Jw_Jw
2021-05-18
nice
How AT&T-Discovery Deal Could Impact Apple<blockquote>AT&T与Discovery的交易将如何影响苹果</blockquote>
免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。
分享至
微信
复制链接
精彩评论
我们需要你的真知灼见来填补这片空白
打开APP，发表看法
APP内打开
发表看法
1
{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":194005126,"tweetId":"194005126","gmtCreate":1621322910165,"gmtModify":1634192452363,"author":{"id":3551593670769209,"idStr":"3551593670769209","authorId":3551593670769209,"authorIdStr":"3551593670769209","name":"Jw_Jw","avatar":"https://static.tigerbbs.com/1eb2f56ab15cffc6fe132255cb9206bd","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>nice</p></body></html>","htmlText":"<html><head></head><body><p>nice</p></body></html>","text":"nice","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/194005126","repostId":1120658373,"repostType":4,"repost":{"id":"1120658373","kind":"news","pubTimestamp":1621322730,"share":"https://www.laohu8.com/m/news/1120658373?lang=zh_CN&edition=full","pubTime":"2021-05-18 15:25","market":"us","language":"en","title":"How AT&T-Discovery Deal Could Impact Apple<blockquote>AT&T与Discovery的交易将如何影响苹果</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1120658373","media":"TheStreet","summary":"AT&T has announced the giant merger of its WarnerMedia business with Discovery. The Apple Maven disc","content":"<p>AT&T has announced the giant merger of its WarnerMedia business with Discovery. The Apple Maven discusses the implications to the video streaming industry and how the deal could impact Apple.</p><p><blockquote>美国电话电报公司宣布其华纳媒体业务与探索频道进行大规模合并。这位苹果专家讨论了对视频流媒体行业的影响以及该交易可能如何影响苹果。</blockquote></p><p> Early on Monday, May 17, another mega deal was announced in the media space. AT&T’s (ticker $T) WarnerMedia, the parent company of HBO and Warner Bros. studio, will merge with Discovery (HGTV, Food Network, etc.). The deal has been priced at a whopping $43 billion.</p><p><blockquote>5月17日星期一早些时候，媒体领域宣布了另一项大型交易。HBO和华纳兄弟工作室的母公司AT&T（股票代码$T）WarnerMedia将与Discovery（HGTV、Food Network等）合并。这笔交易的定价高达430亿美元。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/178e42329c11f781c504174ad939784a\" tg-width=\"1240\" tg-height=\"691\"><span>Figure 1: AT&T merge with Discovery.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图1：AT&T与Discovery合并。</span></p></blockquote></p><p> A few years ago, this attention-grabbing merger would have meant little to Apple (ticker $AAPL). But in the age of online streaming and growth opportunities within Apple’s services segment, the deal can certainly have an impact on the Cupertino company.</p><p><blockquote>几年前，这次引人注目的合并对苹果（股票代码$AAPL）来说意义不大。但在在线流媒体和苹果服务部门增长机会的时代，这笔交易肯定会对库比蒂诺公司产生影响。</blockquote></p><p> <b>Video is getting more competitive</b></p><p><blockquote><b>视频竞争越来越激烈</b></blockquote></p><p> The AT&T-Discovery deal is clearly targeted at improving the companies’ position in DTC (direct-to-consumer) distribution of a respectable portfolio of media assets. AT&T argues the case:</p><p><blockquote>AT&T与Discovery的交易显然旨在提高两家公司在可观的媒体资产组合的DTC（直接面向消费者）分销中的地位。AT&T辩称：</blockquote></p><p> “The ‘pure play’ content company will own one of the deepest libraries in the world with nearly 200,000 hours of iconic programming and will bring together over 100 of the most cherished, popular and trusted brands in the world under one global portfolio, including HBO, Warner Bros., Discovery, DC Comics, CNN […] and many more.” This is yet another step in the consolidation of the mega media players that makes the video streaming space even more competitive. The new WarnerMedia-Discovery conglomerate will probably be better positioned to fight the leaders in the industry for a larger chunk of market share (see chart below): Netflix (ticker $NFLX), Amazon’s (ticker $AMZN) Prime Video, Disney+ (ticker $DIS) and Hulu.