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2021-10-25
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Wells Fargo to roll out revamped mobile app, new virtual assistant in 2022<blockquote>富国银行将于2022年推出改进的移动应用程序和新的虚拟助手</blockquote>
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(NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of th","content":"<p>Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.</p><p><blockquote>富国银行（纽约证券交易所股票代码：WFC）正在改进其移动应用程序并添加虚拟助理，这是该公司正在进行的数字化能力转型努力的一部分。</blockquote></p><p> The updated app will start rolling out in early 2022 to consumer, small business and wealth clients. Wells Fargo is planning an incremental rollout, with some customers seeing updates at different times. The bank wants to have the key capabilities ready first before launching other features, said Michelle Moore, head of consumer digital at Wells Fargo.</p><p><blockquote>更新后的应用程序将于2022年初开始向消费者、小企业和财富客户推出。富国银行正计划逐步推出，一些客户会在不同时间看到更新。富国银行消费者数字主管米歇尔·摩尔表示，该银行希望在推出其他功能之前先准备好关键功能。</blockquote></p><p> Moore's team revamped the app's overall architecture and flow. It will have a clean and more functional design.</p><p><blockquote>摩尔的团队改进了应用程序的整体架构和流程。它将有一个干净和更实用的设计。</blockquote></p><p> \"We learned from our customers that the app was not intuitive, was not easy to use, was difficult to find things. Key things that they come into the app to do — like move money, make payments — are scattered today throughout the app,\" Moore said. \"(Customers) will see a completely new Wells Fargo app. ... Easier to use, easier to find things, easier to get to within one or two clicks at most, the ability to navigate around the app quickly.\"</p><p><blockquote>“我们从客户那里了解到，该应用程序不直观，不容易使用，很难找到东西。他们进入应用程序要做的关键事情——比如转账、付款——如今分散在整个应用程序中，”摩尔说。“（客户）将看到一个全新的富国银行应用程序。……更容易使用，更容易找到东西，更容易在最多一两次点击内到达，能够快速浏览应用程序。”</blockquote></p><p> The revamp comes with a substantial, multiyear investment from the company, Moore said. She declined to provide more details.</p><p><blockquote>摩尔表示，此次改造需要公司多年的大量投资。她拒绝提供更多细节。</blockquote></p><p> San Francisco-based Wells Fargo has 27 million active mobile customers. The bank tracked 1.6 billion mobile logins in the third quarter — a 14% year-over-year increase.</p><p><blockquote>总部位于旧金山的富国银行拥有2700万活跃移动客户。该银行第三季度追踪了16亿次移动登录，同比增长14%。</blockquote></p><p> Customers will land on an account summary page once they log in. There is a navigation bar at the bottom and an explore section to look at available products. The account details page is also redesigned for simpler access to transaction history. There is one spot for moving money, bringing together all capabilities, such as Zelle, card payments or wire transfers.</p><p><blockquote>客户登录后将进入帐户摘要页面。底部有一个导航栏和一个探索部分，用于查看可用的产品。帐户详细信息页面也进行了重新设计，以便更轻松地访问交易历史记录。有一个地方可以转移资金，汇集了所有功能，如Zelle、卡支付或电汇。</blockquote></p><p> Later in 2022, Wells Fargo is launching a virtual financial assistant named Fargo, accessible through the app. It is the bank's first assistant of this kind, Moore said. Fargo will be able to complete basic tasks and answer account questions. It will evolve via artificial intelligence to provide personalized insights and recommendations. Users will eventually be able to connect with bankers for additional conversations, she said, as a way to leverage in-person and digital interactions.</p><p><blockquote>2022年晚些时候，富国银行将推出一款名为Fargo的虚拟财务助理，可通过该应用程序访问。摩尔说，这是该银行的第一个此类助理。Fargo将能够完成基本任务并回答帐户问题。它将通过人工智能发展，提供个性化的见解和建议。她说，用户最终将能够与银行家联系进行更多对话，以此作为利用面对面和数字互动的一种方式。</blockquote></p><p> Moore said Fargo is meant to be a value-add for customers. She said the bank's digital teams want to understand what customers are doing, what those customers need and how they want help to grow financially. The next step is engagement and learning how to fit in clients' daily lives.