NareshwG
2021-12-09
Good news for Foot Locker
[Miser]
Nike will stop selling sneakers at one of America's largest shoe chains<blockquote>耐克将停止在美国最大的鞋类连锁店之一销售运动鞋</blockquote>
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That's hurt some independent sneaker and athletic shops, which rely heavily on selling Nike — the largest shoemaker in the world — to attract customers.</p><p><blockquote>近年来，该公司大幅削减了向传统零售商销售的数量，以提高利润并加强对产品展示方式的控制。这伤害了一些独立的运动鞋和运动商店，它们严重依赖销售世界上最大的鞋类制造商耐克来吸引顾客。</blockquote></p><p> Designer Brands (DBI), the parent company of DSW, said on an earnings call Tuesday that Nike shipped the last of its products to the company in September. Once DSW sells them in stores and online, Nike will be gone from shelves.</p><p><blockquote>DSW的母公司Designer Brands(DBI)在周二的财报看涨期权上表示，Nike于9月份向该公司运送了最后一批产品。一旦DSW在商店和网上出售它们，耐克就会下架。</blockquote></p><p> Nike is DSW's largest athletic goods' supplier, accounting for about 7% of DSW's sales in 2020.</p><p><blockquote>耐克是DSW最大的体育用品供应商，约占DSW 2020年销售额的7%。</blockquote></p><p> Nike (NKE) finance chief Matthew Friend said in September that the brand has \"exited about 50%\" of its retail partners since announcing this strategy in 2017. At that time, the company said it would focus its resources, marketing and top products on just 40 retail partners, including Foot Locker (FL) and Dick's Sporting Goods (DKS).</p><p><blockquote>耐克(NKE)财务主管Matthew Friend在9月份表示，自2017年宣布这一战略以来，该品牌已经“退出了约50%”的零售合作伙伴。当时，该公司表示，将把资源、营销和顶级产品集中在40家零售合作伙伴身上，包括Foot Locker(FL)和Dick's Sporting Goods(DKS)。</blockquote></p><p> Selling goods on its own website and physical stores nets Nike more than double the profit it would receive from selling through wholesale partners. The company also gains much tighter control over the shopper experience and pricing. That's a big advantage for a premium brand like Nike that wants to present merchandise to customers in enticing and consistent ways, and prevent products from being discounted too heavily.</p><p><blockquote>耐克在自己的网站和实体店销售商品的利润是通过批发合作伙伴销售商品的两倍多。该公司还对购物者体验和定价进行了更严格的控制。对于像耐克这样的高端品牌来说，这是一个很大的优势，因为它希望以有吸引力和一致的方式向顾客展示商品，并防止产品折扣过大。</blockquote></p><p> Rivals Under Armour (UA) and Adidas (ADDDF) are following Nike's lead, pulling back on retail partners and building the direct-to-consumer sales channel.</p><p><blockquote>竞争对手安德玛(UA)和阿迪达斯(ADDDF)正在效仿耐克的做法，撤回零售合作伙伴并建立直接面向消费者的销售渠道。</blockquote></p><p> Meanwhile, despite losing Nike, DSW believes it can make up the revenue by growing other athletic brands.</p><p><blockquote>与此同时，尽管失去了耐克，DSW相信它可以通过发展其他运动品牌来弥补收入。</blockquote></p><p> \"We are getting strong results really across our entire athletic portfolio,\" Designer Brands CEO Roger Rawlins said on an analyst call Tuesday.</p><p><blockquote>Designer Brands首席执行官Roger Rawlins周二在分析师看涨期权上表示：“我们的整个运动产品组合确实取得了强劲的业绩。”</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike will stop selling sneakers at one of America's largest shoe chains<blockquote>耐克将停止在美国最大的鞋类连锁店之一销售运动鞋</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">CNN Business</strong><span class=\"h-time small\">2021-12-09 10:20</span>\n</p>\n</h4>\n</header>\n<article>\n<p>New York (CNN Business)You won't be able to buy Nike sneakers and apparel at one of America's largest shoe store chains in 2022.</p><p><blockquote>纽约（CNN Business）2022年，你将无法在美国最大的连锁鞋店之一买到耐克运动鞋和服装。</blockquote></p><p> Nike announced it will stop selling to DSW as it cuts ties with many stores and shifts to selling more of its products through its own shops, websites, mobile apps and select retailers.</p><p><blockquote>耐克宣布将停止向DSW销售产品，因为它切断了与许多商店的联系，并转向通过自己的商店、网站、移动应用程序和精选零售商销售更多产品。</blockquote></p><p> The company has significantly slashed the number of traditional retailers it sells to in recent years to improve profits and tighten control over how its products are showcased. That's hurt some independent sneaker and athletic shops, which rely heavily on selling Nike — the largest shoemaker in the world — to attract customers.</p><p><blockquote>近年来，该公司大幅削减了向传统零售商销售的数量，以提高利润并加强对产品展示方式的控制。这伤害了一些独立的运动鞋和运动商店，它们严重依赖销售世界上最大的鞋类制造商耐克来吸引顾客。</blockquote></p><p> Designer Brands (DBI), the parent company of DSW, said on an earnings call Tuesday that Nike shipped the last of its products to the company in September. Once DSW sells them in stores and online, Nike will be gone from shelves.</p><p><blockquote>DSW的母公司Designer Brands(DBI)在周二的财报看涨期权上表示，Nike于9月份向该公司运送了最后一批产品。一旦DSW在商店和网上出售它们，耐克就会下架。</blockquote></p><p> Nike is DSW's largest athletic goods' supplier, accounting for about 7% of DSW's sales in 2020.</p><p><blockquote>耐克是DSW最大的体育用品供应商，约占DSW 2020年销售额的7%。