aalyn
2021-09-30
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Eyewear maker Warby Parker spikes 34% on its first day of trading<blockquote>眼镜制造商 Warby Parker 首日股价飙升 34%</blockquote>
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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":865108539,"tweetId":"865108539","gmtCreate":1632959237859,"gmtModify":1632959238711,"author":{"id":3563875545226282,"idStr":"3563875545226282","authorId":3563875545226282,"authorIdStr":"3563875545226282","name":"aalyn","avatar":"https://static.tigerbbs.com/a665f066b4aaca8c78e998356714d014","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[],"wearingBadges":[],"fanSize":44,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"title":"","extraTitle":"","html":"<html><head></head><body><p>like pls</p></body></html>","htmlText":"<html><head></head><body><p>like pls</p></body></html>","text":"like pls","highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":2,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/865108539","repostId":2171115602,"repostType":4,"repost":{"id":"2171115602","kind":"highlight","pubTimestamp":1632935460,"share":"https://www.laohunote.com/m/news/2171115602?lang=zh_CN&edition=full","pubTime":"2021-09-30 01:11","market":"us","language":"en","title":"Eyewear maker Warby Parker spikes 34% on its first day of trading<blockquote>眼镜制造商 Warby Parker 首日股价飙升 34%</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=2171115602","media":"MarketWatch","summary":"Eyewear maker Warby Parker spikes 34% on its first day of trading.\n\nNYSE assigns reference price of ","content":"<p>Eyewear maker Warby Parker spikes 34% on its first day of trading.</p><p><blockquote>眼镜制造商 Warby Parker 首日交易股价飙升 34%。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/f145f99950734ec9b0e3b675836a53fb\" tg-width=\"1836\" tg-height=\"901\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> NYSE assigns reference price of $40, trading to begin Wednesday</p><p><blockquote>纽约证券交易所将参考价定为 40 美元，周三开始交易</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5917e3b384716a3bbcfdd5860b35711f\" tg-width=\"700\" tg-height=\"628\" referrerpolicy=\"no-referrer\"><span>Warby Parker is focused on both business and giving back, the prospectus says.</span></p><p><blockquote><p class=\"t-img-caption\"><span>招股说明书称，Warby Parker 专注于业务和回馈。</span></p></blockquote></p><p> <a href=\"https://laohu8.com/S/WRBY\">Warby Parker Inc.</a>, the company known for its affordable eyeglasses sold online, through its app and in stores, is begining trading Wednesday in a direct listing.</p><p><blockquote><a href=\"https://laohu8.com/S/WRBY\">沃比·帕克公司。</a>该公司以通过其应用程序和商店在线销售平价眼镜而闻名，将于周三开始直接上市交易。</blockquote></p><p> On Tuesday, the New York Stock Exchange assigned a $40 reference price to the New York City-based company's listing, which is expected to begin trading Wednesday under the ticker symbol \"WRBY\" . The company has about 111.5 million shares outstanding, giving it a valuation around $4.6 billion at that reference price.</p><p><blockquote>周二，纽约证券交易所为这家总部位于纽约市的公司的上市设定了 40 美元的参考价格，预计该公司将于周三开始交易，股票代码为“WRBY”。该公司约有 1.115 亿股流通股，按该参考价格计算，其估值约为 46 亿美元。</blockquote></p><p> Reference prices for direct listings are based on trading prices in private markets ahead of companies filing with the Securities and Exchange Commission for a public listing. Direct listings differ from IPOs because there is no capital raised, which is what places a dollar figure on shares in an IPO. Direct listings are largely expected to trade higher than the reference price.</p><p><blockquote>直接上市的参考价格是根据公司向美国证券交易委员会申请公开上市前私人市场的交易价格计算的。直接上市不同于IPO，因为没有筹集资金，这就是IPO中股票的美元数字的原因。预计直接上市的交易价格将高于参考价格。</blockquote></p><p> Warby Parker will offer class A stock, eligible for one vote per share; class B stock, which entitles shareholders to 10 votes per share and can be converted to class A shares; and class C shares, which carry no voting rights.</p><p><blockquote>Warby Parker 将提供 A 类股票，每股有资格投一票；B类股，股东每股有10票投票权，可转换为A类股；及无投票权的C类股。</blockquote></p><p> Warby Parker will be an emerging growth company, which means it does not have to make the same disclosures required of bigger public companies. A business remains an emerging growth company until it reaches a number of milestones, including annual revenue of more than $1.07 billion.</p><p><blockquote>Warby Parker 将是一家新兴成长型公司，这意味着它不必像大型上市公司那样进行披露。一家企业在达到多个里程碑（包括年收入超过 10.7 亿美元）之前，仍然是一家新兴成长型公司。</blockquote></p><p> Neil Blumenthal and Dave Gilboa, ages 41 and 40 respectively, are co-founders, co-chairs and co-chief executives of the company.</p><p><blockquote>Neil Blumenthal 和 Dave Gilboa，分别 41 岁和 40 岁，是该公司的联合创始人、联席主席和联席首席执行官。</blockquote></p><p> Prior to Warby Parker, Blumenthal was a director at VisionSpring, a nonprofit that trains men and women in developing countries to sell affordable eyewear. Blumenthal is also a director at Allbirds, which filed to go public this week, at salad chain Sweetgreen and a number of nonprofit organizations including Warby Parker Impact Foundation and RxArt.</p><p><blockquote>在加入Warby Parker之前，Blumenthal是VisionSpring的董事，这是一家培训发展中国家男女销售平价眼镜的非营利组织。