Watching the Blue Origin launch live today I just kept feeling like "this is a completely different experience from $Virgin Galactic(SPCE)$ ." Theirs seems to be an "go to space like our original astronauts launched and then parachute back down to the desert in a capsule." They didn't have nearly any on-board cameras/experience/recording. Virgin Galactic seems more luxurious. You flight a plan into space on a nice cushioning recliners, float around and then come back on an airport runway. BO=nostalgic astronaut launch. VG=luxury space tourism. Don't know that they're necessarily competing If that's the case. Maybe different markets.