Jacklai
2021-08-04
Is okay
3 Ways for AMC Stock to Move Higher Again<blockquote>AMC股票再次走高的3种方法</blockquote>
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There's opportunity in that collateral.</li> <li>With just 2% of the country going to the movies over the weekend, it's time for AMC investors to pump up the experience more than the ownership.</li> <li>There is a chance to make AMC on Demand a thing right now. The clock is ticking.</li> </ul> It's been a cruel summer for <b>AMC Entertainment Holdings</b>(NYSE:AMC)investors. The country's leading multiplex operator remains one of this year's top performers, but the past few weeks have been rough. The stock has shed more than half of its value since peaking two months ago.</p><p><blockquote><ul><li>AMC股票自6月初以来遭受重创,但它仍然是今年最大的赢家之一。抵押品中有机会。</li><li>由于周末全国只有2%的人去看电影,AMC投资者是时候提升体验而不是所有权了。</li><li>现在有机会让AMC on Demand成为一件事。时间不多了。</li></ul>这是一个残酷的夏天<b>AMC院线控股</b>(纽约证券交易所股票代码:AMC)投资者。该国领先的多路复用运营商仍然是今年表现最好的运营商之一,但过去几周过得很艰难。自两个月前见顶以来,该股价值已下跌一半以上。</blockquote></p><p> Where do we go from here? Let's go over some of the things that could get AMC stock moving in the right direction again.</p><p><blockquote>我们该何去何从?让我们回顾一下一些可能让AMC股票再次朝着正确方向发展的事情。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b7160f1454df5d0954cff6bdd79965b6\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>1. Investors can go from stock pumping to movie pumping</b></p><p><blockquote><b>1、投资者可以从炒股票到炒电影</b></blockquote></p><p> One thing keeping AMC down is that summer box office receipts in the U.S. have been disappointing. We're finally getting big movies playing on the silver screen, and attendance levels are still less than half of what they were two years ago. The surge in COVID-19 cases across the country is only going to make things worse as the peak summer season fades out of focus.</p><p><blockquote>让AMC情绪低落的一件事是美国夏季票房收入令人失望。我们终于在银幕上看到了大片,但上座率仍然不到两年前的一半。随着夏季旺季淡出人们的视线,全国范围内新冠肺炎病例的激增只会让事情变得更糟。</blockquote></p><p> AMC CEO Adam Aron made a brilliant move by appealing directly to its base retail investors. With more than 4 million individual investors it launched Investor Connect, incentivizing shareholders with a free bucket of popcorn if they sign up for a mailing list of marketing missives and financial updates.</p><p><blockquote>AMC首席执行官亚当·阿伦(Adam Aron)采取了一项明智的举措,直接吸引了其基础散户投资者。该公司拥有超过400万个人投资者,推出了Investor Connect,如果股东注册营销信件和财务更新的邮件列表,就可以免费获得一桶爆米花来激励他们。</blockquote></p><p> Retail investors have galvanized online, enlisting in the \"AMC Army\" and calling themselves \"apes\" as a badge of honor. The problem is that they've taken to online message boards, YouTube, and TikTok with videos pumping up stock ownership instead of the moviegoing experience.</p><p><blockquote>散户纷纷在网上激荡,纷纷加入“AMC大军”,自称“猿”作为荣誉徽章。问题是,他们已经转向在线留言板、YouTube和抖音,用视频来增加股票所有权,而不是看电影的体验。</blockquote></p><p> Just 2% of the country saw a movie at the theaters this past weekend, and of course less than that saw a theatrical release at an AMC. You would think that influencers would be trying to make their own luck by promoting going to the local AMC multiplex instead of making posts and videos spouting conspiracy theories. Where are the gushing reviews of the rare films available exclusively in theaters? Why aren't more retail shareholders pumping the high-margin concessions and big-ticket experience of private screen rentals? Trying to lift the perceived value of the business instead of touting the business itself is a missed opportunity.</p><p><blockquote>上周末,全国只有2%的人在影院看过电影,当然,在AMC影院上映的电影还不到2%。你可能会认为,有影响力的人会试图通过推广去当地的AMC多厅影院来创造自己的运气,而不是制作宣扬阴谋论的帖子和视频。影院独家上映的稀有电影的滔滔不绝的评论在哪里?为什么没有更多的散户股东利用私人屏幕租赁的高利润优惠和高价体验?试图提升企业的感知价值而不是吹捧企业本身是一个错失的机会。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/2d05a27ae059e7e27dd31e695de449b2\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>2. AMC can go shopping</b></p><p><blockquote><b>2、AMC可以去逛街了</b></blockquote></p><p> AMC has taken advantage of its buoyant meme stock status to crank out new shares at higher prices. The exhibitor's stock count has more than quadrupled over the past year. But that's not the only lever available to a company with an inflated share price.