暴涨暴赚的个人主页 - 老虎社区

暴涨暴赚

暴涨暴赚

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IP属地：北京

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195粉丝

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0勋章

11-06

$大行科工(02543)$ rnm还钱

10-31

靠

滴普科技再飙20%，上市三个交易日累涨近350%

10-15

🐶

华兴资本：上调腾讯目标价至780港元，重申“买入”评级

10-15

$腾讯控股(00700)$ 拉尿

10-14

？

@港股研究社:中金维持腾讯控股“跑赢行业”评级，目标价700港元显上行空间

10-13

连续三个港股打新顶格没中草不玩了老子出金

10-06

$比亚迪股份-一百(01211)$ 妈的回本没跑

10-02

卖飞了

恒生指数公司：紫金黄金国际被纳入恒生综合指数

10-02

靠

恒生指数公司：紫金黄金国际被纳入恒生综合指数

09-26

哎呀

09-16

$药捷安康-B(02617)$ 我尼玛

09-11

$维立志博-B(09887)$ 这个拉稀了

09-11

把钱还我我要回家

09-10

跌的不多

阿里到店第一步：高德做榜单，重做一套线下信用体系

09-10

出了就拉稀

09-10

$大行科工(02543)$ 草了

09-09

阿里起飞

知情人士：阿里明日业务发布会与“口碑网”及自营团购业务无关

09-01

还好美团亏得不多

09-01

阿里补贴更多

@不具名保质期:$美团-W(03690)$补贴一停感情归零

08-28

$MET.HK 20250828 112.50 PUT$ 四手今天开盘要死在这了

去老虎APP查看更多动态

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10:17","market":"hk","language":"zh","title":"滴普科技再飙20%，上市三个交易日累涨近350%","url":"https://stock-news.laohu8.com/highlight/detail?id=1138930058","media":"老虎资讯综合","summary":"10月31日，$滴普科技(01384)$再飙20%，上市三个交易日累涨近350%，股价站上120港元/股，总市值超390亿港元。","content":"<html><head></head><body><p>10月31日，<a href=\"https://laohu8.com/S/01384\">滴普科技</a>再飙20%，上市三个交易日累涨近350%，股价站上120港元/股，总市值超390亿港元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0f9cf090bb092ab7f8d83b1f655a961c\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>公开资料显示，滴普科技专注于为企业提供企业级大模型人工智能应用解决方案，助力企业大规模高效整合数据、决策及运营。凭借集团的FastData Foil数据融合平台及Deepexi企业级大模型平台两大基础设施，实现Agentic人工智能应用在企业的部署及实施。集团已经实现了在多个垂直行业的规模商业化落地，包括消费零售、制造、医疗及交通等。</p><p style=\"text-align: justify;\">截至2025年6月，滴普科技已累计服务283家企业客户，复购客户占比达33.2%，显示出较强的客户黏性。2025年上半年，公司收入同比增长118.4%至1.32亿元，其中企业级AI解决方案业务收入增长191%，毛利率也提升至55%，成长性与盈利质量同步提升。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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}\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n滴普科技再飙20%，上市三个交易日累涨近350%\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2025-10-31 10:17</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>10月31日，<a href=\"https://laohu8.com/S/01384\">滴普科技</a>再飙20%，上市三个交易日累涨近350%，股价站上120港元/股，总市值超390亿港元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0f9cf090bb092ab7f8d83b1f655a961c\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>公开资料显示，滴普科技专注于为企业提供企业级大模型人工智能应用解决方案，助力企业大规模高效整合数据、决策及运营。凭借集团的FastData Foil数据融合平台及Deepexi企业级大模型平台两大基础设施，实现Agentic人工智能应用在企业的部署及实施。