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2021-08-09

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Apple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具：古尔曼</blockquote>

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He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”<blockquote>为什么重要：古尔曼的建议不太可能很快实现。他表示，苹果工程师告诉他，这家iPhone制造商“没有强有力的客厅硬件战略，内部也没有太多乐观情绪”。</blockquote> In the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”<blockquote>在最新的时事通讯中，古尔曼指出，与任何其他苹果产品相比，苹果电视经历了更多的“界面检修”，“尽管进行了近15年的尝试，但苹果尚未创造出任何接近市场领导者的产品。”</blockquote> The Bloomberg Journalist contributed to 9&nbsp;to&nbsp;5&nbsp;Mac for over six years and isregardedas an authority on the&nbsp;Tim Cook-led company.<blockquote>这位彭博社记者为Mac朝九晚五做出了六年多的贡献，被视为该领域的权威蒂姆·库克-led公司。</blockquote> Appleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new&nbsp;Siri Remote,which features clickpad and touch controls.<blockquote>今年4月，苹果推出了包含A12仿生芯片的下一代4K盒子。该设备带有一个新的遥控器系列，它具有点击板和触摸控制。</blockquote> Price Action:&nbsp;On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.<blockquote>价格走势：周五，苹果股价常规交易时段收跌近0.5%，报146.14美元，盘后交易下跌0.12%。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具：古尔曼</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Needs To Cut Apple TV Prices Or Cull The Beleaguered Living Room Gadget: Gurman<blockquote>苹果需要降低苹果电视价格或淘汰陷入困境的客厅小工具：古尔曼</blockquote>\n</h2>\n<h4 class=\"meta\">\n<div class=\"head\" \">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nBenzinga \n2021-08-09 13:04\n</div>\n</div>\n</h4>\n</header>\n<article>\n<a href=\"https://laohu8.com/S/AAPL\">Apple</a> needs to cut the prices of&nbsp;Apple TV&nbsp;or send it the way of other retired products like iPod HiFi and the high-end version of its HomePod speakers, wrote&nbsp;Mark Gurman&nbsp;in the latest edition of his newsletter.<blockquote><a href=\"https://laohu8.com/S/AAPL\">苹果</a>需要降价苹果电视台或者像iPod HiFi和HomePod扬声器的高端版本那样发送它马克·古尔曼在他最新一期的时事通讯中。</blockquote> What Happened:&nbsp;Gurman noted the coming of the “age of streaming” and the abundance of services like those offered by&nbsp;<a href=\"https://laohu8.com/S/NFLX\">Netflix</a>,&nbsp;<a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>, and&nbsp;Hulu.<blockquote>发生了什么：古尔曼指出了“流媒体时代”的到来以及诸如<a href=\"https://laohu8.com/S/NFLX\">Netflix</a>, <a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>,和葫芦.</blockquote> This, according to Gurman, has made Apple TV a largely “pointless accessory.” The analyst buttressed his point by sharing 2020 data from Strategy Analytics that found that Apple TV only held 2% of the streaming device market.<blockquote>古尔曼表示，这使得苹果电视在很大程度上成为“毫无意义的配件”。这位分析师通过分享Strategy Analytics 2020年的数据来支持他的观点，该数据发现苹果电视仅占据流媒体设备市场的2%。</blockquote> “One idea for keeping the Apple TV relevant would be to bundle an Apple TV+ subscription indefinitely at no additional charge,” wrote Gurman.<blockquote>古尔曼写道：“保持苹果电视相关性的一个想法是无限期捆绑苹果TV+订阅，不收取额外费用。”</blockquote> Gurman’s other ideas include cutting the price of the box or turning it into a 4K capable “stick.”<blockquote>古尔曼的其他想法包括降低盒子的价格或将其变成具有4K功能的“棍子”。</blockquote> Why It Matters:&nbsp;Gurman’s suggestions are unlikely to come to fruition anytime soon. He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”<blockquote>为什么重要：古尔曼的建议不太可能很快实现。他表示，苹果工程师告诉他，这家iPhone制造商“没有强有力的客厅硬件战略，内部也没有太多乐观情绪”。</blockquote> In the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”<blockquote>在最新的时事通讯中，古尔曼指出，与任何其他苹果产品相比，苹果电视经历了更多的“界面检修”，“尽管进行了近15年的尝试，但苹果尚未创造出任何接近市场领导者的产品。”</blockquote> The Bloomberg Journalist contributed to 9&nbsp;to&nbsp;5&nbsp;Mac for over six years and isregardedas an authority on the&nbsp;Tim Cook-led company.<blockquote>这位彭博社记者为Mac朝九晚五做出了六年多的贡献，被视为该领域的权威蒂姆·库克-led公司。</blockquote> Appleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new&nbsp;Siri Remote,which features clickpad and touch controls.<blockquote>今年4月，苹果推出了包含A12仿生芯片的下一代4K盒子。该设备带有一个新的遥控器系列，它具有点击板和触摸控制。</blockquote> Price Action:&nbsp;On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.<blockquote>价格走势：周五，苹果股价常规交易时段收跌近0.5%，报146.14美元，盘后交易下跌0.12%。</blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1117756865","content_text":"Apple needs to cut the prices of Apple TV or send it the way of other retired products like iPod HiFi and the high-end version of its HomePod speakers, wrote Mark Gurman in the latest edition of his newsletter.\nWhat Happened: Gurman noted the coming of the “age of streaming” and the abundance of services like those offered by Netflix, Amazon.com, and Hulu.\nThis, according to Gurman, has made Apple TV a largely “pointless accessory.” The analyst buttressed his point by sharing 2020 data from Strategy Analytics that found that Apple TV only held 2% of the streaming device market.\n“One idea for keeping the Apple TV relevant would be to bundle an Apple TV+ subscription indefinitely at no additional charge,” wrote Gurman.\nGurman’s other ideas include cutting the price of the box or turning it into a 4K capable “stick.”\nWhy It Matters: Gurman’s suggestions are unlikely to come to fruition anytime soon. He said that Apple engineers have told him that the iPhone maker “doesn’t have a strong living room hardware strategy and that there isn’t much internal optimism.”\nIn the latest newsletter, Gurman noted that the Apple TV had gone through more “interface overhauls” compared with any other Apple products and “despite nearly 15 years of attempts, Apple hasn’t created anything close to a market leader.”\nThe Bloomberg Journalist contributed to 9 to 5 Mac for over six years and isregardedas an authority on the Tim Cook-led company.\nAppleunveiled the next generationof its 4K box containing an A12 Bionic chip in April this year. The device comes with a new Siri Remote,which features clickpad and touch controls.\nPrice Action: On Friday, Apple shares closed nearly 0.5% lower at $146.14 in the regular session and fell 0.12% in the after-hours trading.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":286,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/898850778"}