</p><p><blockquote>AMC利用其活跃的meme股票地位,以更高的价格发行新股。该参展商的库存数量在过去一年中增加了四倍多。但这并不是股价虚高的公司唯一可用的杠杆。</blockquote></p><p> Smaller publicly traded rivals have fared poorly relative to AMC. They are all trading at much lower valuation multiples. Why isn't AMC going shopping? If its share count is going to be a blank check and it's toiling away in a distressed niche, why isn't it buying up its teetering peers for pennies on the AMC dollar? Why isn't it buying international players that are faring better in a recovery? Why isn't it using its premium-priced stock to snap up non-multiplex operators that have more resilient business models partly related to the movie theater industry?</p><p><blockquote>相对于AMC,规模较小的上市竞争对手表现不佳。它们的估值倍数都低得多。AMC为什么不去购物?如果它的股票数量将是一张空白支票,并且它正在一个陷入困境的利基市场中苦苦挣扎,为什么它不以AMC美元的价格收购摇摇欲坠的同行呢?为什么它不购买在复苏中表现更好的国际球员?为什么它不利用其溢价股票snap非多厅影院运营商,这些运营商的商业模式更具弹性,部分与电影院行业有关?</blockquote></p><p> As bad as things have been for AMC stakeholders with the stock cut in half over the past nine weeks, things could be worse. The stock would have to drop another 94% to get back to where it was at the start of 2021, and based on market cap, the hit would be even worse. You have to make hay when the sun shines, and now is the time to buy businesses that will thrive in the next new normal for the industry. The once-hot media stock needs to move before it cools off completely.</p><p><blockquote>尽管AMC股东的情况很糟糕,过去九周股价下跌了一半,但情况可能会更糟。该股必须再下跌94%才能回到2021年初的水平,而且根据市值计算,受到的打击会更严重。你必须在阳光明媚的时候生产干草,现在是时候购买将在行业下一个新常态中蓬勃发展的企业了。一度炙手可热的传媒股在彻底降温之前需要有所动作。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d2c4537c87920ef2e9f4eb487ed39323\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>3. Make AMC on Demand a leader</b></p><p><blockquote><b>3.让AMC on Demand成为领导者</b></blockquote></p><p></p><p> AMC is well aware that it's too easy to stream first-run and iconic movies from home. It has its own fledgling entry -- AMC on Demand -- to monetize the homebodies who find themselves watching more films at home. A subtle but savvy move last month was to reach out to its AMC Stubs loyalty members, offering them a free in-theater beverage if they rent an AMC on Demand stream. It may seem nuts to offer a large fountain drink that it sells for at least $6 in exchange for a digital purchase that could cost as little as $0.99, but it was all about getting folks comfortable with its premium-streaming platform.</p><p><blockquote>AMC很清楚,在家观看首轮和标志性电影太容易了。它有自己的羽翼未丰的入口——AMC on Demand——为那些发现自己在家看更多电影的居家人士赚钱。上个月采取了一项微妙但精明的举措,即向AMC Stubs忠诚会员伸出援手,如果他们租用AMC on Demand流媒体,则为他们提供免费的影院内饮料。提供一种售价至少为6美元的大型喷泉饮料,以换取价格低至0.99美元的数字购买,这似乎很疯狂,但这一切都是为了让人们对其优质流媒体平台感到满意。</blockquote></p><p> It's clear that the market is more excited about digital delivery than running projectors in big-box cinemas. We've seen media and tech companies take off on the strength of their streaming platforms. AMC's valuation multiples will expand if AMC on Demand proves to be a needle-moving industry leader. Getting people to kick the tires is a great start, but now it needs to raise the stakes. It needs to use whatever clout it has with studios to offer content exclusive to AMC on Demand. It needs to license streaming content that you can't find anywhere else, and if that's not feasible, then it needs to create its own content. As forward-thinking as CEO Aron has been this year, why isn't Investor Connect available as a stream that can be seen only on AMC on Demand? Make a documentary on the AMC Army. Heck, just sell apes merch at the theaters while you're at it. The lower the stock drops, the less enthusiastic that fan base will become.</p><p><blockquote>很明显,市场对数字交付比在大票房电影院运行放映机更感兴趣。我们已经看到媒体和科技公司凭借其流媒体平台的实力腾飞。如果AMC on Demand被证明是行业领导者,AMC的估值倍数将会扩大。让人们踢轮胎是一个很好的开始,但现在需要提高赌注。它需要利用对工作室的任何影响力来提供AMC独家点播内容。