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邀请了，人家不想去而已
araihana
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垃圾公司小米
罕见！苹果、三星同时向小米发法律通知：要求停止争议营销
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一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0889565833.HKD":"FRANKLIN TECHNOLOGY \"A\" (HKD) ACC","LU2168564495.EUR":"AZ ALLOCATION - TREND \"AI\" (EUR) ACC","LU2106854487.HKD":"ALLIANZ THEMATICA \"AMG\" (HKD) INC","LU0965509101.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (SGDHDG) ACC","LU2168564222.USD":"AZ ALLOCATION - TREND \"AAZ\" (USDHDG) ACC","LU2065169927.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","LU1629891620.HKD":"ALLIANZ 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"01810":0.9,"AAPL":1,"MACW.SI":0.6,"PL":0.9}},"isVote":1,"tweetType":1,"viewCount":192,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":472836032016392,"gmtCreate":1756470511186,"gmtModify":1756472430075,"author":{"id":"3490704276329926","authorId":"3490704276329926","name":"araihana","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3490704276329926","authorIdStr":"3490704276329926"},"themes":[],"htmlText":"垃圾公司小米","listText":"垃圾公司小米","text":"垃圾公司小米","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472836032016392","repostId":"2563017465","repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0889565833.HKD":"FRANKLIN TECHNOLOGY \"A\" (HKD) ACC","LU2168564495.EUR":"AZ ALLOCATION - TREND \"AI\" (EUR) ACC","LU2106854487.HKD":"ALLIANZ THEMATICA \"AMG\" (HKD) INC","LU0965509101.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (SGDHDG) ACC","LU2168564222.USD":"AZ ALLOCATION - TREND \"AAZ\" (USDHDG) ACC","LU2065169927.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","LU1629891620.HKD":"ALLIANZ 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(LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU0444971666.USD":"天利全球科技基金","LU0210528500.USD":"JPM AMERICA EQUITY \"A\" ACC","LU0787776722.HKD":"AB SELECT US EQUITY PORTFOLIO \"A\" (HKD) ACC","SG9999018865.SGD":"United Global Quality Growth Fd Cl Dist SGD-H","BK4507":"流媒体概念","LU0912757837.SGD":"JPMorgan Investment Funds - Global Income A (mth) SGD-H","LU1506573853.SGD":"MANULIFE GF GLOBAL EQUITY \"AA\" (SGD) INC","IE00B4YYXB79.USD":"PIMCO BALANCED INCOME AND GROWTH \"E\" (USD) ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"01810":0.9,"AAPL":1,"MACW.SI":0.6,"PL":0.9}},"isVote":1,"tweetType":1,"viewCount":192,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":475438190624856,"gmtCreate":1757077358156,"gmtModify":1757077649428,"author":{"id":"3490704276329926","authorId":"3490704276329926","name":"araihana","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3490704276329926","authorIdStr":"3490704276329926"},"themes":[],"htmlText":"邀请了，人家不想去而已","listText":"邀请了，人家不想去而已","text":"邀请了，人家不想去而已","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/475438190624856","isVote":1,"tweetType":1,"viewCount":201,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
