Tohyx
2021-09-16
Tiger
Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction<blockquote>苹果Vs微软：在纠正的情况下，谁倾向于跌得更惨</blockquote>
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Microsoft: Who Is Inclined To Fall Harder In Case Of Correction<blockquote>苹果Vs微软：在纠正的情况下，谁倾向于跌得更惨</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1126607843","media":"seekingalpha","summary":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves at","content":"<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul> <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li> <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li> <li>Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li> <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\"><span>vicnt/iStock via Getty Images</span></p><p><blockquote><ul><li>客观而言，现在股市出现大幅回调的可能性值得关注。</li><li>在最近的过去，苹果和微软对股市的大幅下跌做出了不同的反应。</li><li>苹果和微软在未来现金流方面往往被低估，而在潜在股息方面则被高估。</li><li>在假设的修正情况下，微软的下跌潜力低于苹果。</li></ul><p class=\"t-img-caption\"><span>vicnt/iStock 来自盖蒂图片社</span></p></blockquote></p><p> <b>As an introduction...</b></p><p><blockquote><b>作为介绍……</b></blockquote></p><p> Since the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:</p><p><blockquote>自2020年3月美国股市上一次大调整结束以来，纳斯达克指数已上涨近170%：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> For a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.<i>This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.</i></p><p><blockquote>对于一年半来说，考虑到该指数过去十年的平均年总价格回报率不超过20%，这是一个非常强劲的结果。<i>仅这一事实就让我们估计股市出现新的重大调整的可能性更高。</i></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> In addition, there are other factors that make us wary of the current price level of the market.</p><p><blockquote>此外，还有其他因素让我们对当前市场的价格水平持谨慎态度。</blockquote></p><p> First, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:</p><p><blockquote>首先，今年流动性流入股市创历史新高。我现在不说原因，很明显。但这一事实本身就使得市场极其波动：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\"><span>Source: Bank of America</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：美国银行</span></p></blockquote></p><p> Second, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.</p><p><blockquote>第二，美国股市的相对规模已经超过名义GDP的200%。原则上，这不是一个基本的限制。但正是超宽松的货币政策让美国股市达到了目前的创纪录水平。最有可能的是，在这种情况下，逆转已经勾勒出来。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> And finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:</p><p><blockquote>最后是第三个。宏观周期也让我们预期市场将进入波动加剧和货币政策收紧的阶段：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> So, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:<i>in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?</i></p><p><blockquote>所以，客观来说，股市下一次回调的可能性至少值得关注。在这种情况下，我建议回答这个问题：<i>如果出现调整，苹果 (AAPL) 和微软 (MSFT) 哪家公司的跌幅更大？</i></blockquote></p><p> <b>Why Apple vs. Microsoft?</b></p><p><blockquote><b>为什么是苹果对微软？</b></blockquote></p><p> The decision to compare exactly these two companies was dictated by two factors.</p><p><blockquote>准确比较这两家公司的决定是由两个因素决定的。</blockquote></p><p> Firstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:</p><p><blockquote>首先，这是科技行业最大的两家公司，合计占美国股市总市值的10%以上。这些公司规模如此之大，原则上，仅凭它们的动态就能引发新一波的调整：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> Secondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.</p><p><blockquote>其次，两家公司都支付股息。在基本面估值方面，这个因素起着重要作用。</blockquote></p><p> <b>Some Statistics</b></p><p><blockquote><b>一些统计数据</b></blockquote></p><p> To begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.</p><p><blockquote>首先，让我们来看看两家公司在最近市场剧烈波动期间表现出的价格动态。</blockquote></p><p> To do this, I have broken the three-year span into eight periods of market movement:</p><p><blockquote>为此，我将三年的时间跨度分为八个市场走势时期：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\"><span>Source: TradingView, Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：TradingView，作者</span></p></blockquote></p><p> Here are the results that companies have shown in each of the periods:</p><p><blockquote>以下是公司在每个时期显示的业绩：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p></p><p> At first glance, the statistics are unambiguous:<i>during periods of correction, the price of Microsoft tends to decrease less than that of Apple.</i>But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.</p><p><blockquote>乍一看，统计数据是明确的：<i>在调整期间，微软价格的跌幅往往小于苹果。</i>但另一方面，苹果在市场增长时期的表现一直较好。在这种情况下，所获得的结果可以简单地用市场行为的技术因素来解释。</blockquote></p><p> But in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...</p><p><blockquote>但在当前的增长期，两家公司表现出大致相同的回报。