它需要许可你在其他地方找不到的流媒体内容,如果这不可行,那么它需要创建自己的内容。尽管首席执行官Aron今年具有前瞻性思维,但为什么Investor Connect不能作为只能在AMC on Demand上观看的流提供呢?制作一部关于AMC军队的纪录片。见鬼,当你在电影院的时候,就去卖猿吧。股票跌得越低,粉丝群就越不热情。</blockquote></p><p> AMC has an opportunity here that it can't squander. If AMC can't get retail investors to show up to the movies, it should at least get them on its home-facing platform. Make them product ambassadors. Don't save stuff for a sequel that may never happen.</p><p><blockquote>AMC在这里有一个不能浪费的机会。如果AMC无法让散户投资者观看电影,它至少应该让他们出现在其面向家庭的平台上。让他们成为产品大使。不要把东西留给可能永远不会发生的续集。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Ways for AMC Stock to Move Higher Again<blockquote>AMC股票再次走高的3种方法</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Ways for AMC Stock to Move Higher Again<blockquote>AMC股票再次走高的3种方法</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\"> Motley Fool</strong><span class=\"h-time small\">2021-08-04 15:32</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>Key Points</b></p><p><blockquote><b>要点</b></blockquote></p><p> <ul> <li>AMC stock has taken a hit since early June, but it's still one of this year's biggest winners. There's opportunity in that collateral.</li> <li>With just 2% of the country going to the movies over the weekend, it's time for AMC investors to pump up the experience more than the ownership.</li> <li>There is a chance to make AMC on Demand a thing right now. The clock is ticking.</li> </ul> It's been a cruel summer for <b>AMC Entertainment Holdings</b>(NYSE:AMC)investors. The country's leading multiplex operator remains one of this year's top performers, but the past few weeks have been rough. The stock has shed more than half of its value since peaking two months ago.</p><p><blockquote><ul><li>AMC股票自6月初以来遭受重创,但它仍然是今年最大的赢家之一。抵押品中有机会。</li><li>由于周末全国只有2%的人去看电影,AMC投资者是时候提升体验而不是所有权了。</li><li>现在有机会让AMC on Demand成为一件事。时间不多了。</li></ul>这是一个残酷的夏天<b>AMC院线控股</b>(纽约证券交易所股票代码:AMC)投资者。该国领先的多路复用运营商仍然是今年表现最好的运营商之一,但过去几周过得很艰难。自两个月前见顶以来,该股价值已下跌一半以上。</blockquote></p><p> Where do we go from here? Let's go over some of the things that could get AMC stock moving in the right direction again.</p><p><blockquote>我们该何去何从?让我们回顾一下一些可能让AMC股票再次朝着正确方向发展的事情。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b7160f1454df5d0954cff6bdd79965b6\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>1. Investors can go from stock pumping to movie pumping</b></p><p><blockquote><b>1、投资者可以从炒股票到炒电影</b></blockquote></p><p> One thing keeping AMC down is that summer box office receipts in the U.S. have been disappointing. We're finally getting big movies playing on the silver screen, and attendance levels are still less than half of what they were two years ago. The surge in COVID-19 cases across the country is only going to make things worse as the peak summer season fades out of focus.</p><p><blockquote>让AMC情绪低落的一件事是美国夏季票房收入令人失望。我们终于在银幕上看到了大片,但上座率仍然不到两年前的一半。随着夏季旺季淡出人们的视线,全国范围内新冠肺炎病例的激增只会让事情变得更糟。</blockquote></p><p> AMC CEO Adam Aron made a brilliant move by appealing directly to its base retail investors. With more than 4 million individual investors it launched Investor Connect, incentivizing shareholders with a free bucket of popcorn if they sign up for a mailing list of marketing missives and financial updates.</p><p><blockquote>AMC首席执行官亚当·阿伦(Adam Aron)采取了一项明智的举措,直接吸引了其基础散户投资者。该公司拥有超过400万个人投资者,推出了Investor Connect,如果股东注册营销信件和财务更新的邮件列表,就可以免费获得一桶爆米花来激励他们。</blockquote></p><p> Retail investors have galvanized online, enlisting in the \"AMC Army\" and calling themselves \"apes\" as a badge of honor. The problem is that they've taken to online message boards, YouTube, and TikTok with videos pumping up stock ownership instead of the moviegoing experience.</p><p><blockquote>散户纷纷在网上激荡,纷纷加入“AMC大军”,自称“猿”作为荣誉徽章。问题是,他们已经转向在线留言板、YouTube和抖音,用视频来增加股票所有权,而不是看电影的体验。