EeHoe
2021-09-22
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a.k.a. Brands opens for trading at $9.5, down 13.64% from IPO price<blockquote>又名Brands开盘价为9.5美元，较IPO价格下跌13.64%</blockquote>
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Brands opens for trading at $9.5, down 13.64% from IPO price<blockquote>又名Brands开盘价为9.5美元，较IPO价格下跌13.64%</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1154932699","media":"Tiger Newspress","summary":"(Sept 22) a.k.a. Brands Holding Corp. opens for trading at $9.5, down 13.64% from IPO price.\n\nCompan","content":"<p>(Sept 22) <b><a href=\"https://laohu8.com/S/AKA\">a.k.a. Brands Holding Corp.</a> </b>opens for trading at $9.5, down 13.64% from IPO price.</p><p><blockquote>（9月22日）<b><a href=\"https://laohu8.com/S/AKA\">又名品牌控股公司。</a></b>开盘价为9.5美元，较IPO价格下跌13.64%。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/2655ceafc9d04ddedb23eed6e4de700b\" tg-width=\"968\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> <b>Company & Technology</b></p><p><blockquote><b>公司与技术</b></blockquote></p><p> San Francisco, California-based a.k.a. Brands was founded to develop a portfolio of digitally-focused, DTC consumer apparel and fashion brands with a global reach.</p><p><blockquote>总部位于加利福尼亚州旧金山的A.K.A.Brands成立的目的是开发一系列以数字为重点、覆盖全球的DTC消费服装和时尚品牌。</blockquote></p><p> Management is headed by Chief Executive Officer Jill Ramsey, who has been with the firm since May 2020 and was previously Chief Product and Digital Revenue Officer at Macy's.</p><p><blockquote>管理层由首席执行官吉尔·拉姆齐(Jill Ramsey)领导，她自2020年5月以来一直在该公司工作，此前曾担任梅西百货首席产品和数字收入官。</blockquote></p><p> The company’s primary offerings include:</p><p><blockquote>该公司的主要产品包括：</blockquote></p><p> <ul> <li>Princess Polly</li> <li>Culture Kings</li> <li>Petal & Pup</li> <li>Rebdolls</li> </ul> Below is the a.k.a. platform as it currently stands:</p><p><blockquote><ul><li>波莉公主</li><li>文化之王</li><li>花瓣和小狗</li><li>Rebdolls</li></ul>以下是目前的又名平台：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/f7ce425ad6f03482b7316d1970a64a8e\" tg-width=\"1280\" tg-height=\"1058\" referrerpolicy=\"no-referrer\">a.k.a. Brands has received at least $330 million in equity investment from investors including New Excelerate, Beard Entities and Bryett Enterprises Trust.</p><p><blockquote>又名Brands已从New Excelerate、Beard Entities和Bryett Enterprises Trust等投资者那里获得了至少3.3亿美元的股权投资。</blockquote></p><p> <b>Customer Acquisition</b></p><p><blockquote><b>客户获取</b></blockquote></p><p> The company focuses its marketing efforts on Millennials and Gen Z consumers who 'seek fashion inspiration on social media and primarily shop online and via mobile devices.'</p><p><blockquote>该公司的营销重点是千禧一代和Z世代消费者，他们“在社交媒体上寻求时尚灵感，主要通过在线和移动设备购物”。</blockquote></p><p> So, a.k.a. leverages its data to provide relevant social content and make other digital marketing strategy efforts to reach consumers directly online.</p><p><blockquote>因此，a.k.a.利用其数据提供相关的社交内容，并采取其他数字营销策略，直接在线接触消费者。</blockquote></p><p> Selling expenses as a percentage of total revenue have risen as revenues have increased, as the figures below indicate:</p><p><blockquote>销售费用占总收入的百分比随着收入的增加而增加，如下图所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/09de0dff45009ec1618d62f05ee32627\" tg-width=\"614\" tg-height=\"307\" referrerpolicy=\"no-referrer\">The Selling efficiency rate, defined as how many dollars of additional new revenue are generated by each dollar of Selling spend, was stable in the most recent reporting period, as shown in the table below:</p><p><blockquote>销售效率定义为每美元销售支出产生多少美元的额外新收入，在最近的报告期内保持稳定，如下表所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3ce88e3f54fea202f724c03c0a3157be\" tg-width=\"610\" tg-height=\"242\" referrerpolicy=\"no-referrer\">For a.k.a.’s largest property, Princess Polly, user engagement measured by average number of pages per visit on that website has remained relatively flat over the last two years, with a recent slight increase to a current blended average desktop/mobile of 7.28 pages per visit, as the chart shows below:</p><p><blockquote>对于a.k.a.