The ambition of bilibili is unbounded and rutheless. It wants to preserve the indoorsy culture as an attraction for longtime users and also wants to become Chinese YouTube. In that case, it chose to lower the registration threshold, but it can’t handle this. The atmosphere grown tense, it still try to game with China’s strict controls on content. We don’t know if it’s going to work, but bilibili has already nurtured and triggered much opposition.Finally, its short video competitors in China are tough.