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09-18
欺诈营销
拼多多iPhone首销现大规模砍单引争议
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17订单被取消的反馈,部分用户展示的订单详情显示,退款原因为“该商品为限购商品,此订单因账号或收货信息被系统判定不符合发货条件,已全额退款”。</p><p>消费者王左表示,其按照网络流传的“防砍单教程”操作,使用常用账户与地址下单,仅购买一台自用且未截图分享,付款12小时后仍被取消订单。联系客服后,对方称若一年内未购手机且收货地无其他账号购机记录通常不会砍单,但王左符合条件仍被取消,客服最终解释为“概率问题”。</p><p>有参与百亿补贴的商家向“市象”透露,经手订单中约三分之二遭遇砍单。拼多多方面回应称,其算法模型用于识别黄牛行为,如同一地址多人下单、同一设备登录多账号、长期未用账号突然大额消费等,通过交易习惯、设备信息、物流数据等多维度交叉验证,动态调整风控规则。对于误判情况,客服将介入沟通,但未公开具体判定标准。</p><p>王左表示,在<a href=\"https://laohu8.com/S/002068\">黑猫</a>投诉、市长热线等渠道投诉后,仅收到“判断不符合活动规则”的标准化回复。根据拼多多《用户服务协议》,平台有权基于用户行为、交易习惯等因素判定违规,并采取取消订单、终止服务等措施,用户注册时需勾选同意该协议。</p><p>拼多多官方称,用户下单后24小时内平台进行审核,若超过24小时未退款且订单待发货,则视为审核通过。这意味着消费者需等待至少一天才能确认购买是否成功。</p><p>数据显示,<a href=\"https://laohu8.com/S/JD\">京东</a>、天猫等平台iPhone 17预约总量较前代增长近3倍,预约速度达10倍以上,三天内突破700万人。拼多多凭借首发低价吸引用户,但也引发货源紧张质疑。有消费者质疑平台以低价引流却未能兑现承诺,目前平台未对被误伤用户做出明确补偿。</p><p>拼多多所有iPhone补贴链接均标注【需当面签收激活】,下单后提示“签收时需拍照并激活”,且激活后不可退换,旨在防范黄牛。但二手市场仍可见来自拼多多渠道的转卖新机,表明黄牛行为或未根除。</p><p>自2019年推出百亿补贴以来,拼多多通过补贴高客单价商品吸引一二线用户,实现用户留存。然而此类商品也最易触发砍单。用户小文曾因购买苹果手表被砍单并起诉拼多多,历时半年法院立案,开庭前平台提出赔偿400元及诉讼费达成调解,小文此后决定不再使用该平台。</p><p>另有用户反映遭遇“黑号”问题,无法参与优惠活动、失去运费险或购机资格。尽管客服否认“黑号”机制存在,但有用户指出频繁参与优惠或退款可能导致账号异常。</p><p>此次事件反映出电商平台在风控机制与用户体验间的平衡难题:过度严格审核可能误伤正常消费者,规则不透明则损害用户信任。百亿补贴本应实现平台、品牌与消费者三方共赢,若“补贴—审核—退款”链路频繁触发,可能造成短期数据增长与长期信任流失之间的矛盾。(文中人物为化名)</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>拼多多iPhone首销现大规模砍单引争议</title>\n<style 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250918191220a7284031&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0052750758.USD":"富兰克林中国基金A Acc","LU0661504455.SGD":"Blackrock Global Equity Income A5 SGD-H","MACW.SI":"APPLE 3xLongSG261006","LU0149725797.USD":"汇丰美国股市经济规模基金","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC","AAPL":"苹果","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0882574139.USD":"富达环球消费行业基金A ACC","LU0314104364.USD":"MANULIFE GF AMERICAN GROWTH \"AA\" (USD) INC","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU2168564222.USD":"AZ ALLOCATION - TREND \"AAZ\" (USDHDG) ACC","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU0048584097.USD":"FIDELITY FUNDS GLOBAL THEMATIC OPPORTUNITIES \"A\" (USD) INC","IE00B7KXQ091.USD":"Janus Henderson Balanced A 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A (acc) SGD","PDD":"拼多多","LU1267930730.SGD":"富兰克林美国机遇基金AS Acc SGD (CPF)"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250918191220a7284031&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2568479787","content_text":"眼下,在拼多多百亿补贴频道购买iPhone 17并非易事,大量消费者反映遭遇订单被单方面取消的情况。所谓“砍单”,即用户完成支付后,平台未经同意直接取消订单并退款。社交平台上众多用户表示,其订单因系统判定“不符合发货条件”而被强制退款。9月10日苹果发布iPhone 17系列后,拼多多以百亿补贴名义推出直降1000元的首发优惠,成为全网降价力度最大的渠道之一,吸引大量消费者抢购。但随后在小红书等平台,出现大量关于iPhone 17订单被取消的反馈,部分用户展示的订单详情显示,退款原因为“该商品为限购商品,此订单因账号或收货信息被系统判定不符合发货条件,已全额退款”。消费者王左表示,其按照网络流传的“防砍单教程”操作,使用常用账户与地址下单,仅购买一台自用且未截图分享,付款12小时后仍被取消订单。联系客服后,对方称若一年内未购手机且收货地无其他账号购机记录通常不会砍单,但王左符合条件仍被取消,客服最终解释为“概率问题”。有参与百亿补贴的商家向“市象”透露,经手订单中约三分之二遭遇砍单。拼多多方面回应称,其算法模型用于识别黄牛行为,如同一地址多人下单、同一设备登录多账号、长期未用账号突然大额消费等,通过交易习惯、设备信息、物流数据等多维度交叉验证,动态调整风控规则。对于误判情况,客服将介入沟通,但未公开具体判定标准。王左表示,在黑猫投诉、市长热线等渠道投诉后,仅收到“判断不符合活动规则”的标准化回复。根据拼多多《用户服务协议》,平台有权基于用户行为、交易习惯等因素判定违规,并采取取消订单、终止服务等措施,用户注册时需勾选同意该协议。拼多多官方称,用户下单后24小时内平台进行审核,若超过24小时未退款且订单待发货,则视为审核通过。这意味着消费者需等待至少一天才能确认购买是否成功。数据显示,京东、天猫等平台iPhone 17预约总量较前代增长近3倍,预约速度达10倍以上,三天内突破700万人。拼多多凭借首发低价吸引用户,但也引发货源紧张质疑。有消费者质疑平台以低价引流却未能兑现承诺,目前平台未对被误伤用户做出明确补偿。拼多多所有iPhone补贴链接均标注【需当面签收激活】,下单后提示“签收时需拍照并激活”,且激活后不可退换,旨在防范黄牛。但二手市场仍可见来自拼多多渠道的转卖新机,表明黄牛行为或未根除。自2019年推出百亿补贴以来,拼多多通过补贴高客单价商品吸引一二线用户,实现用户留存。然而此类商品也最易触发砍单。用户小文曾因购买苹果手表被砍单并起诉拼多多,历时半年法院立案,开庭前平台提出赔偿400元及诉讼费达成调解,小文此后决定不再使用该平台。另有用户反映遭遇“黑号”问题,无法参与优惠活动、失去运费险或购机资格。尽管客服否认“黑号”机制存在,但有用户指出频繁参与优惠或退款可能导致账号异常。此次事件反映出电商平台在风控机制与用户体验间的平衡难题:过度严格审核可能误伤正常消费者,规则不透明则损害用户信任。百亿补贴本应实现平台、品牌与消费者三方共赢,若“补贴—审核—退款”链路频繁触发,可能造成短期数据增长与长期信任流失之间的矛盾。(文中人物为化名)","news_type":1,"symbols_score_info":{"AAPL":1.5,"MACW.SI":0.6,"PDD":1.5}},"isVote":1,"tweetType":1,"viewCount":34,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":8,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/479972663591640"}
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