集团已经实现了在多个垂直行业的规模商业化落地，包括消费零售、制造、医疗及交通等。</p><p style=\"text-align: justify;\">截至2025年6月，滴普科技已累计服务283家企业客户，复购客户占比达33.2%，显示出较强的客户黏性。2025年上半年，公司收入同比增长118.4%至1.32亿元，其中企业级AI解决方案业务收入增长191%，毛利率也提升至55%，成长性与盈利质量同步提升。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a5d11890cd6ccd454a56d86737fd3353","relate_stocks":{"01384":"滴普科技"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1138930058","content_text":"10月31日，滴普科技再飙20%，上市三个交易日累涨近350%，股价站上120港元/股，总市值超390亿港元。公开资料显示，滴普科技专注于为企业提供企业级大模型人工智能应用解决方案，助力企业大规模高效整合数据、决策及运营。凭借集团的FastData Foil数据融合平台及Deepexi企业级大模型平台两大基础设施，实现Agentic人工智能应用在企业的部署及实施。集团已经实现了在多个垂直行业的规模商业化落地，包括消费零售、制造、医疗及交通等。截至2025年6月，滴普科技已累计服务283家企业客户，复购客户占比达33.2%，显示出较强的客户黏性。2025年上半年，公司收入同比增长118.4%至1.32亿元，其中企业级AI解决方案业务收入增长191%，毛利率也提升至55%，成长性与盈利质量同步提升。","news_type":1,"symbols_score_info":{"01384":1.5}},"isVote":1,"tweetType":1,"viewCount":109,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":489492756173560,"gmtCreate":1760532221275,"gmtModify":1760532223180,"author":{"id":"3435615840878311","authorId":"3435615840878311","name":"暴涨暴赚","avatar":"https://static.tigerbbs.com/931ccc12171c6d287be9ae1be78c5f05","crmLevel":9,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3435615840878311","authorIdStr":"3435615840878311"},"themes":[],"htmlText":"🐶","listText":"🐶","text":"🐶","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/489492756173560","repostId":"2575273053","repostType":2,"repost":{"id":"2575273053","kind":"news","pubTimestamp":1760496365,"share":"https://www.laohu8.com/m/news/2575273053?lang=&edition=full","pubTime":"2025-10-15 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015104615a6b9f7ea&s=b><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>华兴资本研究报告指出，预期腾讯第三季游戏业务本地及国际收入分别按年升15%及22%，线上广告业务收入升20%，金融科技及企业服务业务收入升10%。盈利方面，该行预期第三季及全年毛利率分别为56.4%及56.3%，按年升330及340个基点，由收入结构倾向高利润业务所推动。至于经调整营业利润率，该行预期第三季及全年分别达37.2%及37.3%，按年升59及132个基点。该行重申对其“买入”评级，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015104615a6b9f7ea&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"00700":"腾讯控股"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251015104615a6b9f7ea&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2575273053","content_text":"华兴资本研究报告指出，预期腾讯第三季游戏业务本地及国际收入分别按年升15%及22%，线上广告业务收入升20%，金融科技及企业服务业务收入升10%。盈利方面，该行预期第三季及全年毛利率分别为56.4%及56.3%，按年升330及340个基点，由收入结构倾向高利润业务所推动。至于经调整营业利润率，该行预期第三季及全年分别达37.2%及37.3%，按年升59及132个基点。