布卢门撒尔还是本周申请上市的 Allbirds、沙拉连锁店 Sweetgreen 以及包括 Warby Parker Impact Foundation 和 RxArt 在内的许多非营利组织的董事。</blockquote></p><p> Gilboa worked at consulting firm Bain & Company and merchant bank Allen & Co. prior to Warby Parker. He also serves on the board of the Warby Parker Impact Foundation.</p><p><blockquote>在加入沃比·帕克之前，吉尔博亚曾在咨询公司贝恩公司和商业银行艾伦公司工作。他还在沃比·帕克影响力基金会的董事会任职。</blockquote></p><p> Andrew Hunt and Jeffrey Raider, both age 40, are the other two co-founders of Warby Parker and both serve as directors. Also on the board is Ronald Williams, age 71, and former CEO of Aetna from 2006 to 2010.</p><p><blockquote>40岁的安德鲁·亨特和杰弗里·雷德是Warby Parker的另外两位联合创始人，两人都担任董事。董事会成员还有 71 岁的罗纳德·威廉姆斯 (Ronald Williams)，他曾于 2006 年至 2010 年担任 Aetna 首席执行官。</blockquote></p><p> Warby Parker was founded in 2010 and inspired by the founders' concerns that glasses were expensive and the process of buying them inconvenient.</p><p><blockquote>Warby Parker 成立于 2010 年，其灵感来自创始人对眼镜价格昂贵且购买过程不方便的担忧。</blockquote></p><p> In its prospectus, Warby Parker says it is driven to do good and make customers happy. In addition to making glasses more affordable, Warby Parker has distributed more than 8 million pairs of glasses through the Buy a Pair, Give a Pair program. The company is also carbon neutral, which it has achieved through purchasing offsets.</p><p><blockquote>Warby Parker 在招股说明书中表示，它的动力是做好事并让客户满意。除了让眼镜更实惠，Warby Parker还通过“买一副，送一副”计划分发了800多万副眼镜。该公司还通过购买抵消实现了碳中和。</blockquote></p><p> \"[This motivation] pushes us to defy convention -- and, at times, to forego short-term profits -- but we believe delivering remarkable customer experiences and making a positive impact on all stakeholders will lead to continued long-term sustainable growth and profitability,\" says a letter from the co-CEOs included in the prospectus.</p><p><blockquote>“[这种动机]促使我们打破常规——有时甚至放弃短期利润——但我们相信，提供卓越的客户体验并对所有利益相关者产生积极影响将带来持续的长期可持续增长和盈利能力，”招股说明书中包含的联席首席执行官的一封信中说道。</blockquote></p><p> A pair of Warby Parker spectacles starts at a price of $95 including prescription lenses, and can be purchased digitally, using a free home try-on system or virtual trial system, as well as at145 Warby Parker shops. The company keeps prices low by selling direct-to-consumer and bypassing middlemen.</p><p><blockquote>一副Warby Parker眼镜起价95美元，包括处方镜片，可以使用免费的家庭试穿系统或虚拟试穿系统，以及在145家Warby Parker商店购买。该公司通过直接向消费者销售和绕过中间商来保持低价。</blockquote></p><p> The company had a net loss of $55.9 million in 2020, after breakeven in 2019 and a loss of $22.9 million in 2018. It chalked up $393.7 million of revenue in 2020, up from $370.5 million in 2019.</p><p><blockquote>继 2019 年实现盈亏平衡和 2018 年亏损 2290 万美元之后，该公司 2020 年净亏损 5590 万美元。该公司预计 2020 年收入为 3.937 亿美元，高于 2019 年的 3.705 亿美元。</blockquote></p><p> Some 95% of net revenue in 2020 came from the sale of glasses, 2% of revenue was generated by the sale of contact lenses, 1% by eye exams and 2% by eyewear accessories. The company is expecting to expand its customer base for eye exams.</p><p><blockquote>2020年约95%的净收入来自眼镜销售，2%的收入来自隐形眼镜销售，1%来自眼科检查，2%来自眼镜配件。该公司预计将扩大眼科检查的客户群。</blockquote></p><p> For the six months ending June 30, 2021, net losses were $7.3 million and revenue totaled $270.5 million. The company has more than two million active customers and nearly 3,000 workers.</p><p><blockquote>截至2021年6月30日的六个月，净亏损为730万美元，收入总计2.705亿美元。该公司拥有200多万活跃客户和近3000名员工。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3510dd6c717e636f33784d4f89bd9ce3\" tg-width=\"506\" tg-height=\"706\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p><p> About 76% of Americans were using some kind of vision correction in 2020, according to data provided by the prospectus. The number of Americans ages 65 and over will more than double over the next 40 years and at least 84% of people in this older age group wear corrective lenses. Increasing use of screens like mobile devices and computers has contributed to the need for vision correction. Glasses are replaced every two-to-two-and-a-half years.</p><p><blockquote>根据招股说明书提供的数据，2020 年约有 76% 的美国人使用某种视力矫正。未来40年，65岁及以上的美国人数量将增加一倍以上，这个老年群体中至少有84%的人佩戴矫正镜片。移动设备和计算机等屏幕的使用越来越多，导致了视力矫正的需求。眼镜每两到两年半更换一次。</blockquote></p><p> Warby Parker says that between 2015 and 2019, it had a 50% sales retention rate within two years of the first purchase among customers it acquired. The retention rate was nearly 100% after four years during that same period.</p><p><blockquote>Warby Parker 表示，2015 年至 2019 年间，其获得的客户在首次购买后两年内的销售保留率达到 50%。同期四年后，保留率接近100%。</blockquote></p><p> The vision care industry is expected to grow at a 9.2% compound annual growth rate (CAGR) between 2020 and 2025, according to Statista data provided in the prospectus.</p><p><blockquote>根据招股说明书中提供的Statista数据，2020年至2025年间，视力保健行业预计将以9.2%的复合年增长率（CAGR）增长。</blockquote></p><p> Here are five other things to know about Warby Parker before it goes public:</p><p><blockquote>在 Warby Parker 上市之前，您还需要了解以下五件事：</blockquote></p><p> <b>Most decision-making power will be in the hands of Warby Parker's co-founders and co-CEOs</b></p><p><blockquote><b>大部分决策权将掌握在 Warby Parker 的联合创始人和联合首席执行官手中</b></blockquote></p><p> The company's stock structure post-IPO will give the company's founders and top executives considerable control that could last until Oct. 1, 2031.