Shawrac
2022-08-21
Hmmm
Amazon Is "the Dark Horse" in Streaming As Tech Giants "Have Nothing to Lose": Analyst<blockquote>分析师：亚马逊是流媒体领域的“黑马”，科技巨头“没有什么可失去的”</blockquote>
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The 11-year agreement with the NFL will cost the company a reported $1 billion per year.</p><p><blockquote>她补充说，这项服务“可能会造成很大的损害”，并引用了其独家的15场“周四晚上足球”套餐。据报道，与 NFL 签订的 11 年协议每年将花费该公司 10 亿美元。</blockquote></p><p>The analyst also called out the platform's highly-anticipated "The Lord of the Rings: The Rings of Power" series, which will roll out eight episodes beginning in early September.</p><p><blockquote>这位分析师还提到了该平台备受期待的“指环王：力量之戒”系列，该系列将于9月初开始推出八集。</blockquote></p><p>According to Variety, Amazon plans to spend $465 million to produce the <i>first</i> season of the upcoming show. For context, Peter Jackson’s entire "Lord of the Rings" movie trilogy cost $281 million.</p><p><blockquote>据 Variety 报道，亚马逊计划斥资 4.65 亿美元生产<i>第一</i>即将到来的节目的一季。彼得-杰克逊的整个 “指环王 ”电影三部曲耗资 2.81 亿美元。</blockquote></p><p>"Money is no object for Amazon," Ranganathan stated, adding the tech giant is "happy to be a loss leader" in streaming as it focuses on "the long game."</p><p><blockquote>Ranganathan 表示：“金钱对亚马逊来说不是问题。”他补充说，这家科技巨头“很高兴成为流媒体领域的亏损领导者”，因为它专注于“长期游戏”。</blockquote></p><p>As the streamer looks to expand, a new report from The Wall Street Journal notes Amazon is meeting with top Hollywood movie executives to beef up its film division.</p><p><blockquote>随着流媒体寻求扩张，《华尔街日报》的一份新报告指出，亚马逊正在与好莱坞电影高管会面，以加强其电影部门。</blockquote></p><p>Amazon Studios has reportedly held conversations with Netflix's film head, Scott Stuber. The company also held discussions with former Paramount Pictures executive Emma Watts.</p><p><blockquote>据报道，亚马逊工作室已经与网飞的电影负责人斯科特·斯图伯进行了对话。该公司还与派拉蒙影业前高管艾玛·沃茨进行了讨论。</blockquote></p><p><h2><b>'Tech giants have nothing to lose' </b></h2>Ranganathan reiterated that both Amazon's and Apple's entrance into the streaming wars "has made the competition so much more intense."</p><p><blockquote><h2><b>“科技巨头没有什么可失去的”</b></h2>Ranganathan 重申，亚马逊和苹果加入流媒体大战“使竞争更加激烈”。</blockquote></p><p>"The big risk for the established media companies is that they have a model that they have to prove to investors, and ensure that they are getting returns on investments."</p><p><blockquote>“对于老牌媒体公司来说，最大的风险是他们有一个必须向投资者证明的模式，并确保他们获得投资回报。”</blockquote></p><p>"That becomes almost burdensome for them," the analyst explained.</p><p><blockquote>“这对他们来说几乎成了负担，”分析师解释道。</blockquote></p><p>Conversely, "tech giants have nothing to lose" due to other services "keeping people in their ecosystem."</p><p><blockquote>相反，由于其他服务“将人们留在他们的生态系统中”，“科技巨头没有什么可失去的”。</blockquote></p><p>Streaming is "more of an aggregator-slash-ecosystem play for a company like Amazon or Apple," she continued, emphasizing it as add-on service to increase the stickiness on the respective platform.</p><p><blockquote>她继续说道，流媒体“对于亚马逊或苹果这样的公司来说，更像是一种聚合器-斜杠-生态系统游戏”，并强调它是一项附加服务，以增加各自平台的粘性。</blockquote></p><p>Cowen media analyst Doug Cruetz agreed, noting, "Amazon and Apple have a lot of businesses and a lot of people on their platform — the economics compared to other players are totally different."</p><p><blockquote>Cowen media 分析师 Doug Cruetz 对此表示同意，并指出：“亚马逊和苹果的平台上有很多企业和很多人——与其他参与者相比，其经济效益完全不同。”</blockquote></p><p>He added, "If Apple loses money on its streaming product but fills a lot more iPhones, that's okay."</p><p><blockquote>他补充道：“如果苹果在流媒体产品上亏损，但填充了更多 iPhone，那也没关系。”</blockquote></p><p>"Same with Amazon. It's fine losing money on video since streaming is really just a pure cost center to them because they're not monetizing it directly."