Interestin_老虎社区_美港股上老虎

2021-10-14

Interesting

Apple Studying Potential of AirPods as Health Device<blockquote>苹果研究 AirPods 作为健康设备的潜力</blockquote>

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":822481627,"tweetId":"822481627","gmtCreate":1634166276651,"gmtModify":1634166276768,"author":{"id":3581825520109338,"idStr":"3581825520109338","authorId":3581825520109338,"authorIdStr":"3581825520109338","name":"Imgoh","avatar":"https://static.tigerbbs.com/37ecbebf2e324891c637f8afc0232f89","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":10,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","extraTitle":"","html":"<html><head></head><body>Interesting</body></html>","htmlText":"<html><head></head><body>Interesting</body></html>","text":"Interesting","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/822481627","repostId":1175281170,"repostType":4,"repost":{"id":"1175281170","kind":"news","pubTimestamp":1634136109,"share":"https://www.laohunote.com/m/news/1175281170?lang=zh_CN&edition=full","pubTime":"2021-10-13 22:41","market":"us","language":"en","title":"Apple Studying Potential of AirPods as Health Device<blockquote>苹果研究 AirPods 作为健康设备的潜力</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1175281170","media":"The Wall Street Journal","summary":"Earbuds could be offered as hearing aids and include an in-ear thermometer and posture warnings\nAppl","content":"Earbuds could be offered as hearing aids and include an in-ear thermometer and posture warnings<blockquote>耳塞可以作为助听器提供，包括入耳式温度计和姿势警告</blockquote> <img src=\"https://static.tigerbbs.com/87bc79d38848be4dccc999dda8aac4da\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\">Apple’s AirPods dominate the global Bluetooth headset market, generating an estimated $12.8 billion in revenue in 2020.<blockquote>苹果的 AirPods 在全球蓝牙耳机市场占据主导地位，预计 2020 年收入将达到 128 亿美元。</blockquote> Apple&nbsp;Inc.&nbsp;is studying ways to make AirPods into a health device, including for enhancing hearing, reading body temperature and monitoring posture, according to documents reviewed by The Wall Street Journal and people familiar with the plans.<blockquote>据《华尔街日报》和知情人士查阅的文件显示，苹果公司正在研究将 AirPods 打造成健康设备的方法，包括增强听力、读取体温和监测姿势。</blockquote> The plans further demonstrate Apple’s ambition to add health and wellness features to devices beyond the Apple Watch, where most of the company’s health functions exist today. Apple is also working on technology that aims to use iPhones&nbsp;to help diagnose depression and cognitive decline, the Journal reported last month.<blockquote>这些计划进一步表明，苹果希望在苹果手表以外的设备上增加健康和保健功能，而该公司的大部分健康功能目前都存在于苹果手表之外。据《华尔街日报》上个月报道，苹果还在研究旨在使用 iPhone 帮助诊断抑郁症和认知能力下降的技术。</blockquote> It isn’t clear if Apple is developing specific new hearing-aid features for AirPods or wants to market the earbuds’ existing hearing-improvement features as hearing aids. AirPods Pro, Apple’s higher-end earbuds, already offer features to improve hearing, including “conversation boost,” launched last week, that increases the volume and clarity of people in front of the wearer.<blockquote>目前还不清楚苹果是在为 AirPods 开发特定的新助听器功能，还是想将耳塞现有的听力改善功能作为助听器进行销售。苹果的高端耳机 AirPods Pro 已经提供了改善听力的功能，包括上周推出的 “对话增强 ”，它可以增加佩戴者面前人的音量和清晰度。</blockquote> The proposed AirPods features aren’t expected by next year and might never be rolled out to consumers or the timing could change, cautioned people familiar with the company’s plans.<blockquote>熟悉该公司计划的人士提醒说，拟议中的 AirPods 功能预计要到明年才会推出，可能永远不会向消费者推出，也可能会改变时间。</blockquote> An Apple spokeswoman declined to comment.<blockquote>苹果发言人拒绝置评。</blockquote> Apple is already developing prototypes for AirPods to take wearers’ core body temperature from inside their ear, according to the documents reviewed by the Journal. The thermometer would be the second that Apple could add to its devices,including a new wrist temperature-sensor Apple may include&nbsp;in next year’s version of the Apple Watch, the Journal previously reported.<blockquote>根据《华尔街日报》查阅的文件，苹果已经在开发 AirPods 的原型，从佩戴者的耳朵内部测量核心体温。据《华尔街日报》此前报道，这款温度计将是苹果可能在其设备中添加的第二款温度计，其中包括苹果可能会在明年的苹果手表中加入的新型手腕温度传感器。