玄之又玄gc的个人主页 - 老虎社区

玄之又玄gc

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IP属地：北京

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0勋章

09-10

现在pe并不低感觉再下25%比较安全

@莫贪莫贪:$美图公司(01357)$ 真想补一手，但直觉告诉我不要左侧加仓

07-29

？？？

诺和诺德：前六个月，诺和诺德的销售额增长了18%

06-18

$巨子生物(02367)$ 如果做实，就是品牌诚信问题，那就不是股价腰斩的结果了

06-11

？

杰富瑞：将联合健康目标价下调至399美元

06-04

绝了百盛中国跟着美股跑什么啊

从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察

去老虎APP查看更多动态

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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n杰富瑞：将联合健康目标价下调至399美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-11 14:54 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"UNH":"联合健康"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2542370208","content_text":"杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。","news_type":1,"symbols_score_info":{"UNH":1}},"isVote":1,"tweetType":1,"viewCount":403,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":442282071966248,"gmtCreate":1749001685684,"gmtModify":1749002450123,"author":{"id":"3513301331741693","authorId":"3513301331741693","name":"玄之又玄gc","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3513301331741693","authorIdStr":"3513301331741693"},"themes":[],"htmlText":"绝了 百盛中国跟着美股跑什么啊","listText":"绝了 百盛中国跟着美股跑什么啊","text":"绝了 百盛中国跟着美股跑什么啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/442282071966248","repostId":"2540203307","repostType":2,"repost":{"id":"2540203307","kind":"news","pubTimestamp":1748944080,"share":"https://www.laohu8.com/m/news/2540203307?lang=&edition=full","pubTime":"2025-06-03 17:48","market":"us","language":"zh","title":"从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察","url":"https://stock-news.laohu8.com/highlight/detail?id=2540203307","media":"封面新闻","summary":"封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20250603174904735d16345cvetascjs\"/><p>封面新闻记者 孟梅</p><p>近期，<a href=\"https://laohu8.com/S/MCD\">麦当劳</a>、<a href=\"https://laohu8.com/S/YUMC\">百胜中国</a>相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的<span>营业收入</span>，同比有3%的下滑。在创收方面，麦当劳季度<span>净利润</span>为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。</p><p><a href=\"https://laohu8.com/S/09987\">百胜中国</a>第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21亿元）；不计及外币换算影响，系统销售额同比增长2%；经营利润同比增长7%至3.99亿美元（折合约合人民币29.02亿元），核心经营利润同比增长8%；净新增门店247家。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。</p><p>财报显示，麦当劳在中国市场的盈利主要是依靠——在中国推出“大堡口福”“随心配1+1”等固定超值套餐，并结合地域特色（如“招财牛堡”）吸引年轻消费者，如麦当劳中国2025年计划全年推出超值套餐季度上新，强化品牌吸引力。同时，在2025年全球新开2200家门店，其中中国计划新增1000家，通过规模化效应降低成本。</p><p>再来看看百胜中国，以必胜客为例。必胜客当前面临的平价披萨市场竞争格局复杂，不仅有来自萨莉亚（意大利沙县小吃）在三四线城市的低价竞争，还有来自达美乐快速配送市场的竞争，以及尊宝、<a href=\"https://laohu8.com/S/PZZA\">棒约翰</a>等低价披萨品牌的围攻。</p><p>具体来说，萨莉亚以人均消费47元（2024年数据）主打极致性价比，通过自建供应链和标准化运营降低成本，门店集中在一二线城市。必胜客的反击则是：推出WOW店，披萨最低19元，人均消费不超过60元，价格甚至低于萨莉亚，但分量缩减（如披萨从390g降至250g），引发消费者对其“降级”争议。</p><p>达美乐的优势则在——以“30分钟送达”承诺和薄底披萨（客单价57元）为核心卖点，2024年收入同比增长41%，门店超1000家。  相比之下，必胜客短板很明显：配送效率较低（达美乐配送成本比必胜客低41%），且传统店定位偏高端（客单价82元），与达美乐形成价格差。</p><p>尊宝披萨与棒约翰则都是以低客单价、快速扩张和创新口味（尊宝门店近3000家）抢占下沉市场，主打“性价比+本土化口味”（如榴莲披萨）。必胜客的反击则是：通过IP联名（如《蜡笔小新》）和本土化产品（北京烤鸭披萨）提升吸引力，但产品同质化问题突出。