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2021-10-05

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A decade later, Steve Jobs is still paving Apple’s path to success<blockquote>十年过去了，乔布斯仍在为苹果铺路</blockquote>

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Ten years ago, Steve Jo","content":"Time rolls forward, the past recedes, and it all starts to fade, doesn’t it? Ten years ago, Steve Jobs died, and at the time Ipondered how he’d be remembered. In the intervening years, his most notable product–Apple itself–has risen to unimaginable levels of power and influence.<blockquote>时间向前滚动，过去退去，一切都开始褪色，不是吗？十年前，史蒂夫-乔布斯去世了，当时我不知道人们会如何缅怀他。在这期间的几年里，他最著名的产品——苹果本身——已经上升到了难以想象的权力和影响力水平。</blockquote> The fact that so much of Apple’s growth has happened since Jobs’s departure hasn’t reduced him at all. It would be relatively easy to argue that the success of Tim Cook’s Apple suggests that, despite everyone’s concern in the late days of 2011, the company actuallycouldgo on without Jobs at the helm. But that’s not what anyone thinks. Instead, Jobs is credited for putting Apple on the path that led to it becoming what it is today.<blockquote>乔布斯离职后，苹果取得了如此大的进步，但这丝毫没有降低他的地位。可以相对容易地说，蒂姆-库克（Tim Cook）的苹果的成功表明，尽管在 2011 年末每个人都感到担忧，但该公司实际上可以继续没有工作掌舵。但并非所有人都这么想。相反，乔布斯被认为是让苹果走上了今天的道路。</blockquote> The 10 years before<blockquote>10年前</blockquote> On October 5, 2001, 10 years before Jobs passed away, Apple is busy digging itself out of an enormous hole. Jobs returned to the company with the purchase of NeXT in late 1996, assumed the reins of power in mid-1997, and four years later his big accomplishment is mostly that Apple hasn’t gone out of business yet. Thanks to the&nbsp;iMac G3, the company had a financial lifeline that has allowed it to renovate the rest of the Mac product line, get an&nbsp;entirely new Mac OSout the door, and begin&nbsp;expanding into retail.<blockquote>2001年10月5日，也就是乔布斯去世的10年前，苹果正忙于从一个巨大的洞里挖掘自己。1996 年底，乔布斯收购了 NeXT 公司，重返公司，1997 年年中掌权，四年后，他的巨大成就主要是苹果还没有倒闭。多亏了iMac G3，该公司有了一条财务生命线，使其能够翻新Mac产品线的其余部分，推出全新的Mac，并开始向零售业扩张。</blockquote> This is a very different Apple than the one that most people remember, an&nbsp;invisible era&nbsp;where Jobs was furiously throwing ideas at the wall to see what would stick. (A server! Acube-shaped Power Mac!) This Apple was not afraid of failure. It wasn’t afraid of looking foolish. It was, in fact, completely embracing the fact that it would need to keep trying and be willing to fail in order to find where it might succeed.<blockquote>这是一个与大多数人记忆中截然不同的苹果，这是一个看不见的时代，乔布斯疯狂地把想法扔到墙上，看看什么会坚持下去。（一个服务器!Acube形状的Power Mac!）这个苹果不怕失败。它不怕显得愚蠢。事实上，它完全接受了这样一个事实，即它需要不断尝试，并愿意失败，以便找到可能成功的地方。</blockquote> One of those wild ideas ended up saving the company.<blockquote>其中一个疯狂的想法最终拯救了公司。</blockquote> <img src=\"https://static.tigerbbs.com/272cbc070a8abecbfeba42331c92a783\" tg-width=\"1200\" tg-height=\"800\" width=\"100%\" height=\"auto\">Apple had been struggling for years. Then the iPod came along to start a string of successes that made the company what it is today.<blockquote>苹果已经挣扎了很多年。然后iPod出现了，开始了一连串的成功，造就了今天的公司。</blockquote> Ten years before Steve Jobs died, he and his team were putting the finishing touches on the new product they’d be introducing a couple of weeks later. It was another weird idea that was still worth trying–a digital music player so compact that you could carry a thousand songs with you in your pocket.