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2021-09-29
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Dollar Tree to Sell More Items Above $1 as Costs Rise<blockquote>随着成本上升,Dollar Tree将出售更多高于1美元的商品</blockquote>
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The discounter has experimented with selling items for $3 and $5 since 2019 in a shelf section labeled Dollar Tree Plus. Those tests continue in a few hundred of its around 7,900 Dollar Tree stores.</p><p><blockquote>该零售商表示,计划在部分商店以1.25美元和1.50美元或略高于1美元的其他价格销售产品,随着供应链混乱、劳动力市场紧张和通胀推高成本,扩大以更高价格销售的持续测试。自2019年以来,这家折扣店一直在一个名为Dollar Tree Plus的货架部分尝试以3美元和5美元的价格出售商品。这些测试在其约7,900家Dollar Tree商店中的数百家仍在继续。</blockquote></p><p> The addition of more above-$1 items is a response to rising costs and positive consumer feedback on tests so far, Michael Witynski, chief executive of Dollar Tree, said in an interview. “We recognize the need to make adjustments in the current economic environment,” he said, including “the pressure all of us are seeing on wages, freight and on our suppliers and cost increases.”</p><p><blockquote>Dollar Tree首席执行官迈克尔·维廷斯基(Michael Witynski)在接受采访时表示,增加更多1美元以上的商品是对成本上涨和迄今为止消费者对测试的积极反馈的回应。“我们认识到需要在当前的经济环境中做出调整,”他说,包括“我们所有人都看到的工资、运费和供应商的压力以及成本增加。”</blockquote></p><p> All stores with Dollar Tree Plus sections will get products at the above-$1 price points, as well as some legacy stores without the special section, said a company spokesman. He declined to share how many legacy stores will carry the products, saying it is over 30 locations.</p><p><blockquote>公司发言人表示,所有设有Dollar Tree Plus专区的商店以及一些没有特殊专区的传统商店都将以1美元以上的价格购买产品。他拒绝透露有多少传统商店将出售这些产品,称超过30家。</blockquote></p><p> With the above-$1 price point, Dollar Tree will be able to offer new products such as more frozen meat or seasonal items, said Mr. Witynski Tuesday. That could encourage shoppers to spend more per trip, he said.</p><p><blockquote>Witynski周二表示,凭借高于1美元的价格点,Dollar Tree将能够提供更多冷冻肉或季节性商品等新产品。他说,这可能会鼓励购物者每次旅行花费更多。</blockquote></p><p> For years some investors have clamored for Dollar Tree to boost profits by untethering itself from the $1 price point established when the company was founded in 1986. Many former and current executives see it as sacrosanct, a key reason shoppers gravitate to the store and the linchpin of simplified operating model that increases profits.</p><p><blockquote>多年来,一些投资者一直呼吁Dollar Tree通过摆脱1986年公司成立时设定的1美元价格点来提高利润。许多前任和现任高管认为这是神圣不可侵犯的,这是购物者被商店吸引的关键原因,也是简化运营模式增加利润的关键。</blockquote></p><p> In 2019, hedge fund Starboard Value LP dropped a planned proxy fight at Dollar Tree after the retailer showed openness to implementing some of the changes the hedge fund sought, which included testing higher price points to boost profits. This year, as prices rise for many products, calls from investors to “break the buck” have intensified.</p><p><blockquote>2019年,对冲基金Starboard Value LP放弃了在Dollar Tree进行的代理权争夺战,此前该零售商对实施对冲基金寻求的一些变革持开放态度,其中包括测试更高的价格点以提高利润。今年,随着不少产品价格上涨,投资者“砸钱”的评级愈演愈烈。</blockquote></p><p> As of Tuesday evening, Dollar Tree’s stock had fallen around 20% so far this year, while the S&P 500 was up around 16%. Competitor Dollar General Corp.’s stock has risen around 2% so far this year.</p><p><blockquote>截至周二晚间,Dollar Tree的股价今年迄今已下跌约20%,而标普500则上涨约16%。竞争对手Dollar General Corp.的股价今年迄今已上涨约2%。</blockquote></p><p> Dollar Tree’s stock rose 6.3% in premarket trading Wednesday.</p><p><blockquote>Dollar Tree股价周三盘前交易中上涨6.3%。