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2021-10-23

It is Christmas season so probably can

Apple faces supply-chain issues, but can its buying power keep earnings on track?<blockquote>苹果面临供应链问题，但其购买力能否保持盈利步入正轨？</blockquote>

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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":858037155,"tweetId":"858037155","gmtCreate":1634952066722,"gmtModify":1634952459547,"author":{"id":3583038436564819,"idStr":"3583038436564819","authorId":3583038436564819,"authorIdStr":"3583038436564819","name":"StaQ","avatar":"https://static.tigerbbs.com/8634eb7f5987e038a4cc7cc2086c5240","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":29,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","extraTitle":"","html":"<html><head></head><body>It is Christmas season so probably can</body></html>","htmlText":"<html><head></head><body>It is Christmas season so probably can</body></html>","text":"It is Christmas season so probably can","highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/858037155","repostId":2177412634,"repostType":2,"repost":{"id":"2177412634","kind":"highlight","pubTimestamp":1634950352,"share":"https://www.laohunote.com/m/news/2177412634?lang=zh_CN&edition=full","pubTime":"2021-10-23 08:52","market":"us","language":"en","title":"Apple faces supply-chain issues, but can its buying power keep earnings on track?<blockquote>苹果面临供应链问题，但其购买力能否保持盈利步入正轨？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=2177412634","media":"MarketWatch","summary":"Apple earnings preview: Most valuable U.S. company faces same issues as other hardware makers, but i","content":"Apple earnings preview: Most valuable U.S. company faces same issues as other hardware makers, but its status could help it withstand better than others<blockquote>苹果盈利预览：最有价值的美国公司面临着与其他硬件制造商相同的问题，但其地位可以帮助其比其他公司更好地承受</blockquote> <img src=\"https://static.tigerbbs.com/a08f140d530f27e3d8519546232232f8\" tg-width=\"700\" tg-height=\"466\" referrerpolicy=\"no-referrer\">Apple Inc. is scheduled to release its quarterly earnings report on Thursday afternoon.<blockquote>苹果公司定于周四下午发布季度收益报告。</blockquote> As supply constraints hit nearly every market, how much does the buying power of a $2.5 trillion electronics giant help?<blockquote>随着供应限制袭击几乎每个市场，一个2.5万亿美元的电子巨头的购买力有多大帮助？</blockquote> Investors are about to find out as Apple Inc.&nbsp;gears up for its Thursday afternoon earnings report. The company warned three months back that it expected greater impacts from supply-chain issues in the September quarter than it saw in the June quarter, but the global crunch appears to have intensified since Apple last faced investors -- a recent Bloomberg News report indicated that Apple was planning to cut its iPhone 13 production targets for the year due to component shortages.<blockquote>随着苹果公司为周四下午的收益报告做准备，投资者即将找到答案。该公司三个月前警告称，预计 9 月份季度供应链问题的影响将比 6 月份季度更大，但自苹果上次面对投资者以来，全球危机似乎有所加剧——彭博新闻社最近的一篇报道表明，由于零部件短缺，苹果计划削减今年 iPhone 13 的生产目标。</blockquote> In perhaps a sign of its confidence, Apple plowed ahead with numerous device launches in the past two months. The company held its traditional September iPhone launch event, which also featured Apple Watch and iPad introductions, and then it unveiled new MacBook Pros and AirPods a month later.<blockquote>苹果在过去两个月里推出了众多设备，这或许是其信心的表现。该公司举行了传统的9月份iPhone发布会，其中还介绍了苹果手表和iPad，一个月后又推出了新款MacBook Pros和AirPods。