<blockquote>在史蒂夫-乔布斯去世前十年，他和他的团队正在对几周后推出的新产品进行最后的润色。这是另一个仍然值得尝试的奇怪想法——一个如此小巧的数字音乐播放器，你可以在口袋里携带一千首歌曲。</blockquote> The iMac G3’s sales success might have given Apple a lifeline, but it was the iPod (which has its 20th birthday later this month) that introduced Apple’s brand to countless people who had never,wouldnever consider buying a Mac. And combined with the expanding Apple retail empire–another idea that might have ended in disaster, but didn’t–the iPod turned people on to Apple as a brand, making them consider the Mac as well–and Apple’s fortunes grew.<blockquote>iMac G3 的销售成功可能给了苹果一条生命线，但正是 iPod（本月晚些时候将迎来 20 岁生日）向无数从未接触过 iPod、将会永远不要考虑买苹果电脑。再加上不断扩大的苹果零售帝国--另一个可能以灾难告终的想法--iPod 让人们开始关注苹果这个品牌，让他们也开始考虑 Mac--苹果的财富也随之增长。</blockquote> From there, of course, Apple was on the path to build the iPhone and the iPad, constructing the core trio of products that drive the company even today.<blockquote>当然，从那里开始，苹果走上了制造iPhone和iPad的道路，构建了驱动公司今天的核心三大产品。</blockquote> The 10 years after<blockquote>10年后</blockquote> During Apple’sfinal financial quarter with Jobs as CEO, Apple delivered its best financial quarter ever. The company generated a record $28.6 billion in revenue and a record $7.31 billion in profit. It sold $13.3 billion worth of iPhones, $6 billion worth of iPads, and $5.1 billion worth of Macs.<blockquote>在乔布斯担任首席执行官的苹果最后一个财季，苹果交出了有史以来最好的财季。该公司创造了创纪录的 286 亿美元收入和创纪录的 73.1 亿美元利润。它售出了价值133亿美元的iPhone、价值60亿美元的iPad和价值51亿美元的Mac电脑。</blockquote> Ten years after Jobs left Apple,the resultswere a bit better. Revenue was $81.4 billion, 2.8 times more than the decade-ago quarter. Profit was $21.7 billion, nearly three times the decade-ago total. Apple sold $39.5 billion worth of iPhones (up nearly 3 times), $7.3 billion worth of iPads (up 22 percent), and $8.2 billion worth of Macs (up 61 percent).<blockquote>乔布斯离开苹果十年后，结果稍好一些。收入为 814 亿美元，是十年前季度的 2.8 倍。利润为 217 亿美元，几乎是十年前总额的三倍。苹果售出了价值 395 亿美元的 iPhone（增长近 3 倍）、价值 73 亿美元的 iPad（增长 22%）和价值 82 亿美元的 Mac（增长 61%）。</blockquote> Under Tim Cook’s stewardship, Apple has tripled what it makes in an average quarter. It has grown two major new sources of revenue in wearable products (such as Apple Watch and AirPods) and services. Does Tim Cook deserve credit for this? Given how so many experts were convinced that Apple would be utterly adrift without Steve Jobs at the helm, I certainly think so.<blockquote>在蒂姆-库克（Tim Cook）的管理下，苹果平均每个季度的收入增加了两倍。它在可穿戴产品（如苹果手表和AirPods）和服务方面增长了两大新收入来源。蒂姆·库克值得称赞吗？鉴于如此多的专家确信，如果没有乔布斯掌舵，苹果将彻底陷入困境，我当然这么认为。</blockquote> <img src=\"https://static.tigerbbs.com/1ff011b19b561e07a75dc6408fdd7251\" tg-width=\"1200\" tg-height=\"800\" width=\"100%\" height=\"auto\">Apple has experienced tremendous success since Steve Jobs’ death. Tim Cook deserves all the credit, just as Jobs is viewed as the one who set it all up.<blockquote>乔布斯去世后，苹果取得了巨大的成功。蒂姆·库克应该得到所有的荣誉，就像乔布斯被视为一手策划这一切一样。</blockquote> Just as Apple’s modern corporate culture really owes itself to what Jobs established when he returned to the company in the 1990s, Cook himself was chosen by Jobs as his successor. I think it’s fair to say that Jobs probably saw the trajectory Apple was on and trusted Cook to navigate the company through that growth while also continuing to focus on developing new products and iterating on existing ones.