该行重申对其“买入”评级，目标价由685港元上调至780港元，因公司持续在收入增长与AI发展方面取得进展。","news_type":1,"symbols_score_info":{"00700":1.5}},"isVote":1,"tweetType":1,"viewCount":294,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":489327542067552,"gmtCreate":1760492374701,"gmtModify":1760492376406,"author":{"id":"3435615840878311","authorId":"3435615840878311","name":"暴涨暴赚","avatar":"https://static.tigerbbs.com/931ccc12171c6d287be9ae1be78c5f05","crmLevel":9,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3435615840878311","authorIdStr":"3435615840878311"},"themes":[],"htmlText":"<a 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09:45","market":"hk","language":"zh","title":"阿里到店第一步：高德做榜单，重做一套线下信用体系","url":"https://stock-news.laohu8.com/highlight/detail?id=1185193769","media":"晚点LatePost","summary":"现阶段高德只聚焦内容，做好榜单。阿里又做到店，为什么是高德迈出第一步？到了 2025 年，阿里又一次切入到店业务，高德又成了第一个入口。阿里内部管理层近期对内明确表示，高德不会被并入淘宝。这次高德的榜单项目，淘宝也没有参与。基于这样的榜单，高德还想重做一套围绕线下商家的全新信用体系 —— 依然是用 0 - 5 分来衡量一个商家的综合评分。","content":"<html><head></head><body><blockquote><p>从高德开始，但不会只是高德做。</p></blockquote><p>在大力投入即时配送到家的淘宝闪购 133 天后，阿里终于迈出了又一次开展到店业务的第一步。</p><p>我们独家了解到，在阿里巴巴 9 月 10 日公司周年庆这一天，高德宣布推出 “高德扫街榜”，主要分为美食、酒店、景区三类，尤其以线下餐饮商家的榜单为主，此外还包括一些特色美食榜单，比如 “本地人爱去”“多次前往”“烟火小店” 等，将覆盖全国 300 多个地级市。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/57b5751b6c0cd57b25f941627501e364\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8c43557fa2dc6ceccd85e09ebb1c9203\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p>目前，市场上的美食榜单，最成熟的是大众点评的必吃榜和黑珍珠餐厅指南。高德 “扫街榜” 的对标显而易见。现阶段高德只聚焦内容，做好榜单。</p><p>阿里巴巴集团 CFO 徐宏几个月前接受采访，说阿里要花两到三年时间，把服务业搬到平台，加大它们的数字化渗透率，撬动一个十万亿以上的 “新型服务业电商” 市场。据我们独家了解，要抓住这样一个市场，阿里除了打造以淘宝为核心的大消费平台，还希望把高德培育成一个可以比肩淘宝的线下入口。</p><p>据我们了解，这次的高德榜单项目，饿了么、淘宝闪购并没有参与其中。但饿了么和淘宝闪购下一步怎么做到店，用什么方案，可能会参考高德榜单的进展。</p><p>可以明确的是，阿里会更进一步深入到店业务，且一定会切入到交易环节。</p><p><strong>阿里又做到店，为什么是高德迈出第一步？</strong></p><p>从 4 月 30 日淘宝升级闪购，正式加入外卖混战以来，行业就开始猜测，阿里什么时候会又一次大力投入到店业务。</p><p>这看起来是阿里一定会做的业务 —— 到店和外卖的商家资源可复用，能减少对履约的补贴成本；从商业逻辑角度，到店场景的消费存在很多不能外卖的店，业务复杂度低，利润空间大；从战略角度，做到店符合阿里要做大消费平台的叙事、对消费者来说是完整需求的覆盖。</p><p>在阿里，淘宝、饿了么、支付宝、高德都曾经参与过到店业务，最典型的就是主打到店团购的口碑，它被阿里收购的 15 年里，用过淘宝、支付宝、饿了么、高德四个阶段。</p><p>到了 2025 年，阿里又一次切入到店业务，高德又成了第一个入口。</p><p>据我们了解，高德向集团管理层申请，在 6 月底内部正式立项 “高德扫街榜” 项目，由高德 CEO 郭宁直接领导，不到 100 人的项目组进驻了此前一直没有启用的阿里巴巴杭州西溪园区 C 区 4 号楼，项目非常保密，其他员工无法刷卡进入这栋楼。</p><p>郭宁是一名阿里老员工，工号非常靠前，此前在雅虎中国，随着阿里投资后进入这家公司，负责 B2B 产品的搜索推荐技术，中间郭宁曾出去创业，后于 2019 年回归阿里，加入高德。