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2021-11-25

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Why Allbirds Stock Should Be on Your Watchlist<blockquote>为什么 Allbirds 股票应该出现在您的观察名单上</blockquote>

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This eco-friendly shoemaker is building a recognizable brand, and its business is trending toward profitability. In this&nbsp;Backstage Passvideo,&nbsp;recorded on&nbsp;Nov. 8, Motley Fool analyst Asit Sharma shares his thoughts on Allbirds.<blockquote>自10月份首次公开募股以来，<a href=\"https://laohu8.com/S/BIRD\">全鸟 </a>股价暴跌 35%，但投资者现在还不应该放弃。这家环保制鞋商正在打造一个知名品牌，其业务正朝着盈利的方向发展。在这个后台传球视频，录制于 11月8日Motley Fool 分析师 Asit Sharma 分享了他对 Allbirds 的看法。</blockquote> Asit Sharma:This is a shoe made by a company called Allbirds. It is a high-tech shoe. The story behind this company is that a very well-regarded soccer football player in European terms, in New Zealand, a national star, wanted to make a better running shoe. Sheep outnumber humans at a ratio of something like 7-to-1 in New Zealand, so his shoe uses composite materials, part wool, part high-tech materials. Tim Brown, teamed up with an engineer named Joey Zwillinger, to help them design the shoe, which is reminiscent of how Nike got started decades ago. This brand, Allbirds, is an emerging global brand in the sneaker industry. I'm going to run through all this pretty quickly here.<blockquote>酸夏尔马：这是一家叫Allbirds的公司生产的鞋子。这是一只高科技鞋。这家公司背后的故事是，在欧洲，一位在新西兰非常受人尊敬的足球运动员，一位国家明星，想要制造一款更好的跑鞋。在新西兰，绵羊的数量比人类多7比1，所以他的鞋子使用复合材料，一部分是羊毛，一部分是高科技材料。蒂姆·布朗 (Tim Brown) 与一位名叫乔伊·兹威林格 (Joey Zwillinger) 的工程师合作，帮助他们设计这款鞋，这让人想起几十年前耐克是如何起步的。这个品牌Allbirds是运动鞋行业新兴的全球品牌。我将在这里快速浏览所有这些。</blockquote> It is a next-generation runner's shoe. The revenue growth rate of this company is 32%. That's not quarter over quarter, as I presented with&nbsp;UiPath. This is actually a compounded annual growth rate for the last few years, which is pretty fast for a sneaker company.<blockquote>这是下一代跑鞋。这家公司的收入增长率为32%。这不是四分之一比四分之一，正如我所说UiPath这实际上是过去几年的复合年增长率，对于一家运动鞋公司来说，这是相当快的。</blockquote> It works on a direct-to-consumer plus a store footprint model. They've got about 22 stores globally. The rest is e-commerce. They have a gross margin of 52% -- actually, just for fun, I've lined up the same bullet points that I used with UiPath for totally different type of company -- 52% percent in this case is pretty good. I often talk, if you listen toIndustry Focusby any chance, on that show, about manufacturers. Rule of thumb, across different manufacturing industries, you need to get above 50% to be able to scale and show eventual profit on the bottom line if you're a growth company, especially a consumer-facing company that is outsourcing its manufacturing distribution. They do that. So I like that margin profile.<blockquote>它采用直接面向消费者的加上商店足迹模型。他们在全球有大约22家商店。剩下的就是电商了。他们的毛利率为 52%——实际上，只是为了好玩，我已经为完全不同类型的公司列出了我在 UiPath 中使用的相同要点——在这种情况下，52% 的百分比已经相当不错了。我经常说话，如果你听的话行业聚焦有机会，在那个节目中，关于制造商。经验法则是，在不同的制造业中，如果你是一家成长型公司，尤其是一家面向消费者的公司，正在外包其制造分销，那么你需要达到50%以上才能扩大规模并显示最终的利润。他们这样做。所以我喜欢那个边距轮廓。</blockquote> I talked about these two co-founders, Joey or Joe Zwillinger and Tim Brown, not Tom Brown. Speaking of Freudian slips, I can correct that in real-time, they own 13% of shares. The strategic edge here is brand strength. Don't ignore brand strength. I did this personally with&nbsp;Yeti, which had very similar characteristics to this company, and I thought, \"What is this small upstart challenger brand going to do?