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2021-04-28

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Alphabet Q1 earnings set to show reopenings fueled advertising sales resurgence<blockquote>Alphabet第一季度收益将显示重新开业推动广告销售复苏</blockquote>

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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":377774290,"tweetId":"377774290","gmtCreate":1619567845010,"gmtModify":1634211767432,"author":{"id":3575793577969306,"idStr":"3575793577969306","authorId":3575793577969306,"authorIdStr":"3575793577969306","name":"xCass","avatar":"https://static.tigerbbs.com/4d13a4236fd5fe0391b573daccd86bfc","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>👏👏</body></html>","htmlText":"<html><head></head><body>👏👏</body></html>","text":"👏👏","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/377774290","repostId":1163748553,"repostType":4,"repost":{"id":"1163748553","kind":"news","pubTimestamp":1619536118,"share":"https://www.laohu8.com/m/news/1163748553?lang=zh_CN&edition=full","pubTime":"2021-04-27 23:08","market":"us","language":"en","title":"Alphabet Q1 earnings set to show reopenings fueled advertising sales resurgence<blockquote>Alphabet第一季度收益将显示重新开业推动广告销售复苏</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1163748553","media":"Yahoo","summary":"Alphabet (GOOGL), the parent company of Google, will report first-quarter earnings after market clos","content":"Alphabet (GOOGL), the parent company of Google, will report first-quarter earnings after market close on Tuesday, with the tech giant's results likely to get a boost from a pick-up in its advertising business amid the vaccine-led recovery.<blockquote>谷歌母公司Alphabet（GOOGL）将于周二收盘后公布第一季度财报，这家科技巨头的业绩可能会因疫苗主导的复苏而受到广告业务回升的提振。</blockquote> Here's what Wall Street expects to see from Alphabet's results:<blockquote>以下是华尔街期望从Alphabet的业绩中看到的情况：</blockquote> <ul> <li>Q1 Revenue, excluding traffic acquisitions costs:$42.54 billion expected vs. $33.71 billion year-over-year<blockquote><ul><li>第一季度收入，不包括流量获取成本：预期为425.4亿美元，去年同期为337.1亿美元</li></ul></blockquote></li> <li>Q1 GAAP earnings per share:$15.64 expected vs. $10.79 year-over-year<blockquote><li>第一季度GAAP每股收益：预期为15.64美元，去年同期为10.79美元</li></blockquote></li> </ul> Of all of the Big Tech \"FAANG\" stocks, Alphabet's shares posted the least impressive gain during 2020, despite the broader trend toward tech outperformance last year. The company's results have been viewed as closely tied to the pace of the post-pandemic economic reopening. Alphabet's core advertising revenue through search and YouTube is exposed to marketers in travel and other high-contact industries, as well as small businesses deeply impacted by the pandemic.<blockquote>在所有大型科技股“FAANG”中，Alphabet的股价在2020年的涨幅最不令人印象深刻，尽管去年科技股表现优异的总体趋势。该公司的业绩被视为与大流行后经济重新开放的步伐密切相关。Alphabet通过搜索和YouTube的核心广告收入面向旅游和其他高接触行业的营销人员，以及深受疫情影响的小企业。</blockquote> Overall, Google advertising revenues are expected to jump 25% over last year, comprising the vast majority of overall sales. YouTube ads likely grew by 42% to $5.8 billion.<blockquote>总体而言，谷歌广告收入预计将比去年增长25%，占整体销售额的绝大多数。YouTube广告可能增长42%，达到58亿美元。</blockquote> \"Google Search and YouTube ads could see meaningful upside from advertisers heavily impacted by COVID-19 returning to Search (travel advertisers) and YouTube (brand advertisers),\" JPMorgan analyst Doug Anmuth wrote in a note last week.<blockquote>摩根大通分析师道格·安穆斯(Doug Anmuth)上周在一份报告中写道：“受COVID-19严重影响的广告商重返搜索（旅游广告商）和YouTube（品牌广告商），谷歌搜索和YouTube广告可能会带来有意义的上涨。”</blockquote> Against this improving backdrop, Alphabet's stock underperformance against Big Tech peers last year has reversed in 2021 to-date. Shares have risen 32% through Monday's close, far outperforming the S&amp;P 500's 11.5% gain over that time period.<blockquote>在这种改善的背景下，Alphabet股票去年相对于大型科技同行的表现不佳的情况在2021年迄今为止有所逆转。截至周一收盘，该股已上涨32%，远远超过标普500同期11.5%的涨幅。</blockquote> <img src=\"https://static.tigerbbs.com/ae073f7dcd2c4f3e8c36e6a2c760cf68\" tg-width=\"704\" tg-height=\"528\" referrerpolicy=\"no-referrer\">UKRAINE - 2021/04/09: In this photo illustration, Alphabet and Google logos seen displayed on smartphones. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)<blockquote>乌克兰-2021/04/09：在这张照片插图中，Alphabet和谷歌的标志显示在智能手机上。（照片插图由Igor Golovniov/SOPA Images/LightRocket via Getty Images提供）</blockquote> Some, however, have noted that since the company is a known beneficiary of the \"reopening trade,\" it may have a difficult hurdle to clear in delivering first-quarter results that manage to impress Wall Street. Others suggested the opposite.<blockquote>然而，一些人指出，由于该公司是“重新开放贸易”的已知受益者，因此在交付给华尔街留下深刻印象的第一季度业绩时，它可能很难清除障碍。其他人则提出了相反的建议。</blockquote> \"We think expectations are actually the lowest for Alphabet, partially because it's been the most obvious reopening stock,\" Jason Helstein,Oppenheimer senior analyst, told Yahoo Finance on Monday.\"They have the most exposure to travel. They have the most exposure to local. And so we think, you know, to the extent you would think expectation would be higher, when we've done kind of our own work, we actually think within the tech group, it's actually the best setup into earnings.\"<blockquote>Oppenheimer高级分析师Jason Helstein周一对雅虎财经表示：“我们认为Alphabet的预期实际上是最低的，部分原因是它是最明显的重新开放股票。”他们对当地的接触最多。所以我们认为，你知道，在某种程度上，你会认为期望会更高，当我们完成自己的工作时，我们实际上认为在科技集团内部，这实际上是盈利的最佳设置。”</blockquote> \"A lot of people have looked at kind of Alphabet and said, this company's just so big, can it keep up hyper-growth? And they just have this kind of ability to surprise. We think their advertising is going to be up 26% this year, which is two points above the Street. And we're looking for 17% next year, which is five points above the Street.\"<blockquote>“很多人看着Alphabet说，这家公司这么大，能保持高速增长吗？他们就是有这种令人惊讶的能力。我们认为他们的广告今年将增长26%，比华尔街高出两个百分点。我们预计明年的增长率为17%，比华尔街高出5个百分点。”</blockquote> Other, smaller areas of Google's business are expected to have continued growing strongly in the first three months of the year. Google Cloud's revenue will likely top $4 billion for the first quarter, according to consensus estimates, to mark a growth rate of 44% over last year. While still a smaller cloud platform than those of competitors like Microsoft Azure and Amazon Web Services, the company's platform has maintained an impressive run of year-over-year growth topping 40%, continuing to gain market share in the cloud computing space.<blockquote>谷歌业务的其他较小领域预计将在今年前三个月继续强劲增长。据普遍预测，谷歌云第一季度的收入可能会超过40亿美元，比去年增长44%。虽然与微软Azure和Amazon Web Services等竞争对手相比，该公司的云平台仍然较小，但该公司的平台保持了超过40%的令人印象深刻的同比增长，继续在云计算领域获得市场份额。</blockquote> This post will be updated with the results of Alphabet's second-quarter results Tuesday after market close. Check back for updates.<blockquote>这篇文章将在周二收盘后更新Alphabet第二季度业绩。请回来查看更新。</blockquote>","source":"lsy1584348713084","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Alphabet Q1 earnings set to show reopenings fueled advertising sales resurgence<blockquote>Alphabet第一季度收益将显示重新开业推动广告销售复苏</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAlphabet Q1 earnings set to show reopenings fueled advertising sales resurgence<blockquote>Alphabet第一季度收益将显示重新开业推动广告销售复苏</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nYahoo2021-04-27 23:08\n\n</h4>\n</header>\n<article>\nAlphabet (GOOGL), the parent company of Google, will report first-quarter earnings after market close on Tuesday, with the tech giant's results likely to get a boost from a pick-up in its advertising business amid the vaccine-led recovery.<blockquote>谷歌母公司Alphabet（GOOGL）将于周二收盘后公布第一季度财报，这家科技巨头的业绩可能会因疫苗主导的复苏而受到广告业务回升的提振。</blockquote> Here's what Wall Street expects to see from Alphabet's results:<blockquote>以下是华尔街期望从Alphabet的业绩中看到的情况：</blockquote> <ul> <li>Q1 Revenue, excluding traffic acquisitions costs:$42.54 billion expected vs. $33.71 billion year-over-year<blockquote><ul><li>第一季度收入，不包括流量获取成本：预期为425.4亿美元，去年同期为337.1亿美元</li></ul></blockquote></li> <li>Q1 GAAP earnings per share:$15.64 expected vs. $10.79 year-over-year<blockquote><li>第一季度GAAP每股收益：预期为15.64美元，去年同期为10.79美元</li></blockquote></li> </ul> Of all of the Big Tech \"FAANG\" stocks, Alphabet's shares posted the least impressive gain during 2020, despite the broader trend toward tech outperformance last year. The company's results have been viewed as closely tied to the pace of the post-pandemic economic reopening. Alphabet's core advertising revenue through search and YouTube is exposed to marketers in travel and other high-contact industries, as well as small businesses deeply impacted by the pandemic.