</blockquote> Potential supply constraints threaten to muddy an already uneventful iPhone launch and come at a crucial time for Apple as it heads into the holiday season. Even in less dramatic times for the global consumer-electronics industry, Apple has sometimes struggled to meet holiday-quarter demand for popular gift-giving items like its AirPods.<blockquote>潜在的供应限制可能会破坏本已平淡无奇的 iPhone 发布，并且正值苹果进入假期的关键时刻。即使在全球消费电子行业不那么戏剧性的时期，苹果有时也难以满足假日季度对 AirPods 等热门礼品的需求。</blockquote> Still, one analyst saw a potential positive for Apple amid the global disruption. If the company indeed faces component shortages that will impact its ability to get devices to consumers, its rivals could be feeling the crunch even more deeply, according to <a href=\"https://laohu8.com/S/MSTLW\">Morgan Stanley</a>'s Katy Huberty. Apple gets \"preferential treatment\" from its suppliers in tight situations, she argued, positioning it potentially to win market share during this stretch.<blockquote>尽管如此，一位分析师认为，在全球混乱的情况下，苹果可能会受到积极影响。据该公司称，如果该公司确实面临零部件短缺，从而影响其向消费者提供设备的能力，其竞争对手可能会更加深刻地感受到这种紧缩<a href=\"https://laohu8.com/S/MSTLW\">摩根士丹利</a>是凯蒂·休伯蒂。她认为，在紧张的情况下，苹果会从供应商那里获得“优惠待遇”，这使其有可能在此期间赢得市场份额。</blockquote> D.A. Davidson analyst Tom Forte wrote that he was \"heartened\" to see relatively quick lead times for the products Apple announced in October. He'll be monitoring for the revenue and profit impacts of supply issues on Apple's earnings call.<blockquote>地方检察官Davidson 分析师 Tom Forte 写道，他“很高兴”看到苹果 10 月份宣布的产品相对较快的交货时间。他将监测供应问题对苹果盈利看涨期权的收入和利润的影响。</blockquote> HP Inc., one of those Apple rivals, painted a mixed picture recently as executives called out continued strong demand for the company's personal computers but noted that they expect shortages to persist into next year. The company faces a growing backlog.<blockquote>苹果的竞争对手之一惠普公司（HP Inc.）最近描绘了一幅喜忧参半的画面，高管们称该公司个人电脑的需求持续强劲，但指出他们预计短缺将持续到明年。该公司面临着不断增长的积压订单。</blockquote> It has been more than a year since Apple last issued a traditional financial outlook along with its earnings report, and it's unlikely that the company will go back to its old guidance-giving ways amid uncertainty about supply dynamics. Still, investors will be looking for some signals of how the latest iPhone line has performed in its first few weeks of availability as well as for broader indications of Apple's ability to manage supply-chain disruptions in the months ahead.<blockquote>距离苹果上次发布传统财务展望和收益报告已经过去一年多了，在供应动态的不确定性下，该公司不太可能回到旧的指导方式。尽管如此，投资者仍将寻找最新 iPhone 产品线在上市头几周表现的一些信号，以及苹果未来几个月管理供应链中断能力的更广泛迹象。</blockquote> What to watch for<blockquote>注意什么</blockquote> Earnings: Analysts tracked by FactSet expect that Apple earned $1.24 a share in its fiscal fourth quarter, up from 73 cents a share in the year-earlier period. According to Estimize, which crowdsources projections from hedge funds, academics and others, the average earnings estimate calls for $1.33 a share.<blockquote>收益：FactSet 追踪的分析师预计，苹果第四财季每股收益为 1.24 美元，高于去年同期的每股 73 美分。根据众包对冲基金、学者和其他人的预测，Estimize 估计评级的平均收益为每股 1.33 美元。</blockquote> Revenue: The FactSet consensus calls for September-quarter revenue of $84.99 billion, up from $64.7 billion a year prior. The average projection on Estimize is for $87.09 billion.<blockquote>收入：FactSet 共识评级 9 月份季度收入为 849.9 亿美元，高于去年同期的 647 亿美元。Estimize 的平均预测为 870.9 亿美元。</blockquote> Analysts tracked by FactSet are looking for $41.16 billion in iPhone sales; $7.25 billion in iPad sales; $9.15 billion in Mac sales; $9.40 billion in wearables, home and accessories sales; and $17.70 billion in services revenue.<blockquote>FactSet 追踪的分析师预计 iPhone 销售额将达到 411.6 亿美元；iPad销售额72.5亿美元；Mac销售额91.5亿美元；可穿戴设备、家居和配件销售额达 94 亿美元；以及 177 亿美元的服务收入。