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2021-09-12
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Apple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果为苹果TV+制定了宏伟计划，包括与Netflix、Disney+和Amazon Prime竞争</blockquote>
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The content of the service can be viewed through the company's website as well as through the Apple TV+ app.</p><p><blockquote>库比蒂诺于2019年11月推出了苹果TV+，这是一项无广告订阅视频点播流媒体服务。该服务的内容可以通过公司网站以及苹果TV+应用程序查看。</blockquote></p><p> Apple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.</p><p><blockquote>报告称，截至2020年底，苹果TV+的订阅量约为4000万。报告补充说，其中大约一半是付费用户，而其他人则是某种免费试用。</blockquote></p><p> The company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.</p><p><blockquote>该公司还考虑过推出低成本的苹果电视+硬件加密狗配件，但最终决定不这样做。</blockquote></p><p> <b>Why It's Important:</b>Apple's competitive positioning in streaming is not very attractive.</p><p><blockquote><b>为什么它很重要：</b>苹果在流媒体领域的竞争定位并不是很有吸引力。</blockquote></p><p> <b>Walt Disney Co.'s</b>,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.</p><p><blockquote><b>华特迪士尼公司</b>与苹果TV+大约同时推出，截至7月3日拥有约1.16亿用户。</blockquote></p><p> Streaming giant <b>Netflix Inc</b> had 209 million subscribers at the end of the second quarter.<b>Amazon.com, Inc.</b> <b>Prime</b> subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.</p><p><blockquote>流媒体巨头<b>Netflix</b>截至第二季度末拥有2.09亿用户。<b>亚马逊公司。</b> <b>主要的</b>4月份，全球订阅量（其中还包括访问这家电子商务巨头的Prime视频流媒体服务）达到2亿。</blockquote></p><p> Apple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.</p><p><blockquote>苹果对其苹果TV+的定价与业内知名企业相比具有竞争力。苹果TV+订阅七天免费，然后每月涨到4.99美元。或者，购买符合条件的苹果设备的用户可以获得三个月的免费观看。</blockquote></p><p> Netflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.</p><p><blockquote>Netflix的基本计划价格为每月8.99美元，Disney Plus的价格为每月7.99美元，一年的服务价格为79.99美元。</blockquote></p><p> As Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.</p><p><blockquote>由于苹果在流媒体行业落后于其他公司，为了让库比蒂诺保持活力和繁荣，这些猜测是有意义的。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果为苹果TV+制定了宏伟计划，包括与Netflix、Disney+和Amazon Prime竞争</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Charts Big Plans For Apple TV+, Including Taking On Netflix, Disney+ and Amazon Prime<blockquote>苹果为苹果TV+制定了宏伟计划，包括与Netflix、Disney+和Amazon Prime竞争</blockquote>\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Benzinga </p>\n<p class=\"h-time smaller\">2021-09-11 09:33</p>\n</div>\n</div>\n</h4>\n</header>\n<article>\n<p><b>Apple Inc</b>, which possesses disruptive potential in any sector it moves into, is making a big push into the streaming sector.</p><p><blockquote><b>苹果公司</b>该公司在其进入的任何领域都具有颠覆性潜力，正在大力进军流媒体领域。</blockquote></p><p> Apple plans to increase the number of new TV shows and movies to at least one a week on its Apple TV+ streaming service, the Information reported, citing people familiar with the matter.</p><p><blockquote>据the Information援引知情人士的话报道，苹果计划将其苹果TV+流媒体服务上的新电视节目和电影数量增加到每周至少一部。</blockquote></p><p> The company is also reportedly planning to increase its marketing spend on Apple TV+ to more than $500 million in 2021.</p><p><blockquote>据报道，该公司还计划在2021年将苹果TV+的营销支出增加到5亿美元以上。</blockquote></p><p> Apple is planning to set aside some of the budget to bring a dedicated Apple TV+ button to remotes from other manufacturers, similar to its arrangement with <b>Roku, Inc.</b>, the report said.</p><p><blockquote>苹果计划留出部分预算，为其他制造商的遥控器配备专用的苹果TV+按钮，类似于其与<b>Roku公司。</b>，报道称。</blockquote></p><p> Cupertino launched Apple TV+,an ad-free subscription video-on-demand streaming service, in November 2019. The content of the service can be viewed through the company's website as well as through the Apple TV+ app.</p><p><blockquote>库比蒂诺于2019年11月推出了苹果TV+，这是一项无广告订阅视频点播流媒体服务。该服务的内容可以通过公司网站以及苹果TV+应用程序查看。</blockquote></p><p> Apple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.