<blockquote>正如苹果的现代企业文化真正归功于乔布斯在 20 世纪 90 年代重返公司时建立的文化一样，库克本人也被乔布斯选为接班人。我认为可以公平地说，乔布斯可能看到了苹果的发展轨迹，并信任库克带领公司实现增长，同时继续专注于开发新产品和迭代现有产品。</blockquote> So while Cook deserves credit for steering Apple through these waters, Jobs is rightfully viewed as the person who set it all up. The enormous success of Apple in the decade since Jobs died only adds to his legacy.<blockquote>因此，虽然库克带领苹果渡过难关值得称赞，但乔布斯理所当然地被视为幕后策划者。乔布斯去世后的十年里，苹果取得了巨大成功，这只会增加他的遗产。</blockquote> But lest we forget, nothing is forever. Apple TV+, a service that Jobs probably wouldn’t have conceived of himself, recently premiered a series based on Isaac Asimov’s “Foundation” book series. “Foundation” is, fundamentally, about one man’s vision of the future–and how one man’s vision is no match for the sweep of history.<blockquote>但是我们不要忘记，没有什么是永恒的。乔布斯可能不会想到的苹果电视+服务最近首播了一部根据艾萨克-阿西莫夫（Isaac Asimov）的《基金会》系列丛书改编的电视剧。从根本上说，《基础》讲述的是一个人对未来的愿景--以及一个人的愿景是如何无法与历史的风暴相媲美的。</blockquote> Time does roll forward, and our perceptions of events continue to shift. Events witnessed in person become old stories retold, subject to the limits of our memories and the imperfection of second-hand storytelling. My daughter was born just after the iPod was announced, but before it shipped. She’s about to turn 20. Where does the time go?<blockquote>时间确实在前进，我们对事件的看法也在不断变化。亲眼目睹的事件变成了重新讲述的老故事，受制于我们记忆的限制和二手故事的不完美。我的女儿是在iPod发布后不久出生的，但在它发货之前。她马上就要20岁了。时间去哪儿了？</blockquote> “Those of us who are lucky enough to grow old and rickety (in a way that, cruelly, Steven Paul Jobs was never allowed to) will say that we saw that man stand upon a stage with a giant Apple logo behind him and introduce a new iconic, world-changing product,”I wrote when Jobs died. “In a hundred years, perhaps he will have been reduced to a caricature.” Maybe so. But we should all be so lucky.<blockquote>“乔布斯去世时，我写道：”我们这些有幸变老变态的人会说，我们看到那个人站在舞台上，身后是巨大的苹果标志，并推出了一款标志性的、改变世界的新产品。“一百年后，或许他会沦为一幅漫画。”也许是这样。但我们都应该很幸运。</blockquote>","source":"lsy1633441374938","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>A decade later, Steve Jobs is still paving Apple’s path to success<blockquote>十年过去了，乔布斯仍在为苹果铺路</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nA decade later, Steve Jobs is still paving Apple’s path to success<blockquote>十年过去了，乔布斯仍在为苹果铺路</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nmacworld2021-10-05 21:40\n\n</h4>\n</header>\n<article>\nTime rolls forward, the past recedes, and it all starts to fade, doesn’t it? Ten years ago, Steve Jobs died, and at the time Ipondered how he’d be remembered. In the intervening years, his most notable product–Apple itself–has risen to unimaginable levels of power and influence.<blockquote>时间向前滚动，过去退去，一切都开始褪色，不是吗？十年前，史蒂夫-乔布斯去世了，当时我不知道人们会如何缅怀他。在这期间的几年里，他最著名的产品——苹果本身——已经上升到了难以想象的权力和影响力水平。</blockquote> The fact that so much of Apple’s growth has happened since Jobs’s departure hasn’t reduced him at all. It would be relatively easy to argue that the success of Tim Cook’s Apple suggests that, despite everyone’s concern in the late days of 2011, the company actuallycouldgo on without Jobs at the helm. But that’s not what anyone thinks. Instead, Jobs is credited for putting Apple on the path that led to it becoming what it is today.<blockquote>乔布斯离职后，苹果取得了如此大的进步，但这丝毫没有降低他的地位。可以相对容易地说，蒂姆-库克（Tim Cook）的苹果的成功表明，尽管在 2011 年末每个人都感到担忧，但该公司实际上可以继续没有工作掌舵。但并非所有人都这么想。相反，乔布斯被认为是让苹果走上了今天的道路。