</blockquote></p><p> Just 2% of the country saw a movie at the theaters this past weekend, and of course less than that saw a theatrical release at an AMC. You would think that influencers would be trying to make their own luck by promoting going to the local AMC multiplex instead of making posts and videos spouting conspiracy theories. Where are the gushing reviews of the rare films available exclusively in theaters? Why aren't more retail shareholders pumping the high-margin concessions and big-ticket experience of private screen rentals? Trying to lift the perceived value of the business instead of touting the business itself is a missed opportunity.</p><p><blockquote>上周末,全国只有2%的人在影院看过电影,当然,在AMC影院上映的电影还不到2%。你可能会认为,有影响力的人会试图通过推广去当地的AMC多厅影院来创造自己的运气,而不是制作宣扬阴谋论的帖子和视频。影院独家上映的稀有电影的滔滔不绝的评论在哪里?为什么没有更多的散户股东利用私人屏幕租赁的高利润优惠和高价体验?试图提升企业的感知价值而不是吹捧企业本身是一个错失的机会。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/2d05a27ae059e7e27dd31e695de449b2\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>2. AMC can go shopping</b></p><p><blockquote><b>2、AMC可以去逛街了</b></blockquote></p><p> AMC has taken advantage of its buoyant meme stock status to crank out new shares at higher prices. The exhibitor's stock count has more than quadrupled over the past year. But that's not the only lever available to a company with an inflated share price.</p><p><blockquote>AMC利用其活跃的meme股票地位,以更高的价格发行新股。该参展商的库存数量在过去一年中增加了四倍多。但这并不是股价虚高的公司唯一可用的杠杆。</blockquote></p><p> Smaller publicly traded rivals have fared poorly relative to AMC. They are all trading at much lower valuation multiples. Why isn't AMC going shopping? If its share count is going to be a blank check and it's toiling away in a distressed niche, why isn't it buying up its teetering peers for pennies on the AMC dollar? Why isn't it buying international players that are faring better in a recovery? Why isn't it using its premium-priced stock to snap up non-multiplex operators that have more resilient business models partly related to the movie theater industry?</p><p><blockquote>相对于AMC,规模较小的上市竞争对手表现不佳。它们的估值倍数都低得多。AMC为什么不去购物?如果它的股票数量将是一张空白支票,并且它正在一个陷入困境的利基市场中苦苦挣扎,为什么它不以AMC美元的价格收购摇摇欲坠的同行呢?为什么它不购买在复苏中表现更好的国际球员?为什么它不利用其溢价股票snap非多厅影院运营商,这些运营商的商业模式更具弹性,部分与电影院行业有关?</blockquote></p><p> As bad as things have been for AMC stakeholders with the stock cut in half over the past nine weeks, things could be worse. The stock would have to drop another 94% to get back to where it was at the start of 2021, and based on market cap, the hit would be even worse. You have to make hay when the sun shines, and now is the time to buy businesses that will thrive in the next new normal for the industry. The once-hot media stock needs to move before it cools off completely.</p><p><blockquote>尽管AMC股东的情况很糟糕,过去九周股价下跌了一半,但情况可能会更糟。该股必须再下跌94%才能回到2021年初的水平,而且根据市值计算,受到的打击会更严重。你必须在阳光明媚的时候生产干草,现在是时候购买将在行业下一个新常态中蓬勃发展的企业了。一度炙手可热的传媒股在彻底降温之前需要有所动作。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d2c4537c87920ef2e9f4eb487ed39323\" tg-width=\"2000\" tg-height=\"1333\" width=\"100%\" height=\"auto\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源:盖蒂图片社。</span></p></blockquote></p><p> <b>3. Make AMC on Demand a leader</b></p><p><blockquote><b>3.让AMC on Demand成为领导者</b></blockquote></p><p></p><p> AMC is well aware that it's too easy to stream first-run and iconic movies from home. It has its own fledgling entry -- AMC on Demand -- to monetize the homebodies who find themselves watching more films at home. A subtle but savvy move last month was to reach out to its AMC Stubs loyalty members, offering them a free in-theater beverage if they rent an AMC on Demand stream. It may seem nuts to offer a large fountain drink that it sells for at least $6 in exchange for a digital purchase that could cost as little as $0.99, but it was all about getting folks comfortable with its premium-streaming platform.</p><p><blockquote>AMC很清楚,在家观看首轮和标志性电影太容易了。它有自己的羽翼未丰的入口——AMC on Demand——为那些发现自己在家看更多电影的居家人士赚钱。上个月采取了一项微妙但精明的举措,即向AMC Stubs忠诚会员伸出援手,如果他们租用AMC on Demand流媒体,则为他们提供免费的影院内饮料。提供一种售价至少为6美元的大型喷泉饮料,以换取价格低至0.99美元的数字购买,这似乎很疯狂,但这一切都是为了让人们对其优质流媒体平台感到满意。