</blockquote> Stock movement: Apple shares have fallen the day after each of the company's last four earnings reports. Shares have added 12.2% so far this year as the Dow Jones Industrial Average , which counts Apple as a component, has risen 16.6%.<blockquote>股票变动：苹果股价在该公司最近四份收益报告发布后的第二天均下跌。今年迄今为止，股价已上涨 12.2%，道琼斯工业平均指数（包括苹果）已上涨 16.6%。</blockquote> Analysts remain generally upbeat about Apple's prospects: Of the 43 tracked by FactSet who cover Apple's stock, 32 have buy ratings, nine have hold ratings, and two have sell ratings. The average price target listed is $167.32, which is 12.5% above recent levels.<blockquote>分析师普遍对苹果的前景保持乐观：FactSet 追踪的 43 家苹果股票评级中，32 家给予买入评级，9 家给予持有评级，2 家给予卖出评级。上市平均目标价为 167.32 美元，比近期水平高出 12.5%。</blockquote> What analysts are saying<blockquote>分析师怎么说</blockquote> <a href=\"https://laohu8.com/S/SNAP\">Snap Inc</a>.'s (SNAP) pain could be Apple's gain.<blockquote><a href=\"https://laohu8.com/S/SNAP\">Snap公司</a>SNAP的痛苦可能是苹果的收获。</blockquote> The smartphone giant has been orienting itself as a champion of privacy, which is hurting social-media companies on Snap that have relied on the ability to track user activity and target advertisements accordingly.<blockquote>这家智能手机巨头一直将自己定位为隐私的捍卫者，这正在伤害Snap上的社交媒体公司，这些公司依赖于跟踪用户活动并相应地定位广告的能力。</blockquote> Users have gradually been upgrading their device operating systems to newer versions of Apple's iOS that allow for the ability to opt out of third-party tracking, and Snap expects a significant impact from the changes. Its shares suffered a record fall after its September-quarter report, suggesting to at least one analyst that Apple may be poised to benefit by appealing to advertisers itself.<blockquote>用户已经逐渐将他们的设备操作系统升级到苹果iOS的新版本，允许选择退出第三方跟踪，Snap预计这些变化将产生重大影响。9 月份季度报告发布后，其股价创下历史新低，这向至少一位分析师表明，苹果可能会通过吸引广告商本身而受益。</blockquote> While Apple has clamped down on the ability for third parties to track user activity for marketing purposes, the company is also trying to build out its own advertising business, and Evercore ISI analyst Amit Daryanani wrote that the disruptions felt by Snap could help \"newer players in the market like Apple at the expense of more established competitors,\" though admittedly Apple's measurement tools may not be ideal for some in the ad market.<blockquote>虽然苹果限制了第三方出于营销目的跟踪用户活动的能力，但该公司也在试图建立自己的广告业务，Evercore ISI 分析师 Amit Daryanani 写道，Snap感受到的干扰可能会帮助“苹果等市场上的新参与者，但牺牲了更成熟的竞争对手的利益”，尽管不可否认，苹果的测量工具对于广告市场的一些人来说可能并不理想。</blockquote> \"Apple's recent actions may be focused on privacy, but it also creates a very favorable environment as they look to build an advertising business that we think could eventually generate $20 billion in annual revenue,\" he wrote.<blockquote>“苹果最近的行动可能侧重于隐私，但这也创造了一个非常有利的环境，因为他们希望建立一个我们认为最终可以产生 200 亿美元年收入的广告业务，”他写道。</blockquote> Advertising sits within Apple's services business, along with the App Store, which has increasingly become an area of contention. Apple takes up to 30% of in-app purchases made through its payment system, and some high-profile developers have asked for an alternate payment option. Following a lawsuit from Epic Games, a federal judge recently ruled that Apple had to allow app developers to link to other payment options, but the company is appealing that decision.<blockquote>广告与 App Store 一起属于苹果的服务业务，App Store 已日益成为一个争议领域。苹果通过其支付系统接受高达30%的应用内购买，一些知名开发者要求提供替代支付选项。在Epic Games提起诉讼后，一名联邦法官最近裁定，苹果必须允许应用程序开发者链接到其他支付选项，但该公司正在对这一决定提出上诉。</blockquote> App Store fees are a lucrative part of Apple's business, and the company may face questions during its earnings call about its growing antitrust pressures as well as the financial impacts of possible App Store payment changes.