</blockquote> The 10 years before<blockquote>10年前</blockquote> On October 5, 2001, 10 years before Jobs passed away, Apple is busy digging itself out of an enormous hole. Jobs returned to the company with the purchase of NeXT in late 1996, assumed the reins of power in mid-1997, and four years later his big accomplishment is mostly that Apple hasn’t gone out of business yet. Thanks to the&nbsp;iMac G3, the company had a financial lifeline that has allowed it to renovate the rest of the Mac product line, get an&nbsp;entirely new Mac OSout the door, and begin&nbsp;expanding into retail.<blockquote>2001年10月5日，也就是乔布斯去世的10年前，苹果正忙于从一个巨大的洞里挖掘自己。1996 年底，乔布斯收购了 NeXT 公司，重返公司，1997 年年中掌权，四年后，他的巨大成就主要是苹果还没有倒闭。多亏了iMac G3，该公司有了一条财务生命线，使其能够翻新Mac产品线的其余部分，推出全新的Mac，并开始向零售业扩张。</blockquote> This is a very different Apple than the one that most people remember, an&nbsp;invisible era&nbsp;where Jobs was furiously throwing ideas at the wall to see what would stick. (A server! Acube-shaped Power Mac!) This Apple was not afraid of failure. It wasn’t afraid of looking foolish. It was, in fact, completely embracing the fact that it would need to keep trying and be willing to fail in order to find where it might succeed.<blockquote>这是一个与大多数人记忆中截然不同的苹果，这是一个看不见的时代，乔布斯疯狂地把想法扔到墙上，看看什么会坚持下去。（一个服务器!Acube形状的Power Mac!）这个苹果不怕失败。它不怕显得愚蠢。事实上，它完全接受了这样一个事实，即它需要不断尝试，并愿意失败，以便找到可能成功的地方。</blockquote> One of those wild ideas ended up saving the company.<blockquote>其中一个疯狂的想法最终拯救了公司。</blockquote> <img src=\"https://static.tigerbbs.com/272cbc070a8abecbfeba42331c92a783\" tg-width=\"1200\" tg-height=\"800\" width=\"100%\" height=\"auto\">Apple had been struggling for years. Then the iPod came along to start a string of successes that made the company what it is today.<blockquote>苹果已经挣扎了很多年。然后iPod出现了，开始了一连串的成功，造就了今天的公司。</blockquote> Ten years before Steve Jobs died, he and his team were putting the finishing touches on the new product they’d be introducing a couple of weeks later. It was another weird idea that was still worth trying–a digital music player so compact that you could carry a thousand songs with you in your pocket.<blockquote>在史蒂夫-乔布斯去世前十年，他和他的团队正在对几周后推出的新产品进行最后的润色。这是另一个仍然值得尝试的奇怪想法——一个如此小巧的数字音乐播放器，你可以在口袋里携带一千首歌曲。</blockquote> The iMac G3’s sales success might have given Apple a lifeline, but it was the iPod (which has its 20th birthday later this month) that introduced Apple’s brand to countless people who had never,wouldnever consider buying a Mac. And combined with the expanding Apple retail empire–another idea that might have ended in disaster, but didn’t–the iPod turned people on to Apple as a brand, making them consider the Mac as well–and Apple’s fortunes grew.<blockquote>iMac G3 的销售成功可能给了苹果一条生命线，但正是 iPod（本月晚些时候将迎来 20 岁生日）向无数从未接触过 iPod、将会永远不要考虑买苹果电脑。再加上不断扩大的苹果零售帝国--另一个可能以灾难告终的想法--iPod 让人们开始关注苹果这个品牌，让他们也开始考虑 Mac--苹果的财富也随之增长。</blockquote> From there, of course, Apple was on the path to build the iPhone and the iPad, constructing the core trio of products that drive the company even today.<blockquote>当然，从那里开始，苹果走上了制造iPhone和iPad的道路，构建了驱动公司今天的核心三大产品。</blockquote> The 10 years after<blockquote>10年后</blockquote> During Apple’sfinal financial quarter with Jobs as CEO, Apple delivered its best financial quarter ever. The company generated a record $28.6 billion in revenue and a record $7.31 billion in profit. It sold $13.3 billion worth of iPhones, $6 billion worth of iPads, and $5.1 billion worth of Macs.