最大的酒店Princess Polly，以该网站每次访问的平均页面数衡量的用户参与度在过去两年中保持相对平稳，最近略有增加，目前桌面/移动平均每次访问7.28页，如下图所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/8faa1fea511d6ca9aedc0d4323baa69b\" tg-width=\"1010\" tg-height=\"497\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> (Source:Similarweb)</p><p><blockquote>（来源：Similarweb）</blockquote></p><p> According to a marketresearch reportby BlueCart, the global market for DTC (direct-to-consumer) sales is expected to reach $20 billion globally in 2021.</p><p><blockquote>根据BlueCart的市场研究报告，预计2021年全球DTC（直接面向消费者）销售市场将达到200亿美元。</blockquote></p><p> This represents a forecast potential increase of 15% over results in 2020.</p><p><blockquote>这意味着预计比2020年的业绩潜在增长15%。</blockquote></p><p> The main drivers for this expected growth are an increase in consumer openness to hearing directly from manufacturers via online channels.</p><p><blockquote>这一预期增长的主要驱动力是消费者对通过在线渠道直接听取制造商意见的开放程度增加。</blockquote></p><p> Also, there is a growing desire by businesses to gain an edge through greater data-driven insights stemming from direct relationships with their customers rather than working through 3rd party distributors and retail outlets.</p><p><blockquote>此外，企业越来越希望通过与客户的直接关系而不是通过第三方分销商和零售店的更大数据驱动的洞察力来获得优势。</blockquote></p><p> Major competitive or other industry participants by type include:</p><p><blockquote>按类型划分的主要竞争或其他行业参与者包括：</blockquote></p><p> <ul> <li>Ecommerce companies</li> <li>In-person stores</li> </ul> <b>Financial Performance</b></p><p><blockquote><ul><li>电子商务公司</li><li>实体店</li></ul><b>财务表现</b></blockquote></p><p> a.k.a. Brands’ recent financial results can be summarized as follows (includes 55% stake in Culture Kings Group):</p><p><blockquote>A.K.A.Brands最近的财务业绩可总结如下（包括文化王集团55%的股权）：</blockquote></p><p> <ul> <li>Sharply growing topline revenue</li> <li>Growing gross profit</li> <li>Increasing gross margin</li> <li>Uneven operating profit and margin</li> <li>Variable cash flow from operations</li> </ul> Below are relevant financial results derived from the firm’s registration statement:</p><p><blockquote><ul><li>营收急剧增长</li><li>毛利增长</li><li>毛利率上升</li><li>营业利润和利润率参差不齐</li><li>经营活动产生的可变现金流量</li></ul>以下是来自公司注册声明的相关财务业绩：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3a4b8f665d53cacb759e02e61c0e0fac\" tg-width=\"610\" tg-height=\"616\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/7f24f3b6311e665efae356978c984a91\" tg-width=\"611\" tg-height=\"618\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/eeba7aa58d9c2188ca35f7d3ddbfd57a\" tg-width=\"610\" tg-height=\"620\" referrerpolicy=\"no-referrer\">As of June 30, 2021, a.k.a. Brands had $34.3 million in cash and $277.8 million in total liabilities.</p><p><blockquote>截至2021年6月30日，A.K.A.Brands拥有3430万美元现金和2.778亿美元总负债。</blockquote></p><p> Free cash flow during the twelve months ended June 30, 2021, was $28.7 million.</p><p><blockquote>截至2021年6月30日的12个月内的自由现金流为2870万美元。</blockquote></p><p> <b>IPO Details</b></p><p><blockquote><b>IPO详情</b></blockquote></p><p> AKA intends to sell 13.9 million shares of common stock at a proposed midpoint price of $18.00 per share for gross proceeds of approximately $250 million, not including the sale of customary underwriter options.</p><p><blockquote>AKA打算以每股18.00美元的拟议中中间价出售1390万股普通股，总收益约为2.5亿美元，不包括出售惯常承销商期权。</blockquote></p><p> No existing shareholders have indicated an interest to purchase shares at the IPO price.</p><p><blockquote>没有现有股东表示有兴趣以IPO价格购买股票。</blockquote></p><p> Assuming a successful IPO at the midpoint of the proposed price range, the company’s enterprise value at IPO (ex- underwriter options) would approximate $2.3 billion.</p><p><blockquote>假设在拟议价格范围的中点成功IPO，该公司IPO时的企业价值（前承销商期权）将约为23亿美元。</blockquote></p><p></p><p> Excluding effects of underwriter options and private placement shares or restricted stock, if any, the float to outstanding shares ratio will be approximately 10.72%. A figure under 10% is generally considered a ‘low float’ stock which can be subject to significant price volatility.</p><p><blockquote>排除承销商期权和私募股份或限制性股票（如有）的影响，流通股与流通股的比率约为10.72%。低于10%的数字通常被认为是“低流通量”股票，可能会受到价格大幅波动的影响。