</blockquote></p><p> It's clear that the market is more excited about digital delivery than running projectors in big-box cinemas. We've seen media and tech companies take off on the strength of their streaming platforms. AMC's valuation multiples will expand if AMC on Demand proves to be a needle-moving industry leader. Getting people to kick the tires is a great start, but now it needs to raise the stakes. It needs to use whatever clout it has with studios to offer content exclusive to AMC on Demand. It needs to license streaming content that you can't find anywhere else, and if that's not feasible, then it needs to create its own content. As forward-thinking as CEO Aron has been this year, why isn't Investor Connect available as a stream that can be seen only on AMC on Demand? Make a documentary on the AMC Army. Heck, just sell apes merch at the theaters while you're at it. The lower the stock drops, the less enthusiastic that fan base will become.</p><p><blockquote>很明显,市场对数字交付比在大票房电影院运行放映机更感兴趣。我们已经看到媒体和科技公司凭借其流媒体平台的实力腾飞。如果AMC on Demand被证明是行业领导者,AMC的估值倍数将会扩大。让人们踢轮胎是一个很好的开始,但现在需要提高赌注。它需要利用对工作室的任何影响力来提供AMC独家点播内容。它需要许可你在其他地方找不到的流媒体内容,如果这不可行,那么它需要创建自己的内容。尽管首席执行官Aron今年具有前瞻性思维,但为什么Investor Connect不能作为只能在AMC on Demand上观看的流提供呢?制作一部关于AMC军队的纪录片。见鬼,当你在电影院的时候,就去卖猿吧。股票跌得越低,粉丝群就越不热情。</blockquote></p><p> AMC has an opportunity here that it can't squander. If AMC can't get retail investors to show up to the movies, it should at least get them on its home-facing platform. Make them product ambassadors. Don't save stuff for a sequel that may never happen.</p><p><blockquote>AMC在这里有一个不能浪费的机会。如果AMC无法让散户投资者观看电影,它至少应该让他们出现在其面向家庭的平台上。让他们成为产品大使。不要把东西留给可能永远不会发生的续集。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://www.fool.com/investing/2021/08/03/3-ways-for-amc-stock-to-move-higher-again/\"> Motley Fool</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMC":"AMC院线"},"source_url":"https://www.fool.com/investing/2021/08/03/3-ways-for-amc-stock-to-move-higher-again/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1184998831","content_text":"Key Points\n\nAMC stock has taken a hit since early June, but it's still one of this year's biggest winners. There's opportunity in that collateral.\nWith just 2% of the country going to the movies over the weekend, it's time for AMC investors to pump up the experience more than the ownership.\nThere is a chance to make AMC on Demand a thing right now. The clock is ticking.\n\nIt's been a cruel summer for AMC Entertainment Holdings(NYSE:AMC)investors. The country's leading multiplex operator remains one of this year's top performers, but the past few weeks have been rough. The stock has shed more than half of its value since peaking two months ago.\nWhere do we go from here? Let's go over some of the things that could get AMC stock moving in the right direction again.\nIMAGE SOURCE: GETTY IMAGES.\n1. Investors can go from stock pumping to movie pumping\nOne thing keeping AMC down is that summer box office receipts in the U.S. have been disappointing. We're finally getting big movies playing on the silver screen, and attendance levels are still less than half of what they were two years ago. The surge in COVID-19 cases across the country is only going to make things worse as the peak summer season fades out of focus.\nAMC CEO Adam Aron made a brilliant move by appealing directly to its base retail investors. With more than 4 million individual investors it launched Investor Connect, incentivizing shareholders with a free bucket of popcorn if they sign up for a mailing list of marketing missives and financial updates.\nRetail investors have galvanized online, enlisting in the \"AMC Army\" and calling themselves \"apes\" as a badge of honor. The problem is that they've taken to online message boards, YouTube, and TikTok with videos pumping up stock ownership instead of the moviegoing experience.