云底飞鹏的个人主页 - 老虎社区

云底飞鹏

云底飞鹏

stock broker

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2019-11-10

这篇文章不错，转发给大家看

@锌财经:小米玩会员制，想抓住20%关键消费者

2019-10-02

$道琼斯(.DJI)$ 国庆阅兵吓瘫了?

2019-08-29

这篇文章不错，转发给大家看

抱歉，原内容已删除

2019-03-28

$特斯拉(TSLA)即使补贴慢慢退出，但是残酷的成本竞争下，恐难成活

2019-03-28

$特斯拉(TSLA)$新一轮下跌📉该开始了

2019-03-28

$特斯拉(TSLA)$丰田破净，比亚迪2倍市净率，凭什么特斯拉9倍市净率?

2019-03-18

$上证指数(000001.SH)$神奇的两点半会不会翻绿?量能不支持上涨吧

去老虎APP查看更多动态

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编辑/叶丽丽经历近20年的发展，中国电商行业红利逐渐消失，获客成本不断攀升。据艾瑞咨询发布的《2019年中国社交电商行业研究报告》显示（以下简称社交电商报告），以天猫、京东等为代表的传统主流电商平台用户增速已持续放缓至20%甚至更低的水平。2014-2020年中国网络购物市场规模图片来源于艾瑞咨询在此情况下，电商玩家急需寻找下一个增长点，社交成为了突破口。据社交电商报告显示，2018年中国社交电商行业规模达6268.5亿元，同比增长255.8%。社交电商的高效获客和裂变能力吸引了众多企业加入。2019年4月，小米有品有鱼正式上线，主打会员制社交电商，依托小米生态链体系，有品有鱼已与400余家企业达成合作，平台已涵盖家居、日用、家电、餐厨等各大生活消费品品类。在社交电商形态迥异的现状下，小米有品有鱼打造了怎么的社交模式？在人货场方面，重构了哪些方面？KOC在其中起到了哪些作用？小米有品有鱼业务部运营总监任磊10月20日，在2019中国（杭州）国际电子商务博览会，锌财经、浙江省电子商务促进会、西博文化联合主办的“从意见领袖（KOL）到关键意见消费者（KOC）”的产业论坛上，小米有品有鱼业务部运营总监任磊以“社交驱动的会员制电商”为主题做了分享。以下为任磊的分享内容，由锌财经整理发布：重构人货场谈到社交驱动的会员制电商有两个关键词：社交、会员。首先从社交说起，我们理解的社交型电商，与传统电商有区别。由于社交的存在，强化了用户的参与感，参与感将信息转变为影响，最终完成社交电商的成交。怎么去理解这句话？从KOC的层面去讲，KOC是伴随社交电商的成长而发展起来的，这些人在自己的私域流量里通过自身的强关系，将信息转化成影响，同时去促成消费转化。传统电商有一个消费铁三角，社交电商也有，不过社交电商更多是人的生意，通过建立去中心化的个人强关系，改变流量，改变货与场。在社交电商的铁","listText":"文/周晓奇 编辑/叶丽丽经历近20年的发展，中国电商行业红利逐渐消失，获客成本不断攀升。据艾瑞咨询发布的《2019年中国社交电商行业研究报告》显示（以下简称社交电商报告），以天猫、京东等为代表的传统主流电商平台用户增速已持续放缓至20%甚至更低的水平。2014-2020年中国网络购物市场规模图片来源于艾瑞咨询在此情况下，电商玩家急需寻找下一个增长点，社交成为了突破口。据社交电商报告显示，2018年中国社交电商行业规模达6268.5亿元，同比增长255.8%。社交电商的高效获客和裂变能力吸引了众多企业加入。2019年4月，小米有品有鱼正式上线，主打会员制社交电商，依托小米生态链体系，有品有鱼已与400余家企业达成合作，平台已涵盖家居、日用、家电、餐厨等各大生活消费品品类。在社交电商形态迥异的现状下，小米有品有鱼打造了怎么的社交模式？在人货场方面，重构了哪些方面？KOC在其中起到了哪些作用？小米有品有鱼业务部运营总监任磊10月20日，在2019中国（杭州）国际电子商务博览会，锌财经、浙江省电子商务促进会、西博文化联合主办的“从意见领袖（KOL）到关键意见消费者（KOC）”的产业论坛上，小米有品有鱼业务部运营总监任磊以“社交驱动的会员制电商”为主题做了分享。以下为任磊的分享内容，由锌财经整理发布：重构人货场谈到社交驱动的会员制电商有两个关键词：社交、会员。首先从社交说起，我们理解的社交型电商，与传统电商有区别。由于社交的存在，强化了用户的参与感，参与感将信息转变为影响，最终完成社交电商的成交。怎么去理解这句话？从KOC的层面去讲，KOC是伴随社交电商的成长而发展起来的，这些人在自己的私域流量里通过自身的强关系，将信息转化成影响，同时去促成消费转化。传统电商有一个消费铁三角，社交电商也有，不过社交电商更多是人的生意，通过建立去中心化的个人强关系，改变流量，改变货与场。在社交电商的铁","text":"文/周晓奇 编辑/叶丽丽经历近20年的发展，中国电商行业红利逐渐消失，获客成本不断攀升。据艾瑞咨询发布的《2019年中国社交电商行业研究报告》显示（以下简称社交电商报告），以天猫、京东等为代表的传统主流电商平台用户增速已持续放缓至20%甚至更低的水平。2014-2020年中国网络购物市场规模图片来源于艾瑞咨询在此情况下，电商玩家急需寻找下一个增长点，社交成为了突破口。据社交电商报告显示，2018年中国社交电商行业规模达6268.5亿元，同比增长255.8%。社交电商的高效获客和裂变能力吸引了众多企业加入。2019年4月，小米有品有鱼正式上线，主打会员制社交电商，依托小米生态链体系，有品有鱼已与400余家企业达成合作，平台已涵盖家居、日用、家电、餐厨等各大生活消费品品类。在社交电商形态迥异的现状下，小米有品有鱼打造了怎么的社交模式？在人货场方面，重构了哪些方面？KOC在其中起到了哪些作用？小米有品有鱼业务部运营总监任磊10月20日，在2019中国（杭州）国际电子商务博览会，锌财经、浙江省电子商务促进会、西博文化联合主办的“从意见领袖（KOL）到关键意见消费者（KOC）”的产业论坛上，小米有品有鱼业务部运营总监任磊以“社交驱动的会员制电商”为主题做了分享。以下为任磊的分享内容，由锌财经整理发布：重构人货场谈到社交驱动的会员制电商有两个关键词：社交、会员。首先从社交说起，我们理解的社交型电商，与传统电商有区别。由于社交的存在，强化了用户的参与感，参与感将信息转变为影响，最终完成社交电商的成交。怎么去理解这句话？从KOC的层面去讲，KOC是伴随社交电商的成长而发展起来的，这些人在自己的私域流量里通过自身的强关系，将信息转化成影响，同时去促成消费转化。传统电商有一个消费铁三角，社交电商也有，不过社交电商更多是人的生意，通过建立去中心化的个人强关系，改变流量，改变货与场。在社交电商的铁","images":[{"img":"https://static.tigerbbs.com/0969937cf9d8b2a75230280179b6f9a4"},{"img":"https://static.tigerbbs.com/6604dfb799f1ae9d8928ba7d60b3b412"},{"img":"https://static.tigerbbs.com/cdf5f2e4dd10cbb099d79df4863e6521"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/932002080","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":7,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2515,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}