</p><p>高德的崛起从 2015 年俞永福接管开始，相比当时百度地图大力投入 O2O，高德选择专注做更多关于 LBS （基于位置服务）的产品，DAU 从 3000 万增长至 2021 年的 1 亿以上，稳定成为国内第一的地图平台。</p><p>2021 年 7 月，阿里将基于地理位置服务的三大业务，即高德、本地生活和飞猪，组成生活服务板块，由俞永福统一负责。在那一年底的阿里投资者大会上，俞永福相信地图是整个现实世界最好的载体，他希望高德能做到用一张地图承载衣食住行，通过地图将所有目的地连接在一起，让用户不仅在地图上加油充电，还会寻找美食目的地和预订酒店门票。</p><p>一位高德管理层对我们说，2025 年上半年，高德到了做榜单最好的时候：Qwen 大模型应用成熟，高德发布了自己的 AI 地图，让用户的行为数据可以被准确分析和运用；高德对真实世界的理解有三层，除了地理位置，还应该提供描述真实世界的内容和信息、服务履约的能力；团队围绕榜单成立了战斗小组。</p><p>阿里内部管理层近期对内明确表示，高德不会被并入淘宝。这次高德的榜单项目，淘宝也没有参与。</p><p>据我们了解，饿了么也正在几个城市内测到店业务。一位阿里员工说，“阿里牌还是多，饿了么 + 淘宝闪购，凑一把王炸；而高德本身就是一个小王。”</p><p><strong>利用导航数据，高德想重做一个可信的美食榜单</strong></p><p>美食导演陈晓卿曾分享说 “餐厅评分 3.5 - 4 分之间，通常有好吃的东西”，他发现中等评分的餐厅会更注重食物本身的味道，高分餐厅更可能会是被营销手段影响。这个标准后来还被消费者增加了 “五年以上老店”“差评可以有，最好是说服务不行，不能是说新鲜度或口味不行” 等条件。</p><p>用户需要可靠、有效的信息参考。半年多的调研之后，高德认为自己有机会做一个真实可信的榜单 —— 每天有 1.7 亿人使用高德地图导航，他们搜索、收藏、导航、打卡的动作，是高德独有的消费者行为数据。一位高德人士说，“评论可能会做假，但行为数据没法做。”</p><p>也因此，扫街榜永远不会商业化。据我们了解，高德扫街榜的排名，主要纳入四个因子：导航到店的人数、复购率、专程前往、人群宽度。</p><p>前两者很好理解，消费者用脚投票，人数越多，店铺越火爆，回头客越多，说明这家店的口味和品质越好。“专程前往”，一家餐厅，你跨越半个城市，开车十几公里专程前往，大概率比一家位于居民聚集区、周边住户只是走几百米去解决一顿饭的餐厅更具有吸引力，评分也应该更高。人群宽度指导航到某个地点的是本地用户还是来自全国各地，地域分布越广，导航地点知名度越高。</p><p>据我们了解，除了传统的美食、酒店和景区榜单外，高德未来还可能推出溯溪、徒步、露营等细分排行榜。</p><p>2020 年，当时郭宁分管的信息中心业务孵化出高德指南，此后发布了包含美食、酒店、景点、玩乐四个类别的必去榜，但它只是一个单纯的榜单。</p><p>5 年后的 “高德扫街榜”，凭借 AI 算法模型，可以更有效得理解数据，让内容更科学和具备参考价值。基于这样的榜单，高德还想重做一套围绕线下商家的全新信用体系 —— 依然是用 0 - 5 分来衡量一个商家的综合评分。</p><p>据我们了解，打分的依据会完全公开，包括用户的真实行为（导航数、搜索数等）、用户特征（导航里程、达人等级、回头客等）、评价特征（专业度、数量等）、用户评价（评价分）。高德还引入芝麻信用体系，用户导航到店后的评价、芝麻信用高的人评价权重都会更高。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8c6e2e9c7ece0bee456c5eecd4c416aa\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5d4e1c04b210e7a3cd2ecc2ac5349d35\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p>在很多用户眼里，高德地图的心智更多还是一个用来导航和出行的工具，打开高德，通常都是已经有了一个明确的目的地；而大众点评的心智在于，消费者用它来进行对比，帮助其在前往店铺前进行决策。扫街榜能多大程度改变消费者使用习惯，还要看后续高德的引导和运营。</p><p>我们了解到，高德内部曾经有一个 “121 理论”，解释高德产品的三个发展阶段：100 万 DAU 的时候只做好一个功能；到了 2000 万 DAU，从专注产品体验开始考虑做一个平台；等超过了 1 亿 DAU，这个阶段高德能够做分发，可以开始做别的事。</p><p>目前，根据 QuestMobile 数据，高德地图 2025 年 7 月的平均 DAU 已经达到 1.86 亿，是大众点评同期的 6 倍，到了有充分能力做分发的阶段。在中国，每一个拥有如此大流量的平台，都不会愿意只停留在提供一项功能。</p><p><strong>到店没有外卖复杂，但竞争同样激烈</strong></p><p>看起来，到店是比到家好做很多的业务，后者因为多了一个 “骑手履约” 的生产要素，业务复杂度上升了不止一个数量级。但到店战场打起仗来的激烈程度，不会比外卖战场低。</p><p>我们曾报道，抖音在 2021 年开始推进本地生活业务，四年时间做到年成交额 5000 多亿元，2025 年的目标是 9000 亿。</p><p>抖音的到店业务可以快速起势，主要有两个原因，一是美团在早期几乎有大半年没有反击；二是抖音（含极速版、火山版）每天 8 亿 DAU 的流量猛灌，猛推比美团价格更低的团购套餐。</p><p>抖音的猛烈进攻也激发了美团内部战斗和变革的决心。