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2021-12-21
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How Amazon Takes Customers From Walmart, Target, and Costco<blockquote>亚马逊如何吸引沃尔玛、塔吉特和好市多的顾客</blockquote>
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The research was done using the first nine months of 2021 to avoid any \"holiday-specific shopping swings.\"</p><p><blockquote>报告称，这项研究调查了“在实体店购物，然后在当天或第二天内补充亚马逊订单的个人”。这项研究是在2021年前9个月进行的，以避免任何“特定假期的购物波动”。</blockquote></p><p> <b>Huge Opportunities for Walmart and Target</b></p><p><blockquote><b>沃尔玛和塔吉特的巨大机遇</b></blockquote></p><p> Showrooming not only means a loss of sales, it can also be a drain on resources. If for example, a customer ties up a Target associate asking questions about a big-ticket electronic item they then buy on Amazon, that's time the employee could have spent with another customer.</p><p><blockquote>陈列室不仅意味着销售损失，还会消耗资源。例如，如果一名客户联系了一名目标员工，询问他们随后在亚马逊上购买的大件电子产品的问题，那么该员工本可以与另一名客户共度时光。</blockquote></p><p> \"Each retailer analyzed has the opportunity for increased dollar sales if they capture these 'within-a-day' purchases while consumers are still in their store,\" the study found. Roughly three-quarters of all customers for the other three retailers also shop with Amazon (76% of Walmart shoppers, 77% of Target shoppers, 75% of Costco shoppers).</p><p><blockquote>研究发现：“如果每家被分析的零售商在消费者仍在商店时抓住这些‘一天之内’的购买，他们就有机会增加美元销售额。”其他三家零售商大约四分之三的顾客也在亚马逊购物（76%的沃尔玛购物者、77%的塔吉特购物者、75%的好市多购物者）。</blockquote></p><p> Walmart customers are the most likely to also make an Amazon purchase within 24 hours of visiting one of the brick-and-mortar chain's physical stores. Just over half (53%) of Walmart shoppers bought something on Amazon within a day of shopping in-store at Walmart while only 38% of Costco and Target customers did that.</p><p><blockquote>沃尔玛的顾客也最有可能在参观实体连锁店的实体店后24小时内从亚马逊购物。超过一半（53%）的沃尔玛购物者在沃尔玛店内购物后的一天内就在亚马逊上购买了一些东西，而只有38%的好市多和塔吉特顾客这样做。</blockquote></p><p> Target, however, had the largest opportunity to capture sales lost to Amazon with a 24-hour period having had the customer in its store. \"By preventing leaked same-day trips to Amazon, Target has the potential to capture 10.3% in incremental sales, followed by Walmart (+7.2%) and Costco (+4.7%),\" the report showed.</p><p><blockquote>然而，塔吉特在顾客进入其商店的24小时内，最有机会弥补输给亚马逊的销售额。报告显示：“通过防止亚马逊当天行程被泄露，塔吉特有可能获得10.3%的增量销售额，其次是沃尔玛（+7.2%）和好市多（+4.7%）。”</blockquote></p><p> <img src=\"https://static.tigerbbs.com/bee9debb06b1c85aae26193b4e0f8541\" tg-width=\"1200\" tg-height=\"740\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> <b>What's Driving Customers to Amazon?</b></p><p><blockquote><b>是什么驱使顾客来到亚马逊？</b></blockquote></p><p> Consumers had a number of different reasons for ordering items from Amazon despite having recently been inside a Walmart, Target, or Costco. These include:</p><p><blockquote>尽管消费者最近去过沃尔玛、塔吉特或好市多，但他们从亚马逊订购商品有许多不同的原因。其中包括：</blockquote></p><p> <ul> <li>30% of Walmart shoppers and 24% of Target shoppers ordered from Amazon because the product they wanted was not available in the store they visited.</p><p><blockquote><ul><li>30%的沃尔玛购物者和24%的塔吉特购物者从亚马逊订购，因为他们想要的产品在他们访问的商店中没有。</li></ul></blockquote></p><p></li> <li>About a third (30%) of both Target and Walmart shoppers cited \"ease of delivery\" as to why they ordered from Amazon despite being in a physical store.</p><p><blockquote><li>大约三分之一（30%）的塔吉特和沃尔玛购物者将“送货方便”作为他们尽管在实体店却从亚马逊订购的原因。