<blockquote>App Store 费用是苹果业务中利润丰厚的一部分，该公司可能会在财报看涨期权上面临有关其日益增长的反垄断压力以及可能的 App Store 支付变化的财务影响的问题。</blockquote> \"The injunction could equal a 1% revenue and 4% EPS impact for Apple in 2023 and beyond,\" Jefferies analyst Kyle McNealy wrote last month. \"Any impact will take time and won't be seen until the Jun'22 Q at the earliest,\" he continued, calling the judge's ruling \"largely a win\" for Apple since the judge declined to call the company an illegal monopolist.<blockquote>杰富瑞分析师 Kyle McNealy 上个月写道：“该禁令可能相当于苹果 2023 年及以后 1% 的收入和 4% 的每股收益影响。”他继续说道：“任何影响都需要时间，最早要到 2022 年 6 月的质询才能看到。”他称法官的裁决对苹果来说“很大程度上是一场胜利”，因为法官拒绝将该公司看涨期权为非法垄断者。</blockquote>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple faces supply-chain issues, but can its buying power keep earnings on track?<blockquote>苹果面临供应链问题，但其购买力能否保持盈利步入正轨？</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMarketWatch2021-10-23 08:52\n\n</h4>\n</header>\n<article>\nApple earnings preview: Most valuable U.S. company faces same issues as other hardware makers, but its status could help it withstand better than others<blockquote>苹果盈利预览：最有价值的美国公司面临着与其他硬件制造商相同的问题，但其地位可以帮助其比其他公司更好地承受</blockquote> <img src=\"https://static.tigerbbs.com/a08f140d530f27e3d8519546232232f8\" tg-width=\"700\" tg-height=\"466\" referrerpolicy=\"no-referrer\">Apple Inc. is scheduled to release its quarterly earnings report on Thursday afternoon.<blockquote>苹果公司定于周四下午发布季度收益报告。</blockquote> As supply constraints hit nearly every market, how much does the buying power of a $2.5 trillion electronics giant help?<blockquote>随着供应限制袭击几乎每个市场，一个2.5万亿美元的电子巨头的购买力有多大帮助？</blockquote> Investors are about to find out as Apple Inc.&nbsp;gears up for its Thursday afternoon earnings report. The company warned three months back that it expected greater impacts from supply-chain issues in the September quarter than it saw in the June quarter, but the global crunch appears to have intensified since Apple last faced investors -- a recent Bloomberg News report indicated that Apple was planning to cut its iPhone 13 production targets for the year due to component shortages.<blockquote>随着苹果公司为周四下午的收益报告做准备，投资者即将找到答案。该公司三个月前警告称，预计 9 月份季度供应链问题的影响将比 6 月份季度更大，但自苹果上次面对投资者以来，全球危机似乎有所加剧——彭博新闻社最近的一篇报道表明，由于零部件短缺，苹果计划削减今年 iPhone 13 的生产目标。</blockquote> In perhaps a sign of its confidence, Apple plowed ahead with numerous device launches in the past two months. The company held its traditional September iPhone launch event, which also featured Apple Watch and iPad introductions, and then it unveiled new MacBook Pros and AirPods a month later.<blockquote>苹果在过去两个月里推出了众多设备，这或许是其信心的表现。该公司举行了传统的9月份iPhone发布会，其中还介绍了苹果手表和iPad，一个月后又推出了新款MacBook Pros和AirPods。</blockquote> Potential supply constraints threaten to muddy an already uneventful iPhone launch and come at a crucial time for Apple as it heads into the holiday season. Even in less dramatic times for the global consumer-electronics industry, Apple has sometimes struggled to meet holiday-quarter demand for popular gift-giving items like its AirPods.<blockquote>潜在的供应限制可能会破坏本已平淡无奇的 iPhone 发布，并且正值苹果进入假期的关键时刻。即使在全球消费电子行业不那么戏剧性的时期，苹果有时也难以满足假日季度对 AirPods 等热门礼品的需求。</blockquote> Still, one analyst saw a potential positive for Apple amid the global disruption. If the company indeed faces component shortages that will impact its ability to get devices to consumers, its rivals could be feeling the crunch even more deeply, according to <a href=\"https://laohu8.com/S/MSTLW\">Morgan Stanley</a>'s Katy Huberty. Apple gets \"preferential treatment\" from its suppliers in tight situations, she argued, positioning it potentially to win market share during this stretch.