</p><p><blockquote>“亚马逊也是如此。在视频上亏损没关系，因为流媒体对他们来说实际上只是一个纯粹的成本中心，因为他们不会直接将其货币化。”</blockquote></p><p>Still, Amazon has packed on the hits in recent months with season 3 of "The Boys" and Chris Pratt's newly released "The Terminal List" surging in popularity.</p><p><blockquote>尽管如此，近几个月来，随着《男孩》第三季和克里斯·帕拉特新发布的《终端名单》越来越受欢迎，亚马逊还是大受欢迎。</blockquote></p><p>According to Nielsen, "The Terminal List" (despite weak critic reviews) racked up an impressive 1.6 billion minutes of streaming during the July 4 to July 10 viewing window, after premiering on July 1.</p><p><blockquote>根据尼尔森的数据，《终端列表》（尽管评论家评论不佳）在7月1日首播后，在7月4日至7月10日的观看窗口期间积累了令人印象深刻的16亿分钟的流媒体播放时间。</blockquote></p><p>The military thriller came in second only behind "Stranger Things,'" which secured 4.8 billion minutes over that same time period.</p><p><blockquote>这部军事惊悚片排名第二，仅次于《怪奇物语》，后者在同一时期获得了48亿分钟的播放时间。</blockquote></p><p></body></html></p><p><blockquote></blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAmazon Is \"the Dark Horse\" in Streaming As Tech Giants \"Have Nothing to Lose\": Analyst<blockquote>分析师：亚马逊是流媒体领域的“黑马”，科技巨头“没有什么可失去的”</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Yahoo Finance</strong><span class=\"h-time small\">2022-08-21 08:48</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><head></head><body>The streaming wars have intensified with retail giant Walmart (WMT) officially partnering with Paramount Global (PARA), while YouTube TV (GOOGL) is reportedly set to launch an online channel store to compete with the likes of Roku (ROKU), Amazon (AMZN), and Apple (AAPL).</p><p><blockquote><html><head></head><body>随着零售巨头沃尔玛（WMT）正式与派拉蒙全球（PARA）合作，流媒体大战愈演愈烈，而据报道，YouTube TV（GOOGL）将推出在线频道商店，与Roku（Roku）、亚马逊（AMZN）和苹果（AAPL）等公司竞争。</body></html></blockquote></p><p>But with so much competition and a plethora of new strategies peppering the landscape, one platform is standing out to analysts: Amazon Prime Video.</p><p><blockquote>但在如此激烈的竞争和过多的新策略中，有一个平台在分析师眼中脱颖而出：亚马逊Prime Video。</blockquote></p><p>"From a growth perspective, I actually think Amazon can really be the dark horse," Geetha Ranganathan, Bloomberg Intelligence senior media analyst, told Yahoo Finance.</p><p><blockquote>“从增长的角度来看，我实际上认为亚马逊确实可以成为黑马，”彭博情报高级媒体分析师吉塔·兰加纳坦 (Geetha Ranganathan) 告诉雅虎财经。</blockquote></p><p>She added the service "can do a lot of damage," citing its exclusive 15-game "Thursday Night Football" package. The 11-year agreement with the NFL will cost the company a reported $1 billion per year.</p><p><blockquote>她补充说，这项服务“可能会造成很大的损害”，并引用了其独家的15场“周四晚上足球”套餐。据报道，与 NFL 签订的 11 年协议每年将花费该公司 10 亿美元。</blockquote></p><p>The analyst also called out the platform's highly-anticipated "The Lord of the Rings: The Rings of Power" series, which will roll out eight episodes beginning in early September.</p><p><blockquote>这位分析师还提到了该平台备受期待的“指环王：力量之戒”系列，该系列将于9月初开始推出八集。</blockquote></p><p>According to Variety, Amazon plans to spend $465 million to produce the <i>first</i> season of the upcoming show. For context, Peter Jackson’s entire "Lord of the Rings" movie trilogy cost $281 million.</p><p><blockquote>据 Variety 报道，亚马逊计划斥资 4.65 亿美元生产<i>第一</i>即将到来的节目的一季。彼得-杰克逊的整个 “指环王 ”电影三部曲耗资 2.81 亿美元。</blockquote></p><p>"Money is no object for Amazon," Ranganathan stated, adding the tech giant is "happy to be a loss leader" in streaming as it focuses on "the long game."</p><p><blockquote>Ranganathan 表示：“金钱对亚马逊来说不是问题。”他补充说，这家科技巨头“很高兴成为流媒体领域的亏损领导者”，因为它专注于“长期游戏”。</blockquote></p><p>As the streamer looks to expand, a new report from The Wall Street Journal notes Amazon is meeting with top Hollywood movie executives to beef up its film division.