</p><p><blockquote>“这家‘pure play’内容公司将拥有世界上最深厚的图书馆之一，拥有近200,000小时的标志性节目，并将把世界上100多个最受珍视、最受欢迎和最值得信赖的品牌汇集在一个全球产品组合下，包括HBO、华纳兄弟、探索频道、DC漫画、CNN[…]等等。”这是大型媒体播放器整合的又一步，使视频流媒体领域更具竞争力。新的华纳媒体探索集团可能会更好地与行业领导者争夺更大的市场份额（见下图）：Netflix（股票代码$NFLX）、亚马逊（股票代码$AMZN）Prime Video、Disney+（股票代码$DIS）和Hulu。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1ea3d058d67f722ef065e9c292c3f53d\" tg-width=\"1011\" tg-height=\"530\"><span>Figure 2: Biggest subscription giants.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图2：最大的订阅巨头。</span></p></blockquote></p><p> Caught in the middle of the war is Apple. The Cupertino company launched its Apple TV+ service in November 2019 as another piece of the service ecosystem puzzle. But Apple TV+ has yet to prove successful in the face of so much competition for streaming video,as I discussed about a year ago.</p><p><blockquote>陷入战争的是苹果。这家库比蒂诺公司于2019年11月推出了苹果TV+服务，作为服务生态系统拼图的另一块。但正如我大约一年前讨论的那样，面对流媒体视频的激烈竞争，苹果TV+尚未被证明是成功的。</blockquote></p><p> The AT&T-Discovery deal will likely put pressure on Apple to<i>up the ante</i>in order to become more competitive in video streaming. Apple’s strategy could involve several initiatives, including:</p><p><blockquote>AT&T与Discovery的交易可能会给苹果带来压力<i>加大赌注</i>以便在视频流中更具竞争力。苹果的战略可能涉及多项举措，包括：</blockquote></p><p> <ul> <li>Strategic acquisition of media assets through the deployment of Apple’s large pile of cash (around $80 billion, net of debt);</li> <li>Partnerships with other content providers to increase Apple TV+’s appeal. For instance,Apple teamed up with ViacomCBS to offer a $15 bundle in August 2020;</li> <li>Promotional pricing, similar to (1) the free one-year offer to new Apple device owners or (2) the Apple One service bundle.</li> </ul> Quite a bit could be a stake for Apple in video streaming. I estimate that Apple TV+ accounts for a sub-10% chunk of the company’s services revenues. However, video streaming could be a source of material revenue and earnings growth, should the strategy be executed well.</p><p><blockquote><ul><li>通过部署苹果的大量现金（约800亿美元，扣除债务）战略性收购媒体资产；</li><li>与其他内容提供商合作，以增加苹果TV+的吸引力。例如，苹果与维亚康姆哥伦比亚广播公司合作，在2020年8月提供15美元的捆绑包；</li><li>促销定价，类似于（1）向新苹果设备所有者提供的一年免费优惠或（2）苹果One服务捆绑包。</li></ul>苹果在视频流媒体领域的股份可能相当大。我估计苹果TV+仅占该公司服务收入的10%以下。然而，如果战略执行得好，视频流可能会成为物质收入和盈利增长的来源。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How AT&T-Discovery Deal Could Impact Apple<blockquote>AT&T与Discovery的交易将如何影响苹果</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow AT&T-Discovery Deal Could Impact Apple<blockquote>AT&T与Discovery的交易将如何影响苹果</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">TheStreet</strong><span class=\"h-time small\">2021-05-18 15:25</span>\n</p>\n</h4>\n</header>\n<article>\n<p>AT&T has announced the giant merger of its WarnerMedia business with Discovery. The Apple Maven discusses the implications to the video streaming industry and how the deal could impact Apple.</p><p><blockquote>美国电话电报公司宣布其华纳媒体业务与探索频道进行大规模合并。这位苹果专家讨论了对视频流媒体行业的影响以及该交易可能如何影响苹果。</blockquote></p><p> Early on Monday, May 17, another mega deal was announced in the media space. AT&T’s (ticker $T) WarnerMedia, the parent company of HBO and Warner Bros. studio, will merge with Discovery (HGTV, Food Network, etc.). The deal has been priced at a whopping $43 billion.</p><p><blockquote>5月17日星期一早些时候，媒体领域宣布了另一项大型交易。HBO和华纳兄弟工作室的母公司AT&T（股票代码$T）WarnerMedia将与Discovery（HGTV、Food Network等）合并。这笔交易的定价高达430亿美元。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/178e42329c11f781c504174ad939784a\" tg-width=\"1240\" tg-height=\"691\"><span>Figure 1: AT&T merge with Discovery.