</p><p><blockquote>公司IPO后的股票结构将赋予公司创始人和高管相当大的控制权，这种控制权可能会持续到2031年10月1日。</blockquote></p><p> \"Because of the ten-to-one voting ratio between our class B and class A common stock, our co-founders and co-CEOs collectively could continue to control a significant percentage of the combined voting power of our common stock and therefore would be able to control all matters submitted to our stockholders for approval until the date of automatic conversion, when all shares outstanding of Class B common stock will convert automatically into shares of Class A common stock,\" the prospectus says.</p><p><blockquote>“由于我们的 B 类普通股和 A 类普通股之间的投票比例为 10 比 1，我们的联合创始人和联合首席执行官可以共同继续控制我们普通股合并投票权的很大一部分，因此将能够控制所有事项提交给我们的股东批准，直到自动转换之日，届时所有已发行的 B 类普通股将自动转换为 A 类普通股，”招股说明书称。</blockquote></p><p> That means other shareholders will have little say in the running of the company and will not influence such decisions as the election of directors, amendments of organizational documents, and any merger, consolidation, or sale of some or all of its assets.</p><p><blockquote>这意味着其他股东在公司运营中几乎没有发言权，也不会影响董事选举、组织文件修订以及部分或全部资产的任何合并、整合或出售等决策。</blockquote></p><p> As a loss-making company, it will not pay a dividend for the foreseeable future.</p><p><blockquote>作为一家亏损公司，它在可预见的未来不会支付股息。</blockquote></p><p> <b>Warby Parker does most things in-house -- and that could limit its ability to grow</b></p><p><blockquote><b>Warby Parker 大部分事情都是在内部完成的，这可能会限制其增长能力</b></blockquote></p><p> Warby Parker says its business model, which has it do most things in-house, could cause problems.</p><p><blockquote>Warby Parker 表示，其商业模式（大部分事情都在内部完成）可能会引发问题。</blockquote></p><p> \"[T]he vertically integrated nature of our business, where we design all of our own glasses in our New York headquarters, contract manufacture all of our glass frames, fulfill the glasses we sell at our own optical and fulfillment laboratories as well as at third-party contract laboratories, sell our products exclusively through our own retail stores, e-commerce site and mobile application, and service our products, exposes us to risk and disruption at many points that are critical to successfully operating our business, and may make it more difficult for us to scale our business,\" the prospectus says.</p><p><blockquote>“我们业务的垂直整合性质，我们在纽约总部设计所有自己的眼镜，代工制造所有玻璃框，在我们自己的光学和履行实验室以及第三方合同实验室履行我们销售的眼镜，仅通过我们自己的零售店、电子商务网站和移动应用程序销售我们的产品，并为我们的产品提供服务，这使我们在许多对成功运营业务至关重要的点上面临风险和中断，并可能使我们更难扩大业务规模，”招股说明书称。</blockquote></p><p> <b>Supply chain troubles outside of those caused by COVID-19 could arise</b></p><p><blockquote><b>COVID-19 引起的供应链问题之外可能会出现供应链问题</b></blockquote></p><p> Supply chain problems have plagued companies across the consumer space this year. But the company warns that its operations are vulnerable to other challenges as well.</p><p><blockquote>今年，供应链问题困扰着整个消费领域的公司。但该公司警告称，其运营也容易受到其他挑战。</blockquote></p><p> Warby Parker gets more than half of the cellulose acetate used in its frames from a single supplier. Other components are sourced from the U.S., China, Italy, Vietnam, and Japan. The company also uses third-party contractors on certain items, but doesn't have long-term contracts with these suppliers.</p><p><blockquote>Warby Parker 从单一供应商处获得其镜架中使用的醋酸纤维素一半以上。其他组件来自美国、中国、意大利、越南和日本。该公司还在某些项目上使用第三方承包商，但与这些供应商没有长期合同。</blockquote></p><p> \"We are therefore subject to the risk of shortages and long lead times in the supply of these components and the risk that our suppliers discontinue or modify components used in our products,\" the prospectus says.</p><p><blockquote>招股说明书称：“因此，我们面临这些组件供应短缺和交货时间长的风险，以及我们的供应商停产或修改我们产品中使用的组件的风险。”</blockquote></p><p> \"We may in the future experience component shortages, and the predictability of the availability of these components may be limited, which may be heightened in light of the ongoing COVID-19 pandemic.\"</p><p><blockquote>“我们未来可能会遇到组件短缺，这些组件可用性的可预测性可能会受到限制，鉴于持续的 COVID-19 大流行，这种情况可能会加剧。”</blockquote></p><p> <b>Warby Parker says customers are slow to adopt e-commerce for eyeglasses</b></p><p><blockquote><b>Warby Parker 表示顾客在眼镜电子商务方面进展缓慢</b></blockquote></p><p> Warby Parker offers online shopping for eyeglasses, one of the most significant ways the company differentiates itself from a crowded competitive field. But the company says many customers are more comfortable shopping for eyeglasses in person.</p><p><blockquote>Warby Parker 提供眼镜在线购物服务，这是该公司在拥挤的竞争领域中脱颖而出的最重要方式之一。但该公司表示，许多顾客更愿意亲自购买眼镜。</blockquote></p><p> \"Improving upon the consumer in-store experience through an online platform is difficult due to broad consumer demands on selection, quality, convenience, and affordability,\" the prospectus says.</p><p><blockquote>招股说明书称：“由于消费者对选择、质量、便利性和可负担性的广泛需求，通过在线平台改善消费者的店内体验是困难的。”</blockquote></p><p> When the company first started, less than 2.5% of glasses were purchased online. Even now, the company says it has \"historically generated a significant portion of our revenue from our retail stores, and our growth strategy will depend, in large part, on acquiring customers through the growth of our retail store base and expansion of our existing retail store operations.