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Dollar Tree to Sell More Items Above $1 as Costs Rise<blockquote>随着成本上升,Dollar Tree将出售更多高于1美元的商品</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDollar Tree to Sell More Items Above $1 as Costs Rise<blockquote>随着成本上升,Dollar Tree将出售更多高于1美元的商品</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-09-29 20:43</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Discount chain expanding earlier tests to boost prices, citing higher wage and freight costs</p><p><blockquote>折扣连锁店以工资和运费上涨为由扩大了早期测试以提高价格</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/76784ce91d35f42f79fbcd4e44540273\" tg-width=\"1290\" tg-height=\"860\" width=\"100%\" height=\"auto\"><span>Dollar Tree plans to sell products at $1.25 and $1.50 or other prices slightly above $1 in some of its stores.</span></p><p><blockquote><p class=\"t-img-caption\"><span>Dollar Tree计划在其部分商店以1.25美元和1.50美元或略高于1美元的其他价格出售产品。</span></p></blockquote></p><p> Dollar Tree Inc.,which sells nearly everything for a dollar in its namesake chain, plans to add more products at slightly higher prices as costs rise for a range of goods.</p><p><blockquote>Dollar Tree Inc.在其同名连锁店中以1美元的价格出售几乎所有商品,随着一系列商品的成本上升,该公司计划以略高的价格增加更多产品。</blockquote></p><p> The retailer said it plans to sell products at $1.25 and $1.50 or other prices slightly above $1 in some of its stores, expanding continuing tests selling at higher price points as supply-chain snarls, a tight labor market and inflation push costs higher. The discounter has experimented with selling items for $3 and $5 since 2019 in a shelf section labeled Dollar Tree Plus. Those tests continue in a few hundred of its around 7,900 Dollar Tree stores.</p><p><blockquote>该零售商表示,计划在部分商店以1.25美元和1.50美元或略高于1美元的其他价格销售产品,随着供应链混乱、劳动力市场紧张和通胀推高成本,扩大以更高价格销售的持续测试。自2019年以来,这家折扣店一直在一个名为Dollar Tree Plus的货架部分尝试以3美元和5美元的价格出售商品。这些测试在其约7,900家Dollar Tree商店中的数百家仍在继续。</blockquote></p><p> The addition of more above-$1 items is a response to rising costs and positive consumer feedback on tests so far, Michael Witynski, chief executive of Dollar Tree, said in an interview. “We recognize the need to make adjustments in the current economic environment,” he said, including “the pressure all of us are seeing on wages, freight and on our suppliers and cost increases.”</p><p><blockquote>Dollar Tree首席执行官迈克尔·维廷斯基(Michael Witynski)在接受采访时表示,增加更多1美元以上的商品是对成本上涨和迄今为止消费者对测试的积极反馈的回应。“我们认识到需要在当前的经济环境中做出调整,”他说,包括“我们所有人都看到的工资、运费和供应商的压力以及成本增加。”</blockquote></p><p> All stores with Dollar Tree Plus sections will get products at the above-$1 price points, as well as some legacy stores without the special section, said a company spokesman. He declined to share how many legacy stores will carry the products, saying it is over 30 locations.</p><p><blockquote>公司发言人表示,所有设有Dollar Tree Plus专区的商店以及一些没有特殊专区的传统商店都将以1美元以上的价格购买产品。他拒绝透露有多少传统商店将出售这些产品,称超过30家。</blockquote></p><p> With the above-$1 price point, Dollar Tree will be able to offer new products such as more frozen meat or seasonal items, said Mr. Witynski Tuesday. That could encourage shoppers to spend more per trip, he said.</p><p><blockquote>Witynski周二表示,凭借高于1美元的价格点,Dollar Tree将能够提供更多冷冻肉或季节性商品等新产品。他说,这可能会鼓励购物者每次旅行花费更多。</blockquote></p><p> For years some investors have clamored for Dollar Tree to boost profits by untethering itself from the $1 price point established when the company was founded in 1986. Many former and current executives see it as sacrosanct, a key reason shoppers gravitate to the store and the linchpin of simplified operating model that increases profits.</p><p><blockquote>多年来,一些投资者一直呼吁Dollar Tree通过摆脱1986年公司成立时设定的1美元价格点来提高利润。许多前任和现任高管认为这是神圣不可侵犯的,这是购物者被商店吸引的关键原因,也是简化运营模式增加利润的关键。</blockquote></p><p> In 2019, hedge fund Starboard Value LP dropped a planned proxy fight at Dollar Tree after the retailer showed openness to implementing some of the changes the hedge fund sought, which included testing higher price points to boost profits. This year, as prices rise for many products, calls from investors to “break the buck” have intensified.</p><p><blockquote>2019年,对冲基金Starboard Value LP放弃了在Dollar Tree进行的代理权争夺战,此前该零售商对实施对冲基金寻求的一些变革持开放态度,其中包括测试更高的价格点以提高利润。今年,随着不少产品价格上涨,投资者“砸钱”的评级愈演愈烈。