</li></blockquote></p><p></li> <li>Lower prices on Amazon was the reason named by 22% of Walmart shoppers and 20% of Target shoppers.</p><p><blockquote><li>22%的沃尔玛购物者和20%的塔吉特购物者认为亚马逊价格较低是原因。</li></blockquote></p><p></li> </ul> \"Nearly 2-in-5 consumers (39%) said Walmart should focus on product availability, 14 points higher than those who said the same for Target (25%),\" Numerator reported.\" \"Offering lower prices was the top recommendation from Target shoppers (39%), compared to 36% of Walmart shoppers. Improving the in-store experience represented the largest gap (21 points) between Walmart and Target shoppers, with nearly 1 in 3 Walmart shoppers (28%) making this request, compared to 7% of Target shoppers.</p><p><blockquote>Numerator报道称：“近五分之二（39%）的消费者表示，沃尔玛应该关注产品供应，比塔吉特百货（25%）的受访者高出14个百分点。”“提供更低价格是目标购物者的最高推荐，而沃尔玛购物者为36%。改善店内体验是沃尔玛与目标购物者之间最大的差距（21分），近三分之一的沃尔玛购物者（28%）提出这一要求，而目标购物者仅为7%。”</blockquote></p><p> Numerator surveyed more than 1,000 verified Target and Walmart customers who made a following verified Amazon purchase to create the report.</p><p><blockquote>Numerator调查了1000多名经过验证的Target和Walmart客户，这些客户在亚马逊上进行了以下经过验证的购买，以创建这份报告。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Amazon Takes Customers From Walmart, Target, and Costco<blockquote>亚马逊如何吸引沃尔玛、塔吉特和好市多的顾客</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Amazon Takes Customers From Walmart, Target, and Costco<blockquote>亚马逊如何吸引沃尔玛、塔吉特和好市多的顾客</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">TheStreet</strong><span class=\"h-time small\">2021-12-21 16:34</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Major retailers including Walmart(<b>WMT</b>) and Target(<b>TGT</b>) have substantial opportunities to grow the sales if they could stop customers from showrooming, according to a new reportfrom Numerator.</p><p><blockquote>主要零售商包括沃尔玛（<b>WMT</b>）和目标（<b>TGT</b>根据Numerator的一份新报告，如果他们能够阻止客户进入展厅，他们就有很大的机会增加销售额。</blockquote></p><p> Showrooming is the practice of consumers visiting a brick-and-mortar retailer to look at an item before then buying it online.</p><p><blockquote>陈列室是消费者在网上购买之前先去实体零售商那里看一件商品的做法。</blockquote></p><p> The study examined \"individuals who shopped in-store at a brick-and-mortar location and then supplemented with an Amazon order within the same day or the day immediately following,\" according to the report. The research was done using the first nine months of 2021 to avoid any \"holiday-specific shopping swings.\"</p><p><blockquote>报告称，这项研究调查了“在实体店购物，然后在当天或第二天内补充亚马逊订单的个人”。这项研究是在2021年前9个月进行的，以避免任何“特定假期的购物波动”。</blockquote></p><p> <b>Huge Opportunities for Walmart and Target</b></p><p><blockquote><b>沃尔玛和塔吉特的巨大机遇</b></blockquote></p><p> Showrooming not only means a loss of sales, it can also be a drain on resources. If for example, a customer ties up a Target associate asking questions about a big-ticket electronic item they then buy on Amazon, that's time the employee could have spent with another customer.</p><p><blockquote>陈列室不仅意味着销售损失，还会消耗资源。例如，如果一名客户联系了一名目标员工，询问他们随后在亚马逊上购买的大件电子产品的问题，那么该员工本可以与另一名客户共度时光。</blockquote></p><p> \"Each retailer analyzed has the opportunity for increased dollar sales if they capture these 'within-a-day' purchases while consumers are still in their store,\" the study found. Roughly three-quarters of all customers for the other three retailers also shop with Amazon (76% of Walmart shoppers, 77% of Target shoppers, 75% of Costco shoppers).</p><p><blockquote>研究发现：“如果每家被分析的零售商在消费者仍在商店时抓住这些‘一天之内’的购买，他们就有机会增加美元销售额。”其他三家零售商大约四分之三的顾客也在亚马逊购物（76%的沃尔玛购物者、77%的塔吉特购物者、75%的好市多购物者）。