最近哔哩哔哩的游戏又_老虎社区_美港股上老虎

2024-06-19

最近哔哩哔哩的游戏又如何$哔哩哔哩-W(09626)$

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2024-06-20
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href=\"https://laohu8.com/S/09626\">$哔哩哔哩-W(09626)$&nbsp;</a></p></body></html>","text":"最近哔哩哔哩的游戏又如何$哔哩哔哩-W(09626)$","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/318596481982616","repostId":2444842940,"repostType":2,"repost":{"id":"2444842940","kind":"news","pubTimestamp":1718791031,"share":"https://www.laohu8.com/m/news/2444842940?lang=&edition=full","pubTime":"2024-06-19 17:57","market":"us","language":"zh","title":"大摩预判：游戏大环境已变，不利网易，看好腾讯","url":"https://stock-news.laohu8.com/highlight/detail?id=2444842940","media":"华尔街见闻","summary":"大摩表示，随着行业监管重点发生转移，腾讯作为“中国最大的小游戏平台”或将迎来春天，叠加腾讯海外投资初见成效，国际游戏业务势头强劲。","content":"<html><body><p>在游戏市场全面进入存量时代之后，行业两大巨头<a href=\"https://laohu8.com/S/00700\">腾讯</a>和<a href=\"https://laohu8.com/S/NTES\">网易</a>的角力日益加剧，全方位的激烈竞争避无可避，究竟谁能笑到最后？</p>\n<p><strong>而且游戏行业大环境已“今非昔比”</strong>，众多投行机构已然为这万亿市场的角逐押下赌注，其中<a href=\"https://laohu8.com/S/MS\">摩根士丹利</a>在6月18日发布的研报中，<strong>将更多的筹码押给了腾讯。</strong></p>\n<p>大摩分析师在研报中给出了两大理由：</p>\n<blockquote>\n<p>1、<strong>游戏行业本身的结构性变化（比如监管重点的转移）</strong>，对腾讯的低ARPU（每用户平均收入）游戏等“小游戏”更加有利。</p>\n<p>2、<strong>腾讯海外投资初见成效</strong>，国际游戏业务势头强劲。</p>\n</blockquote>\n<h2>游戏行业变化利好腾讯，“中国最大的小游戏平台”迎来春天</h2>\n<p>摩根士丹利表示，在行业监管重点发生转移的前提下，<strong>货币化程度更低的游戏有望获得更多政策利好</strong>，腾讯低ARPU（每用户平均收入）游戏（比如专注于MOBA、第一人称射击、派对和小游戏等）将或将吸引更多玩家。<strong>下半年腾讯网络游戏收入预计同比增长10%，而网易增长5%：</strong></p>\n<blockquote>\n<p>自2021年监管整顿以来，<strong>监管重点已从未成年人保护转向过度货币化。</strong></p>\n<p>网易已采取积极措施限制 《梦幻西游》端游的货币化，这可能会波及其产品组合中的其他游戏。</p>\n<p>我们认为腾讯可以从其低ARPU的游戏品类中获益，因为其主要的MOBA和第一人称射击游戏内容更轻，<strong>通过游戏内购买货币化的程度较低。</strong></p>\n</blockquote>\n<p>在这种背景下，<strong>所谓的“小游戏”开始迎来自己的春天：</strong></p>\n<blockquote>\n<p>与2021年相比，2023年小游戏的整体潜在市场规模增长了7倍，超过人民币200亿元。</p>\n<p>我们预计，运营中国最大小游戏平台的腾讯将从行业繁荣中受益，<strong>小游戏收入有望在未来两年翻一番。</strong></p>\n<p><img src=\"https://wpimg-wscn.awtmt.com/8084a96e-63a7-4539-b2a7-6bb38c3fad27.png\"/></p>\n</blockquote>\n<p>大摩还认为，相比之下，曾经统领中国游戏届的MMORPG（大型多人在线角色扮演游戏）似乎难现往日荣光，<strong>而腾讯恰好在该领域布局有限：</strong></p>\n<blockquote>\n<p>MMORPG曾是中国最大的游戏品类，由于采用pay-to-win（花钱变强） 机制，其ARPU值非常高（人民币500-1000元不等）。</p>\n<p>但我们看到消费正在转向物有所值的游戏，MMORPG的流水正在萎缩 （2019-2023年的CAGR为-12%），并被新游戏所蚕食。</p>\n</blockquote>\n<h2>海外投资初见成效，国际游戏业务势头强劲</h2>\n<p>除了在国内”卷疯“的存量市场占据优势之外，腾讯能赢得大摩的青睐，也得益于海外投资初见成效，大摩在报告中写道：</p>\n<blockquote>\n<p>腾讯一直在通过建立自主游戏制作工作室和收购海外工作室来拓展海外游戏业务，这些投资已初见成效。</p>\n<p>2020-23年国际游戏的CAGR为15%，到2023年，国际游戏的收入占比达到30%（2019年为14%）。</p>\n<p><strong>我们预计2023-25年国际游戏CAGR为11%。 </strong></p>\n<p><img src=\"https://wpimg-wscn.awtmt.com/54d8e2f7-c676-4dd8-a29f-d9647adb141a.png\"/></p>\n</blockquote><div>风险提示及免责条款</div>\n<div>\n            市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。\n          </div>\n</body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n大摩预判：游戏大环境已变，不利网易，看好腾讯\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-06-19 17:57 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3717568><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在游戏市场全面进入存量时代之后，行业两大巨头腾讯和网易的角力日益加剧，全方位的激烈竞争避无可避，究竟谁能笑到最后？\n而且游戏行业大环境已“今非昔比”，众多投行机构已然为这万亿市场的角逐押下赌注，其中摩根士丹利在6月18日发布的研报中，将更多的筹码押给了腾讯。\n大摩分析师在研报中给出了两大理由：\n\n1、游戏行业本身的结构性变化（比如监管重点的转移），对腾讯的低ARPU（每用户平均收入）游戏等“小游戏...