\" Yeti is becoming a very well-known brand in its own space. Numerous other examples that I can cite, but really briefly here, just to show you a couple of more things.<blockquote>我说的是这两位联合创始人，乔伊或乔·双立人和蒂姆·布朗，而不是汤姆·布朗。说到弗洛伊德式的失误，我可以纠正一下，实际上，他们拥有13%的股份。这里的战略优势是品牌实力。不要忽视品牌实力。我个人用雪人与这家公司有非常相似的特点，我想，“这个小小的新贵挑战者品牌要做什么？”Yeti正在成为自己领域非常知名的品牌。我可以引用许多其他例子，但在这里非常简短，只是向你展示更多的东西。</blockquote> This is their growth rate that I talked about, that 32% annual compounded annual growth rate. Digital is growing at about the same rate because it propels most of the sales. You see here the progression of their gross margin. That expense, I think is going to increase a little bit. They have one statistic that really interests me, in that -- let me see if I can find it really quickly, because I changed this up a little bit for time, I'm omitting some things. Bear with me. I will get it. Here we go. 100% of all their purchasing cohorts have contribution profits that make it profitable within the first month of purchase. What that means is, after you account for the materials, the cost of the shoe, the buying cohorts that come in, 100% of them are contributing positive. Basically, think of it similar to gross margin to this company. Basically, they just have to figure out their fixed cost as they scale. There's a clear path to profitability with the company. Then I will finish up here just by showing you this is pre-IPO. They just went public, had a spectacular debut. I think the stock nearly doubled. Just to show you the balance sheet is pretty solid even before their IPO. You see here there's about $160-odd million of working capital. The company has roughly $200 million in annual revenue.<blockquote>这就是我所说的他们的增长率，32%的年复合年增长率。数字技术的增长速度大致相同，因为它推动了大部分销售。你可以在这里看到他们毛利率的变化。我认为这笔费用会增加一点。他们有一个统计数据让我非常感兴趣，那就是——让我看看我是否能很快找到它，因为我为了时间稍微改变了一下，我省略了一些东西。忍受我。我会得到的。开始了。他们所有的购买群体100%都有贡献利润，这使得它在购买的第一个月内就能盈利。这意味着，在你考虑到材料、鞋子的成本、进来的购买群体之后，100%的人都做出了积极的贡献。基本上，把它想象成这家公司的毛利率。基本上，他们只需要在扩大规模时计算出固定成本。公司有一条清晰的盈利之路。然后我将在这里结束，只是向您展示这是首次公开募股前。他们刚刚上市，有一个壮观的首次亮相。我认为该股几乎翻了一番。只是向您展示，即使在首次公开募股之前，资产负债表也相当稳健。你看这里有大约1.6亿多美元的营运资金。该公司的年收入约为 2 亿美元。</blockquote> Here we go, just looking at the income statement, you can see they're not far from scaling into profitability. This is by choice. They're trying to grab market share.<blockquote>现在，只要看看损益表，你就会发现他们距离实现盈利已经不远了。这是选择。他们试图抢占市场份额。</blockquote> This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.<blockquote>本文代表作者的观点，作者可能不同意 Motley Fool premium advisory service 的 “官方 ”推荐立场。我们是杂色的!质疑投资论点——即使是我们自己的论点——有助于我们所有人批判性地思考投资，并做出帮助我们变得更聪明、更快乐、更富有的决定。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why Allbirds Stock Should Be on Your Watchlist<blockquote>为什么 Allbirds 股票应该出现在您的观察名单上</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy Allbirds Stock Should Be on Your Watchlist<blockquote>为什么 Allbirds 股票应该出现在您的观察名单上</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-11-25 16:51\n\n</h4>\n</header>\n<article>\nSince its initial public offering in October,&nbsp;<a href=\"https://laohu8.com/S/BIRD\">Allbirds&nbsp;</a>&nbsp;stock has plunged 35%, but investors shouldn't give up just yet. This eco-friendly shoemaker is building a recognizable brand, and its business is trending toward profitability. In this&nbsp;Backstage Passvideo,&nbsp;recorded on&nbsp;Nov. 8, Motley Fool analyst Asit Sharma shares his thoughts on Allbirds.