2024 年 2 月 2 日，美团宣布将平台、到店、到家、基础研发等业务都交由高级副总裁王莆中统一负责，美团整合到店和到家两大事业群，意味着它进入战时状态，需要聚拢业务，统筹调度，集中御敌。</p><p>此后，美团先后打通了到店和到家两个业务的神会员，整合两边的商家地推和研发员工，鼓励商家上线更多团购套餐，美团会额外进行补贴。美团和大众点评两个 App 也做了一定的区分，前者更加效率导向，后者则要弱化交易，回归内容属性，其中最具影响力的内容就是大众点评的必吃榜和黑珍珠榜单。</p><p>2025 年 6 月底，在大众点评 2024 年必吃榜发布会后的媒体群访中，美团平台、点评事业部负责人李树斌说，必吃榜在大众点评属于独立团队，不涉及任何商业化目标，“商家在不在美团买推广，上不上团购套餐都不影响必吃榜的上榜。” 餐厅如果进入必吃榜，在大众点评的团购套餐销售量平均会提升超过 50%。</p><p>大众点评必吃榜也试图和商家的反刷好评做对抗，比如数据抽查、监测短期出现大量好评的商家、暗访和顾客回访。李树斌说，“过去一年有超过 20 家上榜餐厅因为违反诚信规范被下榜。”</p><p>第一名在拥有领先的市场份额后做精细化运营，后进入者凭借自身资源优势迅速增长但很快遇到瓶颈，新进者蠢蠢欲动。</p><p>据我们了解，抖音生活服务团队意识到，很多商家是自己很难拿下来的，比如连锁化率低的中小商家。2025 年，他们判断和美团在到店团购上的竞争已经进入相持阶段。</p><p>现在，阿里的加入，会像外卖战场一样，再次打破现有的格局。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>阿里到店第一步：高德做榜单，重做一套线下信用体系</title>\n<style 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09:45</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><blockquote><p>从高德开始，但不会只是高德做。</p></blockquote><p>在大力投入即时配送到家的淘宝闪购 133 天后，阿里终于迈出了又一次开展到店业务的第一步。</p><p>我们独家了解到，在阿里巴巴 9 月 10 日公司周年庆这一天，高德宣布推出 “高德扫街榜”，主要分为美食、酒店、景区三类，尤其以线下餐饮商家的榜单为主，此外还包括一些特色美食榜单，比如 “本地人爱去”“多次前往”“烟火小店” 等，将覆盖全国 300 多个地级市。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/57b5751b6c0cd57b25f941627501e364\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8c43557fa2dc6ceccd85e09ebb1c9203\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p>目前，市场上的美食榜单，最成熟的是大众点评的必吃榜和黑珍珠餐厅指南。高德 “扫街榜” 的对标显而易见。现阶段高德只聚焦内容，做好榜单。</p><p>阿里巴巴集团 CFO 徐宏几个月前接受采访，说阿里要花两到三年时间，把服务业搬到平台，加大它们的数字化渗透率，撬动一个十万亿以上的 “新型服务业电商” 市场。据我们独家了解，要抓住这样一个市场，阿里除了打造以淘宝为核心的大消费平台，还希望把高德培育成一个可以比肩淘宝的线下入口。</p><p>据我们了解，这次的高德榜单项目，饿了么、淘宝闪购并没有参与其中。但饿了么和淘宝闪购下一步怎么做到店，用什么方案，可能会参考高德榜单的进展。</p><p>可以明确的是，阿里会更进一步深入到店业务，且一定会切入到交易环节。</p><p><strong>阿里又做到店，为什么是高德迈出第一步？</strong></p><p>从 4 月 30 日淘宝升级闪购，正式加入外卖混战以来，行业就开始猜测，阿里什么时候会又一次大力投入到店业务。</p><p>这看起来是阿里一定会做的业务 —— 到店和外卖的商家资源可复用，能减少对履约的补贴成本；从商业逻辑角度，到店场景的消费存在很多不能外卖的店，业务复杂度低，利润空间大；从战略角度，做到店符合阿里要做大消费平台的叙事、对消费者来说是完整需求的覆盖。</p><p>在阿里，淘宝、饿了么、支付宝、高德都曾经参与过到店业务，最典型的就是主打到店团购的口碑，它被阿里收购的 15 年里，用过淘宝、支付宝、饿了么、高德四个阶段。</p><p>到了 2025 年，阿里又一次切入到店业务，高德又成了第一个入口。</p><p>据我们了解，高德向集团管理层申请，在 6 月底内部正式立项 “高德扫街榜” 项目，由高德 CEO 郭宁直接领导，不到 100 人的项目组进驻了此前一直没有启用的阿里巴巴杭州西溪园区 C 区 4 号楼，项目非常保密，其他员工无法刷卡进入这栋楼。</p><p>郭宁是一名阿里老员工，工号非常靠前，此前在雅虎中国，随着阿里投资后进入这家公司，负责 B2B 产品的搜索推荐技术，中间郭宁曾出去创业，后于 2019 年回归阿里，加入高德。</p><p>高德的崛起从 2015 年俞永福接管开始，相比当时百度地图大力投入 O2O，高德选择专注做更多关于 LBS （基于位置服务）的产品，DAU 从 3000 万增长至 2021 年的 1 亿以上，稳定成为国内第一的地图平台。</p><p>2021 年 7 月，阿里将基于地理位置服务的三大业务，即高德、本地生活和飞猪，组成生活服务板块，由俞永福统一负责。