</blockquote></p><p> Per the firm’s most recent regulatory filing, it plans to use the net proceeds as follows (in conjunction with a planned new senior secured credit facility):</p><p><blockquote>根据该公司最新的监管文件，它计划将净收益用于以下用途（结合计划中的新高级担保信贷安排）：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/0b37cb842c1d92125dec5e45108e3378\" tg-width=\"1280\" tg-height=\"289\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> (Source)</p><p><blockquote>（资料来源）</blockquote></p><p> Management’s presentation of the company roadshow isavailable here.</p><p><blockquote>管理层对公司路演的介绍可在此处获取。</blockquote></p><p> Regarding outstanding legal proceedings, management believes that any legal claims against it would not be material to its operations or financial condition.</p><p><blockquote>就尚未了结的法律诉讼而言，管理层相信任何针对其的法律申索对其营运或财务状况并不重大。</blockquote></p><p> Listed bookrunners of the IPO are BofA Securities, Credit Suisse, Jefferies and other investment banks.</p><p><blockquote>此次IPO的上市账簿管理人为美银证券、瑞士信贷、杰富瑞等投行。</blockquote></p><p> <b>Valuation Metrics</b></p><p><blockquote><b>估值指标</b></blockquote></p><p> Below is a table of the firm’s relevant capitalization and valuation metrics at IPO, excluding the effects of underwriter options:</p><p><blockquote>下表列出了该公司IPO时的相关资本化和估值指标，不包括承销商期权的影响：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/83589d7d85d1719f3237ee2bc10b5d23\" tg-width=\"612\" tg-height=\"708\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> <b>Commentary</b></p><p><blockquote><b>评论</b></blockquote></p><p> AKA is going public to pay down debt and for its future expansion plans.</p><p><blockquote>AKA将上市以偿还债务和未来的扩张计划。</blockquote></p><p> AKS’ financials show sharply growing topline revenue and gross profit, increasing gross margin but uneven operating profit and margin and variable cash flow from operations</p><p><blockquote>AKS的财务数据显示，营收和毛利润大幅增长，毛利率有所提高，但营业利润和利润率参差不齐，运营现金流也不稳定</blockquote></p><p> Free cash flow for the twelve months ended June 30, 2021, was $28.7 million.</p><p><blockquote>截至2021年6月30日的12个月的自由现金流为2870万美元。</blockquote></p><p> Selling expenses as a percentage of total revenue have risen as revenue has increased and its Selling efficiency rate was stable at an impressive 2.3x.</p><p><blockquote>随着收入的增加，销售费用占总收入的百分比也有所上升，其销售效率稳定在令人印象深刻的2.3倍。</blockquote></p><p> The market opportunity for selling fashionable clothing direct to consumer [DTC] aimed at younger demographics is large and expected to grow substantially in the years ahead.</p><p><blockquote>针对年轻人群直接向消费者销售时尚服装[DTC]的市场机会很大，预计在未来几年将大幅增长。</blockquote></p><p> Being a mobile-first DTC firm, AKA is well-positioned to adjust to a market that is focused on using online, mobile-phone app purchase modalities.</p><p><blockquote>作为一家移动优先的DTC公司，AKA处于有利地位，可以适应专注于使用在线手机应用程序购买模式的市场。</blockquote></p><p> BofA Securities is the lead left underwriter and IPOs led by the firm over the last 12-month period have generated an average return of 11.5% since their IPO. This is a mid-tier performance for all major underwriters during the period.</p><p><blockquote>美银证券是主承销商，该公司在过去12个月内牵头的IPO自IPO以来的平均回报率为11.5%。这是期内所有主要承销商的中等表现。</blockquote></p><p> The primary risk to the company’s outlook is the high rate of change in consumer tastes and preferences, which can make it challenging and costly to react to changes in a compressed time period.</p><p><blockquote>该公司前景的主要风险是消费者品味和偏好的高变化率，这可能会使在压缩的时间内对变化做出反应变得具有挑战性且成本高昂。</blockquote></p><p> As for valuation, compared toa basketof publicly held Apparel companies complied by noted valuation expert Dr. Aswath Damodaran which as of January 2021 had an average EV/Sales multiple of 2.03x, AKA is seeking an EV/Revenue multiple of 5.03x.</p><p><blockquote>至于估值，与著名估值专家Aswath Damodaran博士编制的一篮子上市服装公司相比，截至2021年1月，其平均EV/销售倍数为2.03倍，AKA正在寻求5.03倍的EV/收入倍数。</blockquote></p><p> AKA is growing topline revenue sharply, in part due to its acquisition activities but its operating margin was 4.6% in the most recent six-month period versus the public basket of an average of 5.93%.</p><p><blockquote>AKA的营收大幅增长，部分原因是其收购活动，但其最近六个月的营业利润率为4.6%，而公共篮子的平均营业利润率为5.93%。</blockquote></p><p> So AKA is growing quickly through acquisition but has a lower operating margin than its public peers.</p><p><blockquote>因此，AKA通过收购快速增长，但营业利润率低于上市同行。</blockquote></p><p> However, I favor DTC companies for things like apparel, as the firm can adjust its offering much faster and more accurately as a result of its direct relationship with customers.