<blockquote>自10月份首次公开募股以来，<a href=\"https://laohu8.com/S/BIRD\">全鸟 </a>股价暴跌 35%，但投资者现在还不应该放弃。这家环保制鞋商正在打造一个知名品牌，其业务正朝着盈利的方向发展。在这个后台传球视频，录制于 11月8日Motley Fool 分析师 Asit Sharma 分享了他对 Allbirds 的看法。</blockquote> Asit Sharma:This is a shoe made by a company called Allbirds. It is a high-tech shoe. The story behind this company is that a very well-regarded soccer football player in European terms, in New Zealand, a national star, wanted to make a better running shoe. Sheep outnumber humans at a ratio of something like 7-to-1 in New Zealand, so his shoe uses composite materials, part wool, part high-tech materials. Tim Brown, teamed up with an engineer named Joey Zwillinger, to help them design the shoe, which is reminiscent of how Nike got started decades ago. This brand, Allbirds, is an emerging global brand in the sneaker industry. I'm going to run through all this pretty quickly here.<blockquote>酸夏尔马：这是一家叫Allbirds的公司生产的鞋子。这是一只高科技鞋。这家公司背后的故事是，在欧洲，一位在新西兰非常受人尊敬的足球运动员，一位国家明星，想要制造一款更好的跑鞋。在新西兰，绵羊的数量比人类多7比1，所以他的鞋子使用复合材料，一部分是羊毛，一部分是高科技材料。蒂姆·布朗 (Tim Brown) 与一位名叫乔伊·兹威林格 (Joey Zwillinger) 的工程师合作，帮助他们设计这款鞋，这让人想起几十年前耐克是如何起步的。这个品牌Allbirds是运动鞋行业新兴的全球品牌。我将在这里快速浏览所有这些。</blockquote> It is a next-generation runner's shoe. The revenue growth rate of this company is 32%. That's not quarter over quarter, as I presented with&nbsp;UiPath. This is actually a compounded annual growth rate for the last few years, which is pretty fast for a sneaker company.<blockquote>这是下一代跑鞋。这家公司的收入增长率为32%。这不是四分之一比四分之一，正如我所说UiPath这实际上是过去几年的复合年增长率，对于一家运动鞋公司来说，这是相当快的。</blockquote> It works on a direct-to-consumer plus a store footprint model. They've got about 22 stores globally. The rest is e-commerce. They have a gross margin of 52% -- actually, just for fun, I've lined up the same bullet points that I used with UiPath for totally different type of company -- 52% percent in this case is pretty good. I often talk, if you listen toIndustry Focusby any chance, on that show, about manufacturers. Rule of thumb, across different manufacturing industries, you need to get above 50% to be able to scale and show eventual profit on the bottom line if you're a growth company, especially a consumer-facing company that is outsourcing its manufacturing distribution. They do that. So I like that margin profile.<blockquote>它采用直接面向消费者的加上商店足迹模型。他们在全球有大约22家商店。剩下的就是电商了。他们的毛利率为 52%——实际上，只是为了好玩，我已经为完全不同类型的公司列出了我在 UiPath 中使用的相同要点——在这种情况下，52% 的百分比已经相当不错了。我经常说话，如果你听的话行业聚焦有机会，在那个节目中，关于制造商。经验法则是，在不同的制造业中，如果你是一家成长型公司，尤其是一家面向消费者的公司，正在外包其制造分销，那么你需要达到50%以上才能扩大规模并显示最终的利润。他们这样做。所以我喜欢那个边距轮廓。</blockquote> I talked about these two co-founders, Joey or Joe Zwillinger and Tim Brown, not Tom Brown. Speaking of Freudian slips, I can correct that in real-time, they own 13% of shares. The strategic edge here is brand strength. Don't ignore brand strength. I did this personally with&nbsp;Yeti, which had very similar characteristics to this company, and I thought, \"What is this small upstart challenger brand going to do?\" Yeti is becoming a very well-known brand in its own space. Numerous other examples that I can cite, but really briefly here, just to show you a couple of more things.<blockquote>我说的是这两位联合创始人，乔伊或乔·双立人和蒂姆·布朗，而不是汤姆·布朗。说到弗洛伊德式的失误，我可以纠正一下，实际上，他们拥有13%的股份。这里的战略优势是品牌实力。不要忽视品牌实力。我个人用雪人与这家公司有非常相似的特点，我想，“这个小小的新贵挑战者品牌要做什么？”Yeti正在成为自己领域非常知名的品牌。我可以引用许多其他例子，但在这里非常简短，只是向你展示更多的东西。