<blockquote>在乔布斯担任首席执行官的苹果最后一个财季，苹果交出了有史以来最好的财季。该公司创造了创纪录的 286 亿美元收入和创纪录的 73.1 亿美元利润。它售出了价值133亿美元的iPhone、价值60亿美元的iPad和价值51亿美元的Mac电脑。</blockquote> Ten years after Jobs left Apple,the resultswere a bit better. Revenue was $81.4 billion, 2.8 times more than the decade-ago quarter. Profit was $21.7 billion, nearly three times the decade-ago total. Apple sold $39.5 billion worth of iPhones (up nearly 3 times), $7.3 billion worth of iPads (up 22 percent), and $8.2 billion worth of Macs (up 61 percent).<blockquote>乔布斯离开苹果十年后，结果稍好一些。收入为 814 亿美元，是十年前季度的 2.8 倍。利润为 217 亿美元，几乎是十年前总额的三倍。苹果售出了价值 395 亿美元的 iPhone（增长近 3 倍）、价值 73 亿美元的 iPad（增长 22%）和价值 82 亿美元的 Mac（增长 61%）。</blockquote> Under Tim Cook’s stewardship, Apple has tripled what it makes in an average quarter. It has grown two major new sources of revenue in wearable products (such as Apple Watch and AirPods) and services. Does Tim Cook deserve credit for this? Given how so many experts were convinced that Apple would be utterly adrift without Steve Jobs at the helm, I certainly think so.<blockquote>在蒂姆-库克（Tim Cook）的管理下，苹果平均每个季度的收入增加了两倍。它在可穿戴产品（如苹果手表和AirPods）和服务方面增长了两大新收入来源。蒂姆·库克值得称赞吗？鉴于如此多的专家确信，如果没有乔布斯掌舵，苹果将彻底陷入困境，我当然这么认为。</blockquote> <img src=\"https://static.tigerbbs.com/1ff011b19b561e07a75dc6408fdd7251\" tg-width=\"1200\" tg-height=\"800\" width=\"100%\" height=\"auto\">Apple has experienced tremendous success since Steve Jobs’ death. Tim Cook deserves all the credit, just as Jobs is viewed as the one who set it all up.<blockquote>乔布斯去世后，苹果取得了巨大的成功。蒂姆·库克应该得到所有的荣誉，就像乔布斯被视为一手策划这一切一样。</blockquote> Just as Apple’s modern corporate culture really owes itself to what Jobs established when he returned to the company in the 1990s, Cook himself was chosen by Jobs as his successor. I think it’s fair to say that Jobs probably saw the trajectory Apple was on and trusted Cook to navigate the company through that growth while also continuing to focus on developing new products and iterating on existing ones.<blockquote>正如苹果的现代企业文化真正归功于乔布斯在 20 世纪 90 年代重返公司时建立的文化一样，库克本人也被乔布斯选为接班人。我认为可以公平地说，乔布斯可能看到了苹果的发展轨迹，并信任库克带领公司实现增长，同时继续专注于开发新产品和迭代现有产品。</blockquote> So while Cook deserves credit for steering Apple through these waters, Jobs is rightfully viewed as the person who set it all up. The enormous success of Apple in the decade since Jobs died only adds to his legacy.<blockquote>因此，虽然库克带领苹果渡过难关值得称赞，但乔布斯理所当然地被视为幕后策划者。乔布斯去世后的十年里，苹果取得了巨大成功，这只会增加他的遗产。</blockquote> But lest we forget, nothing is forever. Apple TV+, a service that Jobs probably wouldn’t have conceived of himself, recently premiered a series based on Isaac Asimov’s “Foundation” book series. “Foundation” is, fundamentally, about one man’s vision of the future–and how one man’s vision is no match for the sweep of history.<blockquote>但是我们不要忘记，没有什么是永恒的。乔布斯可能不会想到的苹果电视+服务最近首播了一部根据艾萨克-阿西莫夫（Isaac Asimov）的《基金会》系列丛书改编的电视剧。从根本上说，《基础》讲述的是一个人对未来的愿景--以及一个人的愿景是如何无法与历史的风暴相媲美的。</blockquote> Time does roll forward, and our perceptions of events continue to shift. Events witnessed in person become old stories retold, subject to the limits of our memories and the imperfection of second-hand storytelling. My daughter was born just after the iPod was announced, but before it shipped. She’s about to turn 20. Where does the time go?<blockquote>时间确实在前进，我们对事件的看法也在不断变化。