</p><p><blockquote>摩尔表示，Fargo旨在为客户带来附加值。她表示，该银行的数字团队希望了解客户在做什么、这些客户需要什么以及他们希望如何获得财务增长方面的帮助。下一步是参与和学习如何融入客户的日常生活。</blockquote></p><p> \"There's so much engagement to drive,\" Moore said. \"Having the foundation for a great mobile app and a great experience then lends itself to (how) we need to create awareness, adoption and focus on getting our clients to use all of the capabilities.\"</p><p><blockquote>“需要推动的参与度太高了，”摩尔说。“拥有出色的移动应用程序和出色体验的基础有助于我们（如何）提高知名度、采用率并专注于让客户使用所有功能。”</blockquote></p><p> Wells Fargo is also redesigning its website. Those changes will start rolling out early next year. Moore said the team is again going for a clearer, more intuitive design that offers an experience similar to the mobile app.</p><p><blockquote>富国银行也在重新设计其网站。这些变化将于明年初开始推出。摩尔表示，该团队将再次寻求更清晰、更直观的设计，提供类似于移动应用程序的体验。</blockquote></p><p> Executives are making big changes as the bank works to reorganize operations and be more efficient. Technology is an important part of those changes. CEOCharlie Scharfhas a long to-do list in putting Wells Fargo's regulatory woes behind it, in particular shoring up risk management, rebuilding the bank's reputation and cutting costs across the lines of business. He has changed out much of the leadership team to help make it happen.</p><p><blockquote>随着银行努力重组运营并提高效率，高管们正在做出重大改变。技术是这些变化的重要组成部分。首席执行官查理·沙夫(Charlie Scharf)在摆脱富国银行的监管困境方面有一长串任务，特别是加强风险管理、重建银行声誉以及削减各业务线的成本。他已经更换了大部分领导团队来帮助实现这一目标。</blockquote></p><p></p>","source":"lsy1633760424806","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Wells Fargo to roll out revamped mobile app, new virtual assistant in 2022<blockquote>富国银行将于2022年推出改进的移动应用程序和新的虚拟助手</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWells Fargo to roll out revamped mobile app, new virtual assistant in 2022<blockquote>富国银行将于2022年推出改进的移动应用程序和新的虚拟助手</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">THE BUSINESS JOURNALS</strong><span class=\"h-time small\">2021-10-25 21:17</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.</p><p><blockquote>富国银行（纽约证券交易所股票代码：WFC）正在改进其移动应用程序并添加虚拟助理，这是该公司正在进行的数字化能力转型努力的一部分。</blockquote></p><p> The updated app will start rolling out in early 2022 to consumer, small business and wealth clients. Wells Fargo is planning an incremental rollout, with some customers seeing updates at different times. The bank wants to have the key capabilities ready first before launching other features, said Michelle Moore, head of consumer digital at Wells Fargo.</p><p><blockquote>更新后的应用程序将于2022年初开始向消费者、小企业和财富客户推出。富国银行正计划逐步推出，一些客户会在不同时间看到更新。富国银行消费者数字主管米歇尔·摩尔表示，该银行希望在推出其他功能之前先准备好关键功能。</blockquote></p><p> Moore's team revamped the app's overall architecture and flow. It will have a clean and more functional design.</p><p><blockquote>摩尔的团队改进了应用程序的整体架构和流程。它将有一个干净和更实用的设计。</blockquote></p><p> \"We learned from our customers that the app was not intuitive, was not easy to use, was difficult to find things. Key things that they come into the app to do — like move money, make payments — are scattered today throughout the app,\" Moore said. \"(Customers) will see a completely new Wells Fargo app. ... Easier to use, easier to find things, easier to get to within one or two clicks at most, the ability to navigate around the app quickly.\"</p><p><blockquote>“我们从客户那里了解到，该应用程序不直观，不容易使用，很难找到东西。他们进入应用程序要做的关键事情——比如转账、付款——如今分散在整个应用程序中，”摩尔说。“（客户）将看到一个全新的富国银行应用程序。……更容易使用，更容易找到东西，更容易在最多一两次点击内到达，能够快速浏览应用程序。”</blockquote></p><p> The revamp comes with a substantial, multiyear investment from the company, Moore said. She declined to provide more details.