</p><p><blockquote>随着流媒体寻求扩张，《华尔街日报》的一份新报告指出，亚马逊正在与好莱坞电影高管会面，以加强其电影部门。</blockquote></p><p>Amazon Studios has reportedly held conversations with Netflix's film head, Scott Stuber. The company also held discussions with former Paramount Pictures executive Emma Watts.</p><p><blockquote>据报道，亚马逊工作室已经与网飞的电影负责人斯科特·斯图伯进行了对话。该公司还与派拉蒙影业前高管艾玛·沃茨进行了讨论。</blockquote></p><p><h2><b>'Tech giants have nothing to lose' </b></h2>Ranganathan reiterated that both Amazon's and Apple's entrance into the streaming wars "has made the competition so much more intense."</p><p><blockquote><h2><b>“科技巨头没有什么可失去的”</b></h2>Ranganathan 重申，亚马逊和苹果加入流媒体大战“使竞争更加激烈”。</blockquote></p><p>"The big risk for the established media companies is that they have a model that they have to prove to investors, and ensure that they are getting returns on investments."</p><p><blockquote>“对于老牌媒体公司来说，最大的风险是他们有一个必须向投资者证明的模式，并确保他们获得投资回报。”</blockquote></p><p>"That becomes almost burdensome for them," the analyst explained.</p><p><blockquote>“这对他们来说几乎成了负担，”分析师解释道。</blockquote></p><p>Conversely, "tech giants have nothing to lose" due to other services "keeping people in their ecosystem."</p><p><blockquote>相反，由于其他服务“将人们留在他们的生态系统中”，“科技巨头没有什么可失去的”。</blockquote></p><p>Streaming is "more of an aggregator-slash-ecosystem play for a company like Amazon or Apple," she continued, emphasizing it as add-on service to increase the stickiness on the respective platform.</p><p><blockquote>她继续说道，流媒体“对于亚马逊或苹果这样的公司来说，更像是一种聚合器-斜杠-生态系统游戏”，并强调它是一项附加服务，以增加各自平台的粘性。</blockquote></p><p>Cowen media analyst Doug Cruetz agreed, noting, "Amazon and Apple have a lot of businesses and a lot of people on their platform — the economics compared to other players are totally different."</p><p><blockquote>Cowen media 分析师 Doug Cruetz 对此表示同意，并指出：“亚马逊和苹果的平台上有很多企业和很多人——与其他参与者相比，其经济效益完全不同。”</blockquote></p><p>He added, "If Apple loses money on its streaming product but fills a lot more iPhones, that's okay."</p><p><blockquote>他补充道：“如果苹果在流媒体产品上亏损，但填充了更多 iPhone，那也没关系。”</blockquote></p><p>"Same with Amazon. It's fine losing money on video since streaming is really just a pure cost center to them because they're not monetizing it directly."</p><p><blockquote>“亚马逊也是如此。在视频上亏损没关系，因为流媒体对他们来说实际上只是一个纯粹的成本中心，因为他们不会直接将其货币化。”</blockquote></p><p>Still, Amazon has packed on the hits in recent months with season 3 of "The Boys" and Chris Pratt's newly released "The Terminal List" surging in popularity.</p><p><blockquote>尽管如此，近几个月来，随着《男孩》第三季和克里斯·帕拉特新发布的《终端名单》越来越受欢迎，亚马逊还是大受欢迎。</blockquote></p><p>According to Nielsen, "The Terminal List" (despite weak critic reviews) racked up an impressive 1.6 billion minutes of streaming during the July 4 to July 10 viewing window, after premiering on July 1.</p><p><blockquote>根据尼尔森的数据，《终端列表》（尽管评论家评论不佳）在7月1日首播后，在7月4日至7月10日的观看窗口期间积累了令人印象深刻的16亿分钟的流媒体播放时间。</blockquote></p><p>The military thriller came in second only behind "Stranger Things,'" which secured 4.8 billion minutes over that same time period.</p><p><blockquote>这部军事惊悚片排名第二，仅次于《怪奇物语》，后者在同一时期获得了48亿分钟的播放时间。</blockquote></p><p></body></html></p><p><blockquote></blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/amazon-is-the-dark-horse-in-streaming-tech-giants-have-nothing-to-lose-says-analyst-161427281.html\">Yahoo Finance</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://finance.yahoo.com/news/amazon-is-the-dark-horse-in-streaming-tech-giants-have-nothing-to-lose-says-analyst-161427281.