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2021-08-05

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Uber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote>

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Is the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.<blockquote>网约车公司为了争夺同样的乘客，花费了大量资金；现在他们花钱争夺同样的车手。网约车中的最优策略是增长还是利润？投资者不能两者兼得。</blockquote> AfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.<blockquote>继周二表示，根据调整后的息税折旧摊销前利润实现盈利后，Uber周三表示，随着对司机恢复进行投资，其亏损在此基础上环比加深。Lyft发布报告后的第二天，其股价下跌超过9%，而Uber的股价在第二季度业绩发布后立即在盘后交易中下跌8%。</blockquote> Investors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.<blockquote>投资者对网约车公司在努力扩大市场份额的同时付出高昂代价来争夺相同的乘客感到不安。现在，在大流行导致网约车需求大幅下降后，他们正在努力重建供应，以争夺相同的司机。</blockquote> They may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.<blockquote>他们的投资可能并不平等。Lyft表示，第二季度大幅增加了对激励措施和签约奖金的投资，以扩大其司机基础，预计激励措施的增加将持续到第三季度。但优步似乎更加激进。尽管该公司公布的整体收入超出了华尔街的预期，但按调整后的Ebitda计算，其亏损也比分析师的预测高出58%。</blockquote> At this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.<blockquote>目前，尚不清楚哪家公司的投资策略最划算。Lyft表示，其第二季度的拼车出行量仍“远低于”2019年第四季度达到的水平。虽然这不是一个完美的比较，但Uber第二季度的出行量（反映了供需）较同期下降了20%多一点。</blockquote> <img src=\"https://static.tigerbbs.com/7f98a2ba57a4b018b3db0d420b862bc4\" tg-width=\"338\" tg-height=\"422\" width=\"100%\" height=\"auto\">Lyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.<blockquote>Lyft的业绩显示，其第二季度活跃乘客仍较2019年同期下降超过21%。该公司还表示，第二季度销售和营销费用占营收的比例接近历史新低。这在一定程度上反映了其司机数量低迷：不值得过度花钱去获取你甚至无法服务的客户。相比之下，与两年前同期相比，Uber第二季度的月活跃平台消费者数量有所增长。</blockquote> While Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.<blockquote>虽然Lyft本周明确表示，它喜欢作为纯粹的叫车业务的机会，但优步继续强调其独特的价值主张，将消费者的叫车和送餐需求结合起来，并指出了异花授粉。投资者现在需要押注哪种策略将在疫情中处于更可持续的地位。</blockquote> Uber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.<blockquote>Uber首席执行官达拉·科斯罗萨西(Dara Khosrowshahi)表示，对于其送货业务来说，其移动业务是比花在送货营销上的钱更有效的获客工具。该公司周三表示，参与其移动和送货业务的消费者目前占其总预订量的近一半，这意味着客户交叉很大。</blockquote> But a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.<blockquote>但更精简的业务可能更容易控制。尽管Uber仍然预计即使在调整后的Ebitda基础上也要到今年第四季度才能扭亏为盈，但Lyft能够更早地实现这一目标，部分原因是加大了对简单杠杆的力度。该公司表示，第二季度每次乘车收入环比增长7%，抵消了因司机短缺而仍然低迷的乘车量。在疫情期间，两家公司都提高了美国网约车交易的价格。但fresh Edison Trends数据显示，截至7月19日当周，Uber消费者的交易支出比去年同期增加了24%，而Lyft消费者的交易支出则增加了35%。</blockquote> It is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.<blockquote>值得注意的是，Lyft在吹嘘自己有能力实现所谓盈利的同时，也在周二的电话会议上明确将自己定义为“成长型公司”。总而言之，其第二季度净亏损总额仍达数亿，尽管有所收窄。与此同时，Uber似乎有信心找到了实现近期盈利的途径，但目前尚不清楚随着消费者需求的持续改善，在多大程度上需要对新司机进行进一步投资。</blockquote> Especially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.<blockquote>特别是随着Covid-19德尔塔变异毒株的持续蔓延，今天希望依靠这两种策略的投资者可能会等待时机。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Uber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUber, Lyft Drive Investors Away<blockquote>优步、Lyft赶走投资者</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-08-05 21:08\n\n</h4>\n</header>\n<article>\n Ride-hailing companies have spent dearly to compete for the same riders; now they are spending to compete for the same drivers. Is the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.<blockquote>网约车公司为了争夺同样的乘客，花费了大量资金；现在他们花钱争夺同样的车手。网约车中的最优策略是增长还是利润？投资者不能两者兼得。</blockquote> AfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.