</p><p><blockquote>摩尔表示，此次改造需要公司多年的大量投资。她拒绝提供更多细节。</blockquote></p><p> San Francisco-based Wells Fargo has 27 million active mobile customers. The bank tracked 1.6 billion mobile logins in the third quarter — a 14% year-over-year increase.</p><p><blockquote>总部位于旧金山的富国银行拥有2700万活跃移动客户。该银行第三季度追踪了16亿次移动登录，同比增长14%。</blockquote></p><p> Customers will land on an account summary page once they log in. There is a navigation bar at the bottom and an explore section to look at available products. The account details page is also redesigned for simpler access to transaction history. There is one spot for moving money, bringing together all capabilities, such as Zelle, card payments or wire transfers.</p><p><blockquote>客户登录后将进入帐户摘要页面。底部有一个导航栏和一个探索部分，用于查看可用的产品。帐户详细信息页面也进行了重新设计，以便更轻松地访问交易历史记录。有一个地方可以转移资金，汇集了所有功能，如Zelle、卡支付或电汇。</blockquote></p><p> Later in 2022, Wells Fargo is launching a virtual financial assistant named Fargo, accessible through the app. It is the bank's first assistant of this kind, Moore said. Fargo will be able to complete basic tasks and answer account questions. It will evolve via artificial intelligence to provide personalized insights and recommendations. Users will eventually be able to connect with bankers for additional conversations, she said, as a way to leverage in-person and digital interactions.</p><p><blockquote>2022年晚些时候，富国银行将推出一款名为Fargo的虚拟财务助理，可通过该应用程序访问。摩尔说，这是该银行的第一个此类助理。Fargo将能够完成基本任务并回答帐户问题。它将通过人工智能发展，提供个性化的见解和建议。她说，用户最终将能够与银行家联系进行更多对话，以此作为利用面对面和数字互动的一种方式。</blockquote></p><p> Moore said Fargo is meant to be a value-add for customers. She said the bank's digital teams want to understand what customers are doing, what those customers need and how they want help to grow financially. The next step is engagement and learning how to fit in clients' daily lives.</p><p><blockquote>摩尔表示，Fargo旨在为客户带来附加值。她表示，该银行的数字团队希望了解客户在做什么、这些客户需要什么以及他们希望如何获得财务增长方面的帮助。下一步是参与和学习如何融入客户的日常生活。</blockquote></p><p> \"There's so much engagement to drive,\" Moore said. \"Having the foundation for a great mobile app and a great experience then lends itself to (how) we need to create awareness, adoption and focus on getting our clients to use all of the capabilities.\"</p><p><blockquote>“需要推动的参与度太高了，”摩尔说。“拥有出色的移动应用程序和出色体验的基础有助于我们（如何）提高知名度、采用率并专注于让客户使用所有功能。”</blockquote></p><p> Wells Fargo is also redesigning its website. Those changes will start rolling out early next year. Moore said the team is again going for a clearer, more intuitive design that offers an experience similar to the mobile app.</p><p><blockquote>富国银行也在重新设计其网站。这些变化将于明年初开始推出。摩尔表示，该团队将再次寻求更清晰、更直观的设计，提供类似于移动应用程序的体验。</blockquote></p><p> Executives are making big changes as the bank works to reorganize operations and be more efficient. Technology is an important part of those changes. CEOCharlie Scharfhas a long to-do list in putting Wells Fargo's regulatory woes behind it, in particular shoring up risk management, rebuilding the bank's reputation and cutting costs across the lines of business. He has changed out much of the leadership team to help make it happen.</p><p><blockquote>随着银行努力重组运营并提高效率，高管们正在做出重大改变。技术是这些变化的重要组成部分。首席执行官查理·沙夫(Charlie Scharf)在摆脱富国银行的监管困境方面有一长串任务，特别是加强风险管理、重建银行声誉以及削减各业务线的成本。他已经更换了大部分领导团队来帮助实现这一目标。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.bizjournals.com/charlotte/news/2021/10/25/wells-fargo-roll-out-new-mobile-app-in-2022.html?ana=yahoo\">THE BUSINESS JOURNALS</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"WFC":"富国银行"},"source_url":"https://www.bizjournals.com/charlotte/news/2021/10/25/wells-fargo-roll-out-new-mobile-app-in-2022.html?ana=yahoo","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145523290","content_text":"Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.