MrWondeful
2021-07-08
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Altice’s Ad-Tech Company Teads Files for IPO<blockquote>Altice旗下广告技术公司Teads申请IPO</blockquote>
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At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.</p><p><blockquote>Teads于2011年在法国成立,2017年被Altice收购。起初,Teads以帮助出版商销售广告的技术而闻名,包括一种视频格式,当人们滚动到网页上可以看到广告的位置时,广告就会自动播放。此后,该公司扩大了产品范围,推出了支持出版商和广告商的产品,例如自动创建定制广告的工具和使用数据进行定向广告的技术。</blockquote></p><p> Teads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.</p><p><blockquote>Teads加入了一系列已上市的广告科技公司的行列,利用了现金充裕的市场和渴望从不断增长的数字广告业务中分一杯羹的新投资者。</blockquote></p><p> Just last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.</p><p><blockquote>就在上周,内容推荐公司Outbrain Inc.宣布首次公开募股,广告验证公司Integral Ad ScienceInc.在股市首次亮相,广告技术公司Innovid Inc.宣布计划通过与一家特殊公司合并上市。目的收购车辆。包括PubMatic Inc.、Viant TechnologyInc.、AppLovinCorp.和DoubleVerify HoldingsInc.在内的广告和营销技术公司最近几个月已经完成了公开募股。</blockquote></p><p> In 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.</p><p><blockquote>2017年,Altice NV(该公司当时的名称)同意以高达2.85亿欧元的企业价值收购Teads,交易宣布时相当于3.061亿美元。</blockquote></p><p> Altice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.</p><p><blockquote>Altice于2018年剥离了其美国业务的控股权,作为重组的一部分,该重组将公司一分为二:Altice Europe(包括Teads和其他国际控股公司)和Altice USAInc.Altice International SARL是Altice Europe的控股公司。</blockquote></p><p> Altice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.</p><p><blockquote>Altice创始人帕特里克·德拉希(Patrick Drahi)控制着美国和国际业务,今年早些时候将国际业务私有化。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAltice’s Ad-Tech Company Teads Files for IPO<blockquote>Altice旗下广告技术公司Teads申请IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">WSJ</strong><span class=\"h-time small\">2021-07-08 20:32</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Advertising-technology company Teads SA has filed for an initial public offering on the Nasdaq Stock Market,adding to a string of IPOs and deals in the industry.</p><p><blockquote>广告技术公司Teads SA已申请在纳斯达克股市进行首次公开募股,为该行业的一系列IPO和交易增添了一笔。</blockquote></p><p> The Wall Street Journal reported on the planned IPO before the company’s filing with the Securities and Exchange Commission.</p><p><blockquote>《华尔街日报》在该公司向美国证券交易委员会提交文件之前报道了计划中的IPO。</blockquote></p><p> Teads, owned by Luxembourg-based telecom company Altice International Sarl, generated $540 million in revenue last year, up from $509 million in 2019, according to the SEC filing.</p><p><blockquote>根据向SEC提交的文件,总部位于卢森堡的电信公司Altice International Sarl旗下的Teads去年的收入为5.4亿美元,高于2019年的5.09亿美元。</blockquote></p><p> Teads was founded in France in 2011 and was acquired by Altice in 2017. At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.</p><p><blockquote>Teads于2011年在法国成立,2017年被Altice收购。起初,Teads以帮助出版商销售广告的技术而闻名,包括一种视频格式,当人们滚动到网页上可以看到广告的位置时,广告就会自动播放。此后,该公司扩大了产品范围,推出了支持出版商和广告商的产品,例如自动创建定制广告的工具和使用数据进行定向广告的技术。</blockquote></p><p> Teads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.</p><p><blockquote>Teads加入了一系列已上市的广告科技公司的行列,利用了现金充裕的市场和渴望从不断增长的数字广告业务中分一杯羹的新投资者。</blockquote></p><p> Just last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.</p><p><blockquote>就在上周,内容推荐公司Outbrain Inc.宣布首次公开募股,广告验证公司Integral Ad ScienceInc.在股市首次亮相,广告技术公司Innovid Inc.宣布计划通过与一家特殊公司合并上市。目的收购车辆。包括PubMatic Inc.、Viant TechnologyInc.、AppLovinCorp.和DoubleVerify HoldingsInc.在内的广告和营销技术公司最近几个月已经完成了公开募股。</blockquote></p><p> In 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.</p><p><blockquote>2017年,Altice NV(该公司当时的名称)同意以高达2.85亿欧元的企业价值收购Teads,交易宣布时相当于3.061亿美元。</blockquote></p><p> Altice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.</p><p><blockquote>Altice于2018年剥离了其美国业务的控股权,作为重组的一部分,该重组将公司一分为二:Altice Europe(包括Teads和其他国际控股公司)和Altice USAInc.Altice International SARL是Altice Europe的控股公司。</blockquote></p><p> Altice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.</p><p><blockquote>Altice创始人帕特里克·德拉希(Patrick Drahi)控制着美国和国际业务,今年早些时候将国际业务私有化。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://www.wsj.com/articles/altices-ad-tech-company-teads-plans-to-file-for-ipo-11625604384?mod=itp_wsj\">WSJ</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".IXIC":"NASDAQ Composite"},"source_url":"https://www.wsj.com/articles/altices-ad-tech-company-teads-plans-to-file-for-ipo-11625604384?mod=itp_wsj","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126705861","content_text":"Advertising-technology company Teads SA has filed for an initial public offering on the Nasdaq Stock Market,adding to a string of IPOs and deals in the industry.\nThe Wall Street Journal reported on the planned IPO before the company’s filing with the Securities and Exchange Commission.\nTeads, owned by Luxembourg-based telecom company Altice International Sarl, generated $540 million in revenue last year, up from $509 million in 2019, according to the SEC filing.\nTeads was founded in France in 2011 and was acquired by Altice in 2017. At first, Teads was known for technology that helped publishers sell ads, including a video format in which ads play automatically when people scroll to a place on a webpage where the ads are visible. The company has since expanded its offerings with products that support both publishers and advertisers, such as a tool that automates the creation of custom ads and technology that uses data for targeted advertising.\nTeads joins afleet of ad-tech companies that have gone public, taking advantage of a market flush with cash and new investors eager for a cut of the growing digital-advertising business.\nJust last week, content-recommendation company Outbrain Inc. announced its IPO, ad-verification companyIntegral Ad ScienceInc.made its debut on the stock market and ad-tech firm Innovid Inc. announced plans to go public through a merger with a special-purpose acquisition vehicle. Ad- and marketing-tech companies including PubMatic Inc.,Viant TechnologyInc.,AppLovinCorp.andDoubleVerify HoldingsInc.have completed public offerings in recent months.\nIn 2017, Altice NV, as the company was known then,agreed to buy Teadsfor an enterprise value of up to 285 million euros, equivalent to $306.1 million when the deal was announced.\nAltice in 2018spun off its controlling stake in its U.S. businessas part of a reorganization that split the company in two: Altice Europe, which includes Teads and other international holdings, andAltice USAInc.Altice International Sarl is the holding company for Altice Europe.\nAltice founder Patrick Drahi, who controls both the U.S. and international operations, earlier this year took the international business private.","news_type":1,"symbols_score_info":{".IXIC":0.9}},"isVote":1,"tweetType":1,"viewCount":633,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/149797013"}
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