亲眼目睹的事件变成了重新讲述的老故事，受制于我们记忆的限制和二手故事的不完美。我的女儿是在iPod发布后不久出生的，但在它发货之前。她马上就要20岁了。时间去哪儿了？</blockquote> “Those of us who are lucky enough to grow old and rickety (in a way that, cruelly, Steven Paul Jobs was never allowed to) will say that we saw that man stand upon a stage with a giant Apple logo behind him and introduce a new iconic, world-changing product,”I wrote when Jobs died. “In a hundred years, perhaps he will have been reduced to a caricature.” Maybe so. But we should all be so lucky.<blockquote>“乔布斯去世时，我写道：”我们这些有幸变老变态的人会说，我们看到那个人站在舞台上，身后是巨大的苹果标志，并推出了一款标志性的、改变世界的新产品。“一百年后，或许他会沦为一幅漫画。”也许是这样。但我们都应该很幸运。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.macworld.com/article/540956/steve-jobs-apple-path-to-success.html\">macworld</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.macworld.com/article/540956/steve-jobs-apple-path-to-success.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1116662375","content_text":"Time rolls forward, the past recedes, and it all starts to fade, doesn’t it? Ten years ago, Steve Jobs died, and at the time Ipondered how he’d be remembered. In the intervening years, his most notable product–Apple itself–has risen to unimaginable levels of power and influence.\nThe fact that so much of Apple’s growth has happened since Jobs’s departure hasn’t reduced him at all. It would be relatively easy to argue that the success of Tim Cook’s Apple suggests that, despite everyone’s concern in the late days of 2011, the company actuallycouldgo on without Jobs at the helm. But that’s not what anyone thinks. Instead, Jobs is credited for putting Apple on the path that led to it becoming what it is today.\nThe 10 years before\nOn October 5, 2001, 10 years before Jobs passed away, Apple is busy digging itself out of an enormous hole. Jobs returned to the company with the purchase of NeXT in late 1996, assumed the reins of power in mid-1997, and four years later his big accomplishment is mostly that Apple hasn’t gone out of business yet. Thanks to the iMac G3, the company had a financial lifeline that has allowed it to renovate the rest of the Mac product line, get an entirely new Mac OSout the door, and begin expanding into retail.\nThis is a very different Apple than the one that most people remember, an invisible era where Jobs was furiously throwing ideas at the wall to see what would stick. (A server! Acube-shaped Power Mac!) This Apple was not afraid of failure. It wasn’t afraid of looking foolish. It was, in fact, completely embracing the fact that it would need to keep trying and be willing to fail in order to find where it might succeed.\nOne of those wild ideas ended up saving the company.\nApple had been struggling for years. Then the iPod came along to start a string of successes that made the company what it is today.\nTen years before Steve Jobs died, he and his team were putting the finishing touches on the new product they’d be introducing a couple of weeks later. It was another weird idea that was still worth trying–a digital music player so compact that you could carry a thousand songs with you in your pocket.\nThe iMac G3’s sales success might have given Apple a lifeline, but it was the iPod (which has its 20th birthday later this month) that introduced Apple’s brand to countless people who had never,wouldnever consider buying a Mac. And combined with the expanding Apple retail empire–another idea that might have ended in disaster, but didn’t–the iPod turned people on to Apple as a brand, making them consider the Mac as well–and Apple’s fortunes grew.