</p><p><blockquote>然而，我更喜欢服装等领域的DTC公司，因为由于与客户的直接关系，该公司可以更快、更准确地调整其产品。</blockquote></p><p> Also, AKA’s mobile-first approach combined with DTC business model also positions the firm well for its target demographic of younger consumers.</p><p><blockquote>此外，AKA的移动优先方法与DTC商业模式相结合，也使该公司在年轻消费者的目标人群中处于有利地位。</blockquote></p><p> Although the IPO isn’t cheap, I believe AKA has significant room to grow and continue executing its business model approach, so the IPO is worth consideration.</p><p><blockquote>尽管IPO并不便宜，但我相信AKA有很大的增长空间并继续执行其商业模式方法，因此IPO值得考虑。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>a.k.a. Brands opens for trading at $9.5, down 13.64% from IPO price<blockquote>又名Brands开盘价为9.5美元，较IPO价格下跌13.64%</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\na.k.a. Brands opens for trading at $9.5, down 13.64% from IPO price<blockquote>又名Brands开盘价为9.5美元，较IPO价格下跌13.64%</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time smaller\">2021-09-22 22:38</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>(Sept 22) <b><a href=\"https://laohu8.com/S/AKA\">a.k.a. Brands Holding Corp.</a> </b>opens for trading at $9.5, down 13.64% from IPO price.</p><p><blockquote>（9月22日）<b><a href=\"https://laohu8.com/S/AKA\">又名品牌控股公司。</a></b>开盘价为9.5美元，较IPO价格下跌13.64%。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/2655ceafc9d04ddedb23eed6e4de700b\" tg-width=\"968\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> <b>Company & Technology</b></p><p><blockquote><b>公司与技术</b></blockquote></p><p> San Francisco, California-based a.k.a. Brands was founded to develop a portfolio of digitally-focused, DTC consumer apparel and fashion brands with a global reach.</p><p><blockquote>总部位于加利福尼亚州旧金山的A.K.A.Brands成立的目的是开发一系列以数字为重点、覆盖全球的DTC消费服装和时尚品牌。</blockquote></p><p> Management is headed by Chief Executive Officer Jill Ramsey, who has been with the firm since May 2020 and was previously Chief Product and Digital Revenue Officer at Macy's.</p><p><blockquote>管理层由首席执行官吉尔·拉姆齐(Jill Ramsey)领导，她自2020年5月以来一直在该公司工作，此前曾担任梅西百货首席产品和数字收入官。</blockquote></p><p> The company’s primary offerings include:</p><p><blockquote>该公司的主要产品包括：</blockquote></p><p> <ul> <li>Princess Polly</li> <li>Culture Kings</li> <li>Petal & Pup</li> <li>Rebdolls</li> </ul> Below is the a.k.a. platform as it currently stands:</p><p><blockquote><ul><li>波莉公主</li><li>文化之王</li><li>花瓣和小狗</li><li>Rebdolls</li></ul>以下是目前的又名平台：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/f7ce425ad6f03482b7316d1970a64a8e\" tg-width=\"1280\" tg-height=\"1058\" referrerpolicy=\"no-referrer\">a.k.a. Brands has received at least $330 million in equity investment from investors including New Excelerate, Beard Entities and Bryett Enterprises Trust.</p><p><blockquote>又名Brands已从New Excelerate、Beard Entities和Bryett Enterprises Trust等投资者那里获得了至少3.3亿美元的股权投资。</blockquote></p><p> <b>Customer Acquisition</b></p><p><blockquote><b>客户获取</b></blockquote></p><p> The company focuses its marketing efforts on Millennials and Gen Z consumers who 'seek fashion inspiration on social media and primarily shop online and via mobile devices.'</p><p><blockquote>该公司的营销重点是千禧一代和Z世代消费者，他们“在社交媒体上寻求时尚灵感，主要通过在线和移动设备购物”。</blockquote></p><p> So, a.k.a. leverages its data to provide relevant social content and make other digital marketing strategy efforts to reach consumers directly online.</p><p><blockquote>因此，a.k.a.利用其数据提供相关的社交内容，并采取其他数字营销策略，直接在线接触消费者。</blockquote></p><p> Selling expenses as a percentage of total revenue have risen as revenues have increased, as the figures below indicate:</p><p><blockquote>销售费用占总收入的百分比随着收入的增加而增加，如下图所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/09de0dff45009ec1618d62f05ee32627\" tg-width=\"614\" tg-height=\"307\" referrerpolicy=\"no-referrer\">The Selling efficiency rate, defined as how many dollars of additional new revenue are generated by each dollar of Selling spend, was stable in the most recent reporting period, as shown in the table below:</p><p><blockquote>销售效率定义为每美元销售支出产生多少美元的额外新收入，在最近的报告期内保持稳定，如下表所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3ce88e3f54fea202f724c03c0a3157be\" tg-width=\"610\" tg-height=\"242\" referrerpolicy=\"no-referrer\">For a.k.a.’s largest property, Princess Polly, user engagement measured by average number of pages per visit on that website has remained relatively flat over the last two years, with a recent slight increase to a current blended average desktop/mobile of 7.28 pages per visit, as the chart shows below:</p><p><blockquote>对于a.k.a.