><blockquote>根据 SEC 提交的文件，卢森堡电信公司 Altice International Sarl 旗下的 Teads 去年的收入为 5.4 亿美元，高于 2019 年的 5.09 亿美元。</blockquote></p><p> Teads was founded in France in 2011 and was acquired by Altice in 2017. At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.</p><p><blockquote>Teads于2011年在法国成立，2017年被Altice收购。起初，Teads以帮助出版商销售广告的技术而闻名，包括一种视频格式，当人们滚动到网页上可以看到广告的位置时，广告会自动播放。此后，该公司扩大了其产品范围，推出了支持出版商和广告商的产品，例如自动创建定制广告的工具和使用数据进行定向广告的技术。</blockquote></p><p> Teads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.</p><p><blockquote>Teads 加入了一批上市广告技术公司的行列，利用了现金充裕的市场和渴望从不断增长的数字广告业务中分一杯羹的新投资者。</blockquote></p><p> Just last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.</p><p><blockquote>就在上周，内容推荐公司 Outbrain Inc. 宣布首次公开募股，广告验证公司 Integral Ad ScienceInc. 在股票市场首次亮相，广告技术公司 Innovid Inc. 宣布计划通过合并与特殊目的收购工具进行上市。包括 PubMatic Inc.、Viant TechnologyInc.、AppLovinCorp.和 DoubleVerify HoldingsInc.在内的广告和营销技术公司近几个月已完成公开募股。</blockquote></p><p> In 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.</p><p><blockquote>2017 年，当时名为 Altice NV 的公司同意以高达 2.85 亿欧元的企业价值收购 Teads，交易宣布时相当于 3.061 亿美元。</blockquote></p><p> Altice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.</p><p><blockquote>Altice 于 2018 年剥离了其美国业务的控股权，作为重组的一部分，将公司一分为二：Altice Europe（包括 Teads 和其他国际控股公司）和 Altice USAIN。Altice International Sarl 是 Altice Europe 的控股公司。</blockquote></p><p> Altice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.</p><p><blockquote>Altice 创始人帕特里克·德拉希 (Patrick Drahi) 控制着美国和国际业务，今年早些时候将国际业务私有化。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/altices-ad-tech-company-teads-plans-to-file-for-ipo-11625604384?mod=itp_wsj\">WSJ</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".IXIC":"NASDAQ Composite"},"source_url":"https://www.wsj.com/articles/altices-ad-tech-company-teads-plans-to-file-for-ipo-11625604384?mod=itp_wsj","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126705861","content_text":"Advertising-technology company Teads SA has filed for an initial public offering on the Nasdaq Stock Market,adding to a string of IPOs and deals in the industry.\nThe Wall Street Journal reported on the planned IPO before the company’s filing with the Securities and Exchange Commission.\nTeads, owned by Luxembourg-based telecom company Altice International Sarl, generated $540 million in revenue last year, up from $509 million in 2019, according to the SEC filing.\nTeads was founded in France in 2011 and was acquired by Altice in 2017. At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.\nTeads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.\nJust last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.\nIn 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.\nAltice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.\nAltice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.","news_type":1,"symbols_score_info":{".IXIC":0.9}},"isVote":1,"tweetType":1,"viewCount":821,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/149758757"}
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