松鼠大尾巴
2025-07-06
对三者股价的影响？
美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！
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港美股赚钱养家
2025-07-07
港美股赚钱养家
大跌，为了外卖业务，内卷式竞争。都亏损。
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11:38","market":"us","language":"zh","title":"美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！","url":"https://stock-news.laohu8.com/highlight/detail?id=2549323292","media":"华尔街见闻","summary":"7月5日晚间，阿里、美团上演了外卖大战。两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。","content":"<html><head></head><body><p>7月5日晚间，阿里、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>上演了外卖大战！</p><h2 id=\"id_76067693\">外卖大战</h2><p>7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、<a href=\"https://laohu8.com/S/03690\">美团</a>两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/3c8a4b45fffade9c1c00eebb4c3d583a\" title=\"\" tg-width=\"527\" tg-height=\"579\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/429aa677e89065cdf9b516666449c6c6\" title=\"\" tg-width=\"645\" tg-height=\"159\"/></p><p>甚至部分外卖还能“零元购”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/836775430703c1e93eaec4f631eb57d1\" title=\"\" tg-width=\"641\" tg-height=\"1004\"/></p><p>至此，7月5日晚上的外卖大战正式开启。</p><p>一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9ff46ef90ff23b6baa744ff34fc25da\" title=\"\" tg-width=\"1080\" tg-height=\"681\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/091a1787db75a767b30070ab76ce623d\" title=\"\" tg-width=\"639\" tg-height=\"570\"/></p><p>一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c21b74c05fd7c0f2c217ceff25781715\" title=\"\" tg-width=\"621\" tg-height=\"548\"/></p><p><a href=\"https://laohu8.com/S/MCD\">麦当劳</a>一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b430d0e9dcb12f634c8445a9af4d8972\" title=\"\" tg-width=\"633\" tg-height=\"744\"/></p><p>随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0cdf7ff3e6df55da0529d81d34f4a89f\" title=\"\" tg-width=\"1071\" tg-height=\"573\"/></p><p>美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf7cd816c6df5ddbf187a480d240ed4e\" title=\"\" tg-width=\"1080\" tg-height=\"1920\"/></p><h2 id=\"id_2240217602\">为何突发外卖大战？</h2><p>7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。</p><p>7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。</p><p>有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。</p><p>而为了阻击阿里，美团也上线了大量的外卖优惠券。</p><p><a href=\"https://laohu8.com/S/GS\">高盛</a>在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。</p><p>情形一（基准情形）：假设美团成功捍卫市场份额领先地位。</p><p>基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、<a href=\"https://laohu8.com/S/JD\">京东</a>形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。</p><p>情形二：预设<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>通过持续500亿元投资获得重大市场份额。</p><p>凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。</p><p>情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。</p><p>高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。</p><p>高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。</p><p>长期来看，随着竞争正常化，<a href=\"https://laohu8.com/S/09988\">阿里巴巴</a>和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。</p></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=https://wallstreetcn.com/articles/3750502><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3750502\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d90f2b8b734cbd89323cda0d6151b96a","relate_stocks":{"LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK4505":"高瓴资本持仓","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND - GREATER CHINA \"P\" (USD) ACC","09988":"阿里巴巴-W","LU1720050803.USD":"安联全方位中国股票基金","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS MULTI-ASSET \"A\" (USD) 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