<blockquote>继周二表示，根据调整后的息税折旧摊销前利润实现盈利后，Uber周三表示，随着对司机恢复进行投资，其亏损在此基础上环比加深。Lyft发布报告后的第二天，其股价下跌超过9%，而Uber的股价在第二季度业绩发布后立即在盘后交易中下跌8%。</blockquote> Investors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.<blockquote>投资者对网约车公司在努力扩大市场份额的同时付出高昂代价来争夺相同的乘客感到不安。现在，在大流行导致网约车需求大幅下降后，他们正在努力重建供应，以争夺相同的司机。</blockquote> They may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.<blockquote>他们的投资可能并不平等。Lyft表示，第二季度大幅增加了对激励措施和签约奖金的投资，以扩大其司机基础，预计激励措施的增加将持续到第三季度。但优步似乎更加激进。尽管该公司公布的整体收入超出了华尔街的预期，但按调整后的Ebitda计算，其亏损也比分析师的预测高出58%。</blockquote> At this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.<blockquote>目前，尚不清楚哪家公司的投资策略最划算。Lyft表示，其第二季度的拼车出行量仍“远低于”2019年第四季度达到的水平。虽然这不是一个完美的比较，但Uber第二季度的出行量（反映了供需）较同期下降了20%多一点。</blockquote> <img src=\"https://static.tigerbbs.com/7f98a2ba57a4b018b3db0d420b862bc4\" tg-width=\"338\" tg-height=\"422\" width=\"100%\" height=\"auto\">Lyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.<blockquote>Lyft的业绩显示，其第二季度活跃乘客仍较2019年同期下降超过21%。该公司还表示，第二季度销售和营销费用占营收的比例接近历史新低。这在一定程度上反映了其司机数量低迷：不值得过度花钱去获取你甚至无法服务的客户。相比之下，与两年前同期相比，Uber第二季度的月活跃平台消费者数量有所增长。</blockquote> While Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.<blockquote>虽然Lyft本周明确表示，它喜欢作为纯粹的叫车业务的机会，但优步继续强调其独特的价值主张，将消费者的叫车和送餐需求结合起来，并指出了异花授粉。投资者现在需要押注哪种策略将在疫情中处于更可持续的地位。</blockquote> Uber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.<blockquote>Uber首席执行官达拉·科斯罗萨西(Dara Khosrowshahi)表示，对于其送货业务来说，其移动业务是比花在送货营销上的钱更有效的获客工具。该公司周三表示，参与其移动和送货业务的消费者目前占其总预订量的近一半，这意味着客户交叉很大。</blockquote> But a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.<blockquote>但更精简的业务可能更容易控制。尽管Uber仍然预计即使在调整后的Ebitda基础上也要到今年第四季度才能扭亏为盈，但Lyft能够更早地实现这一目标，部分原因是加大了对简单杠杆的力度。该公司表示，第二季度每次乘车收入环比增长7%，抵消了因司机短缺而仍然低迷的乘车量。在疫情期间，两家公司都提高了美国网约车交易的价格。但fresh Edison Trends数据显示，截至7月19日当周，Uber消费者的交易支出比去年同期增加了24%，而Lyft消费者的交易支出则增加了35%。</blockquote> It is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.<blockquote>值得注意的是，Lyft在吹嘘自己有能力实现所谓盈利的同时，也在周二的电话会议上明确将自己定义为“成长型公司”。总而言之，其第二季度净亏损总额仍达数亿，尽管有所收窄。与此同时，Uber似乎有信心找到了实现近期盈利的途径，但目前尚不清楚随着消费者需求的持续改善，在多大程度上需要对新司机进行进一步投资。</blockquote> Especially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.<blockquote>特别是随着Covid-19德尔塔变异毒株的持续蔓延，今天希望依靠这两种策略的投资者可能会等待时机。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/uber-lyft-drive-investors-away-11628115638?mod=markets_lead_pos12\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"UBER":"优步","LYFT":"Lyft, Inc."},"source_url":"https://www.wsj.com/articles/uber-lyft-drive-investors-away-11628115638?mod=markets_lead_pos12","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1151835705","content_text":"Ride-hailing companies have spent dearly to compete for the same riders; now they are spending to compete for the same drivers.\n\nIs the optimal strategy in ride-hailing growth or profits? Investors can’t have it both ways.\nAfterLyftLYFT-10.56%said it achieved profitability on the basis of adjusted earnings before interest, taxes, depreciation and amortization on Tuesday, Uber said Wednesday that its losses deepened sequentially on that basis as it made investments in driver recovery. Shares of Lyft fell more than 9% the day after its report while Uber’s shares fell 8% in after-hours trading immediately following the release of itssecond quarter results.