<blockquote>在所有大型科技股“FAANG”中，Alphabet的股价在2020年的涨幅最不令人印象深刻，尽管去年科技股表现优异的总体趋势。该公司的业绩被视为与大流行后经济重新开放的步伐密切相关。Alphabet通过搜索和YouTube的核心广告收入面向旅游和其他高接触行业的营销人员，以及深受疫情影响的小企业。</blockquote> Overall, Google advertising revenues are expected to jump 25% over last year, comprising the vast majority of overall sales. YouTube ads likely grew by 42% to $5.8 billion.<blockquote>总体而言，谷歌广告收入预计将比去年增长25%，占整体销售额的绝大多数。YouTube广告可能增长42%，达到58亿美元。</blockquote> \"Google Search and YouTube ads could see meaningful upside from advertisers heavily impacted by COVID-19 returning to Search (travel advertisers) and YouTube (brand advertisers),\" JPMorgan analyst Doug Anmuth wrote in a note last week.<blockquote>摩根大通分析师道格·安穆斯(Doug Anmuth)上周在一份报告中写道：“受COVID-19严重影响的广告商重返搜索（旅游广告商）和YouTube（品牌广告商），谷歌搜索和YouTube广告可能会带来有意义的上涨。”</blockquote> Against this improving backdrop, Alphabet's stock underperformance against Big Tech peers last year has reversed in 2021 to-date. Shares have risen 32% through Monday's close, far outperforming the S&amp;P 500's 11.5% gain over that time period.<blockquote>在这种改善的背景下，Alphabet股票去年相对于大型科技同行的表现不佳的情况在2021年迄今为止有所逆转。截至周一收盘，该股已上涨32%，远远超过标普500同期11.5%的涨幅。</blockquote> <img src=\"https://static.tigerbbs.com/ae073f7dcd2c4f3e8c36e6a2c760cf68\" tg-width=\"704\" tg-height=\"528\" referrerpolicy=\"no-referrer\">UKRAINE - 2021/04/09: In this photo illustration, Alphabet and Google logos seen displayed on smartphones. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)<blockquote>乌克兰-2021/04/09：在这张照片插图中，Alphabet和谷歌的标志显示在智能手机上。（照片插图由Igor Golovniov/SOPA Images/LightRocket via Getty Images提供）</blockquote> Some, however, have noted that since the company is a known beneficiary of the \"reopening trade,\" it may have a difficult hurdle to clear in delivering first-quarter results that manage to impress Wall Street. Others suggested the opposite.<blockquote>然而，一些人指出，由于该公司是“重新开放贸易”的已知受益者，因此在交付给华尔街留下深刻印象的第一季度业绩时，它可能很难清除障碍。其他人则提出了相反的建议。</blockquote> \"We think expectations are actually the lowest for Alphabet, partially because it's been the most obvious reopening stock,\" Jason Helstein,Oppenheimer senior analyst, told Yahoo Finance on Monday.\"They have the most exposure to travel. They have the most exposure to local. And so we think, you know, to the extent you would think expectation would be higher, when we've done kind of our own work, we actually think within the tech group, it's actually the best setup into earnings.\"<blockquote>Oppenheimer高级分析师Jason Helstein周一对雅虎财经表示：“我们认为Alphabet的预期实际上是最低的，部分原因是它是最明显的重新开放股票。”他们对当地的接触最多。所以我们认为，你知道，在某种程度上，你会认为期望会更高，当我们完成自己的工作时，我们实际上认为在科技集团内部，这实际上是盈利的最佳设置。”</blockquote> \"A lot of people have looked at kind of Alphabet and said, this company's just so big, can it keep up hyper-growth? And they just have this kind of ability to surprise. We think their advertising is going to be up 26% this year, which is two points above the Street. And we're looking for 17% next year, which is five points above the Street.\"<blockquote>“很多人看着Alphabet说，这家公司这么大，能保持高速增长吗？他们就是有这种令人惊讶的能力。我们认为他们的广告今年将增长26%，比华尔街高出两个百分点。我们预计明年的增长率为17%，比华尔街高出5个百分点。”</blockquote> Other, smaller areas of Google's business are expected to have continued growing strongly in the first three months of the year. Google Cloud's revenue will likely top $4 billion for the first quarter, according to consensus estimates, to mark a growth rate of 44% over last year. While still a smaller cloud platform than those of competitors like Microsoft Azure and Amazon Web Services, the company's platform has maintained an impressive run of year-over-year growth topping 40%, continuing to gain market share in the cloud computing space.<blockquote>谷歌业务的其他较小领域预计将在今年前三个月继续强劲增长。据普遍预测，谷歌云第一季度的收入可能会超过40亿美元，比去年增长44%。虽然与微软Azure和Amazon Web Services等竞争对手相比，该公司的云平台仍然较小，但该公司的平台保持了超过40%的令人印象深刻的同比增长，继续在云计算领域获得市场份额。</blockquote> This post will be updated with the results of Alphabet's second-quarter results Tuesday after market close. Check back for updates.