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图1：AT&T与Discovery合并。</span></p></blockquote></p><p> A few years ago, this attention-grabbing merger would have meant little to Apple (ticker $AAPL). But in the age of online streaming and growth opportunities within Apple’s services segment, the deal can certainly have an impact on the Cupertino company.</p><p><blockquote>几年前，这次引人注目的合并对苹果（股票代码$AAPL）来说意义不大。但在在线流媒体和苹果服务部门增长机会的时代，这笔交易肯定会对库比蒂诺公司产生影响。</blockquote></p><p> <b>Video is getting more competitive</b></p><p><blockquote><b>视频竞争越来越激烈</b></blockquote></p><p> The AT&T-Discovery deal is clearly targeted at improving the companies’ position in DTC (direct-to-consumer) distribution of a respectable portfolio of media assets. AT&T argues the case:</p><p><blockquote>AT&T与Discovery的交易显然旨在提高两家公司在可观的媒体资产组合的DTC（直接面向消费者）分销中的地位。AT&T辩称：</blockquote></p><p> “The ‘pure play’ content company will own one of the deepest libraries in the world with nearly 200,000 hours of iconic programming and will bring together over 100 of the most cherished, popular and trusted brands in the world under one global portfolio, including HBO, Warner Bros., Discovery, DC Comics, CNN […] and many more.” This is yet another step in the consolidation of the mega media players that makes the video streaming space even more competitive. The new WarnerMedia-Discovery conglomerate will probably be better positioned to fight the leaders in the industry for a larger chunk of market share (see chart below): Netflix (ticker $NFLX), Amazon’s (ticker $AMZN) Prime Video, Disney+ (ticker $DIS) and Hulu.</p><p><blockquote>“这家‘pure play’内容公司将拥有世界上最深厚的图书馆之一，拥有近200,000小时的标志性节目，并将把世界上100多个最受珍视、最受欢迎和最值得信赖的品牌汇集在一个全球产品组合下，包括HBO、华纳兄弟、探索频道、DC漫画、CNN[…]等等。”这是大型媒体播放器整合的又一步，使视频流媒体领域更具竞争力。新的华纳媒体探索集团可能会更好地与行业领导者争夺更大的市场份额（见下图）：Netflix（股票代码$NFLX）、亚马逊（股票代码$AMZN）Prime Video、Disney+（股票代码$DIS）和Hulu。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1ea3d058d67f722ef065e9c292c3f53d\" tg-width=\"1011\" tg-height=\"530\"><span>Figure 2: Biggest subscription giants.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图2：最大的订阅巨头。</span></p></blockquote></p><p> Caught in the middle of the war is Apple. The Cupertino company launched its Apple TV+ service in November 2019 as another piece of the service ecosystem puzzle. But Apple TV+ has yet to prove successful in the face of so much competition for streaming video,as I discussed about a year ago.</p><p><blockquote>陷入战争的是苹果。这家库比蒂诺公司于2019年11月推出了苹果TV+服务，作为服务生态系统拼图的另一块。但正如我大约一年前讨论的那样，面对流媒体视频的激烈竞争，苹果TV+尚未被证明是成功的。</blockquote></p><p> The AT&T-Discovery deal will likely put pressure on Apple to<i>up the ante</i>in order to become more competitive in video streaming. Apple’s strategy could involve several initiatives, including:</p><p><blockquote>AT&T与Discovery的交易可能会给苹果带来压力<i>加大赌注</i>以便在视频流中更具竞争力。苹果的战略可能涉及多项举措，包括：</blockquote></p><p> <ul> <li>Strategic acquisition of media assets through the deployment of Apple’s large pile of cash (around $80 billion, net of debt);</li> <li>Partnerships with other content providers to increase Apple TV+’s appeal. For instance,Apple teamed up with ViacomCBS to offer a $15 bundle in August 2020;</li> <li>Promotional pricing, similar to (1) the free one-year offer to new Apple device owners or (2) the Apple One service bundle.</li> </ul> Quite a bit could be a stake for Apple in video streaming. I estimate that Apple TV+ accounts for a sub-10% chunk of the company’s services revenues. However, video streaming could be a source of material revenue and earnings growth, should the strategy be executed well.</p><p><blockquote><ul><li>通过部署苹果的大量现金（约800亿美元，扣除债务）战略性收购媒体资产；</li><li>与其他内容提供商合作，以增加苹果TV+的吸引力。