\"</p><p><blockquote>当公司刚开始时，不到2.5%的眼镜是在网上购买的。即使是现在，该公司表示，它“历史上很大一部分收入来自零售店，我们的增长战略将在很大程度上取决于通过零售店基础的增长和现有零售店业务的扩张来获取客户。”</blockquote></p><p> <b>Warby Parker's business is actually seasonal</b></p><p><blockquote><b>沃比·帕克的生意实际上是季节性的</b></blockquote></p><p> Customers eager to use health benefits before the end of a calendar year tend to boost demand in December.</p><p><blockquote>渴望在日历年结束前使用健康福利的客户往往会在12月份增加需求。</blockquote></p><p></p><p> \"Consistent with our policy to recognize revenue upon order delivery, any orders placed at the end of December are recognized as revenue upon delivery which may occur in the following year,\" Warby Parker said.</p><p><blockquote>Warby Parker 表示：“根据我们在订单交付时确认收入的政策，12 月底下的任何订单都会在下一年可能发生的交付时确认为收入。”</blockquote></p><p></p>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nEyewear maker Warby Parker spikes 34% on its first day of trading<blockquote>眼镜制造商 Warby Parker 首日股价飙升 34%</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">MarketWatch</strong><span class=\"h-time small\">2021-09-30 01:11</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Eyewear maker Warby Parker spikes 34% on its first day of trading.</p><p><blockquote>眼镜制造商 Warby Parker 首日交易股价飙升 34%。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/f145f99950734ec9b0e3b675836a53fb\" tg-width=\"1836\" tg-height=\"901\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> NYSE assigns reference price of $40, trading to begin Wednesday</p><p><blockquote>纽约证券交易所将参考价定为 40 美元，周三开始交易</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5917e3b384716a3bbcfdd5860b35711f\" tg-width=\"700\" tg-height=\"628\" referrerpolicy=\"no-referrer\"><span>Warby Parker is focused on both business and giving back, the prospectus says.</span></p><p><blockquote><p class=\"t-img-caption\"><span>招股说明书称，Warby Parker 专注于业务和回馈。</span></p></blockquote></p><p> <a href=\"https://laohu8.com/S/WRBY\">Warby Parker Inc.</a>, the company known for its affordable eyeglasses sold online, through its app and in stores, is begining trading Wednesday in a direct listing.</p><p><blockquote><a href=\"https://laohu8.com/S/WRBY\">沃比·帕克公司。</a>该公司以通过其应用程序和商店在线销售平价眼镜而闻名，将于周三开始直接上市交易。</blockquote></p><p> On Tuesday, the New York Stock Exchange assigned a $40 reference price to the New York City-based company's listing, which is expected to begin trading Wednesday under the ticker symbol \"WRBY\" . The company has about 111.5 million shares outstanding, giving it a valuation around $4.6 billion at that reference price.</p><p><blockquote>周二，纽约证券交易所为这家总部位于纽约市的公司的上市设定了 40 美元的参考价格，预计该公司将于周三开始交易，股票代码为“WRBY”。该公司约有 1.115 亿股流通股，按该参考价格计算，其估值约为 46 亿美元。</blockquote></p><p> Reference prices for direct listings are based on trading prices in private markets ahead of companies filing with the Securities and Exchange Commission for a public listing. Direct listings differ from IPOs because there is no capital raised, which is what places a dollar figure on shares in an IPO. Direct listings are largely expected to trade higher than the reference price.</p><p><blockquote>直接上市的参考价格是根据公司向美国证券交易委员会申请公开上市前私人市场的交易价格计算的。直接上市不同于IPO，因为没有筹集资金，这就是IPO中股票的美元数字的原因。预计直接上市的交易价格将高于参考价格。</blockquote></p><p> Warby Parker will offer class A stock, eligible for one vote per share; class B stock, which entitles shareholders to 10 votes per share and can be converted to class A shares; and class C shares, which carry no voting rights.</p><p><blockquote>Warby Parker 将提供 A 类股票，每股有资格投一票；B类股，股东每股有10票投票权，可转换为A类股；及无投票权的C类股。</blockquote></p><p> Warby Parker will be an emerging growth company, which means it does not have to make the same disclosures required of bigger public companies. A business remains an emerging growth company until it reaches a number of milestones, including annual revenue of more than $1.07 billion.</p><p><blockquote>Warby Parker 将是一家新兴成长型公司，这意味着它不必像大型上市公司那样进行披露。一家企业在达到多个里程碑（包括年收入超过 10.7 亿美元）之前，仍然是一家新兴成长型公司。</blockquote></p><p> Neil Blumenthal and Dave Gilboa, ages 41 and 40 respectively, are co-founders, co-chairs and co-chief executives of the company.</p><p><blockquote>Neil Blumenthal 和 Dave Gilboa，分别 41 岁和 40 岁，是该公司的联合创始人、联席主席和联席首席执行官。</blockquote></p><p> Prior to Warby Parker, Blumenthal was a director at VisionSpring, a nonprofit that trains men and women in developing countries to sell affordable eyewear. Blumenthal is also a director at Allbirds, which filed to go public this week, at salad chain Sweetgreen and a number of nonprofit organizations including Warby Parker Impact Foundation and RxArt.</p><p><blockquote>在加入Warby Parker之前，Blumenthal是VisionSpring的董事，这是一家培训发展中国家男女销售平价眼镜的非营利组织。布卢门撒尔还是本周申请上市的 Allbirds、沙拉连锁店 Sweetgreen 以及包括 Warby Parker Impact Foundation 和 RxArt 在内的许多非营利组织的董事。</blockquote></p><p> Gilboa worked at consulting firm Bain & Company and merchant bank Allen & Co. prior to Warby Parker. He also serves on the board of the Warby Parker Impact Foundation.</p><p><blockquote>在加入沃比·帕克之前，吉尔博亚曾在咨询公司贝恩公司和商业银行艾伦公司工作。他还在沃比·帕克影响力基金会的董事会任职。