</blockquote></p><p> Nike (NKE) finance chief Matthew Friend said in September that the brand has \"exited about 50%\" of its retail partners since announcing this strategy in 2017. At that time, the company said it would focus its resources, marketing and top products on just 40 retail partners, including Foot Locker (FL) and Dick's Sporting Goods (DKS).</p><p><blockquote>耐克(NKE)财务主管Matthew Friend在9月份表示，自2017年宣布这一战略以来，该品牌已经“退出了约50%”的零售合作伙伴。当时，该公司表示，将把资源、营销和顶级产品集中在40家零售合作伙伴身上，包括Foot Locker(FL)和Dick's Sporting Goods(DKS)。</blockquote></p><p> Selling goods on its own website and physical stores nets Nike more than double the profit it would receive from selling through wholesale partners. The company also gains much tighter control over the shopper experience and pricing. That's a big advantage for a premium brand like Nike that wants to present merchandise to customers in enticing and consistent ways, and prevent products from being discounted too heavily.</p><p><blockquote>耐克在自己的网站和实体店销售商品的利润是通过批发合作伙伴销售商品的两倍多。该公司还对购物者体验和定价进行了更严格的控制。对于像耐克这样的高端品牌来说，这是一个很大的优势，因为它希望以有吸引力和一致的方式向顾客展示商品，并防止产品折扣过大。</blockquote></p><p> Rivals Under Armour (UA) and Adidas (ADDDF) are following Nike's lead, pulling back on retail partners and building the direct-to-consumer sales channel.</p><p><blockquote>竞争对手安德玛(UA)和阿迪达斯(ADDDF)正在效仿耐克的做法，撤回零售合作伙伴并建立直接面向消费者的销售渠道。</blockquote></p><p> Meanwhile, despite losing Nike, DSW believes it can make up the revenue by growing other athletic brands.</p><p><blockquote>与此同时，尽管失去了耐克，DSW相信它可以通过发展其他运动品牌来弥补收入。</blockquote></p><p> \"We are getting strong results really across our entire athletic portfolio,\" Designer Brands CEO Roger Rawlins said on an analyst call Tuesday.</p><p><blockquote>Designer Brands首席执行官Roger Rawlins周二在分析师看涨期权上表示：“我们的整个运动产品组合确实取得了强劲的业绩。”</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://edition.cnn.com/2021/12/08/business/nike-dsw-retail-sneakers/index.html\">CNN Business</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NKE":"耐克"},"source_url":"https://edition.cnn.com/2021/12/08/business/nike-dsw-retail-sneakers/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1139602235","content_text":"New York (CNN Business)You won't be able to buy Nike sneakers and apparel at one of America's largest shoe store chains in 2022.\nNike announced it will stop selling to DSW as it cuts ties with many stores and shifts to selling more of its products through its own shops, websites, mobile apps and select retailers.\nThe company has significantly slashed the number of traditional retailers it sells to in recent years to improve profits and tighten control over how its products are showcased. That's hurt some independent sneaker and athletic shops, which rely heavily on selling Nike — the largest shoemaker in the world — to attract customers.\nDesigner Brands (DBI), the parent company of DSW, said on an earnings call Tuesday that Nike shipped the last of its products to the company in September. Once DSW sells them in stores and online, Nike will be gone from shelves.\nNike is DSW's largest athletic goods' supplier, accounting for about 7% of DSW's sales in 2020.\nNike (NKE) finance chief Matthew Friend said in September that the brand has \"exited about 50%\" of its retail partners since announcing this strategy in 2017. At that time, the company said it would focus its resources, marketing and top products on just 40 retail partners, including Foot Locker (FL) and Dick's Sporting Goods (DKS).\nSelling goods on its own website and physical stores nets Nike more than double the profit it would receive from selling through wholesale partners. The company also gains much tighter control over the shopper experience and pricing. That's a big advantage for a premium brand like Nike that wants to present merchandise to customers in enticing and consistent ways, and prevent products from being discounted too heavily.\nRivals Under Armour (UA) and Adidas (ADDDF) are following Nike's lead, pulling back on retail partners and building the direct-to-consumer sales channel.\nMeanwhile, despite losing Nike, DSW believes it can make up the revenue by growing other athletic brands.\n\"We are getting strong results really across our entire athletic portfolio,\" Designer Brands CEO Roger Rawlins said on an analyst call Tuesday.","news_type":1,"symbols_score_info":{"NKE":0.9}},"isVote":1,"tweetType":1,"viewCount":4100,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["FL"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":28,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/602627214"}
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