\nJust 2% of the country saw a movie at the theaters this past weekend, and of course less than that saw a theatrical release at an AMC. You would think that influencers would be trying to make their own luck by promoting going to the local AMC multiplex instead of making posts and videos spouting conspiracy theories. Where are the gushing reviews of the rare films available exclusively in theaters? Why aren't more retail shareholders pumping the high-margin concessions and big-ticket experience of private screen rentals? Trying to lift the perceived value of the business instead of touting the business itself is a missed opportunity.\nIMAGE SOURCE: GETTY IMAGES.\n2. AMC can go shopping\nAMC has taken advantage of its buoyant meme stock status to crank out new shares at higher prices. The exhibitor's stock count has more than quadrupled over the past year. But that's not the only lever available to a company with an inflated share price.\nSmaller publicly traded rivals have fared poorly relative to AMC. They are all trading at much lower valuation multiples. Why isn't AMC going shopping? If its share count is going to be a blank check and it's toiling away in a distressed niche, why isn't it buying up its teetering peers for pennies on the AMC dollar? Why isn't it buying international players that are faring better in a recovery? Why isn't it using its premium-priced stock to snap up non-multiplex operators that have more resilient business models partly related to the movie theater industry?\nAs bad as things have been for AMC stakeholders with the stock cut in half over the past nine weeks, things could be worse. The stock would have to drop another 94% to get back to where it was at the start of 2021, and based on market cap, the hit would be even worse. You have to make hay when the sun shines, and now is the time to buy businesses that will thrive in the next new normal for the industry. The once-hot media stock needs to move before it cools off completely.\nIMAGE SOURCE: GETTY IMAGES.\n3. Make AMC on Demand a leader\nAMC is well aware that it's too easy to stream first-run and iconic movies from home. It has its own fledgling entry -- AMC on Demand -- to monetize the homebodies who find themselves watching more films at home. A subtle but savvy move last month was to reach out to its AMC Stubs loyalty members, offering them a free in-theater beverage if they rent an AMC on Demand stream. It may seem nuts to offer a large fountain drink that it sells for at least $6 in exchange for a digital purchase that could cost as little as $0.99, but it was all about getting folks comfortable with its premium-streaming platform.\nIt's clear that the market is more excited about digital delivery than running projectors in big-box cinemas. We've seen media and tech companies take off on the strength of their streaming platforms. AMC's valuation multiples will expand if AMC on Demand proves to be a needle-moving industry leader. Getting people to kick the tires is a great start, but now it needs to raise the stakes. It needs to use whatever clout it has with studios to offer content exclusive to AMC on Demand. It needs to license streaming content that you can't find anywhere else, and if that's not feasible, then it needs to create its own content. As forward-thinking as CEO Aron has been this year, why isn't Investor Connect available as a stream that can be seen only on AMC on Demand? Make a documentary on the AMC Army. Heck, just sell apes merch at the theaters while you're at it. The lower the stock drops, the less enthusiastic that fan base will become.\nAMC has an opportunity here that it can't squander. If AMC can't get retail investors to show up to the movies, it should at least get them on its home-facing platform. Make them product ambassadors. Don't save stuff for a sequel that may never happen.","news_type":1,"symbols_score_info":{"AMC":0.9}},"isVote":1,"tweetType":1,"viewCount":683,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/807775890"}
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