</blockquote></p><p> Andrew Hunt and Jeffrey Raider, both age 40, are the other two co-founders of Warby Parker and both serve as directors. Also on the board is Ronald Williams, age 71, and former CEO of Aetna from 2006 to 2010.</p><p><blockquote>40岁的安德鲁·亨特和杰弗里·雷德是Warby Parker的另外两位联合创始人，两人都担任董事。董事会成员还有 71 岁的罗纳德·威廉姆斯 (Ronald Williams)，他曾于 2006 年至 2010 年担任 Aetna 首席执行官。</blockquote></p><p> Warby Parker was founded in 2010 and inspired by the founders' concerns that glasses were expensive and the process of buying them inconvenient.</p><p><blockquote>Warby Parker 成立于 2010 年，其灵感来自创始人对眼镜价格昂贵且购买过程不方便的担忧。</blockquote></p><p> In its prospectus, Warby Parker says it is driven to do good and make customers happy. In addition to making glasses more affordable, Warby Parker has distributed more than 8 million pairs of glasses through the Buy a Pair, Give a Pair program. The company is also carbon neutral, which it has achieved through purchasing offsets.</p><p><blockquote>Warby Parker 在招股说明书中表示，它的动力是做好事并让客户满意。除了让眼镜更实惠，Warby Parker还通过“买一副，送一副”计划分发了800多万副眼镜。该公司还通过购买抵消实现了碳中和。</blockquote></p><p> \"[This motivation] pushes us to defy convention -- and, at times, to forego short-term profits -- but we believe delivering remarkable customer experiences and making a positive impact on all stakeholders will lead to continued long-term sustainable growth and profitability,\" says a letter from the co-CEOs included in the prospectus.</p><p><blockquote>“[这种动机]促使我们打破常规——有时甚至放弃短期利润——但我们相信，提供卓越的客户体验并对所有利益相关者产生积极影响将带来持续的长期可持续增长和盈利能力，”招股说明书中包含的联席首席执行官的一封信中说道。</blockquote></p><p> A pair of Warby Parker spectacles starts at a price of $95 including prescription lenses, and can be purchased digitally, using a free home try-on system or virtual trial system, as well as at145 Warby Parker shops. The company keeps prices low by selling direct-to-consumer and bypassing middlemen.</p><p><blockquote>一副Warby Parker眼镜起价95美元，包括处方镜片，可以使用免费的家庭试穿系统或虚拟试穿系统，以及在145家Warby Parker商店购买。该公司通过直接向消费者销售和绕过中间商来保持低价。</blockquote></p><p> The company had a net loss of $55.9 million in 2020, after breakeven in 2019 and a loss of $22.9 million in 2018. It chalked up $393.7 million of revenue in 2020, up from $370.5 million in 2019.</p><p><blockquote>继 2019 年实现盈亏平衡和 2018 年亏损 2290 万美元之后，该公司 2020 年净亏损 5590 万美元。该公司预计 2020 年收入为 3.937 亿美元，高于 2019 年的 3.705 亿美元。</blockquote></p><p> Some 95% of net revenue in 2020 came from the sale of glasses, 2% of revenue was generated by the sale of contact lenses, 1% by eye exams and 2% by eyewear accessories. The company is expecting to expand its customer base for eye exams.</p><p><blockquote>2020年约95%的净收入来自眼镜销售，2%的收入来自隐形眼镜销售，1%来自眼科检查，2%来自眼镜配件。该公司预计将扩大眼科检查的客户群。</blockquote></p><p> For the six months ending June 30, 2021, net losses were $7.3 million and revenue totaled $270.5 million. The company has more than two million active customers and nearly 3,000 workers.</p><p><blockquote>截至2021年6月30日的六个月，净亏损为730万美元，收入总计2.705亿美元。该公司拥有200多万活跃客户和近3000名员工。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3510dd6c717e636f33784d4f89bd9ce3\" tg-width=\"506\" tg-height=\"706\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p><p> About 76% of Americans were using some kind of vision correction in 2020, according to data provided by the prospectus. The number of Americans ages 65 and over will more than double over the next 40 years and at least 84% of people in this older age group wear corrective lenses. Increasing use of screens like mobile devices and computers has contributed to the need for vision correction. Glasses are replaced every two-to-two-and-a-half years.</p><p><blockquote>根据招股说明书提供的数据，2020 年约有 76% 的美国人使用某种视力矫正。未来40年，65岁及以上的美国人数量将增加一倍以上，这个老年群体中至少有84%的人佩戴矫正镜片。移动设备和计算机等屏幕的使用越来越多，导致了视力矫正的需求。眼镜每两到两年半更换一次。</blockquote></p><p> Warby Parker says that between 2015 and 2019, it had a 50% sales retention rate within two years of the first purchase among customers it acquired. The retention rate was nearly 100% after four years during that same period.</p><p><blockquote>Warby Parker 表示，2015 年至 2019 年间，其获得的客户在首次购买后两年内的销售保留率达到 50%。同期四年后，保留率接近100%。</blockquote></p><p> The vision care industry is expected to grow at a 9.2% compound annual growth rate (CAGR) between 2020 and 2025, according to Statista data provided in the prospectus.</p><p><blockquote>根据招股说明书中提供的Statista数据，2020年至2025年间，视力保健行业预计将以9.2%的复合年增长率（CAGR）增长。</blockquote></p><p> Here are five other things to know about Warby Parker before it goes public:</p><p><blockquote>在 Warby Parker 上市之前，您还需要了解以下五件事：</blockquote></p><p> <b>Most decision-making power will be in the hands of Warby Parker's co-founders and co-CEOs</b></p><p><blockquote><b>大部分决策权将掌握在 Warby Parker 的联合创始人和联合首席执行官手中</b></blockquote></p><p> The company's stock structure post-IPO will give the company's founders and top executives considerable control that could last until Oct. 1, 2031.</p><p><blockquote>公司IPO后的股票结构将赋予公司创始人和高管相当大的控制权，这种控制权可能会持续到2031年10月1日。</blockquote></p><p> \"Because of the ten-to-one voting ratio between our class B and class A common stock, our co-founders and co-CEOs collectively could continue to control a significant percentage of the combined voting power of our common stock and therefore would be able to control all matters submitted to our stockholders for approval until the date of automatic conversion, when all shares outstanding of Class B common stock will convert automatically into shares of Class A common stock,\" the prospectus says.