例如，苹果与维亚康姆哥伦比亚广播公司合作，在2020年8月提供15美元的捆绑包；</li><li>促销定价，类似于（1）向新苹果设备所有者提供的一年免费优惠或（2）苹果One服务捆绑包。</li></ul>苹果在视频流媒体领域的股份可能相当大。我估计苹果TV+仅占该公司服务收入的10%以下。然而，如果战略执行得好，视频流可能会成为物质收入和盈利增长的来源。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.thestreet.com/apple/news/how-at-t-discovery-deal-could-impact-apple\">TheStreet</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果","T":"At&T","DISCA":"探索传播"},"source_url":"https://www.thestreet.com/apple/news/how-at-t-discovery-deal-could-impact-apple","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1120658373","content_text":"AT&T has announced the giant merger of its WarnerMedia business with Discovery. The Apple Maven discusses the implications to the video streaming industry and how the deal could impact Apple.\nEarly on Monday, May 17, another mega deal was announced in the media space. AT&T’s (ticker $T) WarnerMedia, the parent company of HBO and Warner Bros. studio, will merge with Discovery (HGTV, Food Network, etc.). The deal has been priced at a whopping $43 billion.\nFigure 1: AT&T merge with Discovery.\nA few years ago, this attention-grabbing merger would have meant little to Apple (ticker $AAPL). But in the age of online streaming and growth opportunities within Apple’s services segment, the deal can certainly have an impact on the Cupertino company.\nVideo is getting more competitive\nThe AT&T-Discovery deal is clearly targeted at improving the companies’ position in DTC (direct-to-consumer) distribution of a respectable portfolio of media assets. AT&T argues the case:\n\n “The ‘pure play’ content company will own one of the deepest libraries in the world with nearly 200,000 hours of iconic programming and will bring together over 100 of the most cherished, popular and trusted brands in the world under one global portfolio, including HBO, Warner Bros., Discovery, DC Comics, CNN […] and many more.”\n\nThis is yet another step in the consolidation of the mega media players that makes the video streaming space even more competitive. The new WarnerMedia-Discovery conglomerate will probably be better positioned to fight the leaders in the industry for a larger chunk of market share (see chart below): Netflix (ticker $NFLX), Amazon’s (ticker $AMZN) Prime Video, Disney+ (ticker $DIS) and Hulu.\nFigure 2: Biggest subscription giants.\nCaught in the middle of the war is Apple. The Cupertino company launched its Apple TV+ service in November 2019 as another piece of the service ecosystem puzzle. But Apple TV+ has yet to prove successful in the face of so much competition for streaming video,as I discussed about a year ago.\nThe AT&T-Discovery deal will likely put pressure on Apple toup the antein order to become more competitive in video streaming. Apple’s strategy could involve several initiatives, including:\n\nStrategic acquisition of media assets through the deployment of Apple’s large pile of cash (around $80 billion, net of debt);\nPartnerships with other content providers to increase Apple TV+’s appeal. For instance,Apple teamed up with ViacomCBS to offer a $15 bundle in August 2020;\nPromotional pricing, similar to (1) the free one-year offer to new Apple device owners or (2) the Apple One service bundle.\n\nQuite a bit could be a stake for Apple in video streaming. I estimate that Apple TV+ accounts for a sub-10% chunk of the company’s services revenues. However, video streaming could be a source of material revenue and earnings growth, should the strategy be executed well.","news_type":1,"symbols_score_info":{"DISCA":0.9,"AAPL":0.9,"T":0.9}},"isVote":1,"tweetType":1,"viewCount":243,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/194005126"}
精彩评论