因此，在这里我们找不到我们问题的线索……</blockquote></p><p> <b>Fundamentals</b></p><p><blockquote><b>基本原则</b></blockquote></p><p> Exclusively in an investment context, the price of a company's share can be viewed from two points of view.</p><p><blockquote>仅在投资背景下，公司股票价格可以从两个角度来看。</blockquote></p><p> On the one hand, the price reflects the present value of the company's <b>future cash flow</b>. On the other hand, the price is the present value of the sum of <b>all potential dividends</b>that the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.</p><p><blockquote>一方面，价格反映了公司的现值<b>未来现金流量</b>另一方面，价格是以下总和的现值<b>所有潜在股息</b>公司将来会支付。让我们模拟一下苹果和微软的价格。为此，我将分别建立贴现现金流模型和股息贴现模型。</blockquote></p><p> In order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.</p><p><blockquote>为了减少模型的主观性，我将以分析师对公司未来十年收入和每股收益的平均预期为基础。</blockquote></p><p> Let's start with <b>Apple</b>. Here is the calculation of the Weighted Average Cost of Capital:</p><p><blockquote>让我们从<b>苹果</b>.以下是加权平均资本成本的计算方法：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> Notes:</p><p><blockquote>附注：</blockquote></p><p> <ul> <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li> <li>I used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li> <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li> </ul> Here is the DCF model:</p><p><blockquote><ul><li>为了计算市场回报率，我使用equityriskpremium（4.72%）和UST10的当前收益率作为无风险利率（1.33%）。</li><li>我使用了三年贝塔系数的当前值。对于最后一年，我使用等于1的Beta。</li><li>为了计算债务成本，我使用了2020年的利息支出除以2019年和2018年的平均债务。</li></ul>以下是DCF模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b>The DCF-based target price for Apple's shares is about $181 (+22%).</b></p><p><blockquote><b>基于 DCF 的苹果股票目标价约为 181 美元（+22%）。</b></blockquote></p><p> In the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:</p><p><blockquote>就苹果而言，在构建股息贴现模型时，还需要考虑到公司持续积极回购的事实：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> Continuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.</p><p><blockquote>继续目前的动态，该模型假设到最后一年，稀释股票的数量将减少到135亿股。</blockquote></p><p> Apple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.</p><p><blockquote>苹果平均将净利润的 25% 用于股息。我假设派息率将保持在这个水平。</blockquote></p><p> Here is the Dividend Discount Model itself:</p><p><blockquote>以下是股息贴现模型本身：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b><i>The DDM-based target price for Apple's shares is $69 (-54%).</i></b></p><p><blockquote><b><i>基于 DDM 的苹果股票目标价为 69 美元 (-54%)。</i></b></blockquote></p><p> Now let's take a look at Microsoft.</p><p><blockquote>现在让我们来看看微软。</blockquote></p><p> Here is the calculation of the WACC:</p><p><blockquote>以下是WACC的计算：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> And here is the DCF model:</p><p><blockquote>这是DCF模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b>The DCF-based target price for Microsoft's shares is about $353 (+18%).</b></p><p><blockquote><b>基于 DCF 的微软股票目标价约为 353 美元（+18%）。</b></blockquote></p><p> Microsoft is also actively buying back shares:</p><p><blockquote>微软也在积极回购股票：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> I proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.</p><p><blockquote>我假设过去两年的势头将继续下去，到最后一年，稀释后的股票数量将减少到 72 亿股。</blockquote></p><p> Here is the Dividend Discount Model:</p><p><blockquote>以下是股息折扣模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b><i>The DDM-based target price for Microsoft's shares is $203 (-32%).</i></b></p><p><blockquote><b><i>基于 DDM 的微软股票目标价为 203 美元（-32%）。</i></b></blockquote></p><p> Let's summarize:</p><p><blockquote>让我们总结一下：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> It is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</p><p><blockquote>值得注意的是，我已经在这些公司的案例中观察到类似的结果很长时间了。我的意思是，苹果和微软在未来现金流方面往往被低估，而在潜在股息方面则被高估。</blockquote></p><p></p><p> This suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.</p><p><blockquote>这表明，在市场增长时期，投资者并不特别倾向于关注股息。此外，最有可能的股息被简单地视为奖金。</blockquote></p><p> But during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.</p><p><blockquote>但在市场调整期间，潜在股息的现值是价格难以下跌的最低水平。在这种情况下，我认为微软比苹果处于更好的位置。</blockquote></p><p> <b>Bottom line</b></p><p><blockquote><b>底线</b></blockquote></p><p> At the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.</p><p><blockquote>在市场周期的当前阶段，当调整的可能性已经超出形式上时，在我看来，与苹果相比，投资微软的风险较小。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction<blockquote>苹果Vs微软：在纠正的情况下，谁倾向于跌得更惨</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Vs. Microsoft: Who Is Inclined To Fall Harder In Case Of Correction<blockquote>苹果Vs微软：在纠正的情况下，谁倾向于跌得更惨</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">seekingalpha</strong><span class=\"h-time small\">2021-09-16 17:40</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul> <li>Objectively, the likelihood of a significant correction in the stock market now deserves attention.