</blockquote> As for ergonomics, the AirPods would lean on the motion sensors in the earbuds and alert wearers of slouching and to improve their posture, according to the documents and a person familiar with the idea.<blockquote>据文件和一位知情人士透露，至于人体工程学，AirPods将依靠耳塞中的运动传感器，提醒佩戴者无精打采，并改善他们的姿势。</blockquote> Offering AirPods as hearing aids could significantly expand their reach. Millions of people suffer from hearing loss, including many whose impairment is less severe and choose not to treat it, experts say.<blockquote>提供AirPods作为助听器可以显著扩大它们的覆盖范围。专家说，数百万人患有听力损失，其中包括许多受损程度较轻的人，他们选择不治疗。</blockquote> New regulations, expected to be completed by the U.S. Food and Drug Administration next year, would permit the sale of a new class of cheaper hearing aids direct to consumers to treat mild to moderate hearing loss.<blockquote>预计美国将完成新法规。美国食品和药物管理局明年将允许直接向消费者销售一种新的、更便宜的助听器，用于治疗轻度至中度听力损失。</blockquote> About 28 million Americans suffer from mild hearing loss, yet only 5% use a hearing aid, estimates the Cochlear Center for Hearing and Public Health at Johns Hopkins. Another 12 million suffer from moderate hearing loss, though only 37% of this group use a hearing aid.<blockquote>约翰霍普金斯大学耳蜗听力和公共卫生中心估计，约有 2800 万美国人患有轻度听力损失，但只有 5% 的人使用助听器。另有1200万人患有中度听力损失，尽管这一群体中只有37%的人使用助听器。</blockquote> Dr. Nicholas Reed, an audiologist at Johns Hopkins, said the prospect of Apple offering future AirPods as an over-the-counter hearing aid would be a potential game-changer. He said that Apple’s ubiquitous earbuds can break the old-age stigma associated with traditional hearing aids, which often prevents people from wearing them, and would cost far less than traditional hearing aids.<blockquote>约翰霍普金斯大学的听力学家 Nicholas Reed 博士表示，苹果将未来 AirPods 作为非处方助听器提供的前景可能会改变游戏规则。他说，苹果无处不在的耳塞可以打破与传统助听器相关的老年污名，传统助听器往往阻碍人们佩戴，而且成本远低于传统助听器。</blockquote> AirPods may not be suited for some sufferers of hearing loss because they don’t yet have all-day battery life. Also, Apple has been beaten to the hearing-aid market by consumer electronics rival Bose, which sells an FDA-cleared hearing aid that consumers can customize themselves.<blockquote>AirPods 可能不适合一些听力损失患者，因为它们还没有全天的电池续航时间。此外，苹果在助听器市场也被消费电子产品竞争对手 Bose 击败，后者销售经 FDA 批准的助听器，消费者可以自行定制。</blockquote> AirPods dominate the global Bluetooth headset market, generating $12.8 billion in revenue in 2020, estimates research firm Strategy Analytics—five times the figure of No. 2 player Bose.<blockquote>据研究公司 Strategy Analytics 估计，AirPods 主导着全球蓝牙耳机市场，2020 年收入将达到 128 亿美元，是第二大厂商 Bose 的五倍。</blockquote> The array of sensors in the devices, including microphones, an amplifier and a sophisticated processor, means AirPods Pro already contain much of the technology necessary to help sufferers of mild or moderate hearing loss, experts say.<blockquote>专家表示，设备中的传感器阵列，包括麦克风、放大器和复杂的处理器，意味着AirPods Pro已经包含了帮助轻度或中度听力损失患者所需的大部分技术。</blockquote> The market for hearing aids is dominated by a handful of companies, and hearing aids can cost thousands of dollars. Cheaper “personal sound amplification products” are available in stores, but their quality is inconsistent, experts say.<blockquote>助听器市场由少数几家公司主导，助听器的价格可能高达数千美元。专家说，商店里有更便宜的 “个人扩音产品 ”，但质量参差不齐。</blockquote> AirPods can’t be marketed as hearing aids today because of federal regulations that date back decades to when many hearing aids were unsafe or ineffective. Those restrictions require the devices to be sold through licensed hearing specialists who tune the hearing aids to the wearer.<blockquote>AirPods 现在不能作为助听器销售，因为联邦法规可以追溯到几十年前，当时许多助听器都不安全或无效。这些限制要求这些设备通过有执照的听力专家销售，这些专家根据佩戴者的情况调整助听器。</blockquote> The FDA is working to complete safety and effectiveness rules as required by a 2017 law for a new category of over-the-counter hearing aids that consumers can tune themselves. The rules are expected to permit companies like Apple, Bose and&nbsp;Samsung&nbsp;to market cheaper hearing aids.<blockquote>FDA正在努力按照2017年法律的要求，完成消费者可以自行调整的新型非处方助听器的安全性和有效性规则。这些规定预计将允许苹果、Bose和三星等公司销售更便宜的助听器。