最大的酒店Princess Polly，以该网站每次访问的平均页面数衡量的用户参与度在过去两年中保持相对平稳，最近略有增加，目前桌面/移动平均每次访问7.28页，如下图所示：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/8faa1fea511d6ca9aedc0d4323baa69b\" tg-width=\"1010\" tg-height=\"497\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> (Source:Similarweb)</p><p><blockquote>（来源：Similarweb）</blockquote></p><p> According to a marketresearch reportby BlueCart, the global market for DTC (direct-to-consumer) sales is expected to reach $20 billion globally in 2021.</p><p><blockquote>根据BlueCart的市场研究报告，预计2021年全球DTC（直接面向消费者）销售市场将达到200亿美元。</blockquote></p><p> This represents a forecast potential increase of 15% over results in 2020.</p><p><blockquote>这意味着预计比2020年的业绩潜在增长15%。</blockquote></p><p> The main drivers for this expected growth are an increase in consumer openness to hearing directly from manufacturers via online channels.</p><p><blockquote>这一预期增长的主要驱动力是消费者对通过在线渠道直接听取制造商意见的开放程度增加。</blockquote></p><p> Also, there is a growing desire by businesses to gain an edge through greater data-driven insights stemming from direct relationships with their customers rather than working through 3rd party distributors and retail outlets.</p><p><blockquote>此外，企业越来越希望通过与客户的直接关系而不是通过第三方分销商和零售店的更大数据驱动的洞察力来获得优势。</blockquote></p><p> Major competitive or other industry participants by type include:</p><p><blockquote>按类型划分的主要竞争或其他行业参与者包括：</blockquote></p><p> <ul> <li>Ecommerce companies</li> <li>In-person stores</li> </ul> <b>Financial Performance</b></p><p><blockquote><ul><li>电子商务公司</li><li>实体店</li></ul><b>财务表现</b></blockquote></p><p> a.k.a. Brands’ recent financial results can be summarized as follows (includes 55% stake in Culture Kings Group):</p><p><blockquote>A.K.A.Brands最近的财务业绩可总结如下（包括文化王集团55%的股权）：</blockquote></p><p> <ul> <li>Sharply growing topline revenue</li> <li>Growing gross profit</li> <li>Increasing gross margin</li> <li>Uneven operating profit and margin</li> <li>Variable cash flow from operations</li> </ul> Below are relevant financial results derived from the firm’s registration statement:</p><p><blockquote><ul><li>营收急剧增长</li><li>毛利增长</li><li>毛利率上升</li><li>营业利润和利润率参差不齐</li><li>经营活动产生的可变现金流量</li></ul>以下是来自公司注册声明的相关财务业绩：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3a4b8f665d53cacb759e02e61c0e0fac\" tg-width=\"610\" tg-height=\"616\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/7f24f3b6311e665efae356978c984a91\" tg-width=\"611\" tg-height=\"618\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/eeba7aa58d9c2188ca35f7d3ddbfd57a\" tg-width=\"610\" tg-height=\"620\" referrerpolicy=\"no-referrer\">As of June 30, 2021, a.k.a. Brands had $34.3 million in cash and $277.8 million in total liabilities.</p><p><blockquote>截至2021年6月30日，A.K.A.Brands拥有3430万美元现金和2.778亿美元总负债。</blockquote></p><p> Free cash flow during the twelve months ended June 30, 2021, was $28.7 million.</p><p><blockquote>截至2021年6月30日的12个月内的自由现金流为2870万美元。</blockquote></p><p> <b>IPO Details</b></p><p><blockquote><b>IPO详情</b></blockquote></p><p> AKA intends to sell 13.9 million shares of common stock at a proposed midpoint price of $18.00 per share for gross proceeds of approximately $250 million, not including the sale of customary underwriter options.</p><p><blockquote>AKA打算以每股18.00美元的拟议中中间价出售1390万股普通股，总收益约为2.5亿美元，不包括出售惯常承销商期权。</blockquote></p><p> No existing shareholders have indicated an interest to purchase shares at the IPO price.</p><p><blockquote>没有现有股东表示有兴趣以IPO价格购买股票。</blockquote></p><p> Assuming a successful IPO at the midpoint of the proposed price range, the company’s enterprise value at IPO (ex- underwriter options) would approximate $2.3 billion.</p><p><blockquote>假设在拟议价格范围的中点成功IPO，该公司IPO时的企业价值（前承销商期权）将约为23亿美元。