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2021-08-09

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Apple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>美食家：苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具</blockquote>

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He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”<blockquote>为什么重要：古尔曼的建议不太可能在短期内实现。他说，苹果的工程师告诉他，这家 iPhone 制造商 “没有强有力的客厅硬件战略，内部也没有多少乐观情绪”。</blockquote> In the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”<blockquote>在最新的通讯中，古尔曼指出，与苹果的任何其他产品相比，苹果电视经历了更多的 “界面大修”，“尽管经过了近 15 年的尝试，苹果还没有创造出任何接近市场领导者的产品”。</blockquote> The Bloomberg Journalist contributed to 9&nbsp;to&nbsp;5&nbsp;Mac for over six years and isregardedas an authority on the&nbsp;Tim Cook-led company.<blockquote>这位彭博社记者在六年多的时间里为 9 至 5 Mac 撰稿，并被认为是该领域的权威。蒂姆·库克-领导公司。</blockquote> Appleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new&nbsp;Siri Remote,which features clickpad and touch controls.<blockquote>今年4月，苹果推出了包含A12仿生芯片的下一代4K盒子。该设备带有一个新的遥控系列，它具有点击板和触摸控制。</blockquote> Price Action:&nbsp;On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.<blockquote>价格行为：周五，苹果股价在常规交易时段收盘下跌近0.5%，至146.14美元，在盘后交易中下跌0.12%。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>美食家：苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>美食家：苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具</blockquote>\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nBenzinga Earnings \n2021-08-09 13:04\n</div>\n</div>\n</h4>\n</header>\n<article>\n<a href=\"https://laohu8.com/S/AAPL\">Apple</a> needs to cut the prices of&nbsp;Apple TV&nbsp;or send it the way of other retired products like iPod HiFi and the high-end version of its HomePod speakers, wrote&nbsp;Mark Gurman&nbsp;in the latest edition of his newsletter.<blockquote><a href=\"https://laohu8.com/S/AAPL\">苹果</a>需要降低价格苹果电视台或者像iPod HiFi和高端版本的HomePod扬声器那样，把它送到其他退役产品那样马克·古尔曼在他最新一期的时事通讯中。</blockquote> What Happened:&nbsp;Gurman noted the coming of the “age of streaming” and the abundance of services like those offered by&nbsp;<a href=\"https://laohu8.com/S/NFLX\">Netflix</a>,&nbsp;<a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>, and&nbsp;Hulu.<blockquote>发生了什么：古尔曼指出 “流媒体时代 ”的到来，以及像这样的服务的大量涌现。<a href=\"https://laohu8.com/S/NFLX\">网飞</a>, <a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>,和上游.</blockquote> This, according to Gurman, has made Apple TV a largely “pointless accessory.” The analyst buttressed his point by sharing 2020 data from Strategy Analytics that found that Apple TV only held 2% of the streaming device market.<blockquote>古尔曼认为，这使得苹果电视在很大程度上成了 “毫无意义的配件”。这位分析师通过分享Strategy Analytics 2020年的数据来支持他的观点，该数据发现苹果电视仅占据流媒体设备市场2%的份额。</blockquote> “One idea for keeping the Apple TV relevant would be to bundle an Apple TV+ subscription indefinitely at no additional charge,” wrote Gurman.<blockquote>“古尔曼写道：”保持苹果电视相关性的一个想法是无限期捆绑苹果 TV+ 订阅，无需额外付费。</blockquote> Gurman’s other ideas include cutting the price of the box or turning it into a 4K capable “stick.”<blockquote>古尔曼的其他想法还包括降低盒子的价格，或者把它变成一个支持 4K 的 “棒”。</blockquote> Why It Matters:&nbsp;Gurman’s suggestions are unlikely to come to fruition anytime soon. He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”<blockquote>为什么重要：古尔曼的建议不太可能在短期内实现。他说，苹果的工程师告诉他，这家 iPhone 制造商 “没有强有力的客厅硬件战略，内部也没有多少乐观情绪”。</blockquote> In the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”<blockquote>在最新的通讯中，古尔曼指出，与苹果的任何其他产品相比，苹果电视经历了更多的 “界面大修”，“尽管经过了近 15 年的尝试，苹果还没有创造出任何接近市场领导者的产品”。</blockquote> The Bloomberg Journalist contributed to 9&nbsp;to&nbsp;5&nbsp;Mac for over six years and isregardedas an authority on the&nbsp;Tim Cook-led company.<blockquote>这位彭博社记者在六年多的时间里为 9 至 5 Mac 撰稿，并被认为是该领域的权威。蒂姆·库克-领导公司。</blockquote> Appleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new&nbsp;Siri Remote,which features clickpad and touch controls.<blockquote>今年4月，苹果推出了包含A12仿生芯片的下一代4K盒子。该设备带有一个新的遥控系列，它具有点击板和触摸控制。</blockquote> Price Action:&nbsp;On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.<blockquote>价格行为：周五，苹果股价在常规交易时段收盘下跌近0.5%，至146.14美元，在盘后交易中下跌0.12%。</blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1117756865","content_text":"Apple needs to cut the prices of Apple TV or send it the way of other retired products like iPod HiFi and the high-end version of its HomePod speakers, wrote Mark Gurman in the latest edition of his newsletter.\nWhat Happened: Gurman noted the coming of the “age of streaming” and the abundance of services like those offered by Netflix, Amazon.com, and Hulu.\nThis, according to Gurman, has made Apple TV a largely “pointless accessory.” The analyst buttressed his point by sharing 2020 data from Strategy Analytics that found that Apple TV only held 2% of the streaming device market.\n“One idea for keeping the Apple TV relevant would be to bundle an Apple TV+ subscription indefinitely at no additional charge,” wrote Gurman.\nGurman’s other ideas include cutting the price of the box or turning it into a 4K capable “stick.”\nWhy It Matters: Gurman’s suggestions are unlikely to come to fruition anytime soon. He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”\nIn the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”\nThe Bloomberg Journalist contributed to 9 to 5 Mac for over six years and isregardedas an authority on the Tim Cook-led company.\nAppleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new Siri Remote,which features clickpad and touch controls.\nPrice Action: On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":2776,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/898825224"}