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2260353209","content_text":"The streaming wars have intensified with retail giant Walmart (WMT) officially partnering with Paramount Global (PARA), while YouTube TV (GOOGL) is reportedly set to launch an online channel store to compete with the likes of Roku (ROKU), Amazon (AMZN), and Apple (AAPL).But with so much competition and a plethora of new strategies peppering the landscape, one platform is standing out to analysts: Amazon Prime Video.\"From a growth perspective, I actually think Amazon can really be the dark horse,\" Geetha Ranganathan, Bloomberg Intelligence senior media analyst, told Yahoo Finance.She added the service \"can do a lot of damage,\" citing its exclusive 15-game \"Thursday Night Football\" package. The 11-year agreement with the NFL will cost the company a reported $1 billion per year.The analyst also called out the platform's highly-anticipated \"The Lord of the Rings: The Rings of Power\" series, which will roll out eight episodes beginning in early September.According to Variety, Amazon plans to spend $465 million to produce the first season of the upcoming show. For context, Peter Jackson’s entire \"Lord of the Rings\" movie trilogy cost $281 million.\"Money is no object for Amazon,\" Ranganathan stated, adding the tech giant is \"happy to be a loss leader\" in streaming as it focuses on \"the long game.\"As the streamer looks to expand, a new report from The Wall Street Journal notes Amazon is meeting with top Hollywood movie executives to beef up its film division.Amazon Studios has reportedly held conversations with Netflix's film head, Scott Stuber. The company also held discussions with former Paramount Pictures executive Emma Watts.'Tech giants have nothing to lose' Ranganathan reiterated that both Amazon's and Apple's entrance into the streaming wars \"has made the competition so much more intense.\"\"The big risk for the established media companies is that they have a model that they have to prove to investors, and ensure that they are getting returns on investments.\"\"That becomes almost burdensome for them,\" the analyst explained.Conversely, \"tech giants have nothing to lose\" due to other services \"keeping people in their ecosystem.\"Streaming is \"more of an aggregator-slash-ecosystem play for a company like Amazon or Apple,\" she continued, emphasizing it as add-on service to increase the stickiness on the respective platform.Cowen media analyst Doug Cruetz agreed, noting, \"Amazon and Apple have a lot of businesses and a lot of people on their platform — the economics compared to other players are totally different.\"He added, \"If Apple loses money on its streaming product but fills a lot more iPhones, that's okay.\"\"Same with Amazon. It's fine losing money on video since streaming is really just a pure cost center to them because they're not monetizing it directly.\"Still, Amazon has packed on the hits in recent months with season 3 of \"The Boys\" and Chris Pratt's newly released \"The Terminal List\" surging in popularity.According to Nielsen, \"The Terminal List\" (despite weak critic reviews) racked up an impressive 1.6 billion minutes of streaming during the July 4 to July 10 viewing window, after premiering on July 1.The military thriller came in second only behind \"Stranger Things,'\" which secured 4.8 billion minutes over that same time period.","news_type":1,"symbols_score_info":{"AMZN":1}},"isVote":1,"tweetType":1,"viewCount":1473,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/687263690"}
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