<blockquote>尽管如此，一位分析师认为，在全球混乱的情况下，苹果可能会受到积极影响。据该公司称，如果该公司确实面临零部件短缺，从而影响其向消费者提供设备的能力，其竞争对手可能会更加深刻地感受到这种紧缩<a href=\"https://laohu8.com/S/MSTLW\">摩根士丹利</a>是凯蒂·休伯蒂。她认为，在紧张的情况下，苹果会从供应商那里获得“优惠待遇”，这使其有可能在此期间赢得市场份额。</blockquote> D.A. Davidson analyst Tom Forte wrote that he was \"heartened\" to see relatively quick lead times for the products Apple announced in October. He'll be monitoring for the revenue and profit impacts of supply issues on Apple's earnings call.<blockquote>地方检察官Davidson 分析师 Tom Forte 写道，他“很高兴”看到苹果 10 月份宣布的产品相对较快的交货时间。他将监测供应问题对苹果盈利看涨期权的收入和利润的影响。</blockquote> HP Inc., one of those Apple rivals, painted a mixed picture recently as executives called out continued strong demand for the company's personal computers but noted that they expect shortages to persist into next year. The company faces a growing backlog.<blockquote>苹果的竞争对手之一惠普公司（HP Inc.）最近描绘了一幅喜忧参半的画面，高管们称该公司个人电脑的需求持续强劲，但指出他们预计短缺将持续到明年。该公司面临着不断增长的积压订单。</blockquote> It has been more than a year since Apple last issued a traditional financial outlook along with its earnings report, and it's unlikely that the company will go back to its old guidance-giving ways amid uncertainty about supply dynamics. Still, investors will be looking for some signals of how the latest iPhone line has performed in its first few weeks of availability as well as for broader indications of Apple's ability to manage supply-chain disruptions in the months ahead.<blockquote>距离苹果上次发布传统财务展望和收益报告已经过去一年多了，在供应动态的不确定性下，该公司不太可能回到旧的指导方式。尽管如此，投资者仍将寻找最新 iPhone 产品线在上市头几周表现的一些信号，以及苹果未来几个月管理供应链中断能力的更广泛迹象。</blockquote> What to watch for<blockquote>注意什么</blockquote> Earnings: Analysts tracked by FactSet expect that Apple earned $1.24 a share in its fiscal fourth quarter, up from 73 cents a share in the year-earlier period. According to Estimize, which crowdsources projections from hedge funds, academics and others, the average earnings estimate calls for $1.33 a share.<blockquote>收益：FactSet 追踪的分析师预计，苹果第四财季每股收益为 1.24 美元，高于去年同期的每股 73 美分。根据众包对冲基金、学者和其他人的预测，Estimize 估计评级的平均收益为每股 1.33 美元。</blockquote> Revenue: The FactSet consensus calls for September-quarter revenue of $84.99 billion, up from $64.7 billion a year prior. The average projection on Estimize is for $87.09 billion.<blockquote>收入：FactSet 共识评级 9 月份季度收入为 849.9 亿美元，高于去年同期的 647 亿美元。Estimize 的平均预测为 870.9 亿美元。</blockquote> Analysts tracked by FactSet are looking for $41.16 billion in iPhone sales; $7.25 billion in iPad sales; $9.15 billion in Mac sales; $9.40 billion in wearables, home and accessories sales; and $17.70 billion in services revenue.<blockquote>FactSet 追踪的分析师预计 iPhone 销售额将达到 411.6 亿美元；iPad销售额72.5亿美元；Mac销售额91.5亿美元；可穿戴设备、家居和配件销售额达 94 亿美元；以及 177 亿美元的服务收入。</blockquote> Stock movement: Apple shares have fallen the day after each of the company's last four earnings reports. Shares have added 12.2% so far this year as the Dow Jones Industrial Average , which counts Apple as a component, has risen 16.6%.<blockquote>股票变动：苹果股价在该公司最近四份收益报告发布后的第二天均下跌。今年迄今为止，股价已上涨 12.2%，道琼斯工业平均指数（包括苹果）已上涨 16.6%。</blockquote> Analysts remain generally upbeat about Apple's prospects: Of the 43 tracked by FactSet who cover Apple's stock, 32 have buy ratings, nine have hold ratings, and two have sell ratings. The average price target listed is $167.32, which is 12.5% above recent levels.<blockquote>分析师普遍对苹果的前景保持乐观：FactSet 追踪的 43 家苹果股票评级中，32 家给予买入评级，9 家给予持有评级，2 家给予卖出评级。上市平均目标价为 167.32 美元，比近期水平高出 12.5%。