</blockquote></p><p></p><p> Excluding effects of underwriter options and private placement shares or restricted stock, if any, the float to outstanding shares ratio will be approximately 10.72%. A figure under 10% is generally considered a ‘low float’ stock which can be subject to significant price volatility.</p><p><blockquote>排除承销商期权和私募股份或限制性股票（如有）的影响，流通股与流通股的比率约为10.72%。低于10%的数字通常被认为是“低流通量”股票，可能会受到价格大幅波动的影响。</blockquote></p><p> Per the firm’s most recent regulatory filing, it plans to use the net proceeds as follows (in conjunction with a planned new senior secured credit facility):</p><p><blockquote>根据该公司最新的监管文件，它计划将净收益用于以下用途（结合计划中的新高级担保信贷安排）：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/0b37cb842c1d92125dec5e45108e3378\" tg-width=\"1280\" tg-height=\"289\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> (Source)</p><p><blockquote>（资料来源）</blockquote></p><p> Management’s presentation of the company roadshow isavailable here.</p><p><blockquote>管理层对公司路演的介绍可在此处获取。</blockquote></p><p> Regarding outstanding legal proceedings, management believes that any legal claims against it would not be material to its operations or financial condition.</p><p><blockquote>就尚未了结的法律诉讼而言，管理层相信任何针对其的法律申索对其营运或财务状况并不重大。</blockquote></p><p> Listed bookrunners of the IPO are BofA Securities, Credit Suisse, Jefferies and other investment banks.</p><p><blockquote>此次IPO的上市账簿管理人为美银证券、瑞士信贷、杰富瑞等投行。</blockquote></p><p> <b>Valuation Metrics</b></p><p><blockquote><b>估值指标</b></blockquote></p><p> Below is a table of the firm’s relevant capitalization and valuation metrics at IPO, excluding the effects of underwriter options:</p><p><blockquote>下表列出了该公司IPO时的相关资本化和估值指标，不包括承销商期权的影响：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/83589d7d85d1719f3237ee2bc10b5d23\" tg-width=\"612\" tg-height=\"708\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> <b>Commentary</b></p><p><blockquote><b>评论</b></blockquote></p><p> AKA is going public to pay down debt and for its future expansion plans.</p><p><blockquote>AKA将上市以偿还债务和未来的扩张计划。</blockquote></p><p> AKS’ financials show sharply growing topline revenue and gross profit, increasing gross margin but uneven operating profit and margin and variable cash flow from operations</p><p><blockquote>AKS的财务数据显示，营收和毛利润大幅增长，毛利率有所提高，但营业利润和利润率参差不齐，运营现金流也不稳定</blockquote></p><p> Free cash flow for the twelve months ended June 30, 2021, was $28.7 million.</p><p><blockquote>截至2021年6月30日的12个月的自由现金流为2870万美元。</blockquote></p><p> Selling expenses as a percentage of total revenue have risen as revenue has increased and its Selling efficiency rate was stable at an impressive 2.3x.</p><p><blockquote>随着收入的增加，销售费用占总收入的百分比也有所上升，其销售效率稳定在令人印象深刻的2.3倍。</blockquote></p><p> The market opportunity for selling fashionable clothing direct to consumer [DTC] aimed at younger demographics is large and expected to grow substantially in the years ahead.</p><p><blockquote>针对年轻人群直接向消费者销售时尚服装[DTC]的市场机会很大，预计在未来几年将大幅增长。</blockquote></p><p> Being a mobile-first DTC firm, AKA is well-positioned to adjust to a market that is focused on using online, mobile-phone app purchase modalities.</p><p><blockquote>作为一家移动优先的DTC公司，AKA处于有利地位，可以适应专注于使用在线手机应用程序购买模式的市场。</blockquote></p><p> BofA Securities is the lead left underwriter and IPOs led by the firm over the last 12-month period have generated an average return of 11.5% since their IPO. This is a mid-tier performance for all major underwriters during the period.</p><p><blockquote>美银证券是主承销商，该公司在过去12个月内牵头的IPO自IPO以来的平均回报率为11.5%。这是期内所有主要承销商的中等表现。</blockquote></p><p> The primary risk to the company’s outlook is the high rate of change in consumer tastes and preferences, which can make it challenging and costly to react to changes in a compressed time period.</p><p><blockquote>该公司前景的主要风险是消费者品味和偏好的高变化率，这可能会使在压缩的时间内对变化做出反应变得具有挑战性且成本高昂。</blockquote></p><p> As for valuation, compared toa basketof publicly held Apparel companies complied by noted valuation expert Dr. Aswath Damodaran which as of January 2021 had an average EV/Sales multiple of 2.03x, AKA is seeking an EV/Revenue multiple of 5.03x.</p><p><blockquote>至于估值，与著名估值专家Aswath Damodaran博士编制的一篮子上市服装公司相比，截至2021年1月，其平均EV/销售倍数为2.03倍，AKA正在寻求5.03倍的EV/收入倍数。