\nThe updated app will start rolling out in early 2022 to consumer, small business and wealth clients. Wells Fargo is planning an incremental rollout, with some customers seeing updates at different times. The bank wants to have the key capabilities ready first before launching other features, said Michelle Moore, head of consumer digital at Wells Fargo.\nMoore's team revamped the app's overall architecture and flow. It will have a clean and more functional design.\n\"We learned from our customers that the app was not intuitive, was not easy to use, was difficult to find things. Key things that they come into the app to do — like move money, make payments — are scattered today throughout the app,\" Moore said. \"(Customers) will see a completely new Wells Fargo app. ... Easier to use, easier to find things, easier to get to within one or two clicks at most, the ability to navigate around the app quickly.\"\nThe revamp comes with a substantial, multiyear investment from the company, Moore said. She declined to provide more details.\nSan Francisco-based Wells Fargo has 27 million active mobile customers. The bank tracked 1.6 billion mobile logins in the third quarter — a 14% year-over-year increase.\nCustomers will land on an account summary page once they log in. There is a navigation bar at the bottom and an explore section to look at available products. The account details page is also redesigned for simpler access to transaction history. There is one spot for moving money, bringing together all capabilities, such as Zelle, card payments or wire transfers.\nLater in 2022, Wells Fargo is launching a virtual financial assistant named Fargo, accessible through the app. It is the bank's first assistant of this kind, Moore said. Fargo will be able to complete basic tasks and answer account questions. It will evolve via artificial intelligence to provide personalized insights and recommendations. Users will eventually be able to connect with bankers for additional conversations, she said, as a way to leverage in-person and digital interactions.\nMoore said Fargo is meant to be a value-add for customers. She said the bank's digital teams want to understand what customers are doing, what those customers need and how they want help to grow financially. The next step is engagement and learning how to fit in clients' daily lives.\n\"There's so much engagement to drive,\" Moore said. \"Having the foundation for a great mobile app and a great experience then lends itself to (how) we need to create awareness, adoption and focus on getting our clients to use all of the capabilities.\"\nWells Fargo is also redesigning its website. Those changes will start rolling out early next year. Moore said the team is again going for a clearer, more intuitive design that offers an experience similar to the mobile app.\nExecutives are making big changes as the bank works to reorganize operations and be more efficient. Technology is an important part of those changes. CEOCharlie Scharfhas a long to-do list in putting Wells Fargo's regulatory woes behind it, in particular shoring up risk management, rebuilding the bank's reputation and cutting costs across the lines of business. He has changed out much of the leadership team to help make it happen.","news_type":1,"symbols_score_info":{"WFC":0.9}},"isVote":1,"tweetType":1,"viewCount":622,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/856832046"}
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