</blockquote> What analysts are saying<blockquote>分析师怎么说</blockquote> <a href=\"https://laohu8.com/S/SNAP\">Snap Inc</a>.'s (SNAP) pain could be Apple's gain.<blockquote><a href=\"https://laohu8.com/S/SNAP\">Snap公司</a>SNAP的痛苦可能是苹果的收获。</blockquote> The smartphone giant has been orienting itself as a champion of privacy, which is hurting social-media companies on Snap that have relied on the ability to track user activity and target advertisements accordingly.<blockquote>这家智能手机巨头一直将自己定位为隐私的捍卫者，这正在伤害Snap上的社交媒体公司，这些公司依赖于跟踪用户活动并相应地定位广告的能力。</blockquote> Users have gradually been upgrading their device operating systems to newer versions of Apple's iOS that allow for the ability to opt out of third-party tracking, and Snap expects a significant impact from the changes. Its shares suffered a record fall after its September-quarter report, suggesting to at least one analyst that Apple may be poised to benefit by appealing to advertisers itself.<blockquote>用户已经逐渐将他们的设备操作系统升级到苹果iOS的新版本，允许选择退出第三方跟踪，Snap预计这些变化将产生重大影响。9 月份季度报告发布后，其股价创下历史新低，这向至少一位分析师表明，苹果可能会通过吸引广告商本身而受益。</blockquote> While Apple has clamped down on the ability for third parties to track user activity for marketing purposes, the company is also trying to build out its own advertising business, and Evercore ISI analyst Amit Daryanani wrote that the disruptions felt by Snap could help \"newer players in the market like Apple at the expense of more established competitors,\" though admittedly Apple's measurement tools may not be ideal for some in the ad market.<blockquote>虽然苹果限制了第三方出于营销目的跟踪用户活动的能力，但该公司也在试图建立自己的广告业务，Evercore ISI 分析师 Amit Daryanani 写道，Snap感受到的干扰可能会帮助“苹果等市场上的新参与者，但牺牲了更成熟的竞争对手的利益”，尽管不可否认，苹果的测量工具对于广告市场的一些人来说可能并不理想。</blockquote> \"Apple's recent actions may be focused on privacy, but it also creates a very favorable environment as they look to build an advertising business that we think could eventually generate $20 billion in annual revenue,\" he wrote.<blockquote>“苹果最近的行动可能侧重于隐私，但这也创造了一个非常有利的环境，因为他们希望建立一个我们认为最终可以产生 200 亿美元年收入的广告业务，”他写道。</blockquote> Advertising sits within Apple's services business, along with the App Store, which has increasingly become an area of contention. Apple takes up to 30% of in-app purchases made through its payment system, and some high-profile developers have asked for an alternate payment option. Following a lawsuit from Epic Games, a federal judge recently ruled that Apple had to allow app developers to link to other payment options, but the company is appealing that decision.<blockquote>广告与 App Store 一起属于苹果的服务业务，App Store 已日益成为一个争议领域。苹果通过其支付系统接受高达30%的应用内购买，一些知名开发者要求提供替代支付选项。在Epic Games提起诉讼后，一名联邦法官最近裁定，苹果必须允许应用程序开发者链接到其他支付选项，但该公司正在对这一决定提出上诉。</blockquote> App Store fees are a lucrative part of Apple's business, and the company may face questions during its earnings call about its growing antitrust pressures as well as the financial impacts of possible App Store payment changes.<blockquote>App Store 费用是苹果业务中利润丰厚的一部分，该公司可能会在财报看涨期权上面临有关其日益增长的反垄断压力以及可能的 App Store 支付变化的财务影响的问题。</blockquote> \"The injunction could equal a 1% revenue and 4% EPS impact for Apple in 2023 and beyond,\" Jefferies analyst Kyle McNealy wrote last month. \"Any impact will take time and won't be seen until the Jun'22 Q at the earliest,\" he continued, calling the judge's ruling \"largely a win\" for Apple since the judge declined to call the company an illegal monopolist.<blockquote>杰富瑞分析师 Kyle McNealy 上个月写道：“该禁令可能相当于苹果 2023 年及以后 1% 的收入和 4% 的每股收益影响。”他继续说道：“任何影响都需要时间，最早要到 2022 年 6 月的质询才能看到。”他称法官的裁决对苹果来说“很大程度上是一场胜利”，因为法官拒绝将该公司看涨期权为非法垄断者。