在那一年底的阿里投资者大会上，俞永福相信地图是整个现实世界最好的载体，他希望高德能做到用一张地图承载衣食住行，通过地图将所有目的地连接在一起，让用户不仅在地图上加油充电，还会寻找美食目的地和预订酒店门票。</p><p>一位高德管理层对我们说，2025 年上半年，高德到了做榜单最好的时候：Qwen 大模型应用成熟，高德发布了自己的 AI 地图，让用户的行为数据可以被准确分析和运用；高德对真实世界的理解有三层，除了地理位置，还应该提供描述真实世界的内容和信息、服务履约的能力；团队围绕榜单成立了战斗小组。</p><p>阿里内部管理层近期对内明确表示，高德不会被并入淘宝。这次高德的榜单项目，淘宝也没有参与。</p><p>据我们了解，饿了么也正在几个城市内测到店业务。一位阿里员工说，“阿里牌还是多，饿了么 + 淘宝闪购，凑一把王炸；而高德本身就是一个小王。”</p><p><strong>利用导航数据，高德想重做一个可信的美食榜单</strong></p><p>美食导演陈晓卿曾分享说 “餐厅评分 3.5 - 4 分之间，通常有好吃的东西”，他发现中等评分的餐厅会更注重食物本身的味道，高分餐厅更可能会是被营销手段影响。这个标准后来还被消费者增加了 “五年以上老店”“差评可以有，最好是说服务不行，不能是说新鲜度或口味不行” 等条件。</p><p>用户需要可靠、有效的信息参考。半年多的调研之后，高德认为自己有机会做一个真实可信的榜单 —— 每天有 1.7 亿人使用高德地图导航，他们搜索、收藏、导航、打卡的动作，是高德独有的消费者行为数据。一位高德人士说，“评论可能会做假，但行为数据没法做。”</p><p>也因此，扫街榜永远不会商业化。据我们了解，高德扫街榜的排名，主要纳入四个因子：导航到店的人数、复购率、专程前往、人群宽度。</p><p>前两者很好理解，消费者用脚投票，人数越多，店铺越火爆，回头客越多，说明这家店的口味和品质越好。“专程前往”，一家餐厅，你跨越半个城市，开车十几公里专程前往，大概率比一家位于居民聚集区、周边住户只是走几百米去解决一顿饭的餐厅更具有吸引力，评分也应该更高。人群宽度指导航到某个地点的是本地用户还是来自全国各地，地域分布越广，导航地点知名度越高。</p><p>据我们了解，除了传统的美食、酒店和景区榜单外，高德未来还可能推出溯溪、徒步、露营等细分排行榜。</p><p>2020 年，当时郭宁分管的信息中心业务孵化出高德指南，此后发布了包含美食、酒店、景点、玩乐四个类别的必去榜，但它只是一个单纯的榜单。</p><p>5 年后的 “高德扫街榜”，凭借 AI 算法模型，可以更有效得理解数据，让内容更科学和具备参考价值。基于这样的榜单，高德还想重做一套围绕线下商家的全新信用体系 —— 依然是用 0 - 5 分来衡量一个商家的综合评分。</p><p>据我们了解，打分的依据会完全公开，包括用户的真实行为（导航数、搜索数等）、用户特征（导航里程、达人等级、回头客等）、评价特征（专业度、数量等）、用户评价（评价分）。高德还引入芝麻信用体系，用户导航到店后的评价、芝麻信用高的人评价权重都会更高。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8c6e2e9c7ece0bee456c5eecd4c416aa\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5d4e1c04b210e7a3cd2ecc2ac5349d35\" alt=\"\" title=\"\" tg-width=\"1080\" tg-height=\"2340\"/></p><p>在很多用户眼里，高德地图的心智更多还是一个用来导航和出行的工具，打开高德，通常都是已经有了一个明确的目的地；而大众点评的心智在于，消费者用它来进行对比，帮助其在前往店铺前进行决策。扫街榜能多大程度改变消费者使用习惯，还要看后续高德的引导和运营。</p><p>我们了解到，高德内部曾经有一个 “121 理论”，解释高德产品的三个发展阶段：100 万 DAU 的时候只做好一个功能；到了 2000 万 DAU，从专注产品体验开始考虑做一个平台；等超过了 1 亿 DAU，这个阶段高德能够做分发，可以开始做别的事。</p><p>目前，根据 QuestMobile 数据，高德地图 2025 年 7 月的平均 DAU 已经达到 1.86 亿，是大众点评同期的 6 倍，到了有充分能力做分发的阶段。在中国，每一个拥有如此大流量的平台，都不会愿意只停留在提供一项功能。</p><p><strong>到店没有外卖复杂，但竞争同样激烈</strong></p><p>看起来，到店是比到家好做很多的业务，后者因为多了一个 “骑手履约” 的生产要素，业务复杂度上升了不止一个数量级。但到店战场打起仗来的激烈程度，不会比外卖战场低。</p><p>我们曾报道，抖音在 2021 年开始推进本地生活业务，四年时间做到年成交额 5000 多亿元，2025 年的目标是 9000 亿。</p><p>抖音的到店业务可以快速起势，主要有两个原因，一是美团在早期几乎有大半年没有反击；二是抖音（含极速版、火山版）每天 8 亿 DAU 的流量猛灌，猛推比美团价格更低的团购套餐。</p><p>抖音的猛烈进攻也激发了美团内部战斗和变革的决心。2024 年 2 月 2 日，美团宣布将平台、到店、到家、基础研发等业务都交由高级副总裁王莆中统一负责，美团整合到店和到家两大事业群，意味着它进入战时状态，需要聚拢业务，统筹调度，集中御敌。