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Studying Potential of AirPods as Health Device<blockquote>苹果研究 AirPods 作为健康设备的潜力</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Studying Potential of AirPods as Health Device<blockquote>苹果研究 AirPods 作为健康设备的潜力</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-10-13 22:41\n\n</h4>\n</header>\n<article>\nEarbuds could be offered as hearing aids and include an in-ear thermometer and posture warnings<blockquote>耳塞可以作为助听器提供，包括入耳式温度计和姿势警告</blockquote> <img src=\"https://static.tigerbbs.com/87bc79d38848be4dccc999dda8aac4da\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\">Apple’s AirPods dominate the global Bluetooth headset market, generating an estimated $12.8 billion in revenue in 2020.<blockquote>苹果的 AirPods 在全球蓝牙耳机市场占据主导地位，预计 2020 年收入将达到 128 亿美元。</blockquote> Apple&nbsp;Inc.&nbsp;is studying ways to make AirPods into a health device, including for enhancing hearing, reading body temperature and monitoring posture, according to documents reviewed by The Wall Street Journal and people familiar with the plans.<blockquote>据《华尔街日报》和知情人士查阅的文件显示，苹果公司正在研究将 AirPods 打造成健康设备的方法，包括增强听力、读取体温和监测姿势。</blockquote> The plans further demonstrate Apple’s ambition to add health and wellness features to devices beyond the Apple Watch, where most of the company’s health functions exist today. Apple is also working on technology that aims to use iPhones&nbsp;to help diagnose depression and cognitive decline, the Journal reported last month.<blockquote>这些计划进一步表明，苹果希望在苹果手表以外的设备上增加健康和保健功能，而该公司的大部分健康功能目前都存在于苹果手表之外。据《华尔街日报》上个月报道，苹果还在研究旨在使用 iPhone 帮助诊断抑郁症和认知能力下降的技术。</blockquote> It isn’t clear if Apple is developing specific new hearing-aid features for AirPods or wants to market the earbuds’ existing hearing-improvement features as hearing aids. AirPods Pro, Apple’s higher-end earbuds, already offer features to improve hearing, including “conversation boost,” launched last week, that increases the volume and clarity of people in front of the wearer.<blockquote>目前还不清楚苹果是在为 AirPods 开发特定的新助听器功能，还是想将耳塞现有的听力改善功能作为助听器进行销售。苹果的高端耳机 AirPods Pro 已经提供了改善听力的功能，包括上周推出的 “对话增强 ”，它可以增加佩戴者面前人的音量和清晰度。</blockquote> The proposed AirPods features aren’t expected by next year and might never be rolled out to consumers or the timing could change, cautioned people familiar with the company’s plans.<blockquote>熟悉该公司计划的人士提醒说，拟议中的 AirPods 功能预计要到明年才会推出，可能永远不会向消费者推出，也可能会改变时间。</blockquote> An Apple spokeswoman declined to comment.<blockquote>苹果发言人拒绝置评。</blockquote> Apple is already developing prototypes for AirPods to take wearers’ core body temperature from inside their ear, according to the documents reviewed by the Journal. The thermometer would be the second that Apple could add to its devices,including a new wrist temperature-sensor Apple may include&nbsp;in next year’s version of the Apple Watch, the Journal previously reported.<blockquote>根据《华尔街日报》查阅的文件，苹果已经在开发 AirPods 的原型，从佩戴者的耳朵内部测量核心体温。据《华尔街日报》此前报道，这款温度计将是苹果可能在其设备中添加的第二款温度计，其中包括苹果可能会在明年的苹果手表中加入的新型手腕温度传感器。</blockquote> As for ergonomics, the AirPods would lean on the motion sensors in the earbuds and alert wearers of slouching and to improve their posture, according to the documents and a person familiar with the idea.<blockquote>据文件和一位知情人士透露，至于人体工程学，AirPods将依靠耳塞中的运动传感器，提醒佩戴者无精打采，并改善他们的姿势。</blockquote> Offering AirPods as hearing aids could significantly expand their reach. Millions of people suffer from hearing loss, including many whose impairment is less severe and choose not to treat it, experts say.<blockquote>提供AirPods作为助听器可以显著扩大它们的覆盖范围。专家说，数百万人患有听力损失，其中包括许多受损程度较轻的人，他们选择不治疗。</blockquote> New regulations, expected to be completed by the U.S. Food and Drug Administration next year, would permit the sale of a new class of cheaper hearing aids direct to consumers to treat mild to moderate hearing loss.<blockquote>预计美国将完成新法规。美国食品和药物管理局明年将允许直接向消费者销售一种新的、更便宜的助听器，用于治疗轻度至中度听力损失。