</blockquote></p><p> Walmart customers are the most likely to also make an Amazon purchase within 24 hours of visiting one of the brick-and-mortar chain's physical stores. Just over half (53%) of Walmart shoppers bought something on Amazon within a day of shopping in-store at Walmart while only 38% of Costco and Target customers did that.</p><p><blockquote>沃尔玛的顾客也最有可能在参观实体连锁店的实体店后24小时内从亚马逊购物。超过一半（53%）的沃尔玛购物者在沃尔玛店内购物后的一天内就在亚马逊上购买了一些东西，而只有38%的好市多和塔吉特顾客这样做。</blockquote></p><p> Target, however, had the largest opportunity to capture sales lost to Amazon with a 24-hour period having had the customer in its store. \"By preventing leaked same-day trips to Amazon, Target has the potential to capture 10.3% in incremental sales, followed by Walmart (+7.2%) and Costco (+4.7%),\" the report showed.</p><p><blockquote>然而，塔吉特在顾客进入其商店的24小时内，最有机会弥补输给亚马逊的销售额。报告显示：“通过防止亚马逊当天行程被泄露，塔吉特有可能获得10.3%的增量销售额，其次是沃尔玛（+7.2%）和好市多（+4.7%）。”</blockquote></p><p> <img src=\"https://static.tigerbbs.com/bee9debb06b1c85aae26193b4e0f8541\" tg-width=\"1200\" tg-height=\"740\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> <b>What's Driving Customers to Amazon?</b></p><p><blockquote><b>是什么驱使顾客来到亚马逊？</b></blockquote></p><p> Consumers had a number of different reasons for ordering items from Amazon despite having recently been inside a Walmart, Target, or Costco. These include:</p><p><blockquote>尽管消费者最近去过沃尔玛、塔吉特或好市多，但他们从亚马逊订购商品有许多不同的原因。其中包括：</blockquote></p><p> <ul> <li>30% of Walmart shoppers and 24% of Target shoppers ordered from Amazon because the product they wanted was not available in the store they visited.</p><p><blockquote><ul><li>30%的沃尔玛购物者和24%的塔吉特购物者从亚马逊订购，因为他们想要的产品在他们访问的商店中没有。</li></ul></blockquote></p><p></li> <li>About a third (30%) of both Target and Walmart shoppers cited \"ease of delivery\" as to why they ordered from Amazon despite being in a physical store.</p><p><blockquote><li>大约三分之一（30%）的塔吉特和沃尔玛购物者将“送货方便”作为他们尽管在实体店却从亚马逊订购的原因。</li></blockquote></p><p></li> <li>Lower prices on Amazon was the reason named by 22% of Walmart shoppers and 20% of Target shoppers.</p><p><blockquote><li>22%的沃尔玛购物者和20%的塔吉特购物者认为亚马逊价格较低是原因。</li></blockquote></p><p></li> </ul> \"Nearly 2-in-5 consumers (39%) said Walmart should focus on product availability, 14 points higher than those who said the same for Target (25%),\" Numerator reported.\" \"Offering lower prices was the top recommendation from Target shoppers (39%), compared to 36% of Walmart shoppers. Improving the in-store experience represented the largest gap (21 points) between Walmart and Target shoppers, with nearly 1 in 3 Walmart shoppers (28%) making this request, compared to 7% of Target shoppers.</p><p><blockquote>Numerator报道称：“近五分之二（39%）的消费者表示，沃尔玛应该关注产品供应，比塔吉特百货（25%）的受访者高出14个百分点。”“提供更低价格是目标购物者的最高推荐，而沃尔玛购物者为36%。改善店内体验是沃尔玛与目标购物者之间最大的差距（21分），近三分之一的沃尔玛购物者（28%）提出这一要求，而目标购物者仅为7%。”</blockquote></p><p> Numerator surveyed more than 1,000 verified Target and Walmart customers who made a following verified Amazon purchase to create the report.</p><p><blockquote>Numerator调查了1000多名经过验证的Target和Walmart客户，这些客户在亚马逊上进行了以下经过验证的购买，以创建这份报告。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.thestreet.com/investing/how-amazon-takes-customers-from-walmart-target-and-costco\">TheStreet</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"WMT":"沃尔玛","TGT":"塔吉特","COST":"好市多","AMZN":"亚马逊"},"source_url":"https://www.thestreet.com/investing/how-amazon-takes-customers-from-walmart-target-and-costco","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149192768","content_text":"Major retailers including Walmart(WMT) and Target(TGT) have substantial opportunities to grow the sales if they could stop customers from showrooming, according to a new reportfrom Numerator.