</p><p><blockquote>“由于我们的 B 类普通股和 A 类普通股之间的投票比例为 10 比 1，我们的联合创始人和联合首席执行官可以共同继续控制我们普通股合并投票权的很大一部分，因此将能够控制所有事项提交给我们的股东批准，直到自动转换之日，届时所有已发行的 B 类普通股将自动转换为 A 类普通股，”招股说明书称。</blockquote></p><p> That means other shareholders will have little say in the running of the company and will not influence such decisions as the election of directors, amendments of organizational documents, and any merger, consolidation, or sale of some or all of its assets.</p><p><blockquote>这意味着其他股东在公司运营中几乎没有发言权，也不会影响董事选举、组织文件修订以及部分或全部资产的任何合并、整合或出售等决策。</blockquote></p><p> As a loss-making company, it will not pay a dividend for the foreseeable future.</p><p><blockquote>作为一家亏损公司，它在可预见的未来不会支付股息。</blockquote></p><p> <b>Warby Parker does most things in-house -- and that could limit its ability to grow</b></p><p><blockquote><b>Warby Parker 大部分事情都是在内部完成的，这可能会限制其增长能力</b></blockquote></p><p> Warby Parker says its business model, which has it do most things in-house, could cause problems.</p><p><blockquote>Warby Parker 表示，其商业模式（大部分事情都在内部完成）可能会引发问题。</blockquote></p><p> \"[T]he vertically integrated nature of our business, where we design all of our own glasses in our New York headquarters, contract manufacture all of our glass frames, fulfill the glasses we sell at our own optical and fulfillment laboratories as well as at third-party contract laboratories, sell our products exclusively through our own retail stores, e-commerce site and mobile application, and service our products, exposes us to risk and disruption at many points that are critical to successfully operating our business, and may make it more difficult for us to scale our business,\" the prospectus says.</p><p><blockquote>“我们业务的垂直整合性质，我们在纽约总部设计所有自己的眼镜，代工制造所有玻璃框，在我们自己的光学和履行实验室以及第三方合同实验室履行我们销售的眼镜，仅通过我们自己的零售店、电子商务网站和移动应用程序销售我们的产品，并为我们的产品提供服务，这使我们在许多对成功运营业务至关重要的点上面临风险和中断，并可能使我们更难扩大业务规模，”招股说明书称。</blockquote></p><p> <b>Supply chain troubles outside of those caused by COVID-19 could arise</b></p><p><blockquote><b>COVID-19 引起的供应链问题之外可能会出现供应链问题</b></blockquote></p><p> Supply chain problems have plagued companies across the consumer space this year. But the company warns that its operations are vulnerable to other challenges as well.</p><p><blockquote>今年，供应链问题困扰着整个消费领域的公司。但该公司警告称，其运营也容易受到其他挑战。</blockquote></p><p> Warby Parker gets more than half of the cellulose acetate used in its frames from a single supplier. Other components are sourced from the U.S., China, Italy, Vietnam, and Japan. The company also uses third-party contractors on certain items, but doesn't have long-term contracts with these suppliers.</p><p><blockquote>Warby Parker 从单一供应商处获得其镜架中使用的醋酸纤维素一半以上。其他组件来自美国、中国、意大利、越南和日本。该公司还在某些项目上使用第三方承包商，但与这些供应商没有长期合同。</blockquote></p><p> \"We are therefore subject to the risk of shortages and long lead times in the supply of these components and the risk that our suppliers discontinue or modify components used in our products,\" the prospectus says.</p><p><blockquote>招股说明书称：“因此，我们面临这些组件供应短缺和交货时间长的风险，以及我们的供应商停产或修改我们产品中使用的组件的风险。”</blockquote></p><p> \"We may in the future experience component shortages, and the predictability of the availability of these components may be limited, which may be heightened in light of the ongoing COVID-19 pandemic.\"</p><p><blockquote>“我们未来可能会遇到组件短缺，这些组件可用性的可预测性可能会受到限制，鉴于持续的 COVID-19 大流行，这种情况可能会加剧。”</blockquote></p><p> <b>Warby Parker says customers are slow to adopt e-commerce for eyeglasses</b></p><p><blockquote><b>Warby Parker 表示顾客在眼镜电子商务方面进展缓慢</b></blockquote></p><p> Warby Parker offers online shopping for eyeglasses, one of the most significant ways the company differentiates itself from a crowded competitive field. But the company says many customers are more comfortable shopping for eyeglasses in person.</p><p><blockquote>Warby Parker 提供眼镜在线购物服务，这是该公司在拥挤的竞争领域中脱颖而出的最重要方式之一。但该公司表示，许多顾客更愿意亲自购买眼镜。</blockquote></p><p> \"Improving upon the consumer in-store experience through an online platform is difficult due to broad consumer demands on selection, quality, convenience, and affordability,\" the prospectus says.</p><p><blockquote>招股说明书称：“由于消费者对选择、质量、便利性和可负担性的广泛需求，通过在线平台改善消费者的店内体验是困难的。”</blockquote></p><p> When the company first started, less than 2.5% of glasses were purchased online. Even now, the company says it has \"historically generated a significant portion of our revenue from our retail stores, and our growth strategy will depend, in large part, on acquiring customers through the growth of our retail store base and expansion of our existing retail store operations.\"</p><p><blockquote>当公司刚开始时，不到2.5%的眼镜是在网上购买的。即使是现在，该公司表示，它“历史上很大一部分收入来自零售店，我们的增长战略将在很大程度上取决于通过零售店基础的增长和现有零售店业务的扩张来获取客户。”</blockquote></p><p> <b>Warby Parker's business is actually seasonal</b></p><p><blockquote><b>沃比·帕克的生意实际上是季节性的</b></blockquote></p><p> Customers eager to use health benefits before the end of a calendar year tend to boost demand in December.