</p><p>此后，美团先后打通了到店和到家两个业务的神会员，整合两边的商家地推和研发员工，鼓励商家上线更多团购套餐，美团会额外进行补贴。美团和大众点评两个 App 也做了一定的区分，前者更加效率导向，后者则要弱化交易，回归内容属性，其中最具影响力的内容就是大众点评的必吃榜和黑珍珠榜单。</p><p>2025 年 6 月底，在大众点评 2024 年必吃榜发布会后的媒体群访中，美团平台、点评事业部负责人李树斌说，必吃榜在大众点评属于独立团队，不涉及任何商业化目标，“商家在不在美团买推广，上不上团购套餐都不影响必吃榜的上榜。” 餐厅如果进入必吃榜，在大众点评的团购套餐销售量平均会提升超过 50%。</p><p>大众点评必吃榜也试图和商家的反刷好评做对抗，比如数据抽查、监测短期出现大量好评的商家、暗访和顾客回访。李树斌说，“过去一年有超过 20 家上榜餐厅因为违反诚信规范被下榜。”</p><p>第一名在拥有领先的市场份额后做精细化运营，后进入者凭借自身资源优势迅速增长但很快遇到瓶颈，新进者蠢蠢欲动。</p><p>据我们了解，抖音生活服务团队意识到，很多商家是自己很难拿下来的，比如连锁化率低的中小商家。2025 年，他们判断和美团在到店团购上的竞争已经进入相持阶段。</p><p>现在，阿里的加入，会像外卖战场一样，再次打破现有的格局。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7064c4d7d0e0e65c6e1138157a714384","relate_stocks":{"BABA":"阿里巴巴","09988":"阿里巴巴-W"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1185193769","content_text":"从高德开始，但不会只是高德做。在大力投入即时配送到家的淘宝闪购 133 天后，阿里终于迈出了又一次开展到店业务的第一步。我们独家了解到，在阿里巴巴 9 月 10 日公司周年庆这一天，高德宣布推出 “高德扫街榜”，主要分为美食、酒店、景区三类，尤其以线下餐饮商家的榜单为主，此外还包括一些特色美食榜单，比如 “本地人爱去”“多次前往”“烟火小店” 等，将覆盖全国 300 多个地级市。目前，市场上的美食榜单，最成熟的是大众点评的必吃榜和黑珍珠餐厅指南。高德 “扫街榜” 的对标显而易见。现阶段高德只聚焦内容，做好榜单。阿里巴巴集团 CFO 徐宏几个月前接受采访，说阿里要花两到三年时间，把服务业搬到平台，加大它们的数字化渗透率，撬动一个十万亿以上的 “新型服务业电商” 市场。据我们独家了解，要抓住这样一个市场，阿里除了打造以淘宝为核心的大消费平台，还希望把高德培育成一个可以比肩淘宝的线下入口。据我们了解，这次的高德榜单项目，饿了么、淘宝闪购并没有参与其中。但饿了么和淘宝闪购下一步怎么做到店，用什么方案，可能会参考高德榜单的进展。可以明确的是，阿里会更进一步深入到店业务，且一定会切入到交易环节。阿里又做到店，为什么是高德迈出第一步？从 4 月 30 日淘宝升级闪购，正式加入外卖混战以来，行业就开始猜测，阿里什么时候会又一次大力投入到店业务。这看起来是阿里一定会做的业务 —— 到店和外卖的商家资源可复用，能减少对履约的补贴成本；从商业逻辑角度，到店场景的消费存在很多不能外卖的店，业务复杂度低，利润空间大；从战略角度，做到店符合阿里要做大消费平台的叙事、对消费者来说是完整需求的覆盖。在阿里，淘宝、饿了么、支付宝、高德都曾经参与过到店业务，最典型的就是主打到店团购的口碑，它被阿里收购的 15 年里，用过淘宝、支付宝、饿了么、高德四个阶段。到了 2025 年，阿里又一次切入到店业务，高德又成了第一个入口。据我们了解，高德向集团管理层申请，在 6 月底内部正式立项 “高德扫街榜” 项目，由高德 CEO 郭宁直接领导，不到 100 人的项目组进驻了此前一直没有启用的阿里巴巴杭州西溪园区 C 区 4 号楼，项目非常保密，其他员工无法刷卡进入这栋楼。郭宁是一名阿里老员工，工号非常靠前，此前在雅虎中国，随着阿里投资后进入这家公司，负责 B2B 产品的搜索推荐技术，中间郭宁曾出去创业，后于 2019 年回归阿里，加入高德。高德的崛起从 2015 年俞永福接管开始，相比当时百度地图大力投入 O2O，高德选择专注做更多关于 LBS （基于位置服务）的产品，DAU 从 3000 万增长至 2021 年的 1 亿以上，稳定成为国内第一的地图平台。2021 年 7 月，阿里将基于地理位置服务的三大业务，即高德、本地生活和飞猪，组成生活服务板块，由俞永福统一负责。在那一年底的阿里投资者大会上，俞永福相信地图是整个现实世界最好的载体，他希望高德能做到用一张地图承载衣食住行，通过地图将所有目的地连接在一起，让用户不仅在地图上加油充电，还会寻找美食目的地和预订酒店门票。一位高德管理层对我们说，2025 年上半年，高德到了做榜单最好的时候：Qwen 大模型应用成熟，高德发布了自己的 AI 地图，让用户的行为数据可以被准确分析和运用；高德对真实世界的理解有三层，除了地理位置，还应该提供描述真实世界的内容和信息、服务履约的能力；团队围绕榜单成立了战斗小组。阿里内部管理层近期对内明确表示，高德不会被并入淘宝。这次高德的榜单项目，淘宝也没有参与。据我们了解，饿了么也正在几个城市内测到店业务。一位阿里员工说，“阿里牌还是多，饿了么 + 淘宝闪购，凑一把王炸；而高德本身就是一个小王。”利用导航数据，高德想重做一个可信的美食榜单美食导演陈晓卿曾分享说 “餐厅评分 3.5 - 4 分之间，通常有好吃的东西”，他发现中等评分的餐厅会更注重食物本身的味道，高分餐厅更可能会是被营销手段影响。