$宝尊电商(BZUN)$ Baozun Inc., with a market cap of approximately US$166.09 million, recently reported second-quarter revenue growth to CNY 2,552.66 million, though it remains unprofitable with a net loss of CNY 33.96 million. The company boasts strong liquidity as its short-term assets significantly exceed both short and long-term liabilities, and it has more cash than total debt. Despite an experienced management team and board, Baozun's profitability challenges persist with increasing losses over five years at a rate of 38.2% annually. However, the stock trades at good value compared to peers and industry standards.