</p><p><blockquote>渴望在日历年结束前使用健康福利的客户往往会在12月份增加需求。</blockquote></p><p></p><p> \"Consistent with our policy to recognize revenue upon order delivery, any orders placed at the end of December are recognized as revenue upon delivery which may occur in the following year,\" Warby Parker said.</p><p><blockquote>Warby Parker 表示：“根据我们在订单交付时确认收入的政策，12 月底下的任何订单都会在下一年可能发生的交付时确认为收入。”</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.marketwatch.com/story/warby-parker-ipo-5-things-to-know-about-the-affordable-eyeglass-maker-before-its-direct-listing-11630520146?mod=home-page\">MarketWatch</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.marketwatch.com/story/warby-parker-ipo-5-things-to-know-about-the-affordable-eyeglass-maker-before-its-direct-listing-11630520146?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2171115602","content_text":"Eyewear maker Warby Parker spikes 34% on its first day of trading.\n\nNYSE assigns reference price of $40, trading to begin Wednesday\nWarby Parker is focused on both business and giving back, the prospectus says.\nWarby Parker Inc., the company known for its affordable eyeglasses sold online, through its app and in stores, is begining trading Wednesday in a direct listing.\nOn Tuesday, the New York Stock Exchange assigned a $40 reference price to the New York City-based company's listing, which is expected to begin trading Wednesday under the ticker symbol \"WRBY\" . The company has about 111.5 million shares outstanding, giving it a valuation around $4.6 billion at that reference price.\nReference prices for direct listings are based on trading prices in private markets ahead of companies filing with the Securities and Exchange Commission for a public listing. Direct listings differ from IPOs because there is no capital raised, which is what places a dollar figure on shares in an IPO. Direct listings are largely expected to trade higher than the reference price.\nWarby Parker will offer class A stock, eligible for one vote per share; class B stock, which entitles shareholders to 10 votes per share and can be converted to class A shares; and class C shares, which carry no voting rights.\nWarby Parker will be an emerging growth company, which means it does not have to make the same disclosures required of bigger public companies. A business remains an emerging growth company until it reaches a number of milestones, including annual revenue of more than $1.07 billion.\nNeil Blumenthal and Dave Gilboa, ages 41 and 40 respectively, are co-founders, co-chairs and co-chief executives of the company.\nPrior to Warby Parker, Blumenthal was a director at VisionSpring, a nonprofit that trains men and women in developing countries to sell affordable eyewear. Blumenthal is also a director at Allbirds, which filed to go public this week, at salad chain Sweetgreen and a number of nonprofit organizations including Warby Parker Impact Foundation and RxArt.\nGilboa worked at consulting firm Bain & Company and merchant bank Allen & Co. prior to Warby Parker. He also serves on the board of the Warby Parker Impact Foundation.\nAndrew Hunt and Jeffrey Raider, both age 40, are the other two co-founders of Warby Parker and both serve as directors. Also on the board is Ronald Williams, age 71, and former CEO of Aetna from 2006 to 2010.\nWarby Parker was founded in 2010 and inspired by the founders' concerns that glasses were expensive and the process of buying them inconvenient.\nIn its prospectus, Warby Parker says it is driven to do good and make customers happy. In addition to making glasses more affordable, Warby Parker has distributed more than 8 million pairs of glasses through the Buy a Pair, Give a Pair program. The company is also carbon neutral, which it has achieved through purchasing offsets.\n\"[This motivation] pushes us to defy convention -- and, at times, to forego short-term profits -- but we believe delivering remarkable customer experiences and making a positive impact on all stakeholders will lead to continued long-term sustainable growth and profitability,\" says a letter from the co-CEOs included in the prospectus.\nA pair of Warby Parker spectacles starts at a price of $95 including prescription lenses, and can be purchased digitally, using a free home try-on system or virtual trial system, as well as at145 Warby Parker shops. The company keeps prices low by selling direct-to-consumer and bypassing middlemen.\nThe company had a net loss of $55.9 million in 2020, after breakeven in 2019 and a loss of $22.9 million in 2018. It chalked up $393.7 million of revenue in 2020, up from $370.5 million in 2019.\nSome 95% of net revenue in 2020 came from the sale of glasses, 2% of revenue was generated by the sale of contact lenses, 1% by eye exams and 2% by eyewear accessories. The company is expecting to expand its customer base for eye exams.\nFor the six months ending June 30, 2021, net losses were $7.3 million and revenue totaled $270.5 million. The company has more than two million active customers and nearly 3,000 workers.