</li> <li>In the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.</li> <li>Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</li> <li>In the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a07b4e98bb726c0044932fc29b3089b3\" tg-width=\"1536\" tg-height=\"1208\" width=\"100%\" height=\"auto\"><span>vicnt/iStock via Getty Images</span></p><p><blockquote><ul><li>客观而言，现在股市出现大幅回调的可能性值得关注。</li><li>在最近的过去，苹果和微软对股市的大幅下跌做出了不同的反应。</li><li>苹果和微软在未来现金流方面往往被低估，而在潜在股息方面则被高估。</li><li>在假设的修正情况下，微软的下跌潜力低于苹果。</li></ul><p class=\"t-img-caption\"><span>vicnt/iStock 来自盖蒂图片社</span></p></blockquote></p><p> <b>As an introduction...</b></p><p><blockquote><b>作为介绍……</b></blockquote></p><p> Since the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:</p><p><blockquote>自2020年3月美国股市上一次大调整结束以来，纳斯达克指数已上涨近170%：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/05a849f8e9ddf15f484770a5f0227fcd\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> For a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.<i>This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.</i></p><p><blockquote>对于一年半来说，考虑到该指数过去十年的平均年总价格回报率不超过20%，这是一个非常强劲的结果。<i>仅这一事实就让我们估计股市出现新的重大调整的可能性更高。</i></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/37eb0178d9d463c7419b99632a6ec614\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> In addition, there are other factors that make us wary of the current price level of the market.</p><p><blockquote>此外，还有其他因素让我们对当前市场的价格水平持谨慎态度。</blockquote></p><p> First, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:</p><p><blockquote>首先，今年流动性流入股市创历史新高。我现在不说原因，很明显。但这一事实本身就使得市场极其波动：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/10623d7cecd8dec70bb229b809458b68\" tg-width=\"1242\" tg-height=\"918\" width=\"100%\" height=\"auto\"><span>Source: Bank of America</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：美国银行</span></p></blockquote></p><p> Second, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.</p><p><blockquote>第二，美国股市的相对规模已经超过名义GDP的200%。原则上，这不是一个基本的限制。但正是超宽松的货币政策让美国股市达到了目前的创纪录水平。最有可能的是，在这种情况下，逆转已经勾勒出来。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f69cd6450737ddf3e5fcbd6406c793ba\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> And finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:</p><p><blockquote>最后是第三个。宏观周期也让我们预期市场将进入波动加剧和货币政策收紧的阶段：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1d6a6a794dde6f4e1d3e6e9149b55060\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> So, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:<i>in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?</i></p><p><blockquote>所以，客观来说，股市下一次回调的可能性至少值得关注。在这种情况下，我建议回答这个问题：<i>如果出现调整，苹果 (AAPL) 和微软 (MSFT) 哪家公司的跌幅更大？</i></blockquote></p><p> <b>Why Apple vs. Microsoft?</b></p><p><blockquote><b>为什么是苹果对微软？</b></blockquote></p><p> The decision to compare exactly these two companies was dictated by two factors.</p><p><blockquote>准确比较这两家公司的决定是由两个因素决定的。</blockquote></p><p> Firstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:</p><p><blockquote>首先，这是科技行业最大的两家公司，合计占美国股市总市值的10%以上。这些公司规模如此之大，原则上，仅凭它们的动态就能引发新一波的调整：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/cf3ef401b67c298ecbd9d56d31fc6927\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/31417d34d6eacb724c20b3a274068467\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: VisualizedAnalytics</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：可视化分析</span></p></blockquote></p><p> Secondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.</p><p><blockquote>其次，两家公司都支付股息。在基本面估值方面，这个因素起着重要作用。</blockquote></p><p> <b>Some Statistics</b></p><p><blockquote><b>一些统计数据</b></blockquote></p><p> To begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.</p><p><blockquote>首先，让我们来看看两家公司在最近市场剧烈波动期间表现出的价格动态。</blockquote></p><p> To do this, I have broken the three-year span into eight periods of market movement:</p><p><blockquote>为此，我将三年的时间跨度分为八个市场走势时期：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/edfd9dec91d94990cf5217aa649758ac\" tg-width=\"947\" tg-height=\"578\" width=\"100%\" height=\"auto\"><span>Source: TradingView, Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：TradingView，作者</span></p></blockquote></p><p> Here are the results that companies have shown in each of the periods:</p><p><blockquote>以下是公司在每个时期显示的业绩：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/868067f19c2251bfdb0658a251596fcc\" tg-width=\"640\" tg-height=\"214\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p></p><p> At first glance, the statistics are unambiguous:<i>during periods of correction, the price of Microsoft tends to decrease less than that of Apple.