</p><p>传统必胜客以“中高端西餐”形象立足，但WOW店低价策略导致消费者对其“平价化”认知加深，可能稀释品牌<span>资产</span>。与此同时，为控制成本，WOW店减少SKU、简化制作流程（如仅用一种面团），但消费者反馈分量不足、口感下降，影响复购率。 2024年必胜客售价50元以下披萨销售额增长50%，但客单价同比下滑12%，利润空间被压缩。</p><p>综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。尽管公司通过价格战和产品创新应对，但短期效果有限。未来需关注美国经济复苏节奏、国际市场的增长潜力，以及供应链优化和数字化转型的长期成效。投资者需警惕持续依赖折扣可能对利润率的侵蚀，同时留意新兴市场的扩张成果。</p><p>同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。应该说，两大餐饮巨头的平价转型是应对市场变化的必然选择，但需在品牌调性、产品品质与成本控制间找到平衡点。短期内可能面临口碑波动，但若能依托规模优势和供应链能力，或能在竞争中巩固市场份额。未来胜负关键在于能否通过差异化策略（如“高端+平价”双线并行）重新定义消费者认知。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b><strong>封面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的营业收入，同比有3%的下滑。在创收方面，麦当劳季度净利润为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。百胜中国第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU2347655156.SGD":"JPMorgan Investment Funds - Global Income A (icdiv) SGD-H","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU0868494708.USD":"UBS (LUX) EQUITY 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n杰富瑞：将联合健康目标价下调至399美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-11 14:54 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"UNH":"联合健康"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2542370208","content_text":"杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。","news_type":1,"symbols_score_info":{"UNH":1}},"isVote":1,"tweetType":1,"viewCount":403,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":442282071966248,"gmtCreate":1749001685684,"gmtModify":1749002450123,"author":{"id":"3513301331741693","authorId":"3513301331741693","name":"玄之又玄gc","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3513301331741693","authorIdStr":"3513301331741693"},"themes":[],"htmlText":"绝了 百盛中国跟着美股跑什么啊","listText":"绝了 百盛中国跟着美股跑什么啊","text":"绝了 百盛中国跟着美股跑什么啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/442282071966248","repostId":"2540203307","repostType":2,"repost":{"id":"2540203307","kind":"news","pubTimestamp":1748944080,"share":"https://www.laohu8.com/m/news/2540203307?lang=&edition=full","pubTime":"2025-06-03 17:48","market":"us","language":"zh","title":"从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察","url":"https://stock-news.laohu8.com/highlight/detail?id=2540203307","media":"封面新闻","summary":"封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20250603174904735d16345cvetascjs\"/><p>封面新闻记者 孟梅</p><p>近期，<a href=\"https://laohu8.com/S/MCD\">麦当劳</a>、<a href=\"https://laohu8.com/S/YUMC\">百胜中国</a>相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的<span>营业收入</span>，同比有3%的下滑。在创收方面，麦当劳季度<span>净利润</span>为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。</p><p><a href=\"https://laohu8.com/S/09987\">百胜中国</a>第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21亿元）；不计及外币换算影响，系统销售额同比增长2%；经营利润同比增长7%至3.99亿美元（折合约合人民币29.02亿元），核心经营利润同比增长8%；净新增门店247家。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。</p><p>财报显示，麦当劳在中国市场的盈利主要是依靠——在中国推出“大堡口福”“随心配1+1”等固定超值套餐，并结合地域特色（如“招财牛堡”）吸引年轻消费者，如麦当劳中国2025年计划全年推出超值套餐季度上新，强化品牌吸引力。同时，在2025年全球新开2200家门店，其中中国计划新增1000家，通过规模化效应降低成本。</p><p>再来看看百胜中国，以必胜客为例。必胜客当前面临的平价披萨市场竞争格局复杂，不仅有来自萨莉亚（意大利沙县小吃）在三四线城市的低价竞争，还有来自达美乐快速配送市场的竞争，以及尊宝、<a href=\"https://laohu8.com/S/PZZA\">棒约翰</a>等低价披萨品牌的围攻。