</blockquote> About 28 million Americans suffer from mild hearing loss, yet only 5% use a hearing aid, estimates the Cochlear Center for Hearing and Public Health at Johns Hopkins. Another 12 million suffer from moderate hearing loss, though only 37% of this group use a hearing aid.<blockquote>约翰霍普金斯大学耳蜗听力和公共卫生中心估计，约有 2800 万美国人患有轻度听力损失，但只有 5% 的人使用助听器。另有1200万人患有中度听力损失，尽管这一群体中只有37%的人使用助听器。</blockquote> Dr. Nicholas Reed, an audiologist at Johns Hopkins, said the prospect of Apple offering future AirPods as an over-the-counter hearing aid would be a potential game-changer. He said that Apple’s ubiquitous earbuds can break the old-age stigma associated with traditional hearing aids, which often prevents people from wearing them, and would cost far less than traditional hearing aids.<blockquote>约翰霍普金斯大学的听力学家 Nicholas Reed 博士表示，苹果将未来 AirPods 作为非处方助听器提供的前景可能会改变游戏规则。他说，苹果无处不在的耳塞可以打破与传统助听器相关的老年污名，传统助听器往往阻碍人们佩戴，而且成本远低于传统助听器。</blockquote> AirPods may not be suited for some sufferers of hearing loss because they don’t yet have all-day battery life. Also, Apple has been beaten to the hearing-aid market by consumer electronics rival Bose, which sells an FDA-cleared hearing aid that consumers can customize themselves.<blockquote>AirPods 可能不适合一些听力损失患者，因为它们还没有全天的电池续航时间。此外，苹果在助听器市场也被消费电子产品竞争对手 Bose 击败，后者销售经 FDA 批准的助听器，消费者可以自行定制。</blockquote> AirPods dominate the global Bluetooth headset market, generating $12.8 billion in revenue in 2020, estimates research firm Strategy Analytics—five times the figure of No. 2 player Bose.<blockquote>据研究公司 Strategy Analytics 估计，AirPods 主导着全球蓝牙耳机市场，2020 年收入将达到 128 亿美元，是第二大厂商 Bose 的五倍。</blockquote> The array of sensors in the devices, including microphones, an amplifier and a sophisticated processor, means AirPods Pro already contain much of the technology necessary to help sufferers of mild or moderate hearing loss, experts say.<blockquote>专家表示，设备中的传感器阵列，包括麦克风、放大器和复杂的处理器，意味着AirPods Pro已经包含了帮助轻度或中度听力损失患者所需的大部分技术。</blockquote> The market for hearing aids is dominated by a handful of companies, and hearing aids can cost thousands of dollars. Cheaper “personal sound amplification products” are available in stores, but their quality is inconsistent, experts say.<blockquote>助听器市场由少数几家公司主导，助听器的价格可能高达数千美元。专家说，商店里有更便宜的 “个人扩音产品 ”，但质量参差不齐。</blockquote> AirPods can’t be marketed as hearing aids today because of federal regulations that date back decades to when many hearing aids were unsafe or ineffective. Those restrictions require the devices to be sold through licensed hearing specialists who tune the hearing aids to the wearer.<blockquote>AirPods 现在不能作为助听器销售，因为联邦法规可以追溯到几十年前，当时许多助听器都不安全或无效。这些限制要求这些设备通过有执照的听力专家销售，这些专家根据佩戴者的情况调整助听器。</blockquote> The FDA is working to complete safety and effectiveness rules as required by a 2017 law for a new category of over-the-counter hearing aids that consumers can tune themselves. The rules are expected to permit companies like Apple, Bose and&nbsp;Samsung&nbsp;to market cheaper hearing aids.<blockquote>FDA正在努力按照2017年法律的要求，完成消费者可以自行调整的新型非处方助听器的安全性和有效性规则。这些规定预计将允许苹果、Bose和三星等公司销售更便宜的助听器。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/apple-studying-potential-of-airpods-as-health-device-11634122800?mod=hp_lead_pos11\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.wsj.com/articles/apple-studying-potential-of-airpods-as-health-device-11634122800?mod=hp_lead_pos11","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1175281170","content_text":"Earbuds could be offered as hearing aids and include an in-ear thermometer and posture warnings\nApple’s AirPods dominate the global Bluetooth headset market, generating an estimated $12.8 billion in revenue in 2020.\nApple Inc. is studying ways to make AirPods into a health device, including for enhancing hearing, reading body temperature and monitoring posture, according to documents reviewed by The Wall Street Journal and people familiar with the plans.\nThe plans further demonstrate Apple’s ambition to add health and wellness features to devices beyond the Apple Watch, where most of the company’s health functions exist today. Apple is also working on technology that aims to use iPhones to help diagnose depression and cognitive decline, the Journal reported last month.