</i>But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.</p><p><blockquote>乍一看，统计数据是明确的：<i>在调整期间，微软价格的跌幅往往小于苹果。</i>但另一方面，苹果在市场增长时期的表现一直较好。在这种情况下，所获得的结果可以简单地用市场行为的技术因素来解释。</blockquote></p><p> But in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...</p><p><blockquote>但在当前的增长期，两家公司表现出大致相同的回报。因此，在这里我们找不到我们问题的线索……</blockquote></p><p> <b>Fundamentals</b></p><p><blockquote><b>基本原则</b></blockquote></p><p> Exclusively in an investment context, the price of a company's share can be viewed from two points of view.</p><p><blockquote>仅在投资背景下，公司股票价格可以从两个角度来看。</blockquote></p><p> On the one hand, the price reflects the present value of the company's <b>future cash flow</b>. On the other hand, the price is the present value of the sum of <b>all potential dividends</b>that the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.</p><p><blockquote>一方面，价格反映了公司的现值<b>未来现金流量</b>另一方面，价格是以下总和的现值<b>所有潜在股息</b>公司将来会支付。让我们模拟一下苹果和微软的价格。为此，我将分别建立贴现现金流模型和股息贴现模型。</blockquote></p><p> In order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.</p><p><blockquote>为了减少模型的主观性，我将以分析师对公司未来十年收入和每股收益的平均预期为基础。</blockquote></p><p> Let's start with <b>Apple</b>. Here is the calculation of the Weighted Average Cost of Capital:</p><p><blockquote>让我们从<b>苹果</b>.以下是加权平均资本成本的计算方法：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/2f8fc4e5dc7025dd1227ea5279073aa5\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> Notes:</p><p><blockquote>附注：</blockquote></p><p> <ul> <li>In order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).</li> <li>I used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.</li> <li>To calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.</li> </ul> Here is the DCF model:</p><p><blockquote><ul><li>为了计算市场回报率，我使用equityriskpremium（4.72%）和UST10的当前收益率作为无风险利率（1.33%）。</li><li>我使用了三年贝塔系数的当前值。对于最后一年，我使用等于1的Beta。</li><li>为了计算债务成本，我使用了2020年的利息支出除以2019年和2018年的平均债务。</li></ul>以下是DCF模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9bfb45a9125bb1f465cd34a6a8a6d06a\" tg-width=\"640\" tg-height=\"520\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b>The DCF-based target price for Apple's shares is about $181 (+22%).</b></p><p><blockquote><b>基于 DCF 的苹果股票目标价约为 181 美元（+22%）。</b></blockquote></p><p> In the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:</p><p><blockquote>就苹果而言，在构建股息贴现模型时，还需要考虑到公司持续积极回购的事实：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d84076d0fc1bb5dbec8c1e6e19434153\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> Continuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.</p><p><blockquote>继续目前的动态，该模型假设到最后一年，稀释股票的数量将减少到135亿股。</blockquote></p><p> Apple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.</p><p><blockquote>苹果平均将净利润的 25% 用于股息。我假设派息率将保持在这个水平。</blockquote></p><p> Here is the Dividend Discount Model itself:</p><p><blockquote>以下是股息贴现模型本身：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b8990a8299cc0652d77815710f0ab427\" tg-width=\"640\" tg-height=\"292\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b><i>The DDM-based target price for Apple's shares is $69 (-54%).</i></b></p><p><blockquote><b><i>基于 DDM 的苹果股票目标价为 69 美元 (-54%)。</i></b></blockquote></p><p> Now let's take a look at Microsoft.</p><p><blockquote>现在让我们来看看微软。</blockquote></p><p> Here is the calculation of the WACC:</p><p><blockquote>以下是WACC的计算：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/15889e90904c69497b749f28bd64190f\" tg-width=\"640\" tg-height=\"396\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> And here is the DCF model:</p><p><blockquote>这是DCF模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7dca7339e43f534807bf043b1931e1db\" tg-width=\"640\" tg-height=\"506\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b>The DCF-based target price for Microsoft's shares is about $353 (+18%).</b></p><p><blockquote><b>基于 DCF 的微软股票目标价约为 353 美元（+18%）。</b></blockquote></p><p> Microsoft is also actively buying back shares:</p><p><blockquote>微软也在积极回购股票：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1deec463f584b5eb7913d72938d3e1ca\" tg-width=\"635\" tg-height=\"371\" width=\"100%\" height=\"auto\"><span>Data by YCharts</span></p><p><blockquote><p class=\"t-img-caption\"><span>数据由YCharts提供</span></p></blockquote></p><p> I proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.