</p><p>具体来说，萨莉亚以人均消费47元（2024年数据）主打极致性价比，通过自建供应链和标准化运营降低成本，门店集中在一二线城市。必胜客的反击则是：推出WOW店，披萨最低19元，人均消费不超过60元，价格甚至低于萨莉亚，但分量缩减（如披萨从390g降至250g），引发消费者对其“降级”争议。</p><p>达美乐的优势则在——以“30分钟送达”承诺和薄底披萨（客单价57元）为核心卖点，2024年收入同比增长41%，门店超1000家。  相比之下，必胜客短板很明显：配送效率较低（达美乐配送成本比必胜客低41%），且传统店定位偏高端（客单价82元），与达美乐形成价格差。</p><p>尊宝披萨与棒约翰则都是以低客单价、快速扩张和创新口味（尊宝门店近3000家）抢占下沉市场，主打“性价比+本土化口味”（如榴莲披萨）。必胜客的反击则是：通过IP联名（如《蜡笔小新》）和本土化产品（北京烤鸭披萨）提升吸引力，但产品同质化问题突出。</p><p>传统必胜客以“中高端西餐”形象立足，但WOW店低价策略导致消费者对其“平价化”认知加深，可能稀释品牌<span>资产</span>。与此同时，为控制成本，WOW店减少SKU、简化制作流程（如仅用一种面团），但消费者反馈分量不足、口感下降，影响复购率。 2024年必胜客售价50元以下披萨销售额增长50%，但客单价同比下滑12%，利润空间被压缩。</p><p>综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。尽管公司通过价格战和产品创新应对，但短期效果有限。未来需关注美国经济复苏节奏、国际市场的增长潜力，以及供应链优化和数字化转型的长期成效。投资者需警惕持续依赖折扣可能对利润率的侵蚀，同时留意新兴市场的扩张成果。</p><p>同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。应该说，两大餐饮巨头的平价转型是应对市场变化的必然选择，但需在品牌调性、产品品质与成本控制间找到平衡点。短期内可能面临口碑波动，但若能依托规模优势和供应链能力，或能在竞争中巩固市场份额。未来胜负关键在于能否通过差异化策略（如“高端+平价”双线并行）重新定义消费者认知。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b><strong>封面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的营业收入，同比有3%的下滑。在创收方面，麦当劳季度净利润为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。百胜中国第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU2347655156.SGD":"JPMorgan Investment Funds - Global Income A (icdiv) SGD-H","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU0868494708.USD":"UBS (LUX) EQUITY 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孟梅近期，麦当劳、百胜中国相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的营业收入，同比有3%的下滑。在创收方面，麦当劳季度净利润为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。百胜中国第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21亿元）；不计及外币换算影响，系统销售额同比增长2%；经营利润同比增长7%至3.99亿美元（折合约合人民币29.02亿元），核心经营利润同比增长8%；净新增门店247家。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。财报显示，麦当劳在中国市场的盈利主要是依靠——在中国推出“大堡口福”“随心配1+1”等固定超值套餐，并结合地域特色（如“招财牛堡”）吸引年轻消费者，如麦当劳中国2025年计划全年推出超值套餐季度上新，强化品牌吸引力。同时，在2025年全球新开2200家门店，其中中国计划新增1000家，通过规模化效应降低成本。再来看看百胜中国，以必胜客为例。必胜客当前面临的平价披萨市场竞争格局复杂，不仅有来自萨莉亚（意大利沙县小吃）在三四线城市的低价竞争，还有来自达美乐快速配送市场的竞争，以及尊宝、棒约翰等低价披萨品牌的围攻。具体来说，萨莉亚以人均消费47元（2024年数据）主打极致性价比，通过自建供应链和标准化运营降低成本，门店集中在一二线城市。必胜客的反击则是：推出WOW店，披萨最低19元，人均消费不超过60元，价格甚至低于萨莉亚，但分量缩减（如披萨从390g降至250g），引发消费者对其“降级”争议。达美乐的优势则在——以“30分钟送达”承诺和薄底披萨（客单价57元）为核心卖点，2024年收入同比增长41%，门店超1000家。  相比之下，必胜客短板很明显：配送效率较低（达美乐配送成本比必胜客低41%），且传统店定位偏高端（客单价82元），与达美乐形成价格差。尊宝披萨与棒约翰则都是以低客单价、快速扩张和创新口味（尊宝门店近3000家）抢占下沉市场，主打“性价比+本土化口味”（如榴莲披萨）。必胜客的反击则是：通过IP联名（如《蜡笔小新》）和本土化产品（北京烤鸭披萨）提升吸引力，但产品同质化问题突出。传统必胜客以“中高端西餐”形象立足，但WOW店低价策略导致消费者对其“平价化”认知加深，可能稀释品牌资产。与此同时，为控制成本，WOW店减少SKU、简化制作流程（如仅用一种面团），但消费者反馈分量不足、口感下降，影响复购率。 2024年必胜客售价50元以下披萨销售额增长50%，但客单价同比下滑12%，利润空间被压缩。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。尽管公司通过价格战和产品创新应对，但短期效果有限。未来需关注美国经济复苏节奏、国际市场的增长潜力，以及供应链优化和数字化转型的长期成效。投资者需警惕持续依赖折扣可能对利润率的侵蚀，同时留意新兴市场的扩张成果。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。应该说，两大餐饮巨头的平价转型是应对市场变化的必然选择，但需在品牌调性、产品品质与成本控制间找到平衡点。短期内可能面临口碑波动，但若能依托规模优势和供应链能力，或能在竞争中巩固市场份额。未来胜负关键在于能否通过差异化策略（如“高端+平价”双线并行）重新定义消费者认知。","news_type":1,"symbols_score_info":{"09987":0.9,"MCD":1,"YUMC":1}},"isVote":1,"tweetType":1,"viewCount":364,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}