</blockquote></p><p> AKA is growing topline revenue sharply, in part due to its acquisition activities but its operating margin was 4.6% in the most recent six-month period versus the public basket of an average of 5.93%.</p><p><blockquote>AKA的营收大幅增长，部分原因是其收购活动，但其最近六个月的营业利润率为4.6%，而公共篮子的平均营业利润率为5.93%。</blockquote></p><p> So AKA is growing quickly through acquisition but has a lower operating margin than its public peers.</p><p><blockquote>因此，AKA通过收购快速增长，但营业利润率低于上市同行。</blockquote></p><p> However, I favor DTC companies for things like apparel, as the firm can adjust its offering much faster and more accurately as a result of its direct relationship with customers.</p><p><blockquote>然而，我更喜欢服装等领域的DTC公司，因为由于与客户的直接关系，该公司可以更快、更准确地调整其产品。</blockquote></p><p> Also, AKA’s mobile-first approach combined with DTC business model also positions the firm well for its target demographic of younger consumers.</p><p><blockquote>此外，AKA的移动优先方法与DTC商业模式相结合，也使该公司在年轻消费者的目标人群中处于有利地位。</blockquote></p><p> Although the IPO isn’t cheap, I believe AKA has significant room to grow and continue executing its business model approach, so the IPO is worth consideration.</p><p><blockquote>尽管IPO并不便宜，但我相信AKA有很大的增长空间并继续执行其商业模式方法，因此IPO值得考虑。</blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AKA":"a.k.a. Brands Holding Corp."},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1154932699","content_text":"(Sept 22) a.k.a. Brands Holding Corp. opens for trading at $9.5, down 13.64% from IPO price.\n\nCompany & Technology\nSan Francisco, California-based a.k.a. Brands was founded to develop a portfolio of digitally-focused, DTC consumer apparel and fashion brands with a global reach.\nManagement is headed by Chief Executive Officer Jill Ramsey, who has been with the firm since May 2020 and was previously Chief Product and Digital Revenue Officer at Macy's.\nThe company’s primary offerings include:\n\nPrincess Polly\nCulture Kings\nPetal & Pup\nRebdolls\n\nBelow is the a.k.a. platform as it currently stands:\na.k.a. Brands has received at least $330 million in equity investment from investors including New Excelerate, Beard Entities and Bryett Enterprises Trust.\nCustomer Acquisition\nThe company focuses its marketing efforts on Millennials and Gen Z consumers who 'seek fashion inspiration on social media and primarily shop online and via mobile devices.'\nSo, a.k.a. leverages its data to provide relevant social content and make other digital marketing strategy efforts to reach consumers directly online.\nSelling expenses as a percentage of total revenue have risen as revenues have increased, as the figures below indicate:\nThe Selling efficiency rate, defined as how many dollars of additional new revenue are generated by each dollar of Selling spend, was stable in the most recent reporting period, as shown in the table below:\nFor a.k.a.’s largest property, Princess Polly, user engagement measured by average number of pages per visit on that website has remained relatively flat over the last two years, with a recent slight increase to a current blended average desktop/mobile of 7.28 pages per visit, as the chart shows below:\n\n(Source:Similarweb)\nAccording to a marketresearch reportby BlueCart, the global market for DTC (direct-to-consumer) sales is expected to reach $20 billion globally in 2021.\nThis represents a forecast potential increase of 15% over results in 2020.\nThe main drivers for this expected growth are an increase in consumer openness to hearing directly from manufacturers via online channels.\nAlso, there is a growing desire by businesses to gain an edge through greater data-driven insights stemming from direct relationships with their customers rather than working through 3rd party distributors and retail outlets.\nMajor competitive or other industry participants by type include:\n\nEcommerce companies\nIn-person stores\n\nFinancial Performance\na.k.a. Brands’ recent financial results can be summarized as follows (includes 55% stake in Culture Kings Group):\n\nSharply growing topline revenue\nGrowing gross profit\nIncreasing gross margin\nUneven operating profit and margin\nVariable cash flow from operations\n\nBelow are relevant financial results derived from the firm’s registration statement:\nAs of June 30, 2021, a.k.a. Brands had $34.3 million in cash and $277.8 million in total liabilities.