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07-24
分析得不错
1个奈飞=276个爱奇艺,为什么?
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18:15","market":"us","language":"zh","title":"1个奈飞=276个爱奇艺,为什么?","url":"https://stock-news.laohu8.com/highlight/detail?id=2553212841","media":"定焦One","summary":"特别是长视频,奈飞是爱奇艺的276倍,为什么?虽然奈飞和爱奇艺在这些关键财务指标上的差距很大,但还不足以解释高达276倍的市值差距。而且,在追赶奈飞的路上,爱奇艺也是困难重重。推广低价广告套餐、打击共享账户、频繁提高价格,这些事奈飞都干了,但受到的阻力没有爱奇艺那么明显。这个因素,导致爱奇艺在用户价值挖掘、改善公司盈利情况方面蹑手蹑脚。","content":"<html><body><article><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/jEa2NN5eMic4r1Gz8AIVbUDib4tgShvona4jQjsuPLuFXIlyU0L8E3qwCTicSywZA8sm3QqQQQoR7YpwNDQ0lq4KQ/640?wx_fmt=jpeg&from=appmsg\"/><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/jEa2NN5eMic4r1Gz8AIVbUDib4tgShvonalwyQ0SRWCtPGG155f5zFn3WtE18xpoIsl4BK08uf5fd52qMWYxT4aw/640?wx_fmt=jpeg&from=appmsg\"/><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/jEa2NN5eMic4r1Gz8AIVbUDib4tgShvonaccYM5uibc9KUNVZgv1cHD7KnILFpCK4fWibRib2KLib5miaUWeaCjw4GDpQ/640?wx_fmt=jpeg&from=appmsg\"/><p>左右滑动查看图片</p><p>中美科技巨头差距怎么样?</p><p>从市值看:手机领域,<a href=\"https://laohu8.com/S/AAPL\">苹果</a>是<a href=\"https://laohu8.com/S/01810\">小米</a>的16倍;电商领域,<a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>是<a href=\"https://laohu8.com/S/BABA\">阿里</a>的8倍;搜索领域,<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>是<a href=\"https://laohu8.com/S/BIDU\">百度</a>的76倍;社交领域,Meta是<a href=\"https://laohu8.com/S/TCEHY\">腾讯</a>的3倍;汽车领域,<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>是<a href=\"https://laohu8.com/S/BYDDY\">比亚迪</a>的11倍;长视频领域,<a href=\"https://laohu8.com/S/NFLX\">奈飞</a>是<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>的276倍。</p><p>可以看出,社交和电商方面,中美科技巨头差距最小;搜索和长视频方面,中美科技巨头差距最大。特别是长视频,奈飞是爱奇艺的276倍,为什么?</p><p>对比两家公司的关键指标,会发现:奈飞的付费用户数是爱奇艺的3倍;奈飞的每用户平均收入是爱奇艺的5倍;奈飞的营收和<span>净利润</span>分别是爱奇艺的10倍、87倍。虽然奈飞和爱奇艺在这些关键财务指标上的差距很大,但还不足以解释高达276倍的市值差距。</p><p>奈飞在190个国家有业务,赚全球的钱,在新兴市场有很大的增长潜力,而爱奇艺深耕国内,市场规模接近天花板;奈飞付费用户多、平均付费金额高,规模效应摊薄了内容成本,毛利率不断提升,爱奇艺内容成本高、毛利率低;奈飞有成熟的工业化内容生产体系、现象级爆款多,爱奇艺在题材、制作能力、投入等方面受限,爆款率低……</p><p>而且,在追赶奈飞的路上,爱奇艺也是困难重重。推广低价广告套餐、打击共享账户、频繁提高价格,这些事奈飞都干了,但受到的阻力没有爱奇艺那么明显。这个因素,导致爱奇艺在用户价值挖掘、改善公司盈利情况方面蹑手蹑脚。</p><p>展望未来,奈飞和爱奇艺都在探索游戏、乐园,爱奇艺还在重点拓展短剧、电商,也在发力出海、AI,如果能结合本土特性,完成自己的生态闭环和流量变现,爱奇艺价值有望上升。</p><p>(策划:贺树龙,制图:Allison)</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250723183645954e8851&s=b><strong>定焦One</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>左右滑动查看图片中美科技巨头差距怎么样?从市值看:手机领域,苹果是小米的16倍;电商领域,亚马逊是阿里的8倍;搜索领域,谷歌是百度的76倍;社交领域,Meta是腾讯的3倍;汽车领域,特斯拉是比亚迪的11倍;长视频领域,奈飞是爱奇艺的276倍。可以看出,社交和电商方面,中美科技巨头差距最小;搜索和长视频方面,中美科技巨头差距最大。特别是长视频,奈飞是爱奇艺的276倍,为什么?对比两家公司的关键指标,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250723183645954e8851&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0203202063.USD":"AB SICAV I - ALL MARKET INCOME PORTFOLIO \"A2X\" (USD) ACC","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","LU1035775433.USD":"AB SICAV I - AMERICAN GROWTH PORTFOLIO \"AD\" (USD) INC","LU2361045086.USD":"WELLINGTON US QUALITY GROWTH \"A\" (USD) ACC","LU2087625088.SGD":"ALLSPRING US ALL CAP GROWTH \"A\" (SGDHDG) ACC","BK4505":"高瓴资本持仓","LU0672654240.SGD":"FTIF - 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SGD-H"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250723183645954e8851&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2553212841","content_text":"左右滑动查看图片中美科技巨头差距怎么样?从市值看:手机领域,苹果是小米的16倍;电商领域,亚马逊是阿里的8倍;搜索领域,谷歌是百度的76倍;社交领域,Meta是腾讯的3倍;汽车领域,特斯拉是比亚迪的11倍;长视频领域,奈飞是爱奇艺的276倍。可以看出,社交和电商方面,中美科技巨头差距最小;搜索和长视频方面,中美科技巨头差距最大。特别是长视频,奈飞是爱奇艺的276倍,为什么?对比两家公司的关键指标,会发现:奈飞的付费用户数是爱奇艺的3倍;奈飞的每用户平均收入是爱奇艺的5倍;奈飞的营收和净利润分别是爱奇艺的10倍、87倍。虽然奈飞和爱奇艺在这些关键财务指标上的差距很大,但还不足以解释高达276倍的市值差距。奈飞在190个国家有业务,赚全球的钱,在新兴市场有很大的增长潜力,而爱奇艺深耕国内,市场规模接近天花板;奈飞付费用户多、平均付费金额高,规模效应摊薄了内容成本,毛利率不断提升,爱奇艺内容成本高、毛利率低;奈飞有成熟的工业化内容生产体系、现象级爆款多,爱奇艺在题材、制作能力、投入等方面受限,爆款率低……而且,在追赶奈飞的路上,爱奇艺也是困难重重。推广低价广告套餐、打击共享账户、频繁提高价格,这些事奈飞都干了,但受到的阻力没有爱奇艺那么明显。这个因素,导致爱奇艺在用户价值挖掘、改善公司盈利情况方面蹑手蹑脚。展望未来,奈飞和爱奇艺都在探索游戏、乐园,爱奇艺还在重点拓展短剧、电商,也在发力出海、AI,如果能结合本土特性,完成自己的生态闭环和流量变现,爱奇艺价值有望上升。(策划:贺树龙,制图:Allison)","news_type":1,"symbols_score_info":{"IQ":1,"NFLX":1}},"isVote":1,"tweetType":1,"viewCount":292,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/460228460089608"}
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