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笑死我了，苹果好意思说？当面他可是做了一整套贬低PC 微软的广告投放电视也是指名道姓的

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href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4507":"流媒体概念","LU2458330169.SGD":"FRANKLIN SHARIAH TECHNOLOGY \"A\" (SGD) ACC","LU0943347566.SGD":"安联收益及增长平衡基金AM H2-SGD","IE0003U64NQ7.SGD":"PIMCO BALANCED INCOME AND GROWTH \"M\" (SGDHDG) 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