\nFrom there, of course, Apple was on the path to build the iPhone and the iPad, constructing the core trio of products that drive the company even today.\nThe 10 years after\nDuring Apple’sfinal financial quarter with Jobs as CEO, Apple delivered its best financial quarter ever. The company generated a record $28.6 billion in revenue and a record $7.31 billion in profit. It sold $13.3 billion worth of iPhones, $6 billion worth of iPads, and $5.1 billion worth of Macs.\nTen years after Jobs left Apple,the resultswere a bit better. Revenue was $81.4 billion, 2.8 times more than the decade-ago quarter. Profit was $21.7 billion, nearly three times the decade-ago total. Apple sold $39.5 billion worth of iPhones (up nearly 3 times), $7.3 billion worth of iPads (up 22 percent), and $8.2 billion worth of Macs (up 61 percent).\nUnder Tim Cook’s stewardship, Apple has tripled what it makes in an average quarter. It has grown two major new sources of revenue in wearable products (such as Apple Watch and AirPods) and services. Does Tim Cook deserve credit for this? Given how so many experts were convinced that Apple would be utterly adrift without Steve Jobs at the helm, I certainly think so.\nApple has experienced tremendous success since Steve Jobs’ death. Tim Cook deserves all the credit, just as Jobs is viewed as the one who set it all up.\nJust as Apple’s modern corporate culture really owes itself to what Jobs established when he returned to the company in the 1990s, Cook himself was chosen by Jobs as his successor. I think it’s fair to say that Jobs probably saw the trajectory Apple was on and trusted Cook to navigate the company through that growth while also continuing to focus on developing new products and iterating on existing ones.\nSo while Cook deserves credit for steering Apple through these waters, Jobs is rightfully viewed as the person who set it all up. The enormous success of Apple in the decade since Jobs died only adds to his legacy.\nBut lest we forget, nothing is forever. Apple TV+, a service that Jobs probably wouldn’t have conceived of himself, recently premiered a series based on Isaac Asimov’s “Foundation” book series. “Foundation” is, fundamentally, about one man’s vision of the future–and how one man’s vision is no match for the sweep of history.\nTime does roll forward, and our perceptions of events continue to shift. Events witnessed in person become old stories retold, subject to the limits of our memories and the imperfection of second-hand storytelling. My daughter was born just after the iPod was announced, but before it shipped. She’s about to turn 20. Where does the time go?\n“Those of us who are lucky enough to grow old and rickety (in a way that, cruelly, Steven Paul Jobs was never allowed to) will say that we saw that man stand upon a stage with a giant Apple logo behind him and introduce a new iconic, world-changing product,”I wrote when Jobs died. “In a hundred years, perhaps he will have been reduced to a caricature.” Maybe so. But we should all be so lucky.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":3885,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/829097275"}