</p><p><blockquote>我假设过去两年的势头将继续下去，到最后一年，稀释后的股票数量将减少到 72 亿股。</blockquote></p><p> Here is the Dividend Discount Model:</p><p><blockquote>以下是股息折扣模型：</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18c863b92e948f78e518d5619b44647d\" tg-width=\"640\" tg-height=\"283\" width=\"100%\" height=\"auto\"><span>Source: Author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：作者</span></p></blockquote></p><p> <b><i>The DDM-based target price for Microsoft's shares is $203 (-32%).</i></b></p><p><blockquote><b><i>基于 DDM 的微软股票目标价为 203 美元（-32%）。</i></b></blockquote></p><p> Let's summarize:</p><p><blockquote>让我们总结一下：</blockquote></p><p> <img src=\"https://static.tigerbbs.com/84b527d82270843e021a89a9ecdf68e6\" tg-width=\"906\" tg-height=\"212\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> It is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.</p><p><blockquote>值得注意的是，我已经在这些公司的案例中观察到类似的结果很长时间了。我的意思是，苹果和微软在未来现金流方面往往被低估，而在潜在股息方面则被高估。</blockquote></p><p></p><p> This suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.</p><p><blockquote>这表明，在市场增长时期，投资者并不特别倾向于关注股息。此外，最有可能的股息被简单地视为奖金。</blockquote></p><p> But during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.</p><p><blockquote>但在市场调整期间，潜在股息的现值是价格难以下跌的最低水平。在这种情况下，我认为微软比苹果处于更好的位置。</blockquote></p><p> <b>Bottom line</b></p><p><blockquote><b>底线</b></blockquote></p><p> At the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.</p><p><blockquote>在市场周期的当前阶段，当调整的可能性已经超出形式上时，在我看来，与苹果相比，投资微软的风险较小。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction\">seekingalpha</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果","MSFT":"微软"},"source_url":"https://seekingalpha.com/article/4455478-apple-stock-vs-microsoft-stock-who-is-inclined-to-fall-harder-in-case-of-correction","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1126607843","content_text":"Summary\n\nObjectively, the likelihood of a significant correction in the stock market now deserves attention.\nIn the recent past, Apple and Microsoft have responded differently to a significant decline in the stock market.\nApple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nIn the event of a hypothetical correction, Microsoft's potential for falling is lower than Apple's.\n\nvicnt/iStock via Getty Images\nAs an introduction...\nSince the last major correction in the US stock market ended in March 2020, the Nasdaq index has risen nearly 170%:\nData by YCharts\nFor a year and a half, this is a very strong result, considering that the average annual total price return of the index over the past decade does not exceed 20%.This fact alone makes us estimate the likelihood of a new significant correction in the stock market higher.\nSource: VisualizedAnalytics\nIn addition, there are other factors that make us wary of the current price level of the market.\nFirst, this year there is a record inflow of liquidity to the stock market. I'm not talking about the reasons now, they are obvious. But this fact alone makes the market extremely volatile:\nSource: Bank of America\nSecond, the relative size of the US stock market has exceeded 200% of nominal GDP. In principle, this is not a fundamental limit. But it was the ultra-soft monetary policy that allowed the US stock market to reach its current record level. And most likely, in this context, a reversal is already outlined.\nSource: VisualizedAnalytics\nAnd finally the third. The macrocycle also allows us to expect the market to enter a phase of increased volatility and tightening of monetary policy:\nSource: VisualizedAnalytics\nSo, objectively, the likelihood of the next correction of the stock market at least deserves attention. And in this context, I propose to answer the question:in case of a correction, which company is inclined to fall harder - Apple (AAPL) or Microsoft (MSFT)?\nWhy Apple vs. Microsoft?\nThe decision to compare exactly these two companies was dictated by two factors.\nFirstly, these are the two largest companies in the tech sector, together accounting for more than 10% of the total capitalization of the US stock market. These companies are so large that, in principle, their dynamics alone can cause a new wave of correction:\n\nSource: VisualizedAnalytics\nSecondly, both companies pay dividends. In matters of fundamental valuation, this factor plays a significant role.