\nFree cash flow during the twelve months ended June 30, 2021, was $28.7 million.\nIPO Details\nAKA intends to sell 13.9 million shares of common stock at a proposed midpoint price of $18.00 per share for gross proceeds of approximately $250 million, not including the sale of customary underwriter options.\nNo existing shareholders have indicated an interest to purchase shares at the IPO price.\nAssuming a successful IPO at the midpoint of the proposed price range, the company’s enterprise value at IPO (ex- underwriter options) would approximate $2.3 billion.\nExcluding effects of underwriter options and private placement shares or restricted stock, if any, the float to outstanding shares ratio will be approximately 10.72%. A figure under 10% is generally considered a ‘low float’ stock which can be subject to significant price volatility.\nPer the firm’s most recent regulatory filing, it plans to use the net proceeds as follows (in conjunction with a planned new senior secured credit facility):\n\n(Source)\nManagement’s presentation of the company roadshow isavailable here.\nRegarding outstanding legal proceedings, management believes that any legal claims against it would not be material to its operations or financial condition.\nListed bookrunners of the IPO are BofA Securities, Credit Suisse, Jefferies and other investment banks.\nValuation Metrics\nBelow is a table of the firm’s relevant capitalization and valuation metrics at IPO, excluding the effects of underwriter options:\n\nCommentary\nAKA is going public to pay down debt and for its future expansion plans.\nAKS’ financials show sharply growing topline revenue and gross profit, increasing gross margin but uneven operating profit and margin and variable cash flow from operations\nFree cash flow for the twelve months ended June 30, 2021, was $28.7 million.\nSelling expenses as a percentage of total revenue have risen as revenue has increased and its Selling efficiency rate was stable at an impressive 2.3x.\nThe market opportunity for selling fashionable clothing direct to consumer [DTC] aimed at younger demographics is large and expected to grow substantially in the years ahead.\nBeing a mobile-first DTC firm, AKA is well-positioned to adjust to a market that is focused on using online, mobile-phone app purchase modalities.\nBofA Securities is the lead left underwriter and IPOs led by the firm over the last 12-month period have generated an average return of 11.5% since their IPO. This is a mid-tier performance for all major underwriters during the period.\nThe primary risk to the company’s outlook is the high rate of change in consumer tastes and preferences, which can make it challenging and costly to react to changes in a compressed time period.\nAs for valuation, compared toa basketof publicly held Apparel companies complied by noted valuation expert Dr. Aswath Damodaran which as of January 2021 had an average EV/Sales multiple of 2.03x, AKA is seeking an EV/Revenue multiple of 5.03x.\nAKA is growing topline revenue sharply, in part due to its acquisition activities but its operating margin was 4.6% in the most recent six-month period versus the public basket of an average of 5.93%.\nSo AKA is growing quickly through acquisition but has a lower operating margin than its public peers.\nHowever, I favor DTC companies for things like apparel, as the firm can adjust its offering much faster and more accurately as a result of its direct relationship with customers.\nAlso, AKA’s mobile-first approach combined with DTC business model also positions the firm well for its target demographic of younger consumers.\nAlthough the IPO isn’t cheap, I believe AKA has significant room to grow and continue executing its business model approach, so the IPO is worth consideration.","news_type":1,"symbols_score_info":{"AKA":0.9}},"isVote":1,"tweetType":1,"viewCount":306,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/869751122"}
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