\n\nAbout 76% of Americans were using some kind of vision correction in 2020, according to data provided by the prospectus. The number of Americans ages 65 and over will more than double over the next 40 years and at least 84% of people in this older age group wear corrective lenses. Increasing use of screens like mobile devices and computers has contributed to the need for vision correction. Glasses are replaced every two-to-two-and-a-half years.\nWarby Parker says that between 2015 and 2019, it had a 50% sales retention rate within two years of the first purchase among customers it acquired. The retention rate was nearly 100% after four years during that same period.\nThe vision care industry is expected to grow at a 9.2% compound annual growth rate (CAGR) between 2020 and 2025, according to Statista data provided in the prospectus.\nHere are five other things to know about Warby Parker before it goes public:\nMost decision-making power will be in the hands of Warby Parker's co-founders and co-CEOs\nThe company's stock structure post-IPO will give the company's founders and top executives considerable control that could last until Oct. 1, 2031.\n\"Because of the ten-to-one voting ratio between our class B and class A common stock, our co-founders and co-CEOs collectively could continue to control a significant percentage of the combined voting power of our common stock and therefore would be able to control all matters submitted to our stockholders for approval until the date of automatic conversion, when all shares outstanding of Class B common stock will convert automatically into shares of Class A common stock,\" the prospectus says.\nThat means other shareholders will have little say in the running of the company and will not influence such decisions as the election of directors, amendments of organizational documents, and any merger, consolidation, or sale of some or all of its assets.\nAs a loss-making company, it will not pay a dividend for the foreseeable future.\nWarby Parker does most things in-house -- and that could limit its ability to grow\nWarby Parker says its business model, which has it do most things in-house, could cause problems.\n\"[T]he vertically integrated nature of our business, where we design all of our own glasses in our New York headquarters, contract manufacture all of our glass frames, fulfill the glasses we sell at our own optical and fulfillment laboratories as well as at third-party contract laboratories, sell our products exclusively through our own retail stores, e-commerce site and mobile application, and service our products, exposes us to risk and disruption at many points that are critical to successfully operating our business, and may make it more difficult for us to scale our business,\" the prospectus says.\nSupply chain troubles outside of those caused by COVID-19 could arise\nSupply chain problems have plagued companies across the consumer space this year. But the company warns that its operations are vulnerable to other challenges as well.\nWarby Parker gets more than half of the cellulose acetate used in its frames from a single supplier. Other components are sourced from the U.S., China, Italy, Vietnam, and Japan. The company also uses third-party contractors on certain items, but doesn't have long-term contracts with these suppliers.\n\"We are therefore subject to the risk of shortages and long lead times in the supply of these components and the risk that our suppliers discontinue or modify components used in our products,\" the prospectus says.\n\"We may in the future experience component shortages, and the predictability of the availability of these components may be limited, which may be heightened in light of the ongoing COVID-19 pandemic.\"\nWarby Parker says customers are slow to adopt e-commerce for eyeglasses\nWarby Parker offers online shopping for eyeglasses, one of the most significant ways the company differentiates itself from a crowded competitive field. But the company says many customers are more comfortable shopping for eyeglasses in person.\n\"Improving upon the consumer in-store experience through an online platform is difficult due to broad consumer demands on selection, quality, convenience, and affordability,\" the prospectus says.\nWhen the company first started, less than 2.5% of glasses were purchased online. Even now, the company says it has \"historically generated a significant portion of our revenue from our retail stores, and our growth strategy will depend, in large part, on acquiring customers through the growth of our retail store base and expansion of our existing retail store operations.\"\nWarby Parker's business is actually seasonal\nCustomers eager to use health benefits before the end of a calendar year tend to boost demand in December.\n\"Consistent with our policy to recognize revenue upon order delivery, any orders placed at the end of December are recognized as revenue upon delivery which may occur in the following year,\" Warby Parker said.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":4126,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/865108539"}
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