</blockquote></p><p> As of Tuesday evening, Dollar Tree’s stock had fallen around 20% so far this year, while the S&P 500 was up around 16%. Competitor Dollar General Corp.’s stock has risen around 2% so far this year.</p><p><blockquote>截至周二晚间,Dollar Tree的股价今年迄今已下跌约20%,而标普500则上涨约16%。竞争对手Dollar General Corp.的股价今年迄今已上涨约2%。</blockquote></p><p> Dollar Tree’s stock rose 6.3% in premarket trading Wednesday.</p><p><blockquote>Dollar Tree股价周三盘前交易中上涨6.3%。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源:<a href=\"https://www.wsj.com/articles/dollar-tree-to-sell-more-items-above-1-as-costs-rise-11632918816?mod=hp_lista_pos2\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验,我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"DLTR":"美元树公司"},"source_url":"https://www.wsj.com/articles/dollar-tree-to-sell-more-items-above-1-as-costs-rise-11632918816?mod=hp_lista_pos2","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1102408330","content_text":"Discount chain expanding earlier tests to boost prices, citing higher wage and freight costs\nDollar Tree plans to sell products at $1.25 and $1.50 or other prices slightly above $1 in some of its stores.\nDollar Tree Inc.,which sells nearly everything for a dollar in its namesake chain, plans to add more products at slightly higher prices as costs rise for a range of goods.\nThe retailer said it plans to sell products at $1.25 and $1.50 or other prices slightly above $1 in some of its stores, expanding continuing tests selling at higher price points as supply-chain snarls, a tight labor market and inflation push costs higher. The discounter has experimented with selling items for $3 and $5 since 2019 in a shelf section labeled Dollar Tree Plus. Those tests continue in a few hundred of its around 7,900 Dollar Tree stores.\nThe addition of more above-$1 items is a response to rising costs and positive consumer feedback on tests so far, Michael Witynski, chief executive of Dollar Tree, said in an interview. “We recognize the need to make adjustments in the current economic environment,” he said, including “the pressure all of us are seeing on wages, freight and on our suppliers and cost increases.”\nAll stores with Dollar Tree Plus sections will get products at the above-$1 price points, as well as some legacy stores without the special section, said a company spokesman. He declined to share how many legacy stores will carry the products, saying it is over 30 locations.\nWith the above-$1 price point, Dollar Tree will be able to offer new products such as more frozen meat or seasonal items, said Mr. Witynski Tuesday. That could encourage shoppers to spend more per trip, he said.\nFor years some investors have clamored for Dollar Tree to boost profits by untethering itself from the $1 price point established when the company was founded in 1986. Many former and current executives see it as sacrosanct, a key reason shoppers gravitate to the store and the linchpin of simplified operating model that increases profits.\nIn 2019, hedge fund Starboard Value LP dropped a planned proxy fight at Dollar Tree after the retailer showed openness to implementing some of the changes the hedge fund sought, which included testing higher price points to boost profits. This year, as prices rise for many products, calls from investors to “break the buck” have intensified.\nAs of Tuesday evening, Dollar Tree’s stock had fallen around 20% so far this year, while the S&P 500 was up around 16%. Competitor Dollar General Corp.’s stock has risen around 2% so far this year.\nDollar Tree’s stock rose 6.3% in premarket trading Wednesday.","news_type":1,"symbols_score_info":{"DLTR":0.9}},"isVote":1,"tweetType":1,"viewCount":323,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/862772552"}
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