FB has 2.9billion users, that's potentially 2.9billion Novi wallet customers, and who has been entrusted to manage their money? Coinbase... Coinbase will be a mammoth company and I'm expecting exponential growth in the coming years. Coinbase is setting itself up to be the bedrock of the crypto ecosystem much like Google became the bedrock of the Internet. Or AWS the bedrock of server hosting etc.  $Coinbase Global, Inc.(COIN)$