这个标准后来还被消费者增加了 “五年以上老店”“差评可以有，最好是说服务不行，不能是说新鲜度或口味不行” 等条件。用户需要可靠、有效的信息参考。半年多的调研之后，高德认为自己有机会做一个真实可信的榜单 —— 每天有 1.7 亿人使用高德地图导航，他们搜索、收藏、导航、打卡的动作，是高德独有的消费者行为数据。一位高德人士说，“评论可能会做假，但行为数据没法做。”也因此，扫街榜永远不会商业化。据我们了解，高德扫街榜的排名，主要纳入四个因子：导航到店的人数、复购率、专程前往、人群宽度。前两者很好理解，消费者用脚投票，人数越多，店铺越火爆，回头客越多，说明这家店的口味和品质越好。“专程前往”，一家餐厅，你跨越半个城市，开车十几公里专程前往，大概率比一家位于居民聚集区、周边住户只是走几百米去解决一顿饭的餐厅更具有吸引力，评分也应该更高。人群宽度指导航到某个地点的是本地用户还是来自全国各地，地域分布越广，导航地点知名度越高。据我们了解，除了传统的美食、酒店和景区榜单外，高德未来还可能推出溯溪、徒步、露营等细分排行榜。2020 年，当时郭宁分管的信息中心业务孵化出高德指南，此后发布了包含美食、酒店、景点、玩乐四个类别的必去榜，但它只是一个单纯的榜单。5 年后的 “高德扫街榜”，凭借 AI 算法模型，可以更有效得理解数据，让内容更科学和具备参考价值。基于这样的榜单，高德还想重做一套围绕线下商家的全新信用体系 —— 依然是用 0 - 5 分来衡量一个商家的综合评分。据我们了解，打分的依据会完全公开，包括用户的真实行为（导航数、搜索数等）、用户特征（导航里程、达人等级、回头客等）、评价特征（专业度、数量等）、用户评价（评价分）。高德还引入芝麻信用体系，用户导航到店后的评价、芝麻信用高的人评价权重都会更高。在很多用户眼里，高德地图的心智更多还是一个用来导航和出行的工具，打开高德，通常都是已经有了一个明确的目的地；而大众点评的心智在于，消费者用它来进行对比，帮助其在前往店铺前进行决策。扫街榜能多大程度改变消费者使用习惯，还要看后续高德的引导和运营。我们了解到，高德内部曾经有一个 “121 理论”，解释高德产品的三个发展阶段：100 万 DAU 的时候只做好一个功能；到了 2000 万 DAU，从专注产品体验开始考虑做一个平台；等超过了 1 亿 DAU，这个阶段高德能够做分发，可以开始做别的事。目前，根据 QuestMobile 数据，高德地图 2025 年 7 月的平均 DAU 已经达到 1.86 亿，是大众点评同期的 6 倍，到了有充分能力做分发的阶段。在中国，每一个拥有如此大流量的平台，都不会愿意只停留在提供一项功能。到店没有外卖复杂，但竞争同样激烈看起来，到店是比到家好做很多的业务，后者因为多了一个 “骑手履约” 的生产要素，业务复杂度上升了不止一个数量级。但到店战场打起仗来的激烈程度，不会比外卖战场低。我们曾报道，抖音在 2021 年开始推进本地生活业务，四年时间做到年成交额 5000 多亿元，2025 年的目标是 9000 亿。抖音的到店业务可以快速起势，主要有两个原因，一是美团在早期几乎有大半年没有反击；二是抖音（含极速版、火山版）每天 8 亿 DAU 的流量猛灌，猛推比美团价格更低的团购套餐。抖音的猛烈进攻也激发了美团内部战斗和变革的决心。2024 年 2 月 2 日，美团宣布将平台、到店、到家、基础研发等业务都交由高级副总裁王莆中统一负责，美团整合到店和到家两大事业群，意味着它进入战时状态，需要聚拢业务，统筹调度，集中御敌。此后，美团先后打通了到店和到家两个业务的神会员，整合两边的商家地推和研发员工，鼓励商家上线更多团购套餐，美团会额外进行补贴。美团和大众点评两个 App 也做了一定的区分，前者更加效率导向，后者则要弱化交易，回归内容属性，其中最具影响力的内容就是大众点评的必吃榜和黑珍珠榜单。2025 年 6 月底，在大众点评 2024 年必吃榜发布会后的媒体群访中，美团平台、点评事业部负责人李树斌说，必吃榜在大众点评属于独立团队，不涉及任何商业化目标，“商家在不在美团买推广，上不上团购套餐都不影响必吃榜的上榜。” 餐厅如果进入必吃榜，在大众点评的团购套餐销售量平均会提升超过 50%。大众点评必吃榜也试图和商家的反刷好评做对抗，比如数据抽查、监测短期出现大量好评的商家、暗访和顾客回访。李树斌说，“过去一年有超过 20 家上榜餐厅因为违反诚信规范被下榜。”第一名在拥有领先的市场份额后做精细化运营，后进入者凭借自身资源优势迅速增长但很快遇到瓶颈，新进者蠢蠢欲动。据我们了解，抖音生活服务团队意识到，很多商家是自己很难拿下来的，比如连锁化率低的中小商家。2025 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16:57</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>从知情人士处获悉，阿里巴巴明日业务发布会与“口碑网”及自营团购业务无关。阿里明日（9月10日）将在杭州西溪园区举行业务发布会，因内容处于保密状态，而引发外界广泛关注。对此，从可靠信源获悉，明日业务发布会的确与高德相关，且将发布一个跟高德有关的产品。（蓝鲸新闻）</p><p>截至发稿，阿里巴巴盘前涨约3%。</p><p></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6e3c78e702bc13a9f9db1103b846943d\" tg-width=\"443\" 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