\nIt isn’t clear if Apple is developing specific new hearing-aid features for AirPods or wants to market the earbuds’ existing hearing-improvement features as hearing aids. AirPods Pro, Apple’s higher-end earbuds, already offer features to improve hearing, including “conversation boost,” launched last week, that increases the volume and clarity of people in front of the wearer.\nThe proposed AirPods features aren’t expected by next year and might never be rolled out to consumers or the timing could change, cautioned people familiar with the company’s plans.\nAn Apple spokeswoman declined to comment.\nApple is already developing prototypes for AirPods to take wearers’ core body temperature from inside their ear, according to the documents reviewed by the Journal. The thermometer would be the second that Apple could add to its devices,including a new wrist temperature-sensor Apple may include in next year’s version of the Apple Watch, the Journal previously reported.\nAs for ergonomics, the AirPods would lean on the motion sensors in the earbuds and alert wearers of slouching and to improve their posture, according to the documents and a person familiar with the idea.\nOffering AirPods as hearing aids could significantly expand their reach. Millions of people suffer from hearing loss, including many whose impairment is less severe and choose not to treat it, experts say.\nNew regulations, expected to be completed by the U.S. Food and Drug Administration next year, would permit the sale of a new class of cheaper hearing aids direct to consumers to treat mild to moderate hearing loss.\nAbout 28 million Americans suffer from mild hearing loss, yet only 5% use a hearing aid, estimates the Cochlear Center for Hearing and Public Health at Johns Hopkins. Another 12 million suffer from moderate hearing loss, though only 37% of this group use a hearing aid.\nDr. Nicholas Reed, an audiologist at Johns Hopkins, said the prospect of Apple offering future AirPods as an over-the-counter hearing aid would be a potential game-changer. He said that Apple’s ubiquitous earbuds can break the old-age stigma associated with traditional hearing aids, which often prevents people from wearing them, and would cost far less than traditional hearing aids.\nAirPods may not be suited for some sufferers of hearing loss because they don’t yet have all-day battery life. Also, Apple has been beaten to the hearing-aid market by consumer electronics rival Bose, which sells an FDA-cleared hearing aid that consumers can customize themselves.\nAirPods dominate the global Bluetooth headset market, generating $12.8 billion in revenue in 2020, estimates research firm Strategy Analytics—five times the figure of No. 2 player Bose.\nThe array of sensors in the devices, including microphones, an amplifier and a sophisticated processor, means AirPods Pro already contain much of the technology necessary to help sufferers of mild or moderate hearing loss, experts say.\nThe market for hearing aids is dominated by a handful of companies, and hearing aids can cost thousands of dollars. Cheaper “personal sound amplification products” are available in stores, but their quality is inconsistent, experts say.\nAirPods can’t be marketed as hearing aids today because of federal regulations that date back decades to when many hearing aids were unsafe or ineffective. Those restrictions require the devices to be sold through licensed hearing specialists who tune the hearing aids to the wearer.\nThe FDA is working to complete safety and effectiveness rules as required by a 2017 law for a new category of over-the-counter hearing aids that consumers can tune themselves. The rules are expected to permit companies like Apple, Bose and Samsung to market cheaper hearing aids.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":2973,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":11,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/822481627"}