</p><p><blockquote>报告称，截至2020年底，苹果TV+的订阅量约为4000万。报告补充说，其中大约一半是付费用户，而其他人则是某种免费试用。</blockquote></p><p> The company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.</p><p><blockquote>该公司还考虑过推出低成本的苹果电视+硬件加密狗配件，但最终决定不这样做。</blockquote></p><p> <b>Why It's Important:</b>Apple's competitive positioning in streaming is not very attractive.</p><p><blockquote><b>为什么它很重要：</b>苹果在流媒体领域的竞争定位并不是很有吸引力。</blockquote></p><p> <b>Walt Disney Co.'s</b>,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.</p><p><blockquote><b>华特迪士尼公司</b>与苹果TV+大约同时推出，截至7月3日拥有约1.16亿用户。</blockquote></p><p> Streaming giant <b>Netflix Inc</b> had 209 million subscribers at the end of the second quarter.<b>Amazon.com, Inc.</b> <b>Prime</b> subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.</p><p><blockquote>流媒体巨头<b>Netflix</b>截至第二季度末拥有2.09亿用户。<b>亚马逊公司。</b> <b>主要的</b>4月份，全球订阅量（其中还包括访问这家电子商务巨头的Prime视频流媒体服务）达到2亿。</blockquote></p><p> Apple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.</p><p><blockquote>苹果对其苹果TV+的定价与业内知名企业相比具有竞争力。苹果TV+订阅七天免费，然后每月涨到4.99美元。或者，购买符合条件的苹果设备的用户可以获得三个月的免费观看。</blockquote></p><p> Netflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.</p><p><blockquote>Netflix的基本计划价格为每月8.99美元，Disney Plus的价格为每月7.99美元，一年的服务价格为79.99美元。</blockquote></p><p> As Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.</p><p><blockquote>由于苹果在流媒体行业落后于其他公司，为了让库比蒂诺保持活力和繁荣，这些猜测是有意义的。</blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1151643560","content_text":"Apple Inc, which possesses disruptive potential in any sector it moves into, is making a big push into the streaming sector.\nApple plans to increase the number of new TV shows and movies to at least one a week on its Apple TV+ streaming service, the Information reported, citing people familiar with the matter.\nThe company is also reportedly planning to increase its marketing spend on Apple TV+ to more than $500 million in 2021.\nApple is planning to set aside some of the budget to bring a dedicated Apple TV+ button to remotes from other manufacturers, similar to its arrangement with Roku, Inc., the report said.\nCupertino launched Apple TV+,an ad-free subscription video-on-demand streaming service, in November 2019. The content of the service can be viewed through the company's website as well as through the Apple TV+ app.\nApple TV+ subscriptions at the end of 2020 were around 40 million, the report said. About half of them were paying subscribers, while the others were on some sort of free trials, the report added.\nThe company had also considered introducing a low-cost Apple TV+ hardware dongle accessory but had eventually decided against it.\nWhy It's Important:Apple's competitive positioning in streaming is not very attractive.\nWalt Disney Co.'s,which was launched around the same time as Apple TV+, had about 116 million subscribers as of July 3.\nStreaming giant Netflix Inc had 209 million subscribers at the end of the second quarter.Amazon.com, Inc. Prime subscriptions, which also include access to the e-commerce giant's Prime Video streaming service, hit 200 million globally in April.\nApple has priced its Apple TV+ competitively to the established players in the industry. An Apple TV+ subscription comes free of cost for seven days and then goes up to $4.99 per month. Alternatively, a subscriber buying an eligible Apple device gets three months of free viewing.\nNetflix's basic plan is priced at $8.99 per month and Disney Plus comes for $7.99 a month, or $79.99 for a year's service.\nAs Apple trails the rest in the streaming industry, the speculated moves make sense in order for Cupertino to stay alive and thriving.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":2346,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/881478693"}
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