\nShowrooming is the practice of consumers visiting a brick-and-mortar retailer to look at an item before then buying it online.\nThe study examined \"individuals who shopped in-store at a brick-and-mortar location and then supplemented with an Amazon order within the same day or the day immediately following,\" according to the report. The research was done using the first nine months of 2021 to avoid any \"holiday-specific shopping swings.\"\nHuge Opportunities for Walmart and Target\nShowrooming not only means a loss of sales, it can also be a drain on resources. If for example, a customer ties up a Target associate asking questions about a big-ticket electronic item they then buy on Amazon, that's time the employee could have spent with another customer.\n\"Each retailer analyzed has the opportunity for increased dollar sales if they capture these 'within-a-day' purchases while consumers are still in their store,\" the study found. Roughly three-quarters of all customers for the other three retailers also shop with Amazon (76% of Walmart shoppers, 77% of Target shoppers, 75% of Costco shoppers).\nWalmart customers are the most likely to also make an Amazon purchase within 24 hours of visiting one of the brick-and-mortar chain's physical stores. Just over half (53%) of Walmart shoppers bought something on Amazon within a day of shopping in-store at Walmart while only 38% of Costco and Target customers did that.\nTarget, however, had the largest opportunity to capture sales lost to Amazon with a 24-hour period having had the customer in its store. \"By preventing leaked same-day trips to Amazon, Target has the potential to capture 10.3% in incremental sales, followed by Walmart (+7.2%) and Costco (+4.7%),\" the report showed.\n\nWhat's Driving Customers to Amazon?\nConsumers had a number of different reasons for ordering items from Amazon despite having recently been inside a Walmart, Target, or Costco. These include:\n\n30% of Walmart shoppers and 24% of Target shoppers ordered from Amazon because the product they wanted was not available in the store they visited.\nAbout a third (30%) of both Target and Walmart shoppers cited \"ease of delivery\" as to why they ordered from Amazon despite being in a physical store.\nLower prices on Amazon was the reason named by 22% of Walmart shoppers and 20% of Target shoppers.\n\n\"Nearly 2-in-5 consumers (39%) said Walmart should focus on product availability, 14 points higher than those who said the same for Target (25%),\" Numerator reported.\" \"Offering lower prices was the top recommendation from Target shoppers (39%), compared to 36% of Walmart shoppers. Improving the in-store experience represented the largest gap (21 points) between Walmart and Target shoppers, with nearly 1 in 3 Walmart shoppers (28%) making this request, compared to 7% of Target shoppers.\nNumerator surveyed more than 1,000 verified Target and Walmart customers who made a following verified Amazon purchase to create the report.","news_type":1,"symbols_score_info":{"WMT":0.9,"AMZN":0.9,"COST":0.9,"TGT":0.9}},"isVote":1,"tweetType":1,"viewCount":2375,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/693732079"}
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