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3717568\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://wpimg-wscn.awtmt.com/4e1462f3-6ffe-4fdc-848c-314090e39deb.jpeg","relate_stocks":{"80700":"腾讯控股-R","LU0173614495.USD":"富达中国焦点A","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","BK1517":"云办公","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","BK1608":"元宇宙概念","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0650527681.SGD":"Fidelity China Consumer 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A-SGD","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0971096721.USD":"富达环球金融服务 A","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD"},"source_url":"https://wallstreetcn.com/articles/3717568","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2444842940","content_text":"在游戏市场全面进入存量时代之后，行业两大巨头腾讯和网易的角力日益加剧，全方位的激烈竞争避无可避，究竟谁能笑到最后？\n而且游戏行业大环境已“今非昔比”，众多投行机构已然为这万亿市场的角逐押下赌注，其中摩根士丹利在6月18日发布的研报中，将更多的筹码押给了腾讯。\n大摩分析师在研报中给出了两大理由：\n\n1、游戏行业本身的结构性变化（比如监管重点的转移），对腾讯的低ARPU（每用户平均收入）游戏等“小游戏”更加有利。\n2、腾讯海外投资初见成效，国际游戏业务势头强劲。\n\n游戏行业变化利好腾讯，“中国最大的小游戏平台”迎来春天\n摩根士丹利表示，在行业监管重点发生转移的前提下，货币化程度更低的游戏有望获得更多政策利好，腾讯低ARPU（每用户平均收入）游戏（比如专注于MOBA、第一人称射击、派对和小游戏等）将或将吸引更多玩家。下半年腾讯网络游戏收入预计同比增长10%，而网易增长5%：\n\n自2021年监管整顿以来，监管重点已从未成年人保护转向过度货币化。\n网易已采取积极措施限制 《梦幻西游》端游的货币化，这可能会波及其产品组合中的其他游戏。\n我们认为腾讯可以从其低ARPU的游戏品类中获益，因为其主要的MOBA和第一人称射击游戏内容更轻，通过游戏内购买货币化的程度较低。\n\n在这种背景下，所谓的“小游戏”开始迎来自己的春天：\n\n与2021年相比，2023年小游戏的整体潜在市场规模增长了7倍，超过人民币200亿元。\n我们预计，运营中国最大小游戏平台的腾讯将从行业繁荣中受益，小游戏收入有望在未来两年翻一番。\n\n\n大摩还认为，相比之下，曾经统领中国游戏届的MMORPG（大型多人在线角色扮演游戏）似乎难现往日荣光，而腾讯恰好在该领域布局有限：\n\nMMORPG曾是中国最大的游戏品类，由于采用pay-to-win（花钱变强） 机制，其ARPU值非常高（人民币500-1000元不等）。\n但我们看到消费正在转向物有所值的游戏，MMORPG的流水正在萎缩 （2019-2023年的CAGR为-12%），并被新游戏所蚕食。\n\n海外投资初见成效，国际游戏业务势头强劲\n除了在国内”卷疯“的存量市场占据优势之外，腾讯能赢得大摩的青睐，也得益于海外投资初见成效，大摩在报告中写道：\n\n腾讯一直在通过建立自主游戏制作工作室和收购海外工作室来拓展海外游戏业务，这些投资已初见成效。\n2020-23年国际游戏的CAGR为15%，到2023年，国际游戏的收入占比达到30%（2019年为14%）。\n我们预计2023-25年国际游戏CAGR为11%。 \n\n风险提示及免责条款\n\n            市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1467,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["09626","BILI"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":43,"xxTargetLangEnum":"ZH_CN"},"commentList":[{"id":318976333336744,"commentId":"318976333336744","gmtCreate":1718888533728,"gmtModify":1718889081485,"authorId":3480022123473953,"author":{"id":3480022123473953,"idStr":"3480022123473953","authorId":3480022123473953,"name":"點石成金","avatar":"https://static.tigerbbs.com/a6d3986150e0959d1d7c5d469447c45e","vip":1,"currentWearingBadge":{"badgeId":"35ec162348d5460f88c959321e554969-2","templateUuid":"35ec162348d5460f88c959321e554969","name":"宗师交易员","description":"证券或期货账户累计交易次数达到100次","bigImgUrl":"https://static.tigerbbs.com/ad22cfbe2d05aa393b18e9226e4b0307","smallImgUrl":"https://static.tigerbbs.com/36702e6ff3ffe46acafee66cc85273ca","grayImgUrl":"https://static.tigerbbs.com/d52eb88fa385cf5abe2616ed63781765","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.01.06","exceedPercentage":"80.78%","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1100},"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":318596481982616,"objectIdStr":"318596481982616","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"<span 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