\nSome Statistics\nTo begin with, let's take a look at what price dynamics both companies have shown during strong market fluctuations in the recent past.\nTo do this, I have broken the three-year span into eight periods of market movement:\nSource: TradingView, Author\nHere are the results that companies have shown in each of the periods:\nSource: Author\nAt first glance, the statistics are unambiguous:during periods of correction, the price of Microsoft tends to decrease less than that of Apple.But on the other hand, Apple has consistently performed better during periods of market growth. And in this case, the result obtained can simply be explained by the technical factors of the market behavior.\nBut in the current period of growth, both companies demonstrate approximately the same return. And therefore, here we do not find a clue to our question...\nFundamentals\nExclusively in an investment context, the price of a company's share can be viewed from two points of view.\nOn the one hand, the price reflects the present value of the company's future cash flow. On the other hand, the price is the present value of the sum of all potential dividendsthat the company will pay in the future. Let's model these prices for Apple and Microsoft. And for this I will build, respectively, the Discounted Cash Flow Model and the Dividend Discount Model.\nIn order for the models to be less subjective, I will take as a basis the average expectations of analysts regarding the revenue and EPS of the companies in the next decade.\nLet's start with Apple. Here is the calculation of the Weighted Average Cost of Capital:\nSource: Author\nNotes:\n\nIn order to calculate the market rate of return, I used values of equityriskpremium (4.72%) and the current yield of UST10 as a risk-free rate (1.33%).\nI used the current value of the three-year beta coefficient. For a terminal year, I used Beta equal to 1.\nTo calculate the Cost of Debt, I used the interest expense for 2020 divided by the average debt in 2019 and 2018.\n\nHere is the DCF model:\nSource: Author\nThe DCF-based target price for Apple's shares is about $181 (+22%).\nIn the case of Apple, when building the Dividend Discount Model it is also necessary to take into account the fact that the company continues to actively buy back:\nData by YCharts\nContinuing the current dynamics, the model assumes that by the terminal year the number of diluted shares will be reduced to 13.5 billion.\nApple spends an average of 25% of its net income on dividends. I assume that the payout ratio will remain at this level.\nHere is the Dividend Discount Model itself:\nSource: Author\nThe DDM-based target price for Apple's shares is $69 (-54%).\nNow let's take a look at Microsoft.\nHere is the calculation of the WACC:\nSource: Author\nAnd here is the DCF model:\nSource: Author\nThe DCF-based target price for Microsoft's shares is about $353 (+18%).\nMicrosoft is also actively buying back shares:\nData by YCharts\nI proceed from the assumption that the dynamics of the last two years will continue, and by the terminal year, the number of diluted shares will be reduced to 7.2 billion.\nHere is the Dividend Discount Model:\nSource: Author\nThe DDM-based target price for Microsoft's shares is $203 (-32%).\nLet's summarize:\n\nIt is worth noting that I have already been observing similar results in the case of these companies for a long time. I mean, Apple and Microsoft tend to be undervalued in terms of future cash flow, and overvalued in terms of potential dividends.\nThis suggests that during periods of market growth, investors are not particularly inclined to pay attention to dividends. Moreover, most likely dividends are perceived simply as a bonus.\nBut during periods of market correction, the present value of potential dividends is the minimum level below which it is difficult for the price to fall. And in this context, I think Microsoft is in a better position than Apple.\nBottom line\nAt the current stage of the market cycle, when the likelihood of a correction has gone beyond formal, in my opinion, investing in Microsoft is less risky compared to Apple.","news_type":1,"symbols_score_info":{"AAPL":0.9,"MSFT":0.9}},"isVote":1,"tweetType":1,"viewCount":2853,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":5,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/885624303"}
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