</blockquote> This is their growth rate that I talked about, that 32% annual compounded annual growth rate. Digital is growing at about the same rate because it propels most of the sales. You see here the progression of their gross margin. That expense, I think is going to increase a little bit. They have one statistic that really interests me, in that -- let me see if I can find it really quickly, because I changed this up a little bit for time, I'm omitting some things. Bear with me. I will get it. Here we go. 100% of all their purchasing cohorts have contribution profits that make it profitable within the first month of purchase. What that means is, after you account for the materials, the cost of the shoe, the buying cohorts that come in, 100% of them are contributing positive. Basically, think of it similar to gross margin to this company. Basically, they just have to figure out their fixed cost as they scale. There's a clear path to profitability with the company. Then I will finish up here just by showing you this is pre-IPO. They just went public, had a spectacular debut. I think the stock nearly doubled. Just to show you the balance sheet is pretty solid even before their IPO. You see here there's about $160-odd million of working capital. The company has roughly $200 million in annual revenue.<blockquote>这就是我所说的他们的增长率，32%的年复合年增长率。数字技术的增长速度大致相同，因为它推动了大部分销售。你可以在这里看到他们毛利率的变化。我认为这笔费用会增加一点。他们有一个统计数据让我非常感兴趣，那就是——让我看看我是否能很快找到它，因为我为了时间稍微改变了一下，我省略了一些东西。忍受我。我会得到的。开始了。他们所有的购买群体100%都有贡献利润，这使得它在购买的第一个月内就能盈利。这意味着，在你考虑到材料、鞋子的成本、进来的购买群体之后，100%的人都做出了积极的贡献。基本上，把它想象成这家公司的毛利率。基本上，他们只需要在扩大规模时计算出固定成本。公司有一条清晰的盈利之路。然后我将在这里结束，只是向您展示这是首次公开募股前。他们刚刚上市，有一个壮观的首次亮相。我认为该股几乎翻了一番。只是向您展示，即使在首次公开募股之前，资产负债表也相当稳健。你看这里有大约1.6亿多美元的营运资金。该公司的年收入约为 2 亿美元。</blockquote> Here we go, just looking at the income statement, you can see they're not far from scaling into profitability. This is by choice. They're trying to grab market share.<blockquote>现在，只要看看损益表，你就会发现他们距离实现盈利已经不远了。这是选择。他们试图抢占市场份额。</blockquote> This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.<blockquote>本文代表作者的观点，作者可能不同意 Motley Fool premium advisory service 的 “官方 ”推荐立场。我们是杂色的!质疑投资论点——即使是我们自己的论点——有助于我们所有人批判性地思考投资，并做出帮助我们变得更聪明、更快乐、更富有的决定。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/11/24/why-allbirds-stock-should-be-on-your-watchlist/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BIRD":"Smartbird"},"source_url":"https://www.fool.com/investing/2021/11/24/why-allbirds-stock-should-be-on-your-watchlist/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1183589105","content_text":"Since its initial public offering in October, Allbirds  stock has plunged 35%, but investors shouldn't give up just yet. This eco-friendly shoemaker is building a recognizable brand, and its business is trending toward profitability. In this Backstage Passvideo, recorded on Nov. 8, Motley Fool analyst Asit Sharma shares his thoughts on Allbirds.\nAsit Sharma:This is a shoe made by a company called Allbirds. It is a high-tech shoe. The story behind this company is that a very well-regarded soccer football player in European terms, in New Zealand, a national star, wanted to make a better running shoe. Sheep outnumber humans at a ratio of something like 7-to-1 in New Zealand, so his shoe uses composite materials, part wool, part high-tech materials. Tim Brown, teamed up with an engineer named Joey Zwillinger, to help them design the shoe, which is reminiscent of how Nike got started decades ago. This brand, Allbirds, is an emerging global brand in the sneaker industry. I'm going to run through all this pretty quickly here.