<blockquote>这篇文章将在周二收盘后更新Alphabet第二季度业绩。请回来查看更新。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://finance.yahoo.com/news/alphabet-google-youtube-reports-q1-earnings-results-150238095.html\">Yahoo</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOG":"谷歌","GOOGL":"谷歌A"},"source_url":"https://finance.yahoo.com/news/alphabet-google-youtube-reports-q1-earnings-results-150238095.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1163748553","content_text":"Alphabet (GOOGL), the parent company of Google, will report first-quarter earnings after market close on Tuesday, with the tech giant's results likely to get a boost from a pick-up in its advertising business amid the vaccine-led recovery.\nHere's what Wall Street expects to see from Alphabet's results:\n\nQ1 Revenue, excluding traffic acquisitions costs:$42.54 billion expected vs. $33.71 billion year-over-year\nQ1 GAAP earnings per share:$15.64 expected vs. $10.79 year-over-year\n\nOf all of the Big Tech \"FAANG\" stocks, Alphabet's shares posted the least impressive gain during 2020, despite the broader trend toward tech outperformance last year. The company's results have been viewed as closely tied to the pace of the post-pandemic economic reopening. Alphabet's core advertising revenue through search and YouTube is exposed to marketers in travel and other high-contact industries, as well as small businesses deeply impacted by the pandemic.\nOverall, Google advertising revenues are expected to jump 25% over last year, comprising the vast majority of overall sales. YouTube ads likely grew by 42% to $5.8 billion.\n\"Google Search and YouTube ads could see meaningful upside from advertisers heavily impacted by COVID-19 returning to Search (travel advertisers) and YouTube (brand advertisers),\" JPMorgan analyst Doug Anmuth wrote in a note last week.\nAgainst this improving backdrop, Alphabet's stock underperformance against Big Tech peers last year has reversed in 2021 to-date. Shares have risen 32% through Monday's close, far outperforming the S&P 500's 11.5% gain over that time period.\nUKRAINE - 2021/04/09: In this photo illustration, Alphabet and Google logos seen displayed on smartphones. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)\nSome, however, have noted that since the company is a known beneficiary of the \"reopening trade,\" it may have a difficult hurdle to clear in delivering first-quarter results that manage to impress Wall Street. Others suggested the opposite.\n\"We think expectations are actually the lowest for Alphabet, partially because it's been the most obvious reopening stock,\" Jason Helstein,Oppenheimer senior analyst, told Yahoo Finance on Monday.\"They have the most exposure to travel. They have the most exposure to local. And so we think, you know, to the extent you would think expectation would be higher, when we've done kind of our own work, we actually think within the tech group, it's actually the best setup into earnings.\"\n\"A lot of people have looked at kind of Alphabet and said, this company's just so big, can it keep up hyper-growth? And they just have this kind of ability to surprise. We think their advertising is going to be up 26% this year, which is two points above the Street. And we're looking for 17% next year, which is five points above the Street.\"\nOther, smaller areas of Google's business are expected to have continued growing strongly in the first three months of the year. Google Cloud's revenue will likely top $4 billion for the first quarter, according to consensus estimates, to mark a growth rate of 44% over last year. While still a smaller cloud platform than those of competitors like Microsoft Azure and Amazon Web Services, the company's platform has maintained an impressive run of year-over-year growth topping 40%, continuing to gain market share in the cloud computing space.\nThis post will be updated with the results of Alphabet's second-quarter results Tuesday after market close. Check back for updates.","news_type":1,"symbols_score_info":{"GOOG":0.9,"GOOGL":0.9}},"isVote":1,"tweetType":1,"viewCount":1519,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/377774290"}