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.marketwatch.com/story/apple-faces-supply-chain-issues-but-can-its-buying-power-keep-earnings-on-track-11634938762?mod=home-page\">MarketWatch</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.marketwatch.com/story/apple-faces-supply-chain-issues-but-can-its-buying-power-keep-earnings-on-track-11634938762?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2177412634","content_text":"Apple earnings preview: Most valuable U.S. company faces same issues as other hardware makers, but its status could help it withstand better than others\nApple Inc. is scheduled to release its quarterly earnings report on Thursday afternoon.\nAs supply constraints hit nearly every market, how much does the buying power of a $2.5 trillion electronics giant help?\nInvestors are about to find out as Apple Inc. gears up for its Thursday afternoon earnings report. The company warned three months back that it expected greater impacts from supply-chain issues in the September quarter than it saw in the June quarter, but the global crunch appears to have intensified since Apple last faced investors -- a recent Bloomberg News report indicated that Apple was planning to cut its iPhone 13 production targets for the year due to component shortages.\nIn perhaps a sign of its confidence, Apple plowed ahead with numerous device launches in the past two months. The company held its traditional September iPhone launch event, which also featured Apple Watch and iPad introductions, and then it unveiled new MacBook Pros and AirPods a month later.\nPotential supply constraints threaten to muddy an already uneventful iPhone launch and come at a crucial time for Apple as it heads into the holiday season. Even in less dramatic times for the global consumer-electronics industry, Apple has sometimes struggled to meet holiday-quarter demand for popular gift-giving items like its AirPods.\nStill, one analyst saw a potential positive for Apple amid the global disruption. If the company indeed faces component shortages that will impact its ability to get devices to consumers, its rivals could be feeling the crunch even more deeply, according to Morgan Stanley's Katy Huberty. Apple gets \"preferential treatment\" from its suppliers in tight situations, she argued, positioning it potentially to win market share during this stretch.\nD.A. Davidson analyst Tom Forte wrote that he was \"heartened\" to see relatively quick lead times for the products Apple announced in October. He'll be monitoring for the revenue and profit impacts of supply issues on Apple's earnings call.\nHP Inc., one of those Apple rivals, painted a mixed picture recently as executives called out continued strong demand for the company's personal computers but noted that they expect shortages to persist into next year. The company faces a growing backlog.\nIt has been more than a year since Apple last issued a traditional financial outlook along with its earnings report, and it's unlikely that the company will go back to its old guidance-giving ways amid uncertainty about supply dynamics. Still, investors will be looking for some signals of how the latest iPhone line has performed in its first few weeks of availability as well as for broader indications of Apple's ability to manage supply-chain disruptions in the months ahead.\nWhat to watch for\nEarnings: Analysts tracked by FactSet expect that Apple earned $1.24 a share in its fiscal fourth quarter, up from 73 cents a share in the year-earlier period. According to Estimize, which crowdsources projections from hedge funds, academics and others, the average earnings estimate calls for $1.33 a share.