\nIt is a next-generation runner's shoe. The revenue growth rate of this company is 32%. That's not quarter over quarter, as I presented with UiPath. This is actually a compounded annual growth rate for the last few years, which is pretty fast for a sneaker company.\nIt works on a direct-to-consumer plus a store footprint model. They've got about 22 stores globally. The rest is e-commerce. They have a gross margin of 52% -- actually, just for fun, I've lined up the same bullet points that I used with UiPath for totally different type of company -- 52% percent in this case is pretty good. I often talk, if you listen toIndustry Focusby any chance, on that show, about manufacturers. Rule of thumb, across different manufacturing industries, you need to get above 50% to be able to scale and show eventual profit on the bottom line if you're a growth company, especially a consumer-facing company that is outsourcing its manufacturing distribution. They do that. So I like that margin profile.\nI talked about these two co-founders, Joey or Joe Zwillinger and Tim Brown, not Tom Brown. Speaking of Freudian slips, I can correct that in real-time, they own 13% of shares. The strategic edge here is brand strength. Don't ignore brand strength. I did this personally with Yeti, which had very similar characteristics to this company, and I thought, \"What is this small upstart challenger brand going to do?\" Yeti is becoming a very well-known brand in its own space. Numerous other examples that I can cite, but really briefly here, just to show you a couple of more things.\nThis is their growth rate that I talked about, that 32% annual compounded annual growth rate. Digital is growing at about the same rate because it propels most of the sales. You see here the progression of their gross margin. That expense, I think is going to increase a little bit. They have one statistic that really interests me, in that -- let me see if I can find it really quickly, because I changed this up a little bit for time, I'm omitting some things. Bear with me. I will get it. Here we go. 100% of all their purchasing cohorts have contribution profits that make it profitable within the first month of purchase. What that means is, after you account for the materials, the cost of the shoe, the buying cohorts that come in, 100% of them are contributing positive. Basically, think of it similar to gross margin to this company. Basically, they just have to figure out their fixed cost as they scale. There's a clear path to profitability with the company. Then I will finish up here just by showing you this is pre-IPO. They just went public, had a spectacular debut. I think the stock nearly doubled. Just to show you the balance sheet is pretty solid even before their IPO. You see here there's about $160-odd million of working capital. The company has roughly $200 million in annual revenue.\nHere we go, just looking at the income statement, you can see they're not far from scaling into profitability. This is by choice. They're trying to grab market share.\nThis article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.","news_type":1,"symbols_score_info":{"BIRD":0.9}},"isVote":1,"tweetType":1,"viewCount":4112,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/877068385"}