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一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0889565833.HKD":"FRANKLIN TECHNOLOGY \"A\" (HKD) ACC","LU2168564495.EUR":"AZ ALLOCATION - TREND \"AI\" (EUR) ACC","LU2106854487.HKD":"ALLIANZ THEMATICA \"AMG\" (HKD) INC","LU0965509101.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (SGDHDG) ACC","LU2168564222.USD":"AZ ALLOCATION - TREND \"AAZ\" (USDHDG) ACC","LU2065169927.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","LU1629891620.HKD":"ALLIANZ 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"01810":0.9,"AAPL":1,"MACW.SI":0.6,"PL":0.9}},"isVote":1,"tweetType":1,"viewCount":51,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":16,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/472854477689736"}