\nRevenue: The FactSet consensus calls for September-quarter revenue of $84.99 billion, up from $64.7 billion a year prior. The average projection on Estimize is for $87.09 billion.\nAnalysts tracked by FactSet are looking for $41.16 billion in iPhone sales; $7.25 billion in iPad sales; $9.15 billion in Mac sales; $9.40 billion in wearables, home and accessories sales; and $17.70 billion in services revenue.\nStock movement: Apple shares have fallen the day after each of the company's last four earnings reports. Shares have added 12.2% so far this year as the Dow Jones Industrial Average , which counts Apple as a component, has risen 16.6%.\nAnalysts remain generally upbeat about Apple's prospects: Of the 43 tracked by FactSet who cover Apple's stock, 32 have buy ratings, nine have hold ratings, and two have sell ratings. The average price target listed is $167.32, which is 12.5% above recent levels.\nWhat analysts are saying\nSnap Inc.'s (SNAP) pain could be Apple's gain.\nThe smartphone giant has been orienting itself as a champion of privacy, which is hurting social-media companies on Snap that have relied on the ability to track user activity and target advertisements accordingly.\nUsers have gradually been upgrading their device operating systems to newer versions of Apple's iOS that allow for the ability to opt out of third-party tracking, and Snap expects a significant impact from the changes. Its shares suffered a record fall after its September-quarter report, suggesting to at least one analyst that Apple may be poised to benefit by appealing to advertisers itself.\nWhile Apple has clamped down on the ability for third parties to track user activity for marketing purposes, the company is also trying to build out its own advertising business, and Evercore ISI analyst Amit Daryanani wrote that the disruptions felt by Snap could help \"newer players in the market like Apple at the expense of more established competitors,\" though admittedly Apple's measurement tools may not be ideal for some in the ad market.\n\"Apple's recent actions may be focused on privacy, but it also creates a very favorable environment as they look to build an advertising business that we think could eventually generate $20 billion in annual revenue,\" he wrote.\nAdvertising sits within Apple's services business, along with the App Store, which has increasingly become an area of contention. Apple takes up to 30% of in-app purchases made through its payment system, and some high-profile developers have asked for an alternate payment option. Following a lawsuit from Epic Games, a federal judge recently ruled that Apple had to allow app developers to link to other payment options, but the company is appealing that decision.\nApp Store fees are a lucrative part of Apple's business, and the company may face questions during its earnings call about its growing antitrust pressures as well as the financial impacts of possible App Store payment changes.\n\"The injunction could equal a 1% revenue and 4% EPS impact for Apple in 2023 and beyond,\" Jefferies analyst Kyle McNealy wrote last month. \"Any impact will take time and won't be seen until the Jun'22 Q at the earliest,\" he continued, calling the judge's ruling \"largely a win\" for Apple since the judge declined to call the company an illegal monopolist.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1286,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":32,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/858037155"}