\nInvestors have become uncomfortable with ride-hailing companies paying dearly to compete for the same riders as they work to grow their market share. Now they arepaying to compete for the same driversas theywork to rebuild their supplyafter the pandemic decimated ride-hailing demand.\nThey may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.\nAt this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.\nLyft’s results show its active riders were still down more than 21% in the second quarter from the same period in 2019. The company also said its sales and marketing expenses as a percentage of revenue in the second quarter were near record lows. This is in part a reflection of its depressed driver count: It isn’t worth over-spending to acquire customers you can’t even service. By contrast, Uber was able to grow its monthly active platform consumers in the second quarter relative to the same period two years ago.\nWhile Lyft was clear this week that it likes its chances as a ride-hailing pure play, Uber continued to stress its unique value proposition marrying consumers’ ride-hailing and food-delivery needs, noting cross-pollination. Investors will now need to place their bets on which strategy will emerge from the pandemic in a more sustainable position.\nUber’s Chief Executive Officer Dara Khosrowshahi has said its mobility business has been an even more effective customer acquisition tool for its delivery business than dollars spent on delivery marketing. On Wednesday the company said its consumers who engage with both its mobility and its delivery businesses are now generating nearly half of its overall gross bookings, implying significant customer crossover.\nBut a leaner business might be easier to control. While Uber continues to expect it won’t turn a profit, even on an adjusted Ebitda basis, until the fourth quarter of this year,Lyft was able to do soearlier, in part by pulling harder on simple levers. The company said revenue per ride increased 7% sequentially in the second quarter, counteracting still depressed ride volume due to driver shortages. Both companies have raised prices on U.S. ride-hailing transactions amid the pandemic. But fresh Edison Trends data show for the week ended July 19, Uber’s consumers spent 24% more on transactions than they did the comparable week last year, while Lyft’s consumers spent 35% more.\nIt is worth noting that, while Lyft has boasted about its ability to achieve so-called profits, it also clearly defined itself on a conference call Tuesday as “a growth company.” All in, its net loss still totaled hundreds of millions in the second quarter, although it narrowed. Meanwhile, Uber seems confident it has found a path to near-term profitability, but it is unclear to what degree further investments in new drivers will be needed as consumer demand continues to improve.\nEspecially with the Covid-19 Delta variant continuing to spread, investors looking to bank on either strategy today may be left waiting for a